January 21, 2011
Fashion Week begins in Berlin
Photo: A model shows a creation by designer Dimitri at the start of the Berlin Fashion Week (Foto © Dan & Corina Lecca). Fashion is once again high on the agenda in the German capital. Trade visitors and fashion enthusiasts flooded the event to see the presentations of the designers.
Posted by Editors at 6:00 AM
January 10, 2011
Hollywood Jewelry Designer Neil Lane's Romantic Jewels
Photo: Diamond Earrings. Hand made in platinum and designed by Neil Lane. Neil Lane is a leading Hollywood jewelry designer.
Posted by Editors at 10:24 AM
December 27, 2010
P&G's New Luxury Makeup: COVERGIRL NatureLuxe
Photo: Taylor Swift Announced As Face of New COVERGIRL NatureLuxe Cosmetic Line.
P&G COVERGIRL cosmetics has announced that 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup - COVERGIRL NatureLuxe. The line, launching January 2011, includes a Silk Foundation and a Gloss Balm.
"Taylor's naturally polished and beautiful look fits perfectly with the new luxury makeup line," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn't extravagant, but rather simple, modern elegance that is inspired by nature."
Swift's ads for NatureLuxe will appear beginning in January 2011.
According to P&G, the COVERGIRL NatureLuxe Silk Foundation is for the woman who wants a full-coverage that looks polished, yet feels lightweight.
P&G (Procter & Gamble) Beauty & Grooming brands for women and men, available in nearly 130 countries, include Pantene, Olay, Head & Shoulders, Max Factor, Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice 'n Easy, Venus, Gillette, SK-II, Wella Professionals, Mach3, Braun, and Fusion.
Posted by Editors at 5:46 AM
October 19, 2010
Independence Trumps Marriage, Wealth and Professional Success as Important Life Goals for Millennial Women says New Global Study
Photo: Levi's ShapeWhatsToCome.com, new global community helps Millennial women shape their futures.
• Jean brand Levi's has released the findings of a global study to better understand the challenges, expectations, goals and experiences Millennial women face around the world.
The results show a surprising generational shift in life priorities and a need for a new, nontraditional form of mentorship.
In response to these findings, the Levi's brand has launched ShapeWhatsToCome.com, a global online community where Millennial women around the world can connect with peers and mentors to shape their futures.
Photo: A Levi's customer tries out the Intellifit to find her perfect pair of jeans in less than 10 seconds. Levi's Store, SoHo New York.
"Since introducing the first pair of women's jeans 75 years ago, Levi's has been a relevant part of women's lives," said Mary Alderete, Vice President of Levi's Global Women's Marketing. "Today, young women face more opportunity in their twenties than any generation of women before them. It's important we understand their mindset and their cultural and societal impact. We truly see ShapeWhatsToCome.com as a community of women changing the world - it's a global platform of women coming together to share, inspire, grow and shape their futures."
The Levi's Shaping a New Future study shows that women in their 20s are experiencing a world unlike women of previous generations.
Key highlights from the Levi's Shaping a New Future study:
• Ninety-six percent of Millennial women worldwide list "being independent" as their most important life goal.
• Meanwhile, 87 percent of women surveyed defined success as "being able to shape their future."
• Last on Millennials' priority list? Marriage and other more traditional pursuits - being a mother (68 percent), getting married (50 percent) and being wealthy (43 percent), were seen as far less essential in defining success.
"For many Millennial women, the expected path or 'ladder' towards adulthood - which included milestones such as school, career, marriage and motherhood - to be achieved in that order, has blurred," said Lindsey Pollak, lead collaborator on the Levi's Shaping a New Future study. "In its place is a web of opportunities that Millennials sample throughout their twenties, representing a different approach from previous generations. These women are challenging long-held beliefs about success as they navigate a complex world."
The Levi's "Shaping a New Future: Women Navigating Adulthood in a New Millennium" study was managed by StrategyOne, an applied-research consulting firm. StrategyOne conducted a rigorous, two-phase study to provide projectable, reliable insights to form an understanding of Millennial women's perceptions of this important juncture of their lives.
Posted by Editors at 9:18 AM
September 30, 2010
Newest Face of L'Oreal Paris: Julianna Margulies
Photo: Julianna Margulies, the Newest Face of L'Oreal Paris.
Beauty care company L'Oreal has signed actress Julianna Margulies as a new brand ambassador.
