February 7, 2007
Cherry Coke To Debut New Can Designed by Jay-Z's Lifestyle Apparel Brand Rocawear : GlobalGiants.com
Sleek, Fun, Urban Design to Be Unveiled at Exclusive Event During Fashion Week in New York.
ATLANTA, Feb. 6 -- Cherry Coke has joined forces with the design team from Rocawear, apparel brand founded by hip-hop icon Shawn "Jay-Z" Carter, to create an eye-catching new appearance for the brand.
On February 7, along with his Rocawear designers, Shawn "Jay-Z" Carter will be on hand to unveil the redesigned Cherry Coke packaging for the first time at an exclusive party during Fashion Week. The new look for Cherry Coke, which is also featured on Cherry Coke Zero, is the first packaging update for the brand since 2002.
According to the company, the vibrant, urban design for Cherry Coke features a stylized silver cityscape scattered with dark pink cherries on a graduated pink background. The motif for Cherry Coke Zero, which offers Cherry Coke taste with zero calories, includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background.
The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand's graphics in five different media. Joining Cherry Coke, Shawn "Jay-Z" Carter and the five artists, attendees at the exclusive event will include a mix of celebrities, musicians, athletes, stylists and New York City tastemakers. [GlobalGiants.com]
Edited & Posted by Editor | 4:26 AM | Link to this Post
February 5, 2007
Are You Getting Enough Exercise to Maintain Your Health? : GlobalGiants.com
KEMPELE, Finland, February 5 -- Are you getting enough exercise? According to the World Health Organisation at least 60% of the global population fails to achieve 30 minutes of moderate intensity exercise every day; an amount the American College of Sports Medicine recommend for basic health maintenance. Polar Electro, pioneer and leading innovator of sports instruments and heart rate monitors, today announced the launch of the POLAR AW200, a wrist watch that uses new Activity Technology to sense your body movement and help you develop a better understanding of how much and how beneficial your exercise is.
PHOTO: Polar AW 200 Activity Watch.
For Polar, a company well known by athletes, sports professionals and fitness enthusiasts, the AW200 is a completely new product targeted for people who are keen to maintain their basic health and fitness.
The Polar AW200 will be available in April through Polar authorised resellers across Europe, North America and Canada.
Headquartered near Oulu in Finland, Polar operates internationally in over 80 countries, employing more than 1200 people worldwide. [GlobalGiants.com]
Edited & Posted by Editor | 12:44 PM | Link to this Post
January 22, 2007
Dr Pepper's HUNT FOR MORE Gives Clue-Solving Consumers a Chance to Win $1,000,000 : GlobalGiants.com
$1,000,000 Hidden Somewhere in the United States or Canada.
PLANO, Texas, Jan. 22 -- Tomorrow, Dr Pepper fans will have a chance to experience even more... as in: more flavor, more thrills and more money through the Dr Pepper HUNT FOR MORE across the United States and Canada. One lucky consumer could win an unbelievable $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada.
Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography, history and world events.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, and Nantucket Nectars. [GlobalGiants.com]
Edited & Posted by Editor | 6:14 PM | Link to this Post
January 12, 2007
PEPSI COLA SUPER BOWL CAN : GlobalGiants.com
PHOTO: The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from sterling silver and inlaid with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000. Beginning January 13, consumers can log onto www.SuperBowl.com/Pepsi to learn how to register and win the can and Super Bowl tickets for life. [GlobalGiants.com]
Edited & Posted by Editor | 2:24 PM | Link to this Post
PEPSI-COLA GLOBAL BRAND RESTYLE : GlobalGiants.com
PHOTO: Pepsi is launching a global brand restyle - a 360-degree marketing campaign that will be reflected globally on TV, radio, in print, packaging and online. The first piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. [GlobalGiants.com]
Edited & Posted by Editor | 10:22 AM | Link to this Post
December 28, 2006
JULIE ROBERTS PARTNERS WITH SCHWAN'S CONSUMER BRANDS
PHOTO: Award-winning country music star Julie Roberts is kicking off the New Year with an exclusive frozen food partnership with Schwan's Consumer Brands North America, Inc. Known for her deep, blues-soaked voice that poignantly captures the pain of the wronged and forgotten, Roberts has quickly become a favorite of fans and music critics alike. Her acclaimed second album, Men and Mascara, has brought accolades and critical acclaim far and wide.
