October 13, 2006
Colgate Total Unveils New Ad Featuring Actress Brooke Shields
Brooke Shields Reprises Her Role as Star of Colgate Ad to Promote Oral Health.
NEW YORK, Oct. 12 -- Colgate-Palmolive and Brooke Shields have partnered once again to create a new ad for Colgate Total to remind people that having a healthy mouth is important. Ms. Shields, who first debuted in a now classic print ad for Colgate in the 1970s, candidly shares in her first TV commercial for the brand, why she relies on Colgate Total to keep her mouth healthy and protected all day.
The new TV spot, called "Healthy Mouth," begins airing this week. The spot showcases Ms. Shields and her famous healthy smile while communicating how Colgate Total delivers advanced protection.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet pet foods.
Edited & Posted by Editor | 5:32 PM | Link to this Post
October 11, 2006
Abbott Awards Virginia Mother $130,000 in National Similac(R) Contest
Company Recognizes Moms for Their Hard Work, Dedication.
COLUMBUS, Ohio, Oct. 11 -- Annamaria Haley, a mom in the Washington, D.C. area, is the grand prize winner of $130,000 in the "Similac Mom's $130K Payday Contest," sponsored by Abbott's Ross Products Division. Describing her parenting duties with humor and earnestness, Haley earned the title after her witty, awe-inspiring entry was chosen from nearly 83,000 essays.
According to a recent survey by Salary.com, a typical mom like Haley should earn $130,000 per year based on her daily activities. The Similac Mom's $130K Payday Contest invited moms and moms-to-be to submit a 100-word job description detailing their role as mothers.
Haley, once a high school teacher and now a proud stay-at-home mom, drew inspiration for her essay from the daily activities she performs while taking care of her two children, ages 11 months and 5 years. An excerpt of Haley's job description essay reads:
"Establish stimulating environment to encourage mental, physical and emotional development. Interpret non-verbal communication. Plan, prepare and serve frequent nutritious meals. Maintain safe, sanitary surroundings. Neutralize injury hazards. Provide infinite love and patience. Nurture a sense of security but foster independence and responsibility. Multitasking required. Insomnia a plus. Compensation is substantial but non-monetary."
Similac offers a complete line of infant formulas to meet every baby's nutritional needs during the first year of life. Similac provides babies with excellent nutrition for growth and development and provides nutrients that support baby's developing brain, bone and immune system.
Abbott (NYSE:ABT) is a global, broad-based health care company devoted to the discovery, development, manufacture and marketing of pharmaceuticals and medical products, including nutritionals, devices and diagnostics. The company employs 65,000 people and markets its products in more than 130 countries.
Edited & Posted by Editor | 10:24 PM | Link to this Post
October 10, 2006
Celebrating 90 Years of the Coca-Cola Contour Bottle
2006 marks the 90th anniversary of the Coca-Cola contour bottle. A treasured hallmark, the contour bottle has achieved iconic status since its creation in 1916.
For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.
Ninety years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the world's best known soft drink from all other products.
Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office, helping to make Coca-Cola one of the most famous brands in the world today. Even today, the contour bottle plays a key role in the Company's advertising.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
The contour bottle continues to inspire creativity with today's leading designers. In 2005, Coca-Cola partnered with five of the world's top design firms to develop the Coca-Cola M5 collection of contour aluminium bottles, targeting young trendsetters.
"The contour goes to the very root of what makes Coca-Cola special," explains Phil Mooney, director of Archives, The Coca-Cola Company. "It creates a unique visual identity for the brand that is, arguably, as cherished as the beverage itself."
Over the years the contour bottle has carved out a career beyond simple refreshment. In the movie "The Gods Must Be Crazy," a tribe of Bushmen assume that the Coca-Cola contour bottle is a message from heaven, resulting in total pandemonium. The contour bottle also has appeared alongside Hollywood stars in movies such as "A Walk on the Moon," "Behind Enemy Lines" and "Catch Me if You Can."
The art world also has embraced the appeal of the contour bottle. Making art out of daily life, Andy Warhol's "Green Coca-Cola Bottles" confirmed the contour bottle's place in pop culture history. Other artists, including Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have featured the contour bottle in their masterpieces.
