July 8, 2010
Mercedes-Benz Fashion Week Spring/Summer 2011
Photo: Natascha Gruen and Verena Kerth at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mirjam Weichselbraun at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Vitali and Natalie Klitschko at Mercedes-Benz Fashion Week Berlin spring/summer 2011. The boxing world champion and his wife were guests at Lena Hoschek's fashion show. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Susan Atwell at Mercedes-Benz Fashion Week Berlin spring/summer 2011, LALA BERLIN Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Backstage at Mercedes-Benz Fashion Week Berlin spring/summer 2011, .DIMITRI Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
Photo: Maren Gilzer at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.
• The Mercedes-Benz Fashion Week Spring/Summer 2011 took off to a fiery start under the event tent in Berlin's Bebelplatz.
Marcel Ostertag, who had received the New Generation Award at the 2008 Mercedes-Benz Fashion Week, was the first designer to showcase his latest collection. Following him were Austrian designer Lena Hoschek, glamourous fashion brand Christina Duxa Couture, South Tyrolean Designer .Dimitri and local brands Lala Berlin and Kaviar Gauche.
The Mercedes-Benz Fashion Week Berlin is now in its 7th edition. In town to see the presentation of the Spring/Summer 2011 collections were Milla Jovovich, the face of the new Mercedes-Benz Fashion Week key visual, celebrity photographer Miles Aldridge, milliner Philip Treacy, Boris and Lilly Becker, Vitali and Natalie Klitschko, Matthias Schweighöfer and others.
The Mercedes-Benz Fashion Week in Berlin combines a mixture of top international designers and young ambitious new talent. The Mercedes-Benz Fashion Week Berlin is taking place July 7-10, 2010.
Posted by Editors at 10:13 AM
May 15, 2010
Fashion at 2010 Cannes Film Festival, France
Photo: All that Shines. Guests at L'Atelier Renault. French Car Maker Renault, an official partner of the Cannes Film Festival for 27 years, is marking its commitment to one of the world's most important cinema festivals. L'Atelier Renault is taking up residence in Cannes at the Majestic 63 beach. Photo © 2010 Renault.
Photos: Elsa Pataky is wearing Montblanc Bouquet Necklace and Eclat Earrings at the Palais des Festivals during the 63rd Annual Cannes Film Festival in France. Photos © 2010 Montblanc.
Photo: Actress Fan Bing Bin wearing Cartier jewelry attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. (Photo by Michael Buckner/Getty Images. © 2010 Getty Images)
Photo: Actress Aishwarya Rai with Swarovski "Mybag", a clutch in Crystal Mesh. "Mybag" features over 700 crystals to give it an incomparable shine.
Photo: Eva Longoria Parker attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. Eva Longoria is wearing de Grisogono jewelry. (Photo © 2010 Getty Images)
Photo: Aishwarya Rai on the Martinez Terrace -- Actress Aishwarya Rai wearing an Emilio Pucci dress on the Martinez Terrace during the 63rd Annual International Cannes Film Festival on May 13, 2010 in Cannes, France. (Photo by Venturelli/WireImage. © 2010 Venturelli)
Photo: Actress Fan Bing Bin at the 63rd Cannes Film Festival: May 13, 2010 - 'On Tour' Premiere. As it does every year, Renault is providing more than 100 vehicles to escort stars to the red carpet. (Photo by Stephane Kossmann).
Posted by Editors at 12:41 AM
May 1, 2010
Newest COVERGIRL: Taylor Swift
Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)
Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.
"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.
Photo: COVERGIRL Ana De La Reguera.
Photo: COVERGIRL Jaslene Gonzalez.
• P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".
Source: Procter & Gamble
Posted by Editors at 10:55 AM
March 31, 2010
Revlon introduces Almay Intense i-Color(TM)
Intensify the Natural Beauty of Your Eye Color.
"There are many features on the body that get noticed, but only a few that stay with a person after you leave the room. Gorgeous eyes are at the top of that list," says Revlon. "How can you be sure that you're remembered for your intensely blue, green, brown or hazel gaze? The Almay Intense i-Color collection with Light Interplay Technology enhances your natural eye color to reveal brighter and more intense eye color."
