September 24, 2013
The Longines Prize for Precision awarded at the Archery World Cup Final in Paris
Photo: Erika Jones (USA) and Braden Gellenthien (USA), winners of the 2013 Longines Prize for Precision. The Prize has been presented by Alain Henry, Brand Manager Longines France and Prof. Dr. Ugur Erdener, President of World Archery at the Archery World Cup Final in Paris.
Photo: The 2013 Archery World Cup Final took place on the Esplanade of the Trocadero in Paris.
Photo: Erika Jones (USA), winner of the 2013 Longines Prize for Precision at the Archery World Cup Final in Paris.
Photo: Braden Gellenthien (USA), winner of the 2013 Longines Prize for Precision at the Archery World Cup Final in Paris.
As official partner of the Archery World Cup Season, the Swiss watch brand Longines awarded the Longines Prize for Precision at the Archery World Cup Final on Saturday. The two most precise compound athletes of the season, Erika Jones (USA) and Braden Gellenthien (USA) received this award in Paris.
After four qualifying stages, in Shanghai (China), Antalya (Turkey), Medellin (Colombia) and Wroclaw (Poland), the top athletes were in Paris for the Final of the 2013 World Cup. The competition took place on the Esplanade of the Trocadero. Erika Jones (USA) and Braden Gellenthien (USA), the two most precise compound athletes of this year’s World Cup, have been awarded the Longines Prize for Precision. They have scored the most “10s” during the qualifications and the tournament of the season, 379 for Jones and 447 for Gellenthien. They each received a trophy, a Longines watch and a cheque for 5,000 CHF.
November 10, 2012
Longines Ambassadress of Elegance, Aishwarya Rai Bachchan wishes a very Happy Diwali to all
This time of the year, as every year, India and Indians across the globe celebrate their most important festival - Diwali, the festival of lights. On this occasion, Longines Ambassadress of Elegance, Aishwarya Rai Bachchan wishes everyone a very Happy Diwali.
October 22, 2012
Rolex Presents New Watches
Photos: From above, Rolex Sky Dweller White Gold, Rolex Yacht Master, Rolex Datejust Steel, Rolex Lady Datejust, and Rolex Explorer II.
Rolex has presented a wide selection of new watches in its OYSTER collection. These new timepieces illustrate three key Rolex themes: innovation, evolution, and creativity.
According to Rolex, the Oyster Perpetual SKY-DWELLER is an entirely new watch combining practical functions and ease of use. Designed with global travelers in mind, its dual time zone display is easy to read and operate. The SKY-DWELLER is also equipped with an annual calendar that automatically adjusts the date at the end of months with 30 and 31 days.
The new 40 mm version of the Oyster Perpetual YACHT-MASTER in ROLESIUM, a combination of steel and platinum, also benefits from the latest Rolex innovations in terms of the ergonomics, comfort and reliability of the bracelet, clasp and bezel, the company said.
August 17, 2012
Lily Collins becomes the newest Movado Brand Ambassador
Luxury watch company Movado announced that actress Lily Collins has joined its roster of brand ambassadors. Lily will be featured in Movado’s updated ‘Modern Ahead of its Time’ advertising campaign shot by fashion photographer Carter Smith.
“We are so thrilled to have Lily Collins join the Movado team as our newest brand ambassador,” stated Mary Leach, Movado Group Chief Marketing Officer. “Lily has such natural presence and a unique and confident sense of her own style. She embodies the brand’s core values of artistry, innovation and has a real passion for excellence.”
Movado Group, Inc. designs, manufactures, and distributes Movado, EBEL, Concord, ESQ Movado, Coach, Hugo Boss, Lacoste, Juicy Couture, Tommy Hilfiger, and Ferrari branded watches worldwide.
March 18, 2011
Longines creates a watchmaking combination that has never been seen before
Longines Master Collection Retrograde Moon Phases.
Longines has succeeded for the first time in bringing together the day, the night and the phases of the moon in a symphony of retrograde hands with a new timepiece that is named the Longines Master Collection Retrograde Moon Phases.