Edited & Posted by Editor | 10:11 PM | Link to this Post
December 27, 2006
KELLOGG COMPANY SPECIAL K(R) CHOCOLATEY DELIGHT(TM)
PHOTO: Research shows by replacing a higher calorie evening snack with a lower calorie snack, like a bowl of Special K(R) Chocolatey Delight(TM) cereal, women may lose weight. (PRNewsFoto/Kellogg Company)
Edited & Posted by Editor | 10:43 PM | Link to this Post
December 23, 2006
ACCENTIA INTRODUCES MD TURBO
PHOTO: Accentia Biopharmaceuticals introduces MD Turbo(TM), Friday, Dec. 22, 2006, Tampa, Fla., the first and only available product to provide metered dose inhaler (MDI) users with breath-activated delivery and dose-counting capabilities. (Feature Photo Service)
Edited & Posted by Editor | 2:00 PM | Link to this Post
December 20, 2006
GlaxoSmithKline Completes Acquisition of CNS, Inc.
GSK adds innovative, high-growth Breathe Right and FiberChoice brands to Consumer Healthcare portfolio.
PHILADELPHIA, Dec. 19 -- GlaxoSmithKline (NYSE:GSK) today announced that it has completed the acquisition of CNS, Inc. (NASDAQ:CNXS) , the marketers of Breathe Right(R) nasal dilator strips and FiberChoice(R) dietary fiber supplements.
Commenting on the transaction, John Clarke, President, GSK Consumer Healthcare, said, "We are very pleased to welcome this outstanding business into the GSK Consumer Healthcare family. CNS is a well-managed company, and its brands fit with our growth strategy and are great additions to our portfolio. The opportunity for growth through geographic expansion and pipeline innovation makes this acquisition an exciting prospect."
Breathe Right strips are the leading nasal dilator strips worldwide, and FiberChoice is the fastest growing line of dietary fiber supplements in the United States. Both brands are supported by patents in the U.S. and key markets worldwide, and by scientific evidence for their product claims.
GlaxoSmithKline is one of the world's leading research-based pharmaceutical and healthcare companies.
Edited & Posted by Editor | 6:50 PM | Link to this Post
December 19, 2006
A Prescription From The Great Physician
WEST PALM BEACH, Fla., Dec. 19 -- Dieting and exercising are tried and true New Year's resolutions that are usually forgotten by February. Strive to be different this year by adopting extraordinary health resolutions such as eating more dark chocolate, sunbathing, taking a supplement that wards off major diseases and avoiding deadly emotions.
Photo: Book cover for The Great Physician's Rx for Women's Health. (Biblical Health Institute)
These are just a few tips suggested by New York Times best-selling author Jordan Rubin in his latest book, The Great Physician's Rx for Women's Health (Thomas Nelson publishers) with co-authors Nicki Rubin and Dr. Pancheta Wilson.
Written to address the specific health needs of women, the book offers natural ways to combat common concerns such as weight gain, diabetes, cancer, osteoporosis, estrogen dominance, menopause and more.
"Making some simple changes to your daily routine can reap enormous health benefits," says Rubin, whose books such as The Maker's Diet and The Great Physician's Rx for Health and Wellness have sold millions of copies worldwide.
Healthy resolutions for men and women to consider in 2007 include:
• Take one tablespoon of omega-3 cod liver oil every day to boost the
immune system, ward off major illnesses, and to promote healthier skin
and nails.
• Toss unhealthy corn oils and shortening and switch to cooking with
healthy fats such as coconut oil, butter and olive oil.
• Two ounces of organic dark chocolate a day packs a health punch with
antioxidants and bioflavenoids as well as the release of endorphins
that act as antidepressants.
• Get at least 15 minutes of direct sunlight a day. Our bodies derive
vitamin D from the sun, which is crucial for bone health, has cancer-
fighting properties and assists with blood cell formation.