How does it work? According to Revlon, the collection, composed of an eye shadow trio, eyeliner and mascara specially created for brown, blue, hazel and green eyes, uses Light Interplay Technology to instantly brighten and intensify the unique color of your eyes. The way the Light Interplay Technology works is intense pigments are combined with mineral structures to reflect light in such an angle that it creates a more intense and alluring enhanced eye color. Blues, browns, hazels and greens are brighter and more captivating.
The company explains that the collection works best when all used together:
• Almay Intense i-Color Eye Shadow is formulated with rich colors and light reflecting pearls to add brightness and dimension to eye color.
• Almay Intense i-Color Eyeliner is a rich, kohl liner that adds definition and dimension to eyes.
• And finally, Almay Intense i-Color Mascara delivers instantly full, mega sized lashes with an oversized brush that uses light reflecting technology and pigments to intensify your unique eye color.
"So leave an impression with just a gaze using Almay Intense i-Color Eye Shadow, Eyeliner and Mascara," advises Revlon.
Source: Revlon Consumer Products Corporation
Posted by Editors at 12:08 PM
February 12, 2010
Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.
For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."
According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.
The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.
The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.
Source: Cole Haan
Posted by Editors at 3:58 AM
December 31, 2009
UNITED COLORS OF BENETTON: SPRING 2010 FASHION
The United Colors of Benetton collection for Spring 2010 brings together small stories to be discovered.
For women, outerwear remains the key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, play an important role both in women's and men's wardrobes.
• The Womenswear Collection
The well known garment, the jacket, takes centre stage, with dresses, shirts, sweaters, skirts and trousers as its co-stars.
New textiles & patterns revive drapery. Reversible fabrics with patterns on one side & plain on the other create a special "double" effect. Denim is understated. Plain and yarn-dyed poplin is used for a wide range of shirts. Cotton chenille and plush viscose create the jersey collection. Outerwear is in medium-lightweight cotton yarns.
The waist & shoulders are the focus of silhouette, whilst the trousers are full length.
The white, blue, pale blue and cherry red are the colors of the first theme. The second pallete includes white, grape red, blue, beige and grey; while brown, purple, green, yellow and orange are the colors of the third theme.
Description: Cotton top with sequins. Cotton jodhpur trousers. Leather sandals with cork sole.
Description: Cotton jumpsuit with gathered waist. Eco-leather shoulder bag with applied pocket. Leather sandals with cork sole.
Description: Cotton muslin shirt with gathering. Â¾-length sweatpants with applied pockets. Eco-leather maxibag. Leather sandals with cork sole.
Description: Linen waistcoat with belt. Cotton shirt with gathering. Satin trousers with drawstring waist. Leather sandals with cork sole.
Description: Viscose vest top. Cotton muslin jodhpur trousers. Leather sandals with cork sole.
Description: Eco-leather jacket with zip. Eco-leather belt. High-heel leather court shoes.
Description: Delavé denim jacket. Cotton muslin maxi-shirt with all over print. Cotton t-shirt with central print. Microfibre leggings. Delavé canvas sneakers.
Description: Delavé denim jacket. Stretch cotton t-shirt with print. Cotton jodhpur trousers. Delavé canvas sneakers.
• The Menswear collection
London, Paris, New York, or any other large city in the world, after a busy day at work. The look? A pullover, a t-shirt and a pair of comfortable trousers, and outerwear.
A mix of classic and sports fabrics. Double cotton for trench coats, blends of cotton/wool or cotton/linen suitable for jacket and trouser suits. Check patterns, windowpane checks, houndstooth checks on cotton for jackets, trousers and shirts. There is a range of greys and browns/beige with touches of red and pink for the first theme, while white, electric blue, lime green, red, indigo blue and steel grey are the colors proposed for the second theme.
Description: Unlined nylon trench coat. Round-neck cotton sweater. Slim-fit cotton trousers. Braided leather belt.
Description: Lined cotton/nylon jacket with applied pockets. Yarn-dyed crinkled cotton shirt. Slim-fit cotton trousers. Braided leather belt. Delavé canvas sneakers.
Description: Suede leather jacket. V-neck cotton sweater. Cotton scarf with fringes. Braided leather belt. Delavé canvas sneakers.
• United Colors of Benetton is a global brand with a strong Italian character. The Benetton Group is present in 120 countries around the world.
Source: Benetton Headquarters, Italy.