This exceptional watch reveals the intricate symphony of four retrograde hands whose movements are governed by the phases of the moon and the rhythms of day and night. In addition to displaying the hour, day, night and the phases of the moon, the functions of the Longines Master Collection Retrograde Moon Phases models include the day of the week at 12 O’Clock, the date on the right-hand side of the dial, a 24-hour second time-zone on the left-hand side of the dial and a small seconds at 6 O’Clock. These four functions are retrograde, in other words, the hands that display this information return immediately to their former position once they have completed their cycle.
The elegant and harmonious movement of the six hands under the eye of the moon makes this new creation totally captivating.
Longines is a member of the Swatch Group and is based in St. Imier in Switzerland since 1832. It has outlets in over 130 countries.
January 20, 2011
Baume & Mercier's Garden Party in Switzerland
Photo: Baume & Mercier’s new ambassador American actress Gwyneth Paltrow (Foto © Nicolas Guerin). On the occasion of the SIHH (Salon International de la Haute Horlogerie), and to mark the start of a new chapter in its 180 year history, Baume & Mercier invited 950 guests to a garden party in Geneva, Switzerland.
Photo: French film actress Mathilda May at the 2011 Baume & Mercier garden party (Foto © Damien Keller).
October 7, 2010
Casio Introduces EDIFICE Black Label Collection
The EDIFICE Black Label Collection, the newest in men's watches from Casio Timepieces, has been designed for the upwardly mobile man with a sense of style, intelligence and savvy.
According to Casio, this timepiece collection is dynamic and striking, exuding speed and technology through its aesthetic and functionality.
Trying to find a meeting point between fashion and function, and with six sleek and active styles, the Black Label collection possesses many special features such as double disk hands, multi-layered dials, world time, daily alarms, water resistance, and full automatic calendar.
Casio America is the U.S. subsidiary of Casio Computer Co., Ltd., Tokyo, Japan, one of the world's leading manufacturers of consumer electronics and business equipment solutions, established in 1957.
June 16, 2010
Longines Prize for Elegance 2010
Photo: Gustavo Kuerten (Winner of 2000 French Open) receiving the Longines Prize for Elegance from the Indian actress Aishwarya Rai Bachchan.
After the exhibition match that rounded up the Longines Future Tennis Aces tournament, Longines organized a charity dinner to raise funds for the charity organizations run by its two ambassadors of elegance Andre Agassi and Stefanie Graf.
The Indian actress and Bollywood star Aishwarya Rai Bachchan and the two winners of the French Open at Roland Garros in 2000 - Mary Pierce and Gustavo Kuerten - were among the 400 guests from all around the world at this elegant dinner in Paris, France.
During the evening the famous Swiss watchmaker presented the Longines Prize for Elegance to Gustavo Kuerten in recognition of his work with disadvantaged children, notably through his foundation, the Instituto Guga Kuerten.
The 3-time winner of Roland-Garros was presented with the Longines Prize for Elegance by the Indian actress Aishwarya Rai Bachchan.
Based in St. Imier in Switzerland since 1832, the watchmaker Longines has been timekeeper for world championships in various sports. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.
December 27, 2009
Longines PrimaLuna: a New Star in the Longines Galaxy
Photo: The Refined New Longines PrimaLuna. The circular rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial decorated with 11 arabesque Arabic numerals. The case houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.
Photo: A symbol of passing time, living time, the moon that enchants us. The New Longines PrimaLuna. The circular stainless steel and rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a silvered dial with a flinqué decoration featuring 11 blue Roman numerals. The watch houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel and rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.
• Elegant, contemporary, subtle and carefree, the new Longines PrimaLuna offers a new collection of exquisite models.
• This ladies' watch is also a piece of jewelry. The pleasing curves of the case are enhanced by a play of diamonds.
Photo: Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna. (Photo © Longines.)
Photo: The New Longines PrimaLuna. The circular stainless steel case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial set with 11 diamonds and houses a quartz movement L129 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel bracelet with a folding safety clasp. Water-resistant to 30 meters.
This is how Longines describes PrimaLuna: "A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time, the new Longines PrimaLuna is a tribute to the silvery star the moon that entrances us with its rounded, delicate lines. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance."
Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries. Based in St. Imier in Switzerland since 1832, Longines has been timekeeper for world championships in various sports.
