May 31, 2007
CITIZEN WATCH CO. UNSTOPPABLE AD WITH ELI MANNING : GlobalGiants.com
Photo: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign. (Citizen Watch Co.) |GlobalGiants.com|
Edited & Posted by Editor | 11:13 AM | Link to this Post
May 27, 2007
Longines Re-enters Tennis with Roland Garros 2007 : GlobalGiants.com
St-Imier (Switzerland) / Paris (France), 27th May 2007 – With its rich sporting heritage and elegant positioning, Longines finds its match in Roland Garros.
The Swiss watch brand Longines is the new official partner and timekeeper of the prestigious French Open of Roland Garros. This new partnership for its 175th anniversary in 2007 fits with the brand’s positioning: “Elegance is an Attitude” as well as its sporting heritage. |GlobalGiants.com|
Edited & Posted by Editor | 4:10 AM | Link to this Post
May 20, 2007
The Lindbergh Hour Angle Watch : GlobalGiants.com
The Lindbergh Hour Angle Watch limited edition in yellow gold in commemoration of the 80th anniversary of Charles Lindbergh’s exploit.
Photo: Framed by its 18 carat yellow gold case of 47.50 mm of diameter, Longines’ Lindbergh watch shows the hours and minutes with a pair of blued steel “Breguet” style hands plus the seconds on a white lacquered dial, protected by a scratch-resistant sapphire crystal. Along with black painted double minute track and Roman numerals, the dial features twelve blue painted Arabic numerals serving to calculate and display longitudes.
Following his transatlantic solo flight from New York to Paris in 33 hours and 30 minutes, Charles Lindbergh conceived the design of the Hour Angle Watch whose production was then entrusted to Longines. In commemoration of the 80th anniversary of Charles Lindbergh’s exploit, 80 pieces of the same watch have been produced again by Longines. |GlobalGiants.com|
Edited & Posted by Editor | 6:51 AM | Link to this Post
May 9, 2007
IWC Portofino : GlobalGiants.com
In IWC Portofino, the intermediate and aggregate timing functions have been meticulously and discreetly integrated into the dial.
• Mechanical chronograph movement
• Self-winding
• Day and date display
• Small seconds hand with stop function
• Convex sapphire glass
• Water-resistant 30 m
|GlobalGiants.com|
Edited & Posted by Editor | 7:10 AM | Link to this Post
May 7, 2007
Zenith Swiss Watch Manufacture Celebrates Hope and Recovery : GlobalGiants.com
New York Rescue Workers Detoxification Project.
Third Annual Benefit Hosted by Tom Cruise and Katie Holmes.
Photo: Paul Ziff, President, Zenith North America, Tom Cruise, Katie Holmes.
NEW YORK, May 7 -- ZENITH SWISS WATCH MANUFACTURE was corporate sponsor of The New York Rescue Workers Detoxification Project's third annual benefit dinner at New York's Altman Building on April 19th hosted by Tom Cruise and his wife Katie Holmes. Along with donations from private individuals and various organizations, the invitation only dinner raised over $1.3 million to further the detoxification of New York's first responders who have been suffering the effects of breathing air filled with smoke, debris, and toxic dust at Ground Zero. |GlobalGiants.com|
Edited & Posted by Editor | 3:01 PM | Link to this Post
May 4, 2007
Longines Admiral: Sporting Performance, an Affair of Attitude, Spirit and Form : GlobalGiants.com
Longines Admiral series evokes the prestigious dimension of sport in which the aesthetics, precision and beauty of the action excel. This model is fitted with the L705 automatic selfwinding mechanical movement, producing 28,800 alternations per hour and offering a power reserve of 46 hours. Its chronograph mechanism has a central seconds dial and 30 minutes counter at 3 o’clock. The sunburst silvered dial shows a tachymeter the date, hour and minutes, has a seconds subdial at 9 o’clock and is embellished with a “big 12”, superluminova luminescent applied indices and a tachymeter. This model has a case in stainless steel with screwed back and crown. Stainless steel bracelet with triple security deployment buckle. Water-resistant to 100 meters. |GlobalGiants.com|
Edited & Posted by Editor | 11:27 PM | Link to this Post
May 2, 2007
Longines DolceVita Maxi : GlobalGiants.com
A full measure of contemporary elegance.