Posted by Editors at 12:56 AM
November 25, 2009
Lands' End Offers FeelGood Sweaters
Photo: Lands' End FeelGood Cardigan. The FeelGood collection includes a variety of sweater styles, such as the cabled sweater vest, striped turtleneck or cabled cardigan, all in rich seasonal colors like Winter Violet, Rich Red and Iris. Lands' End is one of the world's largest retailers of casual and tailored clothing for women, men, children.
Posted by Editors at 11:31 AM
November 19, 2009
Bridget Moynahan is the Newest Spokesmodel for Garnier Nutritioniste
Moynahan will be the face of the Garnier Nutritioniste Ultra-Lift product collection.
Global skincare company Garnier Nutritioniste is introducing actress Bridget Moynahan as the latest spokesmodel for the brand. Moynahan will appear in print and TV campaigns for the brand's top-selling Ultra-Lift skincare collection, set to debut July 2010.
Moynahan joins an impressive roster of Garnier spokesmodels, including Sarah Jessica Parker, Bar Rafaeli and Alana de la Garza.
"We are thrilled to partner with the beautiful Bridget Moynahan," says Maybelline New York-Garnier President David Greenberg. "Her class, grace and accessibility make her a model representative of the Garnier brand. Most importantly, she exhibits a likeable, healthy beauty that speaks to our consumer in such a positive way."
Moynahan is an all-American girl raised in the East Coast town of Longmeadow, Massachusetts. Before earning international recognition in films and TV, she had a successful modeling career, appearing on the covers of numerous magazines including Glamour, Vogue, Elle and Self. Moynahan has since appeared in a number of major films, such as Serendipity, The Sum of All Fears, The Recruit, I, Robot, and Lord of War. She is the star of the upcoming 2010 film Ramona and Beezus and is currently shooting the film Battle: Los Angeles.
Posted by Editors at 6:11 AM
September 17, 2009
Italian Jewelry Designer Roberto Coin Selects Supermodel Christy Turlington Burns as the Face of the Company
Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010. Turlington Burns has graced the covers of over 1,000 top fashion magazines.
For 2009-2010, the Roberto Coin campaign will support CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman & Co-Founder of Roberto Coin Inc., "Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights."
CARE fights root causes of poverty in the world's poorest communities. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. In nearly 70 countries, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity.
"At Roberto Coin, we believe that a cause related campaign has much more impact than straight consumer advertising," said Peter Webster, President & Co-Founder. "This campaign recognizes both the work of Christy Turlington Burns and that of CARE."
The campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, whose past credits include advertising campaigns for Gucci, Givenchy, Chloe, Louis Vuitton, Dior, Yves Saint Laurent, Roberto Cavalli, Balenciaga, Calvin Klein and editorial spreads for the pages of American, French, and Italian Vogue, W, and the New York Times.
The advertisements will appear in October 2009 fashion publications that include Elle, Harper's Bazaar, Architectural Digest, Gourmet, and Town & Country.
Roberto Coin's jewelry designs include his signature Appassionata Collection. According to Coin, his designs have also been worn by celebrities such as Ashley Judd, Salma Hayek, Brooke Shields, Jennie Garth, Jenna Fischer, Demi Moore, Melissa Etheridge, and Jennifer Hudson.
The company, Roberto Coin, is headquartered in Vicenza, Italy.
Posted by Editors at 12:38 PM
September 4, 2009
Climate Change: Helena Christensen Witnesses its Impacts in Peru
Photo: Model and photographer Helena Christensen traveled to Peru with humanitarian organization Oxfam to document the impacts of climate change on poor people ahead of an important global conference on climate. Photo Credit: Jason Mcdonald/Oxfam.
Model and photographer Helena Christensen traveled with international humanitarian organization Oxfam to her mother's native country to witness and document the dramatic effects that climate change is having on poor people today in Peru.
"The impacts of climate change are extremely severe in the areas we visited," said Christensen in Peru today. "The farmers we met and talked to are already living very hard lives, and are now being forced to adapt to the effects of the rapidly changing climate."
Christensen has documented the trip with a series of photographs that will be exhibited in New York, Washington, London and at the United Nations Conference on Climate Change in Copenhagen this December. A short film of the expedition, captured by award-winning Director Richard Bullock, will also be shown.
"One of the women I spoke to, Elizabeth Ayma, told me that because rainfall are less frequent now and impossible to predict due to the climate changes, this is having a huge effect on crop production," said Christensen. "As a result, her family has less food to eat and less produce to sell, resulting in her not being able to afford her children's school fees. The lack of nutritional vegetables also affects her family's health."