"Entering into a partnership with Julianna Margulies is truly exciting for us," said Cyril Chapuy, Global Brand President, L'Oreal Paris. "Aside from her unique beauty, Julianna is one of the most compassionate women in the business. She's an exceptional addition to our amazing roster of spokespeople and we're extremely proud to support her."
Margulies has entered into an exclusive North American contract to appear in advertising campaigns for L'Oreal Paris, which will debut in the United States beginning in 2011.
The actress currently stars in the series "The Good Wife," on CBS.
Posted by Editors at 5:11 AM
September 10, 2010
Cuban Designer Isabel Toledo designs shoes for Payless ShoeSource
Photo: Isabel Toledo for Payless style from the first collection of the Cuban designer.
Payless ShoeSource has announced that the Isabel Toledo for Payless fall collection is now available at select Payless stores across the U.S., Canada, Puerto Rico, the Philippines, countries in the Middle East, and Russia.
As Payless ShoeSource explains, Toledo, a global fashion icon, became an international household name last year for the "Lemongrass" Day Dress she designed for Michelle Obama to wear to her husband's inauguration. She is an inventor of many signature looks and has been described as a "cult figure" by the New York Times, one of the "100 designers that count" by Women's Wear Daily and "an important raw talent" by Vogue.
"The main inspiration for my first Payless collection was to create a line of shoes that I could wear on a daily basis and that would make a bold fashion statement, but also be very functional too," said Toledo.
Posted by Editors at 10:58 AM
August 15, 2010
World's Longest Catwalk in Copenhagen, Denmark
Photo: Model and photographer Helena Christensen, who opened the Copenhagen Catwalk. Photo Credit: Jason Mcdonald/Oxfam
• At the culmination of this summer’s Copenhagen Fashion Week, a special fashion event took place in Copenhagen, Denmark on August 14. It was the world record for the longest catwalk ever.
When tourists and Copenhageners took a stroll down the famous pedestrian street “Stroget” in the center of Copenhagen, they were in for a surprise. The street was transformed into one long glamorous runway where 220 models walked 1 mile (1.609 km) and presented the best of Scandinavian fashion this fall. The world famous Danish supermodel Helena Christensen welcomed the people and opened the catwalk.
Photo: Copenhagen - In The Black Diamond you will find exciting exhibitions, guided tours of The Royal Library, café øjeblikket, the Diamond Book Shop, meeting facilities with unobstructed views of the harbour, Christianshavn and Islands Brygge, as well as a beautiful conference and concert hall. All of this wrapped in a unique and inspiring architecture, The Black Diamond. (Foto © copenhagenmediacenter.com/Nicolai Perjesi)
Photo: Copenhagen Jazz Festival takes place each year in July all over Copenhagen. (Foto © copenhagenmediacenter.com/Tuala Hjarnø)
Photo: In 1717, Frederik IV decided that a canal should be dug to divert water from Arresø (one of Denmark’s biggest lakes). Today, the canal flows gently though Frederiksværk, giving the town a particular charm. The many well-preserved old buildings along the canal create a beautiful link between the past and the present. (Foto © copenhagenmediacenter.com/Kasper Thye)
• During the past few years, Copenhagen Fashion Week has developed into a large and renowned event with an international scope. It attracts more than 50,000 buyers, designers and global press.
Not only the industry and buyers are invited, tourists and Copenhageners are also invited to join the party when Copenhagen Fashion Festival takes to the streets. Large parts of Copenhagen are transformed into a fashion Mecca of shows, exhibitions, concerts, trend shows and parties.
According to the event promoters, while the “fashion for the people” concept reflects Danish fashion, the clothes are wearable and affordable.
With the world’s greatest catwalk and a fashion week growing in size, Copenhagen may be trying to become the world’s fifth fashion mecca, following New York, Milan, Paris and London.
Posted by Editors at 11:56 AM
August 4, 2010
UNITED COLORS OF BENETTON: AUTUMN/WINTER 2010/2011
United Colors of Benetton offers freedom of choice for the new winter season.
Here is how the Benetton Headquarters in Italy describe the United Colors of Benetton Autumn/Winter 2010/2011 Women's Collection:
SPARKLING DENIM - The theme centres around denim, the quintessential casual fabric. Presented in different versions and teamed with other materials, its versatility is shown to best effect. Denim and faux leather for a bold, edgy woman. Denim and jumbo sequins for tongue-in-cheek fun. Denim and wool cloth to reject the carved-in-stone rules in the books. The palette displays a range of dark shades, starting with black and going through the various stages of blue to finish with flashes of white. The fit is decidedly slim, top and bottom, and puts the accent on leg length.