• Reduce toxins from your environment. "Buy house plants to reduce
pollution indoors and water filters to remove chlorine and other
harmful chemicals from your water," suggests Rubin. "And throw our
household cleaners with harsh chemicals that can cause allergies and
irritation."
• Forgive yourself and others. "The stress of harboring deadly emotions
builds up toxins in the body," explains Rubin. "Write down anything a
person has done to offend you, and then ask God to help you forgive
that person."
Edited & Posted by Editor | 10:08 PM | Link to this Post
December 12, 2006
Dorland Healthcare Information Launches Dorland's Healthcare Website Guide
Publication Answers Need for a Patient Education Tool That Rates the Best Websites on Health Conditions.
PHILADELPHIA, Dec. 12 -- In a move that redefines the way consumers search for online health information, Dorland Healthcare Information has launched Dorland's Healthcare Website Guide, a series of books that identifies, describes, filters and rates the best websites on the 60 most common diseases and health conditions. This series is the first of its kind, directing consumers to only the most credible Web information.
Photo: Dorland's Healthcare Website Guide, Individual Topic Guide -- Stroke.
"Finding reliable online health information is no easy task," says Robert Graham, CEO of Dorland Healthcare Information. "Results from major search engines can be overwhelming. How much time can you allot to sorting through thousands of deceptive, random and often outdated results, and how do you know if the information found is credible? Dorland's Healthcare Website Guide has solved this problem for Web users who are increasingly going online for health information."
Dorland Healthcare Information (DHI), based in Philadelphia, is a nationally recognized publisher known as the leader in healthcare business information for the past 50 years. DHI publishes several magazines - enrich, your Health & Life distributed quarterly to over 1,000,000 consumers, Case in Point for medical professionals in case management, and the Good Neighbor Health Guide for multi-cultural marketing. DHI also publishes a variety of industry print and online reference books, such as the Case Management Resource Guide; Dorland's Medical Directory; Medical & Healthcare Marketplace Guide and Dorland's Healthcare Website Guide.
Edited & Posted by Editor | 7:49 PM | Link to this Post
December 5, 2006
THE COCA-COLA COMPANY SANTAS
PHOTO: Members of the Amalgamated Order of Real Bearded Santas joined Phil Mooney, director of archives for Coke to celebrate the 75th anniversary of the Coca-Cola Santa and officially open a free NYC art exhibit with original works from Haddon Sundblom who created the Santa in 1931. A virtual gallery is located at www.mycokerewards.com. During December, for each visitor to tour the online gallery, Coke will donate $0.75 to celebrate the milestone anniversary.
Edited & Posted by Editor | 11:37 PM | Link to this Post
November 11, 2006
THE COCA-COLA COMPANY: CONTOUR BOTTLES
PHOTO: Phil Mooney, director of Archives for The Coca-Cola Company, holds one of the two remaining original contour bottles and displays earlier prototypes.
See full story at this Post dated October 10, 2006.
Edited & Posted by Editor | 6:44 PM | Link to this Post
November 6, 2006
BEVERAGE PARTNERS WORLDWIDE (BPW) JOINT VENTURE TO REFOCUS ON BLACK TEA PLATFORM
The Coca-Cola Company and Nestlé have announced that both companies have agreed to refocus the activities of their Beverage Partners Worldwide (BPW) joint venture on black tea beverages. The transaction, which is subject to certain regulatory approvals, is expected to close early 2007.
This agreement means The Coca-Cola Company and Nestlé will independently develop, produce and market ready-to-drink coffee and non-black tea based beverages.
Beverage Partners Worldwide (BPW), a fifty-fifty joint venture held by Nestlé and The Coca-Cola Company, was created in 2001, following a period of 10 years during which Nestlé and The Coca-Cola Company cooperated in a joint venture called Coca-Cola and Nestlé Refreshments (CCNR).
Edited & Posted by Editor | 1:20 PM | Link to this Post
November 5, 2006
"COCA-COLA SANTA" CELEBRATES 75TH ANNIVERSARY
Today's Enduring Vision of Jolly Ole Saint Nick Came to Life in 1931.
Atlanta - Seventy-five years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.
The Coca-Cola Santa was first introduced in 1931, appearing in a series of print ads in The Saturday Evening Post, Ladies Home Journal, National Geographic and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" – the man in the red and white suit with the big brass belt buckle.