"Climate change in Peru is already devastating and we welcome Helena's commitment to show this to the rest of the world. Peru is on the frontline of climate change, along with other developing countries, which have played little part in causing the problem," said Frank Boeren, Oxfam's coordinator in Peru. "It is crucial that rich leaders do the right thing at Copenhagen so that we can begin to stop run away climate change and protect vulnerable people around the world."
"We are at a critical tipping point. We need to put pressure on our governments in order for them to take the necessary, radical steps that are needed. There's no time left, it is absolutely imperative to act now," said Christensen.
Source: Oxfam America
Posted by Editors at 1:29 PM
August 28, 2009
On Eve of The US Open, Tennis Icon Maria Sharapova Debuts Signature Fashion Collection by Cole Haan in New York City
Photo: Maria Sharapova unveils her new advertising campaign for Cole Haan.
Just days before taking the court for the US Open Championships, tennis star Maria Sharapova unveiled her Maria Sharapova by Cole Haan collection of handbags and footwear - at Rockefeller Center in New York City.
Fans, tourists, and onlookers burst into cheers as Sharapova was introduced by celebrity MC Quddus on a specially constructed stage where Maria unveiled her new advertising campaign for Cole Haan.
"Everyone loves Maria. It's great to be working with her and adding a new dimension to Cole Haan's history," states Jim Seuss, Chief Executive Officer.
"It's my hope that other young women will embrace the spirit of the collection; it's fun, chic, fashionable and most importantly, able to take you from day to night," says Sharapova.
The Maria Sharapova by Cole Haan footwear collection, featuring Nike Air technology, includes a ballet flat, an ankle-wrapped stiletto, a flat over-the-knee boot, an ankle bootie and a strappy platform sandal.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is a style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear.
Source: Cole Haan
Posted by Editors at 6:53 AM
June 27, 2009
BENETTON PLAYLIFE COLLECTION SUMMER/FALL 2009
Benetton Playlife's summer/fall collection gets its inspiration from the simplicity of the past as well as the creativity of today, and yet it is loyal to the brand's mood and character. It is a sophisticated combination of the two, producing the environment of an American college.
• Collection for Men
Everything is white, red, blue and bright green, not forgetting classic denim. Outerwear features cotton blazers, gym sweatshirts and check barracudas. They're worn with denim or canvas work trousers or with knee-length Bermudas in the same fabrics. Underneath are jersey polo shirts sewn like shirts, with vintage chambray collars; distressed plain or striped T-shirts with appliqués, badges, embroidery; knitted rugby-stripe sweaters with numbers, neckline reinforcements and vintage details. Lastly, cotton shirts with a logo on the inside cuff.
Colors are bigger and brighter in summer. Purple, lime and turquoise make their appearance. Fabrics are worn-out from extreme washing or crisp and cool.
Rather than long trousers, there's a preference for military-look detailed Bermudas in plain colors or patchwork checks or impeccable white, parachutist-style. They're worn with short-sleeved piqué polo shirts; T-shirts embellished with prints or decorations; heavy-cotton loose tartan shirts paired with pastel-striped light pullovers.
• Collection for Women
Lots of stripes: all-over or highlighting cuffs, edges or lapels. There's the blazer with a badge or the short, double-breasted, collarless knitted jacket with frills around the bottom or the short pinstripe jacket with floral piping. They're worn with cigarette pants, figure-hugging jeans, baggy sailor trousers featuring a halyard instead of a belt. Casual sweaters and polo shirts have gold accents and luxury details. Summerwear revels in romanticism. Here come balloon or tiered plain or tartan mini skirts with embroidered edges; long dresses with a smocked bustier; ultra-oversize chambray trousers. Sweaters, be they jersey or knitted, display crochet decorations and broderie anglaise borders; loose blouses have a dicky, a jabot and frills. As for outerwear, there's the choice of a linen safari jacket or a split-leather blouson. White, pastels and bright colors form a cool, elegant palette.
Source: Benetton Group, Villa Minelli, Ponzano, Treviso, Italy.
• GlobalGiants.Com is Member of the Boxxet Network Do The Catwalk (Fashion Trends and Labels)
Posted by Editors at 5:38 AM
May 13, 2009
L'Oreal Paris introduces Two New Spokespeople
A couple of hours before the Opening Ceremony of the 62nd Cannes Festival, Freida PINTO and Evangeline LILLY are joining as the newest World Spokespeople for L'OREAL PARIS.