WOOD WOOL - Nature's patterns suggest new stories to tell in fabric weaves or jersey-cotton prints. Layers of jersey, strata of woven cloth, interweaving yarns and georgette draping create volumes reminiscent of the movement of wood, indentations in the rocks, the frothy scrolls of sea waves. An overall look that could not be softer or more romantic. The colours echo the same atmosphere and borrow the shades of tree bark, of light leaf veins, the clearness of mountain streams.
PRIMITIVE - Inspired by white, fluffy wool and everything that evokes warmth and softness, this theme is mainly about outerwear and knits. In fact cloaks with a belt fastening and chunky-stitch sweaters can be considered the key items of this "capsule collection". The look is completed with mottled wool jersey articles. Colours range from natural whites to shades of beige to reflect the purity of Mother Earth. The fit, of course, is softly clingy all the way down the silhouette.
IN THE MOOD - The palette has schemes of strong, bold colours borrowed from the cartoon world. Tweety yellow for cloth coats, Little Mermaid turquoise for chunky wool sweaters, a Teletubbies rainbow for padded jackets and dresses. These bright shades are teamed with the mottled grey of sweatshirts and harem pants. Generally speaking, this look is a mixture of shapes and volumes that can be adjusted according to mood.
Posted by Editors at 10:33 AM
July 29, 2010
Macy's, Madonna, and Iconix Brand Group Launch New Junior Brand: Material Girl
Madonna and Iconix Brand Group, Inc. have announced their Fall 2010 marketing campaign for their newly created junior brand Material Girl, available exclusively at Macy's.
The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide USA in print, cinema, outdoor, online and in-store.
Madonna said, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."
"I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign," Momsen stated. "A Material Girl can be anyone you want, it's all about making the style your own, that's what is cool about it."
Photo: Actress and musician, Taylor Momsen, appears in the fall multi-media marketing campaign for the newly created junior's brand Material Girl, which will debut exclusively available at Macy's starting on August 3rd. Taylor was recently revealed as the celebrity muse for the brand, chosen by Madonna and her daughter Lola. The campaign was shot in Brooklyn, New York by famed photographer Tom Munro.
The collection will launch exclusively in select 200 Macy's stores across USA and on www.macys.com on August 3rd for the back-to-school season. To support the launch, a national advertising campaign will appear in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan.
Martine Reardon, executive vice president of marketing, Macy's, stated, "The star power of this line-up is remarkable -- fashion designed with Madonna and Lola, a trend-setting celebrity like Taylor as the muse, and an iconic brand like Macy's as the exclusive retailer. The 'Material Girl' teaser campaign has created great buzz about the launch of this brand, and we are excited to unveil the full effort as we gear up for the official launch on August 3rd."
Posted by Editors at 4:38 AM
July 8, 2010
Mercedes-Benz Fashion Week Spring/Summer 2011
Photo: Natascha Gruen and Verena Kerth at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mirjam Weichselbraun at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Vitali and Natalie Klitschko at Mercedes-Benz Fashion Week Berlin spring/summer 2011. The boxing world champion and his wife were guests at Lena Hoschek's fashion show. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Susan Atwell at Mercedes-Benz Fashion Week Berlin spring/summer 2011, LALA BERLIN Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Backstage at Mercedes-Benz Fashion Week Berlin spring/summer 2011, .DIMITRI Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Maren Gilzer at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
• The Mercedes-Benz Fashion Week Spring/Summer 2011 took off to a fiery start under the event tent in Berlin's Bebelplatz.
Marcel Ostertag, who had received the New Generation Award at the 2008 Mercedes-Benz Fashion Week, was the first designer to showcase his latest collection. Following him were Austrian designer Lena Hoschek, glamourous fashion brand Christina Duxa Couture, South Tyrolean Designer .Dimitri and local brands Lala Berlin and Kaviar Gauche.
The Mercedes-Benz Fashion Week Berlin is now in its 7th edition. In town to see the presentation of the Spring/Summer 2011 collections were Milla Jovovich, the face of the new Mercedes-Benz Fashion Week key visual, celebrity photographer Miles Aldridge, milliner Philip Treacy, Boris and Lilly Becker, Vitali and Natalie Klitschko, Matthias Schweighöfer and others.
