• December 2007 Issue •
December 11, 2007
SEMA MODIFIED CAR AT CHINA SHOW
Photo: Fast and Furious - Car enthusiasts gather in a parking lot in Guangzhou, China during an impromptu car show. Chris Kersting (right), President and CEO of the Specialty Equipment Market Association (SEMA), examines the vehicles on display. SEMA estimates that Chinese consumers will purchase between $11-15 billion of accessories to personalize their vehicles in the coming year. |GlobalGiants.com|
December 10, 2007
Maybelline New York Signs New Supermodel Jessica White
NEW YORK, Dec. 10 -- Maybelline New York announces that Jessica White, the stunning and elegant supermodel, has become Maybelline New York's newest spokesperson. She joins Maybelline New York's prestigious roster including Christy Turlington, Erin Wasson, Adriana Lima, Tomiko Fraser, Julia Stegner, and Zhang Ziyi.
At 16, Jessica was discovered in her hometown of Buffalo, NY and made the brave move to Paris. Within six months, she landed campaigns for Chloe and the Gap. Soon, Jessica was walking the runways for New York's top designers including Ralph Lauren, Oscar de la Renta, Marc Jacobs, and Tommy Hilfiger. She also landed in the pages of Harper's Bazaar and Teen Vogue.
Jessica's big break to supermodel status came in 2003 when she was chosen for Sports Illustrated's famed Swimsuit issue. Jessica went on to model in the next four successive issues. This was a first in history for an African American woman. Jessica quickly made headlines and was deemed the new Iman by the international press.
In 2006, her supermodel title was solidified when she appeared on the catwalk of the famed Victoria's Secret Fashion Show.
Jessica has worked with the world's top photographers such as Steven Meisel, Mario Sorrenti, Craig McDean, Patrick Demarchelier, Peter Lindbergh, Mario Testino, Inez and Vinoohd, Steven Klein, Mert and Marcus and David Sims.
Jessica will make her television and print debut for Maybelline New York in February 2008. |GlobalGiants.com|
Suzuki Debuts Custom L-R-G Hayabusa
American Suzuki Motor Corporation (ASMC), in partnership with Lifted Research Group, better known as L-R-G, and 2Wheel Tuner magazine has unveiled a fully customized 2008 Hayabusa sportbike at the Cycle World International Motorcycle Show (IMS) at the Long Beach Convention Center in Long Beach, Calif. Designed by L-R-G and built by Nick Anglada of Custom Sportbike Concepts (CSC) of Winter Garden, Fla., the L-R-G Hayabusa blends the panache of one of the hottest urban brands in fashion with the iconic personality of Suzuki's fastest production motorcycle. The L-R-G Hayabusa is on display at the Suzuki booth through Sunday, Dec. 9 and would be featured on the January 2008 cover of 2Wheel Tuner. |GlobalGiants.com|
December 6, 2007
Italian car magazine confirms the low consumption of the smart fortwo cdi
Photo: Charity smart fortwo with star signatures, Live Earth Hamburg.
On a long journey of 1,000 km the Italian car magazine "Quattroruote" measured the fuel consumption of the smart fortwo cdi and confirmed the standard consumption of 3.3 litres per 100 kilometres.
The current December issue of the magazine carries a report of the test drive. The smart travelled 1,000 kilometres from Rome to Salzburg on a single tank of fuel to see whether the stated standard consumption of just 3.3 litres per 100 kilometres could really be achieved.
The route chosen largely consisted of motorways, but there were also detours and traffic jams because of roadworks, long uphill stretches and city traffic in Rome, Bolzano and Salzburg.
The result: the smart fortwo cdi travelled the 1,000 km on a single tank of fuel. This corresponds to average consumption of just 3.3 litres per 100 kilometres i.e. the standard consumption. According to "Quattroruote" this makes the smart fortwo cdi the vehicle with the lowest average consumption that the magazine has ever tested in the history of its road tests.
With standard consumption of just 3.3 litres per 100 kilometres and CO2 emissions of just 88 grams per kilometre the smart fortwo cdi is the production vehicle with the lowest consumption and the lowest carbon
dioxide emissions. |GlobalGiants.com|
VERIZON WIRELESS LG VX8350R RED
Photo: Sporting the same sturdy good looks and user-friendly features of the original LG VX8350, the LG VX8350R offers all of the services Verizon Wireless customers expect, wrapped in a glossy red finish. The LG VX8350R supports V CAST Video and V CAST Music, which gives customers access to more than 2.4 million songs that can be purchased and downloaded over-the-air directly to the handset. |GlobalGiants.com|
December 1, 2007
Launch of the smart fortwo in the USA : GlobalGiants.com
Photos: smart fortwo in the USA.
San Francisco and Silicon Valley become "smart Valley" as the smart USA Media Test Drive event takes place in one of America's "smartest" regions. The new smart fortwo is scheduled to roll on the streets of America in January 2008. The shortest and most compact automobile currently in production will soon be launched in the world's largest automobile market.