"On the eve of the Cannes Festival, to which I want to reiterate our attachment, L'Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand," said Jean-Jacques Lebel, President L'Oreal Consumer Products.
Photo: L'Oreal Paris announces Slumdog Millionaire star Freida Pinto as a new world spokesperson for the brand. (L'Oreal Paris, Manmeet Bhatti)
FREIDA PINTO was discovered by Danny Boyle in SLUMDOG MILLIONAIRE, the film that won eight Oscars. After Julian Schnabel's movie which she is currently shooting, she will be filming this summer in Woody Allen's next film, as part of an impressive cast.
Photo: L'Oreal Paris announces LOST's Evangeline Lilly as a new world spokesperson for the brand. (L'Oreal Paris, Kwaku Alston/Corbis Outline)
"EVANGELINE LILLY came to our notice in LOST", says L'Oreal. Her character "Kate" won her a nomination for the 2007 Golden Globe Awards as Best Actress in a Drama Series.
Vianney Derville, International General Manager of L'Oreal Paris stated: "I am proud that all these actresses are now our World Spokespeople, alongside other L'Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington. We are delighted to welcome them as representatives of L'Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity."
The L'Oreal Paris brand encompasses the four major beauty categories -- haircolor, haircare, skincare and cosmetics.
Source: L'Oreal Paris
Posted by Editors at 5:32 AM
April 18, 2009
Halle Berry Bracelet Auction to Benefit Victims of Domestic Violence
Proceeds from Online Auction to be Donated to the Jenesse Center.
Photo: Bracelet featured in Halle Berry fragrance ad to be auctioned off for charity.
Academy Award-winning actress and beauty icon Halle Berry will auction off a unique, hand-carved rose gold cuff bracelet this week to show her support for families dealing with the devastating effects of domestic violence. As of April 15th, consumers can place bids through CharityBuzz.com for the chance to own this signature piece. The cuff bracelet was designed exclusively for Halle Berry to wear in the advertising campaign for her debut fragrance, Halle by Halle Berry. Net proceeds generated by the auction will be donated to the Jenesse Center, a domestic violence intervention program.
Designed by Gara Danielle, this stunning cuff bracelet was inspired by Halle Berry's natural beauty and was designed specifically for Halle to wear on set at the making of her fragrance campaign in Ohahu, Hawaii. Now anyone can have the opportunity to own a replica of the bracelet and support this cause by bidding on charitybuzz.com. Made from 14K rose gold plate over sterling silver, this adjustable cuff is valued at $4,000.
The Jenesse Center is a non-profit organization that was founded in 1980 and provides help to victims of domestic violence with a comprehensive centralized base of support through facilities, education and health programs, case management, and legal services.
Source: Coty Beauty
Posted by Editors at 10:04 AM
February 10, 2009
Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova
Cole Haan recently announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion. Today, February 10, 2009 in New York, Cole Haan unveils international tennis sensation Maria Sharapova as the face of its 2009 Spring advertising campaign.
Shot with simplicity in Malibu, California by lifestyle photographer Martyn Thompson, the campaign reflects the interplay of style and sport, passion and play, that Cole Haan says it shares with Sharapova.
Photo: Cole Haan ad featuring Maria Sharapova.
"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection," notes Cole Haan Chief Marketing Officer Michael Capiraso. "We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way."
Mixing Media Initiatives:
• Digital media to play an important role in the campaign - rich media presence on top sites.
• Debuting in March issue of Vanity Fair.
• Print Campaign to appear in top Women's Core titles.
The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories.
Cole Haan, headquartered in Yarmouth, Maine, USA, designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan and Bragano. Cole Haan is a wholly-owned subsidiary of NIKE, Inc. and operates more than 100 retail locations throughout the United States, Canada and Japan.
