February 27, 2009
Elle Macpherson Donates the First Timepiece in the Aspen Jewelry and Watches Collection to Challenge Aspen
Photo: Elle Macpherson donates first Aspen One timepiece collection to charity.
Swiss-based company Aspen Jewelry and Watches has launched Aspen One worldwide, its first luxury timepiece. Aspen One, the limited edition Swiss-made timepiece retailing for US$38,900, is a tribute to Aspen Mountain. The Aspen Mountain Club was the location of the launch event, where model and entrepreneur Elle Macpherson was presented with the diamond version of Aspen One, retailing at US$49,900. With a multitude of press documenting the event, Elle presented the watch as a donation to representatives of two area nonprofits: Challenge Aspen and Aspen Valley Ski and Snowboard Club.
Founder and CEO Rene van Ass stated, "Aspen is internationally known for its natural beauty, perfect slopes and the glamorous appeal of its famous visitors. Aspen is a brand...a very strong brand. Aspen Jewelry and Watches has been granted the worldwide license to use the Aspen name for the collections we are introducing, the first being Aspen One. By marketing this collection, we are marketing Aspen as it is...and what it was. We will emphasize Aspen's rich history and we want people all over the world to fall in love with Aspen even more."
Posted by Editors at 10:04 PM
January 13, 2009
The Longines Master Collection Moon Phases Ladies' Model
An exquisite marriage of watchmaking craftsmanship and feminine elegance.
Since its early days, the traditional Swiss watch manufacturer Longines has accustomed the world to horological products. The Longines Master Collection is yet another example of this craftsmanship. The success of this collection since its launch in 2005 has encouraged Longines to add new models: rose gold, yellow gold, black dials, new sizes, retrograde functions, and now an entrancing Moon Phases Ladies' Model. This model in The Longines Master Collection is a harmony between feminine beauty and watchmaking expertise.
The Moon phases ladies' model in The Longines Master Collection boasts a selection of tantalizing colors: a rich dark brown, a shimmering white and a feminine rose. This model will decorate the wrists of women who admire watchmaking craftsmanship on an alligator strap that subtly matches the color of the dial or a steel bracelet. The dial, made out of shimmering mother of pearl, enhances the luminous intensity of the piece. The heart of the watch, an L600 caliber, is a self-winding mechanical movement that beats at 28,800 vibrations per hour and has a power reserve of 42 hours. It assures the Moon phases function and the date at 6 o'clock as well as a double display for the day of the week and the month at 12 o'clock.
The various models in The Longines Master Collection offer a choice of a stainless steel or an 18-carat yellow or rose gold case with a transparent back. They are fitted on a bracelet to match the case, be it in stainless steel or 18-carat yellow or rose gold. Alternatively, there is a genuine leather brown strap with a folding safety clasp for the comfort of the wearer.
Posted by Editors at 1:17 PM
May 25, 2008
The Longines Master Collection Retrograde in Rose Gold
In order to honour its 175th anniversary, Longines has launched last year a timepiece bearing reflecting its horological heritage: This year the enhanced model of The Longines Master Collection Retrograde is also proposed in a 18 carat rose gold version. These watches, enclosing an automatic mechanical calibre developed especially for Longines, become the flagship model of a collection devoted to highlighting the horological traditions of the brand.
Over the years, Longines has dedicated numerous efforts to perfecting the mechanical measurement of time. A creator of horological movements, the Saint-Imier-based firm has nevertheless also assured that a touch of added refinement always forms a part of its creations. Longines has always regarded elegance as being the fundamental underlying principle in both the arrangement of the watch calibre and in the aesthetics of the final watch. Faithful to the 175 years of its watchmaking tradition, Longines has today realised a synthesis between its technical and aesthetic heritage in the creation of a new flagship timepiece representing its collection of horological tradition: The Longines Master Collection Retrograde.
Photo: The Longines Master Collection Retrograde in rose gold provides this model with 46 hours of power reserve. With 16 1/2 lines in diameter, 25 jewels and a 28,800 vibrations per hour beat, this first-class movement possesses more than enough resources to keep this retrograde model indicating the day, date, seconds and a second time zone on a 24-hour scale running smoothly.
The Longines Master Collection Retrograde forms part of a collection of sober, elegant timepieces, offering retrograde functions (day, date, seconds, second time zone on a 24-hour scale) in a movement with automatic rewinding,
The Longines Master Collection Retrograde combines a mechanical horological complication with simple usage. Apart from showing the time, its functions include a display of the day, set at 12 o'clock, a calendar on the right of the dial, a second time zone on a 24-hour scale to the left and a subsidiary seconds hand at 6 o'clock. These four functions are retrograde: that is, the hands indicating the information instantly fly back to regain their starting position once they have reached the end of their travel.