March 27, 2009
TAG Heuer Explores Luxury with The Aquaracer 500m Series and Offers a Glimpse Into The Future of Watchmaking with Its Monaco 24 Chronograph
Photo: TAG Heuer's Aquaracer 500M with blue dial and stainless steel bracelet.
Answering the call of diving enthusiasts who demand an exacting timepiece that is robust as well as refined, Swiss watch Brand TAG Heuer unveiled its new Aquaracer 500M series. Whether worn while swimming along the Great Barrier Reef or exploring the underwater caves of Turks & Caicos, these watches take serious sports-inspired functionality to a new extreme.
Water resistant to 500 meters, each model in the Aquaracer 500M collection is equipped with the definitive attributes of a high-performance diving watch, including a unidirectional turning bezel that ensures precise elapsed dive-time measurement. Highly luminescent markers on the hands and indexes, as well as an orange-tipped second hand, provide at-a-glance readability under water or in dim light. Additionally, the sapphire crystal and caseback are scratch-resistant and anti-reflection treated for optimum visibility.
To prevent damage to the watch and its movements, the Aquaracer 500M features an automatic helium valve that releases, upon decompression, any gases that infiltrate the watch during a deep dive. A fine-brushed, screw-in crown with double safety gaskets further protects the timepiece from water or dust penetration.
Photo: TAG Heuer's Monaco Twenty Four Concept Chronograph.
TAG Heuer also announced that it is continuing to push the boundaries of watchmaking with its Monaco Twenty Four Concept Chronograph, invoking the electrifying spirit of the world's most arduous sports car race. Introduced today at BASEL, Switzerland, this timepiece, in TAG Heuer's own words, features the same state-of-the-art engineering as the powerful GT cars that take to the 24 Hours of Le Mans circuit.
The Monaco Twenty Four Concept Chronograph's race car-inspired functionality is found in every aspect of the piece's design, most notably in the energy manifold that houses the Calibre 36 movement. Comparable to a GT car's cockpit cage, this proprietary steel-tube structure safeguards the mechanism, ensuring that the watch can better withstand shock.
The movement gains additional protection from a shock-absorbing composite filter material. Used in the racing and aerospace industry, this material insulates the Calibre 36 movement by directing vibrations into the composite filter, which absorbs and dissipates their energy. According to TAG Heuer, unlike a conventional timepiece's Incabloc system, which protects the mechanism only from external shocks, TAG Heuer's Dynamic Absorber insulates the movement entirely and the Monaco Twenty Four Concept Chronograph is able to withstand an impact of 24,000 G, the equivalent of a 65-foot fall, compared with the industry standard of 2,000 - 5,000 G, or a three-foot fall. These additional safeguards ensure the Monaco and its components will remain unscathed whether the wearer is skydiving from 15,000 feet or attending a very enthusiastic business meeting, explains the watchmaker.
Source: TAG Heuer
February 27, 2009
Elle Macpherson Donates the First Timepiece in the Aspen Jewelry and Watches Collection to Challenge Aspen
Photo: Elle Macpherson donates first Aspen One timepiece collection to charity.
Swiss-based company Aspen Jewelry and Watches has launched Aspen One worldwide, its first luxury timepiece. Aspen One, the limited edition Swiss-made timepiece retailing for US$38,900, is a tribute to Aspen Mountain. The Aspen Mountain Club was the location of the launch event, where model and entrepreneur Elle Macpherson was presented with the diamond version of Aspen One, retailing at US$49,900. With a multitude of press documenting the event, Elle presented the watch as a donation to representatives of two area nonprofits: Challenge Aspen and Aspen Valley Ski and Snowboard Club.
Founder and CEO Rene van Ass stated, "Aspen is internationally known for its natural beauty, perfect slopes and the glamorous appeal of its famous visitors. Aspen is a brand...a very strong brand. Aspen Jewelry and Watches has been granted the worldwide license to use the Aspen name for the collections we are introducing, the first being Aspen One. By marketing this collection, we are marketing Aspen as it is...and what it was. We will emphasize Aspen's rich history and we want people all over the world to fall in love with Aspen even more."