The Mercedes-Benz Fashion Week in Berlin combines a mixture of top international designers and young ambitious new talent. The Mercedes-Benz Fashion Week Berlin is taking place July 7-10, 2010.
Posted by Editors at 10:13 AM
May 15, 2010
Fashion at 2010 Cannes Film Festival, France
Photo: All that Shines. Guests at L'Atelier Renault. French Car Maker Renault, an official partner of the Cannes Film Festival for 27 years, is marking its commitment to one of the world's most important cinema festivals. L'Atelier Renault is taking up residence in Cannes at the Majestic 63 beach. Photo © 2010 Renault.
Photos: Elsa Pataky is wearing Montblanc Bouquet Necklace and Eclat Earrings at the Palais des Festivals during the 63rd Annual Cannes Film Festival in France. Photos © 2010 Montblanc.
Photo: Actress Fan Bing Bin wearing Cartier jewelry attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. (Photo by Michael Buckner/Getty Images. © 2010 Getty Images)
Photo: Actress Aishwarya Rai with Swarovski "Mybag", a clutch in Crystal Mesh. "Mybag" features over 700 crystals to give it an incomparable shine.
Photo: Eva Longoria Parker attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. Eva Longoria is wearing de Grisogono jewelry. (Photo © 2010 Getty Images)
Photo: Aishwarya Rai on the Martinez Terrace -- Actress Aishwarya Rai wearing an Emilio Pucci dress on the Martinez Terrace during the 63rd Annual International Cannes Film Festival on May 13, 2010 in Cannes, France. (Photo by Venturelli/WireImage. © 2010 Venturelli)
Photo: Actress Fan Bing Bin at the 63rd Cannes Film Festival: May 13, 2010 - 'On Tour' Premiere. As it does every year, Renault is providing more than 100 vehicles to escort stars to the red carpet. (Photo by Stephane Kossmann).
Posted by Editors at 12:41 AM
May 1, 2010
Newest COVERGIRL: Taylor Swift
Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)
Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.
"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.
Photo: COVERGIRL Ana De La Reguera.
Photo: COVERGIRL Jaslene Gonzalez.
• P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".
Source: Procter & Gamble
Posted by Editors at 10:55 AM
March 31, 2010
Revlon introduces Almay Intense i-Color(TM)
Intensify the Natural Beauty of Your Eye Color.
"There are many features on the body that get noticed, but only a few that stay with a person after you leave the room. Gorgeous eyes are at the top of that list," says Revlon. "How can you be sure that you're remembered for your intensely blue, green, brown or hazel gaze? The Almay Intense i-Color collection with Light Interplay Technology enhances your natural eye color to reveal brighter and more intense eye color."
How does it work? According to Revlon, the collection, composed of an eye shadow trio, eyeliner and mascara specially created for brown, blue, hazel and green eyes, uses Light Interplay Technology to instantly brighten and intensify the unique color of your eyes. The way the Light Interplay Technology works is intense pigments are combined with mineral structures to reflect light in such an angle that it creates a more intense and alluring enhanced eye color. Blues, browns, hazels and greens are brighter and more captivating.
The company explains that the collection works best when all used together:
• Almay Intense i-Color Eye Shadow is formulated with rich colors and light reflecting pearls to add brightness and dimension to eye color.
• Almay Intense i-Color Eyeliner is a rich, kohl liner that adds definition and dimension to eyes.
• And finally, Almay Intense i-Color Mascara delivers instantly full, mega sized lashes with an oversized brush that uses light reflecting technology and pigments to intensify your unique eye color.
"So leave an impression with just a gaze using Almay Intense i-Color Eye Shadow, Eyeliner and Mascara," advises Revlon.
Source: Revlon Consumer Products Corporation
Posted by Editors at 12:08 PM
February 12, 2010
Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.
For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."
According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.
The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.
The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.
Source: Cole Haan
Posted by Editors at 3:58 AM
December 31, 2009
UNITED COLORS OF BENETTON: SPRING 2010 FASHION
The United Colors of Benetton collection for Spring 2010 brings together small stories to be discovered.
For women, outerwear remains the key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, play an important role both in women's and men's wardrobes.
• The Womenswear Collection
The well known garment, the jacket, takes centre stage, with dresses, shirts, sweaters, skirts and trousers as its co-stars.