"The DolceVita collection by Swiss watchmaker Longines melds the neat, trim lines of the 1930s with the glamour of the 1950's in a stylish timepiece expressing enjoyment of life in the finest Italian spirit."
The stainless steel case of the Longines DolceVita Maxi holds an L538 quartz movement and features a calendar aperture at 4:30 on the dial, a subdial for the seconds at 6 o’clock along with a totalizer to 1/10th of a second at 2 o’clock and a 30-minute totalizer at 10 o’clock. It is water-resistant to 30 meters (100 feet).
In the first model, the grey dial, with blue painted Arabic numerals, is protected by a scratch-resistant sapphire crystal while its leather strap is equipped with a pushpiece-operated triple deployment clasp.
In the second model, the scratch-resistant sapphire crystal protects a silvered dial with 9 black painted Roman numerals. It is fitted with a stainless steel bracelet equipped with a pushpiece-operated triple deployment clasp. |GlobalGiants.com|
Edited & Posted by Editor | 4:19 AM | Link to this Post
April 29, 2007
Longines officially launches its dedicated elegant sport collection : GlobalGiants.com
Photo: Mr Nick Hayek Jr., CEO of the Swatch Group, and Mr Walter von Känel, President of Longines, at the press conference launching the new Longines Sport Collection, during Baselworld April 2007. |GlobalGiants.com|
Edited & Posted by Editor | 9:14 AM | Link to this Post
April 10, 2007
Timex T Series(TM) Collection Bows for Spring 2007 : GlobalGiants.com
Watchmaker brings "modern classic" style back to the forefront.
MIDDLEBURY, Conn., April 10 -- Timex introduces Timex T Series(TM), a new line of fashion timepieces for the spring season. The collection revisits the iconic design heritage that became the foundation for the Timex brand in the 1950s. The watches blend traditional design with contemporary details and technological innovations, creating time's new modern classic.
Founded in 1854, Timex Group is a privately owned company. The Timex Group manufactures and distributes Timex, TX, Ironman, Expedition, Vincent Berard, Versace, Valentino, Guess, Ecko and Nautica watches. |GlobalGiants.com|
Edited & Posted by Editor | 12:00 PM | Link to this Post
March 9, 2007
Citizen Watch Co. Signs Tennis Champion Nicole Vaidisova to its Unstoppable Roster : GlobalGiants.com
Photo: Top 10 ranked tennis champion Nicole Vaidisova as featured in the Citizen Eco-Drive Spring 2007 international advertising campaign.
LYNDHURST, N.J., March 8 -- Citizen Watch Company of America, Inc. (COA) has signed 17-year old Nicole Vaidisova, the world's Top 10 ranked tennis champion on the Sony Ericsson WTA Tour to its international media campaign, Unstoppable. Ms. Vaidisova has already won 6 career Tour singles titles and is the youngest female player in the Top 10, achievements that embody the core of the Citizen Eco-Drive(R) Unstoppable campaign.
Print ads featuring Nicole Vaidisova, which will run in English, Spanish and French throughout the United States and Canada, break in April in a variety of weekly magazines including People and Us Weekly, and monthly beauty, fashion and lifestyle magazines including Glamour, Marie Claire, Latina and LouLou. |GlobalGiants.com|
Edited & Posted by Editor | 8:07 AM | Link to this Post
January 31, 2007
TAG Heuer SLR for Mercedes-Benz exclusive automatic chronograph : GlobalGiants.com
Limited-edition timepiece for sports car enthusiasts.
Stuttgart, Jan 30, 2007: The latest product of a long and fruitful partnership between Mercedes-Benz Accessories GmbH and the Swiss watchmaker TAG Heuer, the new “TAG Heuer SLR for Mercedes-Benz” automatic chronograph combines the classical art of watchmaking with superior technology and exclusivity. The third chronograph to emerge from this collaboration will be available as from the summer in a limited edition of 3,500 pieces. The special hallmarks of this high-tech timepiece include the arrangement of the chronograph's buttons beside the dial, echoing the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren super sports car. [GlobalGiants.com]
Edited & Posted by Editor | 4:13 AM | Link to this Post
December 15, 2006
AMERICAN EXPRESS MEMBERSHIP REWARDS PROGRAM: ICE CUBE COLLECTION
PHOTO: The Chopard 18K white gold and diamond "Ice Cube Collection" Ladies Bracelet Watch is one of the rewards as part of the just-launched First Collection - a distinctively elegant collection of boutique-style, premium offers exclusively available to American Express Platinum Card(R) and Centurion(R) Card members through the Membership Rewards program from American Express.