Source: Cole Haan
Posted by Editors at 5:23 AM
October 6, 2008
Louis Vuitton Spring Summer 2009 Fashion Show at Closing of Paris Fashion Week
Photo: Paris, October 5, 2008 - Marc Jacobs and the models. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Zoe Cassavetes, Sofia Coppola, Marc Jacobs, Lenny Kravitz. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Sebastien Tellier, Amandine de la Richardiere, Zoe Cassavetes, Sofia Coppola, Kerry Washington, Yves Carcelle, Cecile Cassel, Helene de Fougerolles, Dita Von Teese. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
Photo: Paris, October 5, 2008 - Amandine de la Richardiere, Zoe Cassavetes, Sofia Coppola, Bernard Arnault, Helene Arnault, Kerry Washington, Yves Carcelle, Cecile Cassel, Helene de Fougerolles, Dita Von Teese, Mario Testino, Peter Marino, model from the Spring Summer 2009 show. (© Louis Vuitton / Bertrand Rindoff Petrov et Mazen Saggar)
The house of Louis Vuitton, with Marc Jacobs as Artistic Director, closed fashion week in Paris October 5, 2008 with its Spring Summer 2009 collection in the historic "Cour Carree" of the Louvre.
Yves Carcelle, President of Louis Vuitton received the international press and many celebrities including Sofia Coppola, Lenny Kravitz, Kerry Washington, Zoe Cassavetes, Cecile Cassel, Sebastien Tellier, Eva Amurri, Helene de Fougerolles, and Dita von Teese.
Source: Louis Vuitton
Posted by Editors at 4:28 AM
September 8, 2008
smart USA and Club Monaco launch "Fashion Fleet"
Photo: smart fortwo designed by Club Monaco.
Targeting the urban professional, global brands Club Monaco and smart USA are jointly advertising their products with the launch of FASHION FLEET: The Ultimate Urban Trunk Show. The fleet showcases a caravan of chic Club Monaco designed smart fortwos and Club Monaco fall fashion.
The Club Monaco smart fortwos, ten in total, feature images from the newly launched Fall 2008 Club Monaco Campaign, shot by renowned photographer Walter Chin as well as the brand's iconic black and white crest.
The smart fortwo is a brand of and is manufactured by Daimler AG. This technologically advanced vehicle achieves 41 mpg on the highway and is an ultra-low emissions vehicle. While Club Monaco is an international retail concept that designs, manufactures, and markets its own Club Monaco clothing, accessories and home collection. Now headquartered in New York City, Club Monaco operates 120 stores worldwide. Club Monaco is a subsidiary of Polo Ralph Lauren Corporation.
"The Fall Collection and campaign were inspired by the idea of the downtown aristocrat who brings uptown elegance a downtown flare." "It's a natural partnership for us and one we feel aligns with Club Monaco's core values -- design, style, and function," says John Mehas, President and CEO of Club Monaco. "Both Club Monaco and the smart fortwo are urban and sophisticated, and are geared toward meeting the needs of the modern consumer -- one who has a versatile and demanding lifestyle, and is looking for affordable luxury."
Photo: smart fortwo designed by Club Monaco.
FASHION FLEET: The Ultimate Urban Trunk Show is being launched during New York Fashion Week. Club Monaco designed smart fortwo vehicles will cruise New York City streets making stops at the landmark Mercedes-Benz Fashion Week locales. Young professionals will model the 'must have styles' of the season while gifting 75 lucky New Yorkers with iconic pieces from Club Monaco's Fall Collection at each stop. Gifts will include cashmere scarves, sunglasses from the newly launched collection, statement jewelry, small Italian leather goods and the signature Club Monaco houndstooth glove for smart drivers.
"smart USA is excited to partner with Club Monaco for the 2008 Mercedes-Benz Fashion Week activities," says Dave Schembri, President, smart USA. "smart is the brand at home on the streets of New York City providing drivers with urban mobility, great gas mileage and environmental responsibility. The smart fortwo's iconic design also complements the sophisticated style of Club Monaco stores and customers."
"Ten years ago one of the world's most unusual production vehicles was launched on the market. It was new and excitingly different from conventional cars - the smart city coupé, now called the smart fortwo. This extremely compact vehicle had just two seats and measured slightly more than two and a half metres in length. It was also able to fit into parking spaces perpendicular to the flow of traffic and it established its own class. Nevertheless, it took two people and their luggage to their destination very comfortably and with maximum safety. It also had impressively low fuel consumption and minimum carbon dioxide emissions. Even then it anticipated many of today's pressing questions concerning individual mobility and answered them in a unique way. After ten years of production one thing is certain: the idea has caught on. Thanks to technical innovations and a design that combines functionality with joie de vivre, the smart fortwo has become a cult car."