Posted by Editors at 1:11 PM
May 18, 2008
Tissot Officially Presents Danica Patrick With Her New Limited Edition Watch
Photo: President of Tissot Worldwide Francois Thiebaud, right, presented Indy Racing League driver Danica Patrick with a Tissot PRC100 2008 Danica Patrick limited-edition watch during a press conference at the Indianapolis Motor Speedway. Premier Swiss watch brand Tissot announced the partnership renewal of its brand ambassador racing star Danica Patrick in Indianapolis Friday, May 16, 2008.
Premier Swiss watch brand Tissot has announced the partnership renewal of its brand ambassador racing star Danica Patrick. She endeared herself to the world when she made history by becoming the first woman ever to win a race in the sport of U.S. open-wheeled racing by clinching her victory in the Japan 300. In 2005, Patrick is the first female U.S. "Ambassador" for Tissot. In anticipation of the Indy 500 and to pay homage to Danica, the watch company signed a two year contract extension with the IndyCar(R) Series Star on Friday May 16, 2008.
Photo: Danica Patrick T-Touch Limited Edition by Tissot. Only 500 available worldwide.
IMS (Indianapolis Motor Speedway), home of the historic Indianapolis 500 served as a fitting backdrop for this unique occasion. Francois Thiebaud, President of Tissot Worldwide journeyed to the United States from Switzerland to jointly sign the extension of the contact with Danica. At that time, he personally presented Danica with her new Tissot PRC 100 Limited Edition watch that bears her name. The watch includes 27 glittering diamonds on a mother-of-pearl dial.
Photo: Danica Patrick joined forces with Swiss watchmaker, Tissot, as the new face of the brand. As the first female U.S. "Ambassador" for the 153-year-old brand, Patrick has been appearing in marketing and advertising. The first ad (pictured above), features Patrick wearing a Tissot T-Touch watch.
"Danica is an exceptional race car driver, athlete and a fantastic role model for both men and women around the globe. We are happy and proud to have her represent our brand in addition to being an integral part of the Tissot family. Danica's determination led to her historic first win and she fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits. It is these common features that produce a truly successful collaboration between Danica and Tissot," said Francois Thiebaud, President of Tissot Worldwide.
The relationship with Danica highlight's Tissot products and the brand. The marketing campaign will continue to feature Danica's image in all stores that carry Tissot products, print ads and billboards.
Posted by Editors at 8:42 AM
May 14, 2008
Mercedes-Benz offers limited edition model in cooperation with IWC Schaffhausen
Photos: Mercedes-Benz SL 63 AMG Edition IWC.
Mercedes-Benz AMG Performance Studio has developed a new limited edition vehicle, the exclusive SL 63 AMG Edition IWC. Limited to a total of 200 units, the new roadster features an eye-catching Kashmir white finish as well as an AMG Exterior Carbon package with a matte surface. In keeping with the exterior appearance, the vehicle's interior is fitted with Carbon matte trim as well as Tobago Brown nappa leather upholstery that creates additional visual highlights. In addition, the vehicle features the AMG Performance package to ensure high class handling. All SL 63 AMG Edition IWC vehicles will be delivered to customers along with an exquisite "Grosser Ingenieur" (Great Engineer) watch from the Swiss watchmaker IWC Schaffhausen.
Photo: All SL 63 AMG Edition IWC vehicles will be delivered to customers along with an exquisite "Grosser Ingenieur" (Great Engineer) watch from the renowned Swiss watchmaker IWC Schaffhausen.
Mercedes-AMG has been collaborating with the Swiss watch manufacturer IWC Schaffhausen since 2004.
Posted by Editors at 1:17 PM
April 28, 2008
Longines adds Conquest Ceramic to its Sport Collection
The Longines Conquest is the quintessential expression of the brand's sporting elegance. Special attention has been paid to the aesthetics of the bezel, the cabochon crown and the links, all made of ceramic. As a subtle marriage of steel with ceramic, performance with elegance, the Longines Conquest includes technical characteristics that meet the requirements of the most demanding sportsmen and women.
The Longines Conquest has a fixed bezel and a cabochon crown made of black, grey or white ceramic. Some models come with black or grey ceramic links that make up the bracelet. This material is a combination of beauty and exceptional technical features. Scratch-proof and non-allergenic, ceramic is impervious to all chemicals as well as being almost totally resistant to friction, abrasion and high temperatures. Its sheen contrasts with the brushed finish of the steel used for the case and the bracelet. The black, grey or white of the dial with its sleek design is a subtle reminder of the quality of the ceramic.
The characteristics of the models in the Conquest line meet the requirements of the most demanding sports: water-resistance to 300 m, screw-in crown and case-back, and lateral protection for the crown. The 41 mm diameter stainless steel case houses a choice of a self-winding, chronograph or three-hand movement. These models are also available with a leather or rubber strap or with a stainless steel bracelet.