Originally designed to hold 6.5-ounces of Coca-Cola, the contour bottle has become bigger than life in some parts of the country. A 38-foot folk art contour bottle made of batting helmets, gloves, bats and baseballs sits above the left field fence at Atlanta's Turner Field; in Las Vegas, a four-story bottle marks the entrance to the Coca-Cola store; and in New York, a 30-ton, 40-foot, sculptural, interactive sign often featuring the familiar contour shape welcomes visitors to Times Square.
Advertising for the contour bottle has reflected the changing times. For the last five decades, the original contour bottle has been the most prominently used package in television advertising for Coca-Cola around the world. From connecting the bottle with Santa Claus to recent spots showing 'The Coke Side of Life(TM),' the ads feature the proprietary bottle as a part of a story line, stirring emotions within consumers and reminding them why they love Coke.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
"We have taken one of the iconic pieces of our business and translated it into modern packaging," said Eugenio Mendez, global group brand manager, Coca- Cola Franchise. "It is remarkable and inspiring to think that our legacy of unique packaging lives on today because of something created 90 years ago."
Edited & Posted by Editor | 7:18 AM | Link to this Post
September 15, 2006
PRESIDENT KARZAI INAUGURATES COCA-COLA'S KABUL PLANT
Kabul, September 10, 2006 - President Hamid Karzai inaugurated the brand new, state-of-the-art Coca-Cola bottling plant in Kabul. The modern non-alcoholic beverages production plant has been set up on a 60,000 square meters plot in the Bagrami Industrial Area.
The substantial investment of up to 25 million US Dollars made in the Coca-Cola Kabul Plant is seen as a significant endorsement of the Afghan Government's efforts to push ahead with the country's reconstruction on all fronts and to attract local and foreign investment.
Inaugurating the plant, Afghanistan President Hamid Karzai described this investment as "an important step forward to economic growth, self sufficiency and better future of Afghanistan."
President Karzai was accompanied at the inauguration ceremony by members of the Afghan Cabinet, senior government officials as well as diplomats and representatives of International organizations.
"Afghanistan is a country promising a lot of growth opportunity for our business," stated the Country Manager of Coca-Cola for Pakistan and Afghanistan, Rizwan U. Khan.
Coca-Cola's business in Afghanistan will be managed by Southern Eurasia Region, headquartered in Istanbul.
Edited & Posted by Editor | 6:59 PM | Link to this Post
September 6, 2006
Nickelodeon Enters New Multi-Year Licensing Agreements
Borton & Sons, Reichel Foods and Seapoint Farms to Introduce Fruits and Vegetables Featuring Popular Nickelodeon Characters.
New Dora the Explorer, Avatar and The Backyardigans Products Including Edamame (dish of green soybeans), Apples, Pears, and Cherries Set to Hit Grocer's Shelves in the USA.
Nickelodeon has announced Dora the Explorer and SpongeBob SquarePants branded organic Edamame as part of its expanded character licensing program focused on fresh and packaged fruits and vegetables. Nickelodeon also announced that it has licensed several of its most popular TV characters -- including SpongeBob SquarePants, Dora the Explorer, Avatar: The Last Airbender, The Backyardigans and Blue's Clues -- to an expanded roster of distributors that will begin introducing fruit and vegetable products including pears, apples and cherries with the Nickelodeon characters in supermarkets, beginning in September. The agreements are based on the success of the innovative licensing initiative launched by Nickelodeon in 2005 to encourage healthier diet and lifestyle choices for kids.
Using its characters to entice kids to try healthy food alternatives is just one of the ways Nickelodeon has been working to encourage healthy, balanced lifestyles for kids.
Nickelodeon is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 90 million households and has been the number- one-rated basic cable network for eleven consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
Edited & Posted by Editor | 10:51 AM | Link to this Post
September 1, 2006
COCA-COLA & APPLE TEAM UP ON MAJOR MUSIC PROMOTIONS IN EUROPE
Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK & Thousands of iPods in Germany.
Coca-Cola and Apple have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the GB, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination that features iTunes integration throughout. It will provide fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland, unsigned artists will have a venue to upload songs and get broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."
"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."
In the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will run for six weeks, with a 5 song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for 8 weeks in Germany at (www.coca-cola.de). Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.
With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.
Edited & Posted by Editor | 12:07 PM | Link to this Post
August 31, 2006
Merck Publishes New Consumer Health Guide to Help Patients Make the Most of Their Annual Doctor's Visit
New Guide Latest in Merck's 100-Plus-Year Tradition of Providing Unbiased Health Resources as a Public Service to the Community.