New textiles & patterns revive drapery. Reversible fabrics with patterns on one side & plain on the other create a special "double" effect. Denim is understated. Plain and yarn-dyed poplin is used for a wide range of shirts. Cotton chenille and plush viscose create the jersey collection. Outerwear is in medium-lightweight cotton yarns.
The waist & shoulders are the focus of silhouette, whilst the trousers are full length.
The white, blue, pale blue and cherry red are the colors of the first theme. The second pallete includes white, grape red, blue, beige and grey; while brown, purple, green, yellow and orange are the colors of the third theme.
Description: Cotton top with sequins. Cotton jodhpur trousers. Leather sandals with cork sole.
Description: Cotton jumpsuit with gathered waist. Eco-leather shoulder bag with applied pocket. Leather sandals with cork sole.
Description: Cotton muslin shirt with gathering. Â¾-length sweatpants with applied pockets. Eco-leather maxibag. Leather sandals with cork sole.
Description: Linen waistcoat with belt. Cotton shirt with gathering. Satin trousers with drawstring waist. Leather sandals with cork sole.
Description: Viscose vest top. Cotton muslin jodhpur trousers. Leather sandals with cork sole.
Description: Eco-leather jacket with zip. Eco-leather belt. High-heel leather court shoes.
Description: Delavé denim jacket. Cotton muslin maxi-shirt with all over print. Cotton t-shirt with central print. Microfibre leggings. Delavé canvas sneakers.
Description: Delavé denim jacket. Stretch cotton t-shirt with print. Cotton jodhpur trousers. Delavé canvas sneakers.
• The Menswear collection
London, Paris, New York, or any other large city in the world, after a busy day at work. The look? A pullover, a t-shirt and a pair of comfortable trousers, and outerwear.
A mix of classic and sports fabrics. Double cotton for trench coats, blends of cotton/wool or cotton/linen suitable for jacket and trouser suits. Check patterns, windowpane checks, houndstooth checks on cotton for jackets, trousers and shirts. There is a range of greys and browns/beige with touches of red and pink for the first theme, while white, electric blue, lime green, red, indigo blue and steel grey are the colors proposed for the second theme.
Description: Unlined nylon trench coat. Round-neck cotton sweater. Slim-fit cotton trousers. Braided leather belt.
Description: Lined cotton/nylon jacket with applied pockets. Yarn-dyed crinkled cotton shirt. Slim-fit cotton trousers. Braided leather belt. Delavé canvas sneakers.
Description: Suede leather jacket. V-neck cotton sweater. Cotton scarf with fringes. Braided leather belt. Delavé canvas sneakers.
• United Colors of Benetton is a global brand with a strong Italian character. The Benetton Group is present in 120 countries around the world.
Source: Benetton Headquarters, Italy.
Posted by Editors at 12:56 AM
November 25, 2009
Lands' End Offers FeelGood Sweaters
Photo: Lands' End FeelGood Cardigan. The FeelGood collection includes a variety of sweater styles, such as the cabled sweater vest, striped turtleneck or cabled cardigan, all in rich seasonal colors like Winter Violet, Rich Red and Iris. Lands' End is one of the world's largest retailers of casual and tailored clothing for women, men, children.
Posted by Editors at 11:31 AM
November 19, 2009
Bridget Moynahan is the Newest Spokesmodel for Garnier Nutritioniste
Moynahan will be the face of the Garnier Nutritioniste Ultra-Lift product collection.
Global skincare company Garnier Nutritioniste is introducing actress Bridget Moynahan as the latest spokesmodel for the brand. Moynahan will appear in print and TV campaigns for the brand's top-selling Ultra-Lift skincare collection, set to debut July 2010.
Moynahan joins an impressive roster of Garnier spokesmodels, including Sarah Jessica Parker, Bar Rafaeli and Alana de la Garza.
"We are thrilled to partner with the beautiful Bridget Moynahan," says Maybelline New York-Garnier President David Greenberg. "Her class, grace and accessibility make her a model representative of the Garnier brand. Most importantly, she exhibits a likeable, healthy beauty that speaks to our consumer in such a positive way."
Moynahan is an all-American girl raised in the East Coast town of Longmeadow, Massachusetts. Before earning international recognition in films and TV, she had a successful modeling career, appearing on the covers of numerous magazines including Glamour, Vogue, Elle and Self. Moynahan has since appeared in a number of major films, such as Serendipity, The Sum of All Fears, The Recruit, I, Robot, and Lord of War. She is the star of the upcoming 2010 film Ramona and Beezus and is currently shooting the film Battle: Los Angeles.