January 13, 2009
The Longines Master Collection Moon Phases Ladies' Model
An exquisite marriage of watchmaking craftsmanship and feminine elegance.
Since its early days, the traditional Swiss watch manufacturer Longines has accustomed the world to horological products. The Longines Master Collection is yet another example of this craftsmanship. The success of this collection since its launch in 2005 has encouraged Longines to add new models: rose gold, yellow gold, black dials, new sizes, retrograde functions, and now an entrancing Moon Phases Ladies' Model. This model in The Longines Master Collection is a harmony between feminine beauty and watchmaking expertise.
The Moon phases ladies' model in The Longines Master Collection boasts a selection of tantalizing colors: a rich dark brown, a shimmering white and a feminine rose. This model will decorate the wrists of women who admire watchmaking craftsmanship on an alligator strap that subtly matches the color of the dial or a steel bracelet. The dial, made out of shimmering mother of pearl, enhances the luminous intensity of the piece. The heart of the watch, an L600 caliber, is a self-winding mechanical movement that beats at 28,800 vibrations per hour and has a power reserve of 42 hours. It assures the Moon phases function and the date at 6 o'clock as well as a double display for the day of the week and the month at 12 o'clock.
The various models in The Longines Master Collection offer a choice of a stainless steel or an 18-carat yellow or rose gold case with a transparent back. They are fitted on a bracelet to match the case, be it in stainless steel or 18-carat yellow or rose gold. Alternatively, there is a genuine leather brown strap with a folding safety clasp for the comfort of the wearer.
May 25, 2008
The Longines Master Collection Retrograde in Rose Gold
In order to honour its 175th anniversary, Longines has launched last year a timepiece bearing reflecting its horological heritage: This year the enhanced model of The Longines Master Collection Retrograde is also proposed in a 18 carat rose gold version. These watches, enclosing an automatic mechanical calibre developed especially for Longines, become the flagship model of a collection devoted to highlighting the horological traditions of the brand.
Over the years, Longines has dedicated numerous efforts to perfecting the mechanical measurement of time. A creator of horological movements, the Saint-Imier-based firm has nevertheless also assured that a touch of added refinement always forms a part of its creations. Longines has always regarded elegance as being the fundamental underlying principle in both the arrangement of the watch calibre and in the aesthetics of the final watch. Faithful to the 175 years of its watchmaking tradition, Longines has today realised a synthesis between its technical and aesthetic heritage in the creation of a new flagship timepiece representing its collection of horological tradition: The Longines Master Collection Retrograde.
Photo: The Longines Master Collection Retrograde in rose gold provides this model with 46 hours of power reserve. With 16 1/2 lines in diameter, 25 jewels and a 28,800 vibrations per hour beat, this first-class movement possesses more than enough resources to keep this retrograde model indicating the day, date, seconds and a second time zone on a 24-hour scale running smoothly.
The Longines Master Collection Retrograde forms part of a collection of sober, elegant timepieces, offering retrograde functions (day, date, seconds, second time zone on a 24-hour scale) in a movement with automatic rewinding,
The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage. Apart from showing the time, its functions include a display of the day, set at 12 o'clock, a calendar on the right of the dial, a second time zone on a 24-hour scale to the left and a subsidiary seconds hand at 6 o'clock. These four functions are retrograde: that is, the hands indicating the information instantly fly back to regain their starting position once they have reached the end of their travel.
May 18, 2008
Tissot Officially Presents Danica Patrick With Her New Limited Edition Watch
Photo: President of Tissot Worldwide Francois Thiebaud, right, presented Indy Racing League driver Danica Patrick with a Tissot PRC100 2008 Danica Patrick limited-edition watch during a press conference at the Indianapolis Motor Speedway. Premier Swiss watch brand Tissot announced the partnership renewal of its brand ambassador racing star Danica Patrick in Indianapolis Friday, May 16, 2008.
Premier Swiss watch brand Tissot has announced the partnership renewal of its brand ambassador racing star Danica Patrick. She endeared herself to the world when she made history by becoming the first woman ever to win a race in the sport of U.S. open-wheeled racing by clinching her victory in the Japan 300. In 2005, Patrick is the first female U.S. "Ambassador" for Tissot. In anticipation of the Indy 500 and to pay homage to Danica, the watch company signed a two year contract extension with the IndyCar(R) Series Star on Friday May 16, 2008.