- Daimler AG, Stuttgart Sep 03, 2008
Photo: smart ed (electric drive)
And on September 5, 2008, Daimler AG and RWE AG launched the world's largest joint project for environmentally friendly electric cars (see the picture above).
"Before its introduction in January 2008, 'smart fortwo' was unknown in the United States.
Today, this most compact car is firmly establishing itself in the world's largest automobile market.
Almost all American auto reviewers are commenting on it. The dealer network is already in place.
The specialized market for "high-standard two-seater microcars" is automatically being created exclusively for Daimler AG. The German car maker is the solitary player in this American field.
And the way the things are going, 'smart fortwo' is poised to become a Super Brand in the USA."
Also check the following Relevant Posts:
• October 17, 2007: "smart fortwo" prepares for its US market launch in January 2008
• December 1, 2007: Launch of the smart fortwo in the USA
• January 14, 2008: Launch of the smart fortwo in the USA
• February 24, 2008: Designing of Daimler AG Mercedes-Benz "smart fortwo"
Posted by Editors at 2:33 AM
August 26, 2008
HarperCollins Publishers, Supermodel Carol Alt and Lord & Taylor join for NEXT YEAR'S MODEL Search
• Supermodel Carol Alt Pairs with Publisher HarperCollins and Lord & Taylor to Seek Fresh New Face to Launch Cover of her 2009 Novel.
Photo: Carol Alt Seeks America's Next 'Cover Girl'.
Along with supermodel Carol Alt (author of "This Year's Model") and Lord & Taylor, "Avon A" an imprint of HarperCollins is launching an interactive online contest to help discover the fresh new face who will grace the cover of Alt's 2009 novel. Headquartered in New York, HarperCollins is one of the largest English-language publishers in the world and is a subsidiary of News Corporation. The "NEXT YEAR'S MODEL" Search Online Sweepstakes contest is being launched on August 26, 2008 (i.e., today), the date "This Year's Model" goes on-sale. From August 26 to November 20, potential cover girls from 16 to 25 years of age can submit photos to the contest feature page at http://www.harpercollins.com/nextyearsmodel. Meanwhile, a distinguished panel of judges will select finalists, with new finalist pictures posting weekly at http://www.flickr.com/groups/nextyearsmodel/. On November 21, the judges, led by Alt, will announce the 4 top Next Year's Model entrants, launching all participants into an exciting fan-based voting contest at http://www.harpercollins.com/nextyearsmodel. On December 11, 2008, "NEXT YEAR'S MODEL" will be announced, and arrangements will be made for the winner and a guest to be flown to New York City. The grand prize winner will be awarded a professional photo shoot, a meet-and-greet with a top modeling agency, and a wardrobe prize from Lord & Taylor. "Avon A" intends to feature the winner on the cover of Alt's upcoming book, "Next Year's Model", in stores in 2009.
Alt, a savvy and innovative marketer whose creative skills were recently featured when she became a top-2 runner up on Celebrity Apprentice, created this contest as a way to help a young woman break into the competitive world of professional modeling. In her debut novel, "This Year's Model" (in-stores August 26), Alt introduces readers to the high-stakes world of modeling and gives valuable life lessons to all young women looking to break into the field. "(Modeling) is one of the only businesses where a woman makes more money than a man," says Alt, "and in which a young girl can achieve financial stability, meet great people, and travel the world -- all while becoming famous and securing her future." Widely regarded as one of the world's most recognizable faces after launching the supermodel industry, Alt believes that modeling can be a healthy and empowering career for a young woman -- and wanted to offer a hand in helping a new talent into the industry with the "NEXT YEAR'S MODEL" online search.
Source: Avon Books
Posted by Editors at 1:23 PM
August 18, 2008
adidas brand shines at Beijing 2008 Olympics
Photo: "adidas by Stella McCartney" Spring / Summer 08 Golf
Headquartered in Herzogenaurach, Germany, the adidas Group is one of the global leaders within the sporting goods industry and the adidas brand is one of the leading sports brands in the world. The brand attitude "Impossible is Nothing" drives all brand communication initiatives.