Merck & Co., Inc. announced today the launch of a new free information resource for consumers -- the Guide to Making the Most of Your Annual Doctor's Visit -- a tool to help patients more effectively communicate with their doctors. Consumers can receive a copy of the Guide to Making the Most of Your Annual Doctor's Visit free-of-charge by visiting http://www.yourhealthnow.com/ or by calling (888) MERCK-38 (888-637-2538).
An annual physical is the one time people get a full assessment of their overall health. The Guide to Making the Most of Your Annual Doctor's Visit, which was created with the input of doctors and patients, advises people to spend a few minutes before each doctor's visit thinking about any recent changes in health or questions to be discussed with their doctor. This preparation can help patients have a more productive visit with their doctor and also can ensure that people do not leave the office with questions they forgot to ask.
The Guide to Making the Most of Your Annual Doctor's Visit follows the launch of the Guide to Affordable Medicine, a consumer resource that provides information on how to navigate the various government and private programs that offer medicines at a discount or for free. Merck is making both Guides available free-of-charge as part of the Company's commitment to provide health information resources to the public, which began in 1899 with the publication of the first Merck Manual.
The Guide to Making the Most of Your Annual Doctor's Visit will be distributed to doctors' offices throughout the United States and local community health organizations.
Merck & Co., Inc. is a global research-driven pharmaceutical company. Established in 1891, Merck discovers, develops, manufactures and markets vaccines and medicines to address unmet medical needs.
"Many people arrive at a visit unprepared and forget to ask their doctors important questions," says Dr. Robert Berkow, editor emeritus of The Merck Manuals, the world's best-selling medical reference. "Open communication with your physician can help identify potential health problems when they are still preventable and easily treatable."
The concise 12-page pocket Guide also encourages patients to record their doctor's advice and provides space to track health goals along with a notes section. "Following your doctors' advice is critical in maintaining and improving health," says Dr. Berkow. "But when people don't remember exactly what their doctor said, or forget altogether, important recommendations can be overlooked."
"At Merck, we are committed to putting the patient first, and part of this commitment includes providing credible, unbiased health information, such as the Guide to Making the Most of Your Annual Doctor's Visit," says Maggie Kohn, Director of Corporate Responsibility Communications. "This Guide will serve as an important tool for both patients and their doctors."
Edited & Posted by Editor | 7:47 AM | Link to this Post
August 1, 2006
COCA-COLA INVITES THE WORLD TO CREATE ON-LINE WITH - THE COKE SIDE OF LIFE
Coca-Cola.com brand site launched simultaneously in 26 countries and 6 languages.
Atlanta, July 28, 2006 - The Coca-Cola Company today announced it has re-launched www.coca-cola.com as its new Coca-Cola brand site. The site is based on the core creative idea of "The Coke Side of Life", the Company's new global marketing platform for brand Coca-Cola. It will invite visitors around the world to participate in the evolution of the brand's heritage. At the same time the Company's corporate website has changed its address to www.thecoca-colacompany.com. Under this site, users will continue to find corporate information, including company news, investor information, corporate responsibility efforts and career opportunities.
Launching the new Coca-Cola brand website continues the commitment of the Company to establish a multimedia platform for "The Coke Side of Life" campaign. "Throughout Coke's history, we have seen people use the brand, its icons and heritage as a creative source," said Marc Mathieu, senior vice president for Global Core Brands, The Coca-Cola Company. "In the 60's, it was Andy Warhol, today it's people all over the world on the internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process."
As part of its launch, the content on the site will be driven by a series of bi-weekly and monthly challenges to consumers around the world, which will be posted on www.coca-cola.com. The goal of the site is to develop organically into a global user generated content portal with three key differentiators from other consumer marketing sites: First, visitors are given a theme/challenge to focus their creativity and are provided tools to develop their ideas; second, winners of the challenges are rewarded for their input, and; third, users gain access to a truly global community which is invited to judge their entries. These features will allow visitors to have a more inclusive role in the Company's creative process.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Edited & Posted by Editor | 1:56 PM | Link to this Post
May 31, 2006
Nestle promises ‘Good Food, Good Life’
From its first historic merger with the Anglo-Swiss Condensed Milk Company in 1905, Nestlé has grown to become the world’s largest and most diversified food company.