In 1931, when The Coca-Cola Company commissioned Sundblom to lend his artistic genius to its holiday campaign, the artist breathed refreshingly human elements into Santa's image, giving him his trademark rosy cheeks, a handsome white beard, twinkling eyes and happy wrinkles.
Sundblom's Santa had such universal appeal that, as distribution of Coca-Cola continued to spread globally and holiday ads featuring Santa reached into other countries, the character born of Sundblom's brush become an established international icon.
Sundblom's images of the North Pole's most-famous resident remain the commonly accepted depiction of Saint Nicholas around the globe, passing the test of time and evoking memories and a holiday spirit that transcends national boundaries.
As testimony to their impact, most of Sundblom's original Santa artworks have been displayed in several prestigious museums, shopping meccas and popular local venues, including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm. This season, the 75th anniversary of the Coca-Cola Santa is being celebrated in the United States with an exhibition featuring a selection of the original Sundblom paintings at Jazz at Lincoln Center, in New York City.
Edited & Posted by Editor | 4:08 PM | Link to this Post
November 4, 2006
Target Offers One-of-a-Kind Plush Elephant Gift Card Holder to Support St. Jude Children's Research Hospital
100 Percent of Net Profits to Benefit St. Jude's Annual Thanks and Giving Campaign.
As part of its ongoing commitment to St. Jude Children's Research Hospital(R), Target has created a special plush elephant gift card holder to benefit St. Jude's annual Thanks and Giving(R) fundraising campaign this holiday season.
The plush elephants are priced at $2.99 and a minimum of $1.50 of each sale, which equals 100 percent of the net proceeds, will be donated directly to St. Jude. The whimsical snowflake-covered ears of the plush elephant were designed by 9-year-old Julia, a dynamic and creative St. Jude patient and Target House resident.
The joyful mascot of Target House, elephants symbolize luck, family and helping others in need - characteristics shared by both St. Jude and Target House. The plush elephants will be available for purchase at Target stores nationwide beginning November 5, 2006. In addition to the elephants, Target holiday gift cards will also be available for purchase in any amount ranging from $5-$1,000.
Target House provides apartments free-of-charge to families of children whose treatments require that they be in Memphis for at least 90 days. This commitment is an extension of St. Jude's coverage of all costs for treatment not covered by insurance, regardless of a family's ability to pay. Target House also allows St. Jude to focus more of its resources on life-saving research and treatment.
St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. No family ever pays for treatments not covered by insurance, and families without insurance are never asked to pay.
Minneapolis-based Target has 1,494 retail stores in 47 states in the USA.
Edited & Posted by Editor | 12:30 PM | Link to this Post
November 2, 2006
CALIFORNIA RAISIN MARKETING BOARD VALERIE WATERS
PHOTO: Celebrity fitness trainer Valerie Waters teams up with California Raisins to help consumers make wise choices.
Edited & Posted by Editor | 1:53 PM | Link to this Post
October 27, 2006
MERCK GUIDE TO FINDING CREDIBLE HEALTH INFORMATION ONLINE
PHOTO: The Guide to Finding Credible Health Information Online is a tool provided by Merck to help patients find and evaluate online sources of health information. One can receive a free copy by visiting www.YourHealthNow.com or by calling (888) MERCK-38.
Edited & Posted by Editor | 9:35 PM | Link to this Post
October 15, 2006
PowerBar donates $200,000 to Lance Armstrong Foundation
Photo: Lance Armstrong, seven-time Tour de France champion, meets with PowerBar marketing manager Deanna Moen to accept the $200,000 corporate donation to the Lance Armstrong Foundation (LAF) this past weekend at the Ride for the Roses race in Austin, TX. PowerBar supports the mission of the LAF to inspire and empower people with cancer raising public awareness about the link between living and healthy lifestyle and the reduction of cancer risk factors through the LIVE WELL LIVESTRONG(R) campaign.
Edited & Posted by Editor | 8:35 PM | Link to this Post
October 13, 2006
Bono and Bobby Shriver Launch (RED)(TM) in the U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Edited & Posted by Editor | 9:54 PM | Link to this Post