Posted by Editors at 4:30 AM
April 23, 2008
Tissot Launches New Danica Patrick Limited Edition Watch to Celebrate Victory
Photo: Danica Patrick savors victory in Japan as she made racing history on Sunday; the first woman to ever win a race in the sport of U.S. open-wheeled racing. Tissot Swiss watches is congratulating its ambassador Danica Patrick on her historic win and will be producing a watch to celebrate her victory.
The right attitude and determination drove Danica Patrick to make racing history as the first woman to ever win a race in the sport of U.S. open-wheeled racing clinching her victory in the Japan 300.
Tissot Swiss watches are congratulating their ambassador Danica Patrick on her historic IndyCar(R) win and who now moves up to third in the overall standing. Danica has been a brand ambassador for Tissot since 2005.
"Tissot is very proud of our extraordinary ambassador, the first woman ever to capture victory in U.S. open-wheeled racing. For Tissot, Danica Patrick fits perfectly with the brand's values of innovation, quest for performance and stretching oneself to the limits and we believe that she is a real asset to our brand and an example to many young people around the world," said Tissot President, Francois Thiebaud.
Photo: Tissot is releasing the new PRC 100 Danica Patrick Limited Edition to celebrate Danica's victory in Japan. The new watch complements Danica's personality and accomplishments. Features include chronograph watch with tapered rows of 27 glittering diamonds around a mother-of-pearl dial in an angular case. An engraved case back features Danica's signature and the limited edition number. Finishing off the watch is either a stainless steel bracelet or white rubber strap. Perfect for any woman who wants style combined with sport.
Danica's momentous accomplishment and her flair for fashion deserve a watch to complement her and Tissot will be releasing the new PRC 100 Danica Patrick Limited Edition. Her new watch is precise, robust and classic -- mirroring key requirements of the IndyCar(R) competitive environment. The chronograph watch has a dynamic look that will sparkle on a woman's wrist.
Tissot, founded in 1853, is today a member of the Swatch Group, the world's largest watch producer and distributor. For over 154 years the company has had its home in the Swiss watch making town of Le Locle in the Jura mountains but now also has a presence in over 150 countries. Tisssot is official timekeeper and partner of NASCAR(R), AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey.
Posted by Editors at 6:11 AM
April 9, 2008
Gerald Genta Creates a One-of-a-Kind Model in Support of the Theodora Foundation
As a partner of the Theodora Foundation for the past two years, Gerald Genta will be contributing to the charity auction organised by Christie's on April the 16th by donating a one-of-a-kind watch. The unique model is a sophisticated and amusing timepiece that plays on the colors of the foundation.
The Theodora Foundation was born in Switzerland, in 1993, at the initiative of Andre and Jan Poulie. It is named in tribute to their mother, Theodora, who brightened Andre's childhood days during an extended hospital stay. The mission of its Dream doctors is to care for sick children through laughter. They currently operate in over 40 institutions around Switzerland and the concept has been taken up in eight other countries. In all, around 30 specifically trained professional artists pay regular visits to 95 hospitals or specialised institutions some 220,000 times a year and adapt their clown shows to the situation of each child they meet..
Gerald Genta, an Haute Horlogerie brand with a fine appreciation for the humourous, supports the Theodora Foundation. For the second year running, it is donating a one-of-a-kind watch to the auction. This self-winding ladies' watch displays the hours and the minutes by central hands, and the seconds on one of the brand's typical retrograde counters, appearing at 6 o'clock. The particularly entertaining dial features a richly colourful and complex composition set against a white-lacquered background. The thirteen individual rings appear on various levels and are individually coloured using a sophisticated technique. This enchanting decorative effect is further magnified by a circle of diamonds set on the bezel of the white gold case.
The "Magnificent Jewels Auction" to be organised by Christie's, will take place in New York in April the 16th and will be preceded by several exhibitions around the world.
Source: Gerald Genta
Posted by Editors at 1:45 AM
February 18, 2008
Longines turns out its 34 millionth watch
Saint-Imier (Switzerland) - Swiss brand Longines just turned out its 34 millionth watch. This timepiece, a HydroConquest from the Longines Sport Collection, is showcased at the 34 Million Watches museum in Saint-Imier (Switzerland). The company, which celebrated 175 years of existence in 2007, accurately records all the timepieces produced in Saint-Imier since then.
The Museum of the 34 Millionth seeks to display the basic parameters of watch manufacturing in 34 showcases, each symbolising one million timepieces. It provides an overview of what watch manufacturing involves, period after period, suggesting trains of thought on the amount of time needed for the allegorical production of one million timepieces. Each showcase features period visual and written material, which seeks to throw