Nestlé’s trademark of birds in a nest, derived from the founder Henri Nestlé’s personal coat of arms, evokes the values upon which he founded his company. Namely, the values of security, maternity and affection, nature and nourishment, family and tradition.
Nestlé has around 247,000 employees worldwide, operates 500 factories in approx. 100 countries and offers over 8,000 products to millions of consumers universally.
Nestle's best known brand is Nescafé - a combination of Nestlé and café. Nescafé, the first commercially successful soluble coffee, was introduced in Switzerland in 1938.
Others products marketed by Nestle include Baby Foods, Breakfast Cereals, Chocolate & Confectionary, Beverages, Bottled Water, Dairy Products, Ice Cream, and Prepared Foods.
Edited & Posted by Editor | 3:23 PM | Link to this Post
May 19, 2006
SPRITE REDEFINES ITSELF
Brand To Be Reenergized with Breakthrough Advertising Campaign and Packaging Update.
Atlanta, May 2006 - Beginning this summer, Sprite, the number one lemon-lime soft drink, is back in a bold, breakthrough way. Focusing on the brand's refreshing "Lymon™" taste, in the U.S. Sprite will hit the streets in full force with an array of programs that includes a new advertising campaign and the first packaging update since the early 90s.
The brand relaunch begins on May 23 at Guastavino's in New York at the first Sprite Street Couture Showcase. The exclusive event will feature collections from five of fashion's top streetware designers, including Etnies, LRG, Rocawear, Triple Five Soul and WESC, as well as an influencer after party.
Sprite's relaunch will be fueled by the Sprite "SubLYMONal™" advertising campaign.
"SubLYMONal is a totally integrated marketing message that focuses on Lymon, Sprite's proprietary lemon-lime flavor formula, which makes Sprite among the world's most thirst-quenching soft drinks," said Don King, Group Director, Sprite, Coca-Cola North America. "As a brand that focuses on young people, Sprite deserves arresting advertising that cuts through the monotony of ordinary commercials, and this multi-faceted campaign does just that.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
People will be able to find special codes embedded in the commercials that can be entered at the brand's new website, www.SubLYMONal.com, to unlock exclusive content. The site allows people to actually interact with the advertising and it provides different ways for them to create their own "SubLYMONal" experiences.
"Through the 'SubLYMONal' campaign we have created our own proprietary tongue-in-cheek science that is designed to insert Lymon into the brains of teen consumers," continued King. "SubLYMONal still echoes the "trust your instincts" message of the "Obey Your Thirst" campaign, but it is focused on reminding people that Lymon tastes so good."
In addition to the "SubLYMONal" campaign, Sprite's packaging graphics have been completely redesigned. The new packaging design features the familiar silver, green and blue colors as well as the Sprite brand name and bubbles. The updated imagery is enhanced by the inclusion of a new "S" brand icon that will be featured on all packaging and marketing elements.
Edited & Posted by Editor | 9:16 AM | Link to this Post
April 11, 2006
WELCOME TO 'THE COKE SIDE OF LIFE'
New Global Campaign Invites the World to Choose Coca-Cola and Live on the Positive Side of Life.
Atlanta, April 2006 - "Drinking a Coke makes people happy. It tastes good. And it's an invitation to live on the positive side of life". That's the message behind 'The Coke Side of Life,' a new global marketing platform for brand Coca-Cola, which launches in the U.S. this month and in other markets over the next several months.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day.
The first round of television spots in what will be a fully integrated, global campaign -- including digital components, promotions, properties, and new graphic treatments -- begins airing in the U.S. this weekend during broadcasts of the NCAA Final Four on CBS and American Idol on Fox. Simultaneously, outdoor and print executions will appear across the country and an extensive online campaign that features exclusive viral videos and other unique content will help dimensionalize The Coke Side of Life in the digital world.
"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.
"Since the beginning of the year, we've aired a series of ads in the U.S. that remind people of the simple reasons why they love Coca-Cola, the product," said Katie Bayne, senior vice president, Coca-Cola brands, Coca-Cola North America. "With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle."
Through The Coke Side of Life creative strategy, the Company is using its global resources to drive a multi-media, multi-cultural platform in markets across the world. In addition to the initial group of ads and elements debuting in the U.S., more commercials and communications tools will be available for global use by summer.