Posted by Editors at 6:11 AM
September 17, 2009
Italian Jewelry Designer Roberto Coin Selects Supermodel Christy Turlington Burns as the Face of the Company
Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010. Turlington Burns has graced the covers of over 1,000 top fashion magazines.
For 2009-2010, the Roberto Coin campaign will support CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman & Co-Founder of Roberto Coin Inc., "Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights."
CARE fights root causes of poverty in the world's poorest communities. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. In nearly 70 countries, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity.
"At Roberto Coin, we believe that a cause related campaign has much more impact than straight consumer advertising," said Peter Webster, President & Co-Founder. "This campaign recognizes both the work of Christy Turlington Burns and that of CARE."
The campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, whose past credits include advertising campaigns for Gucci, Givenchy, Chloe, Louis Vuitton, Dior, Yves Saint Laurent, Roberto Cavalli, Balenciaga, Calvin Klein and editorial spreads for the pages of American, French, and Italian Vogue, W, and the New York Times.
The advertisements will appear in October 2009 fashion publications that include Elle, Harper's Bazaar, Architectural Digest, Gourmet, and Town & Country.
Roberto Coin's jewelry designs include his signature Appassionata Collection. According to Coin, his designs have also been worn by celebrities such as Ashley Judd, Salma Hayek, Brooke Shields, Jennie Garth, Jenna Fischer, Demi Moore, Melissa Etheridge, and Jennifer Hudson.
The company, Roberto Coin, is headquartered in Vicenza, Italy.
Posted by Editors at 12:38 PM
September 4, 2009
Climate Change: Helena Christensen Witnesses its Impacts in Peru
Photo: Model and photographer Helena Christensen traveled to Peru with humanitarian organization Oxfam to document the impacts of climate change on poor people ahead of an important global conference on climate. Photo Credit: Jason Mcdonald/Oxfam.
Model and photographer Helena Christensen traveled with international humanitarian organization Oxfam to her mother's native country to witness and document the dramatic effects that climate change is having on poor people today in Peru.
"The impacts of climate change are extremely severe in the areas we visited," said Christensen in Peru today. "The farmers we met and talked to are already living very hard lives, and are now being forced to adapt to the effects of the rapidly changing climate."
Christensen has documented the trip with a series of photographs that will be exhibited in New York, Washington, London and at the United Nations Conference on Climate Change in Copenhagen this December. A short film of the expedition, captured by award-winning Director Richard Bullock, will also be shown.
"One of the women I spoke to, Elizabeth Ayma, told me that because rainfall are less frequent now and impossible to predict due to the climate changes, this is having a huge effect on crop production," said Christensen. "As a result, her family has less food to eat and less produce to sell, resulting in her not being able to afford her children's school fees. The lack of nutritional vegetables also affects her family's health."
"Climate change in Peru is already devastating and we welcome Helena's commitment to show this to the rest of the world. Peru is on the frontline of climate change, along with other developing countries, which have played little part in causing the problem," said Frank Boeren, Oxfam's coordinator in Peru. "It is crucial that rich leaders do the right thing at Copenhagen so that we can begin to stop run away climate change and protect vulnerable people around the world."
"We are at a critical tipping point. We need to put pressure on our governments in order for them to take the necessary, radical steps that are needed. There's no time left, it is absolutely imperative to act now," said Christensen.
Source: Oxfam America
Posted by Editors at 1:29 PM
August 28, 2009
On Eve of The US Open, Tennis Icon Maria Sharapova Debuts Signature Fashion Collection by Cole Haan in New York City
Photo: Maria Sharapova unveils her new advertising campaign for Cole Haan.
Just days before taking the court for the US Open Championships, tennis star Maria Sharapova unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear - at Rockefeller Center in New York City.
Fans, tourists, and onlookers burst into cheers as Sharapova was introduced by celebrity MC Quddus on a specially constructed stage where Maria unveiled her new advertising campaign for Cole Haan.
"Everyone loves Maria. It's great to be working with her and adding a new dimension to Cole Haan's history," states Jim Seuss, Chief Executive Officer.
"It's my hope that other young women will embrace the spirit of the collection; it's fun, chic, fashionable and most importantly, able to take you from day to night," says Sharapova.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is a style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear.
Source: Cole Haan
Posted by Editors at 6:53 AM