Edited & Posted by Editor | 12:15 PM | Link to this Post
November 27, 2006
TAG Heuer Carrera Calibre 360 chronograph wins the Sports Watch Grand Prix
Photo: TAG Heuer’s Carrera Calibre
On November 9th 2006, an independent international jury of watch experts, journalists, retailers and historians named TAG Heuer’s Carrera Calibre 360 the “2006 Sports Watch of the Year” at the sixth annual Geneva Watchmaking Grand Prix.
The Carrera Calibre 360 chronograph — the world’s most accurate mechanical chronograph beating at 360,000 vibrations/hour — was selected over 10 other nominees drawn from the world’s most prestigious watch making workshops and manufactures.
Launched to great acclaim in a limited edition of 360 at BaselWorld 2006, the Carrera Calibre 360 Steel Limited Edition is a high-prestige incarnation of 2005’s Calibre 360 Concept Chronograph, the first mechanical wrist chronograph to measure and display time to 1/100th of a second — ten times faster than any other mechanical wristwatch movement on the market today.
Edited & Posted by Editor | 1:48 PM | Link to this Post
October 11, 2006
Fossil and Sony Ericsson Mobile Communication Team to Integrate Watches and Mobile Phones
Fashion Icon and Cellular Pioneer Leverage Functionality of the Two Most Commonly Used Devices.
STOCKHOLM -- Fossil, Inc. (NASDAQ:FOSL) , a leading innovator of watches and fashion accessories and Sony Ericsson, a leading innovator in mobile phone technology and Bluetooth pioneer will soon roll out several lines of Bluetooth(TM) wireless technology-enabled watches.
Fossil will be introducing the ABACUS(TM) MobileWear(TM) and FOSSIL(R) Caller ID watches and Sony Ericsson will be introducing its own line of jointly developed products. All watches will seamlessly link to most Sony Ericsson Bluetooth-enabled mobile phones.
The Bluetooth technology enabled-watches are a convenient and efficient way for people to stay connected without compromising fashion. By combining style with technology, Fossil and Sony Ericsson have created a way to incorporate the convenience of the Bluetooth technology with a fashionable and socially acceptable way to manage a mobile phone.
Fossil is a design, development, marketing and distribution company that specializes in consumer products predicated on fashion and value. The company's principal offerings include an extensive line of fashion watches sold under the company's proprietary and licensed brands. The company also offers complementary lines of small leather goods, belts, handbags, sunglasses, jewelry and apparel. The company's products are sold in department stores and specialty retail stores in over 90 countries around the world.
Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories, and PC- cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, the company employs approximately 6,000 people worldwide, including R&D sites in Europe, Japan, China and America.
Edited & Posted by Editor | 1:10 PM | Link to this Post
October 5, 2006
Citizen Attracts New Sports Talent
Citizen Watch Company (COA) has signed Paula Creamer, LPGA champion, and Emeka Okafor, starting power forward for the Charlotte Bobcats, to its Unstoppable international media campaign. These talented young athletes, both of whom won 2005 "Rookie of the Year" awards in their respective sports, personify the technology of the Citizen Eco-Drive watches: Unstoppable. The print ads launch in Fall 2006.
It starts with a simple yet revolutionary concept: a watch that never needs a battery. Citizen Eco-Drive technology harnesses the power of light -- from any natural or artificial light source -- and converts it into energy that is stored in a permanently rechargeable lithium-ion cell. It recharges continuously in any kind of light to run forever.
Citizen enjoys the leading position in the largest watch segment in the U.S., setting itself apart from its competitors with its Eco-Drive(R) collection. Citizen watches are distributed throughout the United States, Canada and the Caribbean at fine jewelry, specialty, and department stores.