"Because Coca-Cola is a global brand with local connections and meanings, The Coke Side of Life offers each country an opportunity to interpret their own moments of happiness and the brand's role in those," said Esther Lee, chief creative officer, Marketing, Strategy and Innovation, The Coca-Cola Company. "Working with markets around the world, we have collaboratively co-authored an integrated creative platform that can be adapted to fit different market needs. And we are inviting countries to add to the effort through joint global initiatives."
The new global campaign's launch is spearheaded by the US, where it will come to life via a series of events beginning March/April 2006, when the campaign will be introduced to an exclusive audience at one of New York's leading venues, Capitale. At the event, which is headlined by a special live performance by platinum-selling recording artist Ne*Yo, guests will experience first-hand the sights, sounds, and attitude of The Coke Side of Life.
In April, a broader audience will begin to experience The Coke Side of Life in Indianapolis during the NCAA Final Four when MyCokeFest marks the official launch of the platform. Featuring a line-up of top musical talent and other entertainment, the event will transform the landmark Monument Circle into a celebration of The Coke Side of Life. On the day-off from NCAA Final Four play, fans will be able to enjoy performances by Chris Brown, Collective Soul, The Wreckers featuring Michelle Branch, and Carrie Underwood. John Mellencamp will also take the stage for a special homecoming performance presented by Coca-Cola and the NCAA.
The Coke Side of Life campaign idea was created by Wieden+Kennedy, the global agency of record for brand Coca-Cola. Initial executions were developed by the agency's offices in Amsterdam and Portland and will be supplemented by additional creative from agencies in markets around the world.
Edited & Posted by Editor | 8:21 AM | Link to this Post
Coca-Cola joins the UN Global Compact
The United Nations has announced that The Coca-Cola Company, the world’s largest beverage company, has officially joined its corporate citizenship initiative, the UN Global Compact. Coca-Cola Chairman and Chief Executive Officer E. Neville Isdell informed Secretary-General Kofi Annan of the company’s commitment to the Global Compact and its ten principles during a meeting at United Nations Headquarters.
Edited & Posted by Editor | 5:13 AM | Link to this Post
July 10, 2005
Fanta: A brand of The Coca-Cola Company
As a global leader in the non-alcoholic beverage industry, The Coca-Cola Company offers nearly 400 brands in over 200 countries. Many of these brands, including soft drinks, fruit juices, bottled waters and sports drinks, are only available in specific regions of the world - sometimes in just a single country. The reason for this is that different people like different beverages at different times for different reasons.
Available in Europe since the 1940s, Fanta was introduced in the United States in 1960. Consumers around the world, particularly teens, fondly associate Fanta with happiness and special times with friends and family. This positive imagery is driven by the brand's fun, playful personality, which goes hand in hand with its bright color, bold fruit taste and tingly carbonation.
Fanta is available in the following flavors:
Apple, Apple Kiwi, Apple Lime Melon, Apple Vanilla, Banana, Berry, Berry Cherry, Berry Floral, Birch Beer, Bitter Lemon, Bitter Orange, Bitter Water, Black Cherry, Blackcurrant Lemon, Blueberry, Bubble Gum, Candy Cane, Chamoy Orange, Cherry, Chocolate Orange, Cinnamon Rum, Citrus Blend, Club Soda, Coconut Pineapple, Collins, Corn, Cucumber Melon, Currant, Floral Lemon, Fruit Punch, Ginger Ale, Grape, Grapefruit, Grapefruit Lemon Lime, Grapefruit Pineapple, Grenadine, Honeydew Melon, Kiwi Lime, Kiwi Starfruit, Kiwi Strawberry, Lemon, Lemon Lime, Lemon Orange, Lime, Lime Orange, Lychee, Mandarin Orange, Manderin Tangerine, Mango, Mango Orange, Melon, Orange, Orange Passionfruit, Orange Peach, Orange Raspberry, Orange Tangerine, Orange Vanilla, Passionfruit, Peach, Pineapple, Plum, Raspberry, Raspberry Strawberry Vanilla Cream, Root Beer, Strawberry, Strawberry Yogurt, Tamarind, Tangerine, Tropical Fruit Punch, Tutti-Fruti, Vanilla Cream and Watermelon.