• As the Official Sportswear Partner of the Beijing 2008 Olympic Games, adidas has been outfitting more than 100,000 volunteers, technical officials and staff. adidas has also been providing products for more than 3,000 athletes, 214 federations and 16 National Olympic Committees. In total, adidas is providing more than 3 million pieces of products for the Olympic Games including 43 different athletic shoes for 27 out of 28 sports.
adidas will be the Official Sportswear Partner again for the London 2012 Olympic Games.
adidas's Beijing Olympics operation is an extraordinary piece of sponsorship advertising and is the elite launching pad from where it can successfully strike any country, region or sports market it wishes to target worldwide. ©GlobalGiants.Com
Photo: The adidas Brand Center in Beijing.
adidas has opened its largest adidas Brand Center worldwide in Beijing, China, the host city of the 2008 Olympic Games. This adidas Brand Center store is the biggest adidas store worldwide occupying four floors inside the new Sanlitun Village Shopping Center.
"The opening of the world's first adidas Brand Center is another milestone in securing market leadership in China, one of the world's most important markets for the adidas brand," said Erich Stamminger, President of the adidas brand. "The Beijing adidas Brand Center will serve as a role model for our concept stores in key metropolitan cities around the world."
One of the highlights of the new adidas Brand Center is miCoach Core Skills, an interactive zone where customers can utilize innovative adidas technologies that are normally only available in professional level sports facilities. Visitors to the store can test their skills in balance, speed and jump, compare their results to their sporting heroes and get personalized training recommendations based on scientific research, using a number of interactive devices.
The 'Urban' area on the top floor of the adidas Brand Center is a new creative space dedicated to exploring and showcasing exciting trends and ideas in art, music and culture. This area will play host to a series of events, including concerts, art exhibitions, and consumer forums and meetings.
At the center's Olympic Brand Launch Area, consumers can get close and personal with the special products, designs and technologies that adidas has developed for the Beijing 2008 Olympic Games.
View the "Made for Beijing" Footwear from adidas:
Posted by Editors at 10:31 AM
August 14, 2008
eos Products of New York City Partner With Olympic Hurdler Lolo Jones
Photo: US Olympic hurdler Lolo Jones shaves with eos ultra moisturizing shave cream.
A new beauty products company, eos(TM) "the evolution of smooth", today announced an exclusive partnership with Olympic Hurdler Lolo Jones. Launched in May 2008, eos' ultra moisturizing shave cream hurdled into Lolo's Olympic beauty routine.
In support of Lolo's on and off-track feats, eos is donating a portion of their sales during the Olympics to a charity near and dear to the Olympic Medalist hopeful's heart: Embrace Iowa - 2008 Disaster Fund. As an Iowan native, Lolo feels strongly about giving back to her home state, and has already done so by donating her prize money from the Olympic Trials to Iowan victims who desperately needed help because of flooding and other endured hardships.
For every bottle of eos ultra moisturizing shave cream sold on Drugstore.com between August 8, 2008 and August 24, 2008, eos will donate $1 to Embrace Iowa. Additionally, if Lolo medals in the Olympics, eos will donate a multiple of her time - if Lolo wins the Gold, eos will donate $1,000 per second, if she wins the Silver, eos will donate $500 per second, or if she wins the Bronze, eos will donate $100 per second - to Embrace Iowa. Embrace Iowa receives contributions from individuals, business and organizations to benefit Iowans who have experienced significant hardships as a result of the storms and floods of 2008, as well as promotes private sector contributions from Iowans and seeks funds outside of Iowa.
"My legs can help me win the Olympics, but being able to use them to help those suffering in my home state means more to me than winning a medal," says Lolo, "eos helps keeps my legs in medal-shape, by leaving them smooth, moisturized and glowing."
According to the company, "eos ultra moisturizing shave cream delivers a closer shave and leaves skin smooth long after shaving. The rich cream formula features a unique blend of natural ingredients including aloe, oat and shea butter to soothe and soften the skin, so women can now shave wet or dry. Antioxidant vitamins C + E are added to help skin look radiant and healthy, and its non-foaming formula does not contain harsh detergents that can dry out the skin. eos is packaged in a sleek, ergonomic bottle made of soft-touch, recyclable plastic that won't leave a rust ring in the shower. eos is available in three fresh, modern fragrances - Pomegranate Raspberry, Island Blue and Vanilla Bliss."
Based in New York City, eos Products LLC is a new company that makes "innovative and stylish beauty products to meet the needs of the modern woman". The company's first product, eos ultra moisturizing shave cream, is available in select Target stores, Wegmans, and on drugstore.com. In Canada, eos is available exclusively at Shoppers Drug Mart.
Source: eos Products LLC
Posted by Editors at 11:41 AM