Photo: Danica Patrick T-Touch Limited Edition by Tissot. Only 500 available worldwide.
IMS (Indianapolis Motor Speedway), home of the historic Indianapolis 500 served as a fitting backdrop for this unique occasion. Francois Thiebaud, President of Tissot Worldwide journeyed to the United States from Switzerland to jointly sign the extension of the contact with Danica. At that time, he personally presented Danica with her new Tissot PRC 100 Limited Edition watch that bears her name. The watch includes 27 glittering diamonds on a mother-of-pearl dial.
Photo: Danica Patrick joined forces with Swiss watchmaker, Tissot, as the new face of the brand. As the first female U.S. "Ambassador" for the 153-year-old brand, Patrick has been appearing in marketing and advertising. The first ad (pictured above), features Patrick wearing a Tissot T-Touch watch.
"Danica is an exceptional race car driver, athlete and a fantastic role model for both men and women around the globe. We are happy and proud to have her represent our brand in addition to being an integral part of the Tissot family. Danica's determination led to her historic first win and she fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits. It is these common features that produce a truly successful collaboration between Danica and Tissot," said Francois Thiebaud, President of Tissot Worldwide.
The relationship with Danica highlight's Tissot products and the brand. The marketing campaign will continue to feature Danica's image in all stores that carry Tissot products, print ads and billboards.
May 14, 2008
Mercedes-Benz offers limited edition model in cooperation with IWC Schaffhausen
Photos: Mercedes-Benz SL 63 AMG Edition IWC.
Mercedes-Benz AMG Performance Studio has developed a new limited edition vehicle, the exclusive SL 63 AMG Edition IWC. Limited to a total of 200 units, the new roadster features an eye-catching Kashmir white finish as well as an AMG Exterior Carbon package with a matte surface. In keeping with the exterior appearance, the vehicle's interior is fitted with Carbon matte trim as well as Tobago Brown nappa leather upholstery that creates additional visual highlights. In addition, the vehicle features the AMG Performance package to ensure high class handling. All SL 63 AMG Edition IWC vehicles will be delivered to customers along with an exquisite "Grosser Ingenieur" (Great Engineer) watch from the Swiss watchmaker IWC Schaffhausen.
Photo: All SL 63 AMG Edition IWC vehicles will be delivered to customers along with an exquisite "Grosser Ingenieur" (Great Engineer) watch from the renowned Swiss watchmaker IWC Schaffhausen.
Mercedes-AMG has been collaborating with the Swiss watch manufacturer IWC Schaffhausen since 2004.
April 28, 2008
Longines adds Conquest Ceramic to its Sport Collection
The Longines Conquest is the quintessential expression of the brand's sporting elegance. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of ceramic. As a subtle marriage of steel with ceramic, performance with elegance, the Longines Conquest includes technical characteristics that meet the requirements of the most demanding sportsmen and women.
The Longines Conquest has a fixed bezel and a cabochon crown made of black, grey or white ceramic. Some models come with black or grey ceramic links that make up the bracelet. This material is a combination of beauty and exceptional technical features. Scratch-proof and non-allergenic, ceramic is impervious to all chemicals as well as being almost totally resistant to friction, abrasion and high temperatures. Its sheen contrasts with the brushed finish of the steel used for the case and the bracelet. The black, grey or white of the dial with its sleek design is a subtle reminder of the quality of the ceramic.
The characteristics of the models in the Conquest line meet the requirements of the most demanding sports: water-resistance to 300 m, screw-in crown and case-back, and lateral protection for the crown. The 41 mm diameter stainless steel case houses a choice of a self-winding, chronograph or three-hand movement. These models are also available with a leather or rubber strap or with a stainless steel bracelet.
April 23, 2008
Tissot Launches New Danica Patrick Limited Edition Watch to Celebrate Victory
Photo: Danica Patrick savors victory in Japan as she made racing history on Sunday; the first woman to ever win a race in the sport of U.S. open-wheeled racing. Tissot Swiss watches is congratulating its ambassador Danica Patrick on her historic win and will be producing a watch to celebrate her victory.