Fanta is available in the following locations:
Afghanistan, Albania, Algeria, American Samoa, Angola, Antigua & Barbuda, Argentina, Armenia, Aruba, Australia, Austria, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belgium, Belize, Benin, Bolivia, Bosnia & Herzegovina, Botswana, Brazil, British Virgin Islands, Bulgaria, Burkina Faso, Burundi, Cambodia, Cameroon, Canada, Cape Verde, Cayman Islands, Central African Republic, Chad, Chile, China, Colombia, Comoros, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of Congo, Denmark, Djibouti, Dominica, Dominican Republic, Ecuador, Egypt, El Salvador, Equatorial Guinea, Eritrea, Estonia, Ethiopia, Fiji, Finland, France, French Guiana, French Polynesia, Gabon, Georgia, Germany, Ghana, Great Britain, Greece, Grenada, Guadeloupe, Guam, Guatemala, Guinea, Guinea-Bissau, Guyana, Haiti, Honduras, Hong Kong, Hungary, Iceland, India, Indonesia, Israel, Italy, Ivory Coast, Jamaica, Japan, Jordan, Kazakhstan, Kenya, Kuwait, Kyrgyzstan, Latvia, Lesotho, Liberia, Lithuania, Luxembourg, Macau (Macao), Macedonia, Madagascar, Malawi, Maldives, Mali, Malta, Mariana Islands, Martinique, Mauritania, Mauritius, Mayotte, Mexico, Moldova, Mongolia, Morocco, Mozambique, Namibia, Nauru, Nepal, Netherlands, New Caledonia, New Zealand, Nicaragua, Niger, Nigeria, Northern Ireland, Norway, Oman, Pakistan, Panama, Papua New Guinea, Paraguay, Peru, Poland, Portugal, Puerto Rico, Qatar, Republic of Congo, Republic of Ireland, Republic of Korea, Reunion, Romania, Russia, Rwanda, Saint Helena, Saint Kitts and Nevis, Saint Lucia, Saint Maarteen, Saint Vincent & the Grenadines, Samoa, Sao Tome & Principe, Saudi Arabia, Senegal, Serbia & Montenegro, Seychelles, Sierra Leone, Singapore, Slovakia, Slovenia, Solomon Islands, South Africa, Spain, Sri Lanka, Suriname, Swaziland, Sweden, Switzerland, Taiwan, Tanzania, Thailand, The Gambia, Togo, Tonga, Tunisia, Turkey, Turkmenistan, Turks & Caicos Islands, U.S. Virgin Islands, Uganda, Ukraine, United Arab Emirates, United States, Uruguay, Uzbekistan, Vanuatu, Vietnam, West Bank-Gaza, Yemen, Zambia and Zimbabwe.
Edited & Posted by Editor | 6:09 PM | Link to this Post
July 5, 2005
Cadbury Dairy Milk - The Megabrand
"A glass and a half of full cream milk in every half pound"
When Cadbury Dairy Milk chocolate with its deliciously smooth texture and unique creamy taste, was first introduced in the early 1900s, it made an immediate impact quickly becoming the market leader. The success story has continued until today when it is still the top selling chocolate brand in the country. The Cadbury Mega Brand's broad family of products has an international retail value approaching US$1billion.
As a international brand, Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan "glass and a half of full cream milk in every half pound" with the picture of milk pouring into the chocolate bar, is one of the all-time greats of British advertising.
How Cadbury Dairy Milk came about
Milk chocolate was first made by the Cadbury Brothers in 1897, but by today's standards was a very coarse dry product made by blending milk powder with cocoa and sugar. The milk chocolate market was then dominated by the Swiss who produced a superior product by using condensed milk.
In the early 1900s George Cadbury was determined to meet the Swiss challenge and, together with the Bournville experts, started to research new recipes and production methods. By June 1904 the recipe was perfected and a delicious new milk chocolate made with full cream milk, and containing far more milk than any previously known product, was ready for production in 1905. Although considerable technological advances have since been made in the production processes, the Cadbury Dairy Milk recipe is still basically the same as it was in 1904.
Edited & Posted by Editor | 1:51 PM | Link to this Post
May 24, 2005
Medical Personalization
Personalization is one of today’s important trends. Companies that want to jump on the bandwagon are taking steps to strengthen their customers’ loyalty. That also means advantages for the consumer. Medications, for example, could be customized to meet an individual’s needs. The electronic health card and the digital patient file will store medical records in the future. Pictures of the Future is reporting on molecular imaging and labs on a chip - technologies that detect illnesses at an early stage - and on a pioneer of personalized medicine: Lakeside Hospital in Omaha, Nebraska.
Edited & Posted by Editor | 7:21 PM | Link to this Post