The smart fortwo is the right car, at the right time for U.S. Drivers. Americans are faced with volatile fuel prices, increased urban congestion and a mindset of environmental responsibility. The smart fortwo offers a high level of comfort, agility, safety and ecology. Its unique features and attributes meet consumer wishes now and well into the 21st century.
Photo: Backstage at the Live Earth concert in New York, Petra Nemcova signs a new smart fortwo which will be used for a climate protection project.
The Media Test Drive location was carefully chosen. California is a key market in the United States. The State of California and the Silicon Valley in particular, is a leading area in the United States for design, technology and environmental awareness. These features characterize the smart fortwo. Furthermore, both the smart brand and the model have roots in Silicon Valley dating back more then ten years. The Silicon Valley also stands for an open minded America.
smart expresses the lifestyle of an enlightened and forward-thinking social class with joie de vivre that cannot be defined by age or social standing, but rather by an attitude, lifestyle and open-minded outlook on life. smart isn't just another micro-car, it's a statement by enlightened drivers of the 21st century who look at future challenges and actively and positively impact outcomes. Like owning an Apple i-Mac, i-Pod or i-Phone, smart documents the open-minded attitude of the "thought leaders", who choose innovative solutions as an existential part of their everyday lives.
Photo: Backstage at the Live Earth concert in New York, Rosario Dawson signs a new smart fortwo which will be used for a climate protection project.
The stops of the smart Media Test Drive include the renowned Stanford University in Palo Alto and visits to world-famous high-tech companies such as Intel, Google, Apple, eBay and Sun Microsystems. These locations illustrate smart's proximity to information technology that is characterized by creativity, visions and the courage to make pioneering decisions. The Computer History Museum at the heart of Silicon Valley in Mountain View does not only bring the history of the computer to life; a special limited exhibition also shows the development of smart with outstanding concept cars.
The comparison of the evolution of computers with the smart fortwo also clearly shows that greatness is not a matter of size. Despite its compact dimensions, the smart fortwo offers the driver and passenger remarkable freedom of movement equal to or greater than some larger cars.
On the other side of the Atlantic Ocean, the two-seater quickly became popular following its launch in October 1998. The same is expected to hold true in the United States. More than 770,000 customers opted for a first generation smart fortwo; often to replace a larger car with the lively two-seater. The smart fortwo is a special car and clearly stands out from the crowd.
Apart from this, the vehicle concept is extremely practical - especially for people who live in large urban areas. Many Americans drive with just a single occupant. The size of the smart fortwo allows for faster movements in cities. Finding a parking space will also be simplified.
The American mindset is changing. The smart fortwo proves that greatness is not a question of size. The smart fortwo has been embraced in the States long before the first vehicles are expected to arrive in the showrooms. The 24 week smart USA "street smart" road show has been touring the USA since May with three display trailers, test drive vehicles and product specialists presenting the smart fortwo from coast to coast. To date, the road show has attracted and convinced 65,000 visitors in over 50 cities across the United States.
The presentation of the brand and the road show have been very well received by the U.S. consumers and the American press. In many cities across the country, consumers waited in line for over an hour to test drive a fortwo. Many waited in temperatures over 100 ° F whilst others drove over 3 hours to attend a smart road show event. In the end road show surveys indicated the smart fortwo met or exceeded expectations.
The presentation of the brand and model has been very well received by the US public and the press. For example, in Las Vegas; here, people waited patiently for an hour in temperatures of 104°F to test drive the cars in the parking garage of the Fashion Show Mall. Some even went straight back to the end of the queue again after the short jaunt in order to drive a smart one more time.
Over 30,000 Americans have placed a $99 deposit on a smart fortwo. Dealers will begin to fill orders in January 2008. smart USA's website - www.smartusa.com - has received over 3 million visits since June 2006, over 95,000 people have signed up as smart "insiders" and visitors spend an average of over five minutes on the site.
The reaction of dealers has also been overwhelming: smart USA received more than 1400 applications. Although many were qualified, only a few were selected. Approximately 70 carefully selected dealerships will sell the fortwo in 2008 in major cities across the United States. |GlobalGiants.com|
Longines introduces its wedding collection
Photo: Longines Ambassador and 'Bride of the Year' Aishwarya Rai Bachchan
As the wedding season approaches and the to-be-brides prepare their trousseau, Longines, the prestigious Swiss watch company, introduces its wedding collection with Longines Brand Ambassador and 'Bride of the Year', Aishwarya Rai Bachchan. The collection includes the Longines DolceVita in gold with diamonds and the Longines BelleArti diamond watch to match the traditional ensemble.
Photo: Longines DolceVita in black and white - opposites meet and match in style
The gold watch with diamonds of the Longines DolceVita collection blends the neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom--resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita.
Photo: Longines BelleArti, eternal feminism by Longines
The model of the Longines BelleArti collection with diamonds is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. This collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary watches.
To showcase the collection to its patrons, Longines organized an exclusive photo-shoot with its Ambassador of Elegance, Aishwarya Rai Bachchan by fashion photographer Farrokh Chothia. Traditional red and golden wedding attires were specially designed by renowned designer Tarun Tahiliani. |GlobalGiants.com|