Edited & Posted by Editor | 10:15 AM | Link to this Post
September 20, 2006
Longines New Ambassadress of Elegance
Longines Ambassadress of Elegance: Ingeborga Dapkunaite
Longines Ambassadress of Elegance Ingeborga Dapkunaite arriving at the Real Club de Polo de Barcelona.
Edited & Posted by Editor | 10:44 AM | Link to this Post
September 16, 2006
Montblanc Presents Katherine Jenkins as International Brand Ambassador
Montblanc has appointed opera star Katherine Jenkins as one of its international brand ambassadors. In her new role, Katherine will feature in Montblanc's advertising campaign and will perform at the opening of the new Montblanc boutiques in Tokyo and London. Subscribing to the brand's commitment to arts and culture, Montblanc will also be sponsoring Katherine's UK tour later in the year and will support her international development.
Montblanc has identified Katherine Jenkins' astounding talent and youthful beauty. Her individual style and personal values mirror the cornerstones of the Montblanc brand. As Montblanc's women's collections are young and flourishing, Katherine, herself a young rising star has been chosen by the brand to be a face for Montblanc watches, leather, fine jewellery and writing instruments.
Katherine Jenkins has already established herself as one of the biggest names in classical music with her albums Premiere, Second Nature and Living a Dream, which made her the fastest selling classical artist ever. It seems no major event is complete without an appearance by the Welsh singer. She has performed at Live8 and has won two consecutive awards for best album at the Classic Brits.
2006 marks the 100th anniversary of the international luxury brand: Montblanc. It is today a diversified luxury goods company offering writing instruments, timepieces, leather, jewellery, eyewear and fragrance.
Edited & Posted by Editor | 7:53 AM | Link to this Post
September 12, 2006
Fortunoff Announces Petra Nemcova, Supermodel and Activist, as their New Fresh Face
Fortunoff, the 84-year-old iconic brand has announced supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago. Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers in the USA. The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location. This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," available this holiday season in all Fortunoff retail locations, as well as online. Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the "Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000. This collection is derivative of Petra's keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.
Petra Nemcova is a Czech born model and tsunami survivor. Since her introduction to modeling, Nemcova has worked with some of the industry's most prominent photographers, such as Mario Testino, Gilles Bensimon, Patric Demarchelier. Her sultry looks have been featured in major magazines including Vogue, Vanity Fair, Elle, Harper's Bazaar and has appeared in advertising campaigns for high-profile brands such as La Perla, Clarins, and Max Factor, among others.
Fortunoff, a New York legend since 1922 has propelled itself from its roots in Brooklyn through stores in New York and New Jersey to the World Wide Web. Fortunoff provides customers with necessities and niceties such as fine jewelry and watches, antique jewelry and everything for the home.
Edited & Posted by Editor | 11:27 AM | Link to this Post
August 3, 2006
IWC Watches opens its latest flagship store in Seoul
After opening in Dubai, Las Vegas, Hong Kong, Zurich and Bangkok, IWC is celebrating the opening of its latest flagshipstore in Seoul.
The IWC Boutique houses the most comprehensive collection of IWC watches with the objective to create a unique yet high quality service to IWC customers.
IWC was created by a young American named F.A. Jones. Following his founding of the company in Schaffhausen in 1868, he also left the genetic code, so to speak, that has been revived in the Portuguese F.A.Jones. Back then, Jones started out with half a dozen basic movements in several different versions. These have gone down in watchmaking history as Jones calibers. Today, IWC watches with Jones calibre are very much in demand as collector's items. The Portuguese F.A. Jones is available worldwide in a limited edition of 500 watches in platinum, 1000 in 18ct. rose gold, 3000 in stainless steel.
Skeletonised watches have a long tradition at IWC. This high art is also continued with the F.A. Jones Squelette. The hand of the master craftsman transforms the Portuguese F.A. Jones into a filigree horological work of art. It is considered by connoisseurs as the highest level of craft perfection. This boutique exclusive model is limited to 100 watches in rose gold and 50 in platinum worldwide.