The right attitude and determination drove Danica Patrick to make racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing clinching her victory in the Japan 300.
Tissot Swiss watches are congratulating their ambassador Danica Patrick on her historic IndyCar(R) win and who now moves up to third in the overall standing. Danica has been a brand ambassador for Tissot since 2005.
"Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world," said Tissot President, Francois Thiebaud.
Photo: Tissot is releasing the new PRC 100 Danica Patrick Limited Edition to celebrate Danica's victory in Japan. The new watch complements Danica's personality and accomplishments. Features include chronograph watch with tapered rows of 27 glittering diamonds around a mother-of-pearl dial in an angular case. An engraved case back features Danica's signature and the limited edition number. Finishing off the watch is either a stainless steel bracelet or white rubber strap. Perfect for any woman who wants style combined with sport.
Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her and Tissot will be releasing the new PRC 100 Danica Patrick Limited Edition. Her new watch is precise, robust and classic -- mirroring key requirements of the IndyCar(R) competitive environment. The chronograph watch has a dynamic look that will sparkle on a woman's wrist.
Tissot, founded in 1853, is today a member of the Swatch Group, the world's largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. Tisssot is official timekeeper and partner of NASCAR(R), AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.
April 9, 2008
Gerald Genta Creates a One-of-a-Kind Model in Support of the Theodora Foundation
As a partner of the Theodora Foundation for the past two years, Gerald Genta will be contributing to the charity auction organised by Christie's on April the 16th by donating a one-of-a-kind watch. The unique model is a sophisticated and amusing timepiece that plays on the colors of the foundation.
The Theodora Foundation was born in Switzerland, in 1993, at the initiative of Andre and Jan Poulie. It is named in tribute to their mother, Theodora, who brightened Andre's childhood days during an extended hospital stay. The mission of its Dream doctors is to care for sick children through laughter. They currently operate in over 40 institutions around Switzerland and the concept has been taken up in eight other countries. In all, around 30 specifically trained professional artists pay regular visits to 95 hospitals or specialised institutions some 220,000 times a year and adapt their clown shows to the situation of each child they meet..
Gerald Genta, an Haute Horlogerie brand with a fine appreciation for the humourous, supports the Theodora Foundation. For the second year running, it is donating a one-of-a-kind watch to the auction. This self-winding ladies' watch displays the hours and the minutes by central hands, and the seconds on one of the brand's typical retrograde counters, appearing at 6 o'clock. The particularly entertaining dial features a richly colourful and complex composition set against a white-lacquered background. The thirteen individual rings appear on various levels and are individually coloured using a sophisticated technique. This enchanting decorative effect is further magnified by a circle of diamonds set on the bezel of the white gold case.
The "Magnificent Jewels Auction" to be organised by Christie's, will take place in New York in April the 16th and will be preceded by several exhibitions around the world.
Source: Gerald Genta
February 18, 2008
Longines turns out its 34 millionth watch
Saint-Imier (Switzerland) - Swiss brand Longines just turned out its 34 millionth watch. This timepiece, a HydroConquest from the Longines Sport Collection, is showcased at the 34 Million Watches museum in Saint-Imier (Switzerland). The company, which celebrated 175 years of existence in 2007, accurately records all the timepieces produced in Saint-Imier since then.
The Museum of the 34 Millionth seeks to display the basic parameters of watch manufacturing in 34 showcases, each symbolising one million timepieces. It provides an overview of what watch manufacturing involves, period after period, suggesting trains of thought on the amount of time needed for the allegorical production of one million timepieces. Each showcase features period visual and written material, which seeks to throw new light on the underlying implications of Longines' own manufacturing activities. |GlobalGiants.com|
December 24, 2007
Longines Ambassador Andre Agassi visits the Beaver Creek FIS Ski World Cup, Colorado (USA)
Ambassador of Elegance for the Swiss watch brand Longines, legendary tennis icon Andre Agassi visited the Beaver Creek FIS Ski World Cup race where Longines is the official Timing Partner. Agassi awarded winners of the Super Combined offering each a newly launched Longines Sport Collection watch. |GlobalGiants.com|