The restrained color spectrum of white, metallic grey and black underlines the guiding principle of IWC: "We are the Engineers of fine Watchmaking". The penchant for understatement associated with the IWC brand is reflected in the restrained atmosphere of the IWC Boutiques. There is nothing here to distract you from the main attraction: the watches from IWC, that remain true to their philosophy of "Probus Scafusia" - Good, solid craftsmanship from Schaffhausen. The art of complex simplicity so closely associated with the IWC brand is thus reflected in the architecture. Simple, minimalist forms combined with glass and metal create an attractive eye-catcher and invite customers to walk in.
Edited & Posted by Editor | 6:48 PM | Link to this Post
July 26, 2006
EBEL: 2006 Brazilian celebration for a new line
Around the world, Brasilia spells freedom, festivity and passion: exactly the qualities embodied in the design of this high-energy new creation by the watch maker EBEL.
Accordingly to EBEL, the new Ebel Brasilia 2006 collection is characterized by its rectangular case shape and it interprets all the major brand signature themes such as smooth, sensual lines, sophisticated, timeless design and incomparable bracelet comfort. Contemporary, vibrant and sensual, this new collection marries the brand’s classic curves with ultra-modern lines, in a clever blend that will guarantee the enduring beauty of this timeless creation.
The collection encompasses Lady and Gent’s models, both characterized by their well-balanced, streamlined proportions, H-shaped bracelet and sapphire crystal with anti-reflective treatment on both sides. Nonetheless, each was specifically and separately designed with its future wearers in mind, meaning neither was derived from the other. These genuinely distinct and independent Gent/Lady interpretations belonging to the same collection represent a noteworthy exception within the watch industry, and a sure sign that Brasilia is about expressing your own identity.
Profoundly feminine
Thanks to their sensual curves, Brasilia ladies’ models are feminine to the core, like the set version, available in steel or in gold. The exquisitely polished rectangular steel case and bracelet make this model shine like a radiant wrist jewel. The ultra-supple bracelet owes its peerless comfort on the wrist to the equal amounts of time and energy devoted to designing both sides. The crown is partially recessed into the case to further enhance this softly rounded visual appeal and silky-smooth touch. As on the case, each detail of the luminous white mother-of-pearl dial has been meticulously conceived and crafted to catch and hold the light playing over its surfaces: from the slightly cambered hand-applied hour-markers to the 10 pure, sparkling diamond hour-markers and the guilloché minute circle. Representing the perfect party companion, Brasilia is unmistakably far more than just a watch; it is a sophisticated piece of jewelry to be worn with style in all circumstances.
These fascinating high-profile watches are exclusively driven by quartz movements to ensure carefree accuracy and reliability. With all this in mind, it is hardly surprising that the qualities of such a sexy, head-turning watch are so perfectly personified by gorgeous Brazilian-born super-model Gisele Bündchen. Youthful, spontaneous and radiating positive energy, natural beauty and joie de vivre, she sums up the multiple facets and qualities of the Brasilia woman Ebel had in mind when designing this collection.
Masculine through and through
Taut, vigorous lines with beautifully beveled edges and a distinctive character are the keynotes of the Brasilia men’s collection, expressing a more geometrical, architectural vision of this ultimate festive theme. The play on perspective and well-defined structures is reflected on the broad dial with its Ebel cartouche, Clous de Paris central motif, and the unique Roman numerals that are delicately applied by hand. By one of those amazing twists of fate that one might easily believe predestined, this perfect vision of geometry bears a striking resemblance to the work of Oscar Niemeyer, the Brazilian architect whose achievements include designing... the city of Brasilia!
The purity and visibility of Brasilia Gent watches are undeniably enhanced by the anti-reflective treatment applied to both sides of the sapphire crystal. Powered by either a quartz or mechanical self-winding movement, according to personal preferences, they come in yellow gold or steel with matching bracelets treated to a rugged and eminently masculine brushed finish. And for men who prefer the look and feel of leather, they may also be fitted with a handsome alligator strap. Conveying the epitome of modern chic and refined elegance, the unique appearance and inherent class of these models will draw all eyes to the man who chooses to thus express his personality.
Dreams are made of this
Inviting men and women of the world to share and experience moments of passion and vibrant contemporary living, the Brasilia watch captures the very essence of the festive celebratory spirit that inspired its name.
Edited & Posted by Editor | 6:19 PM | Link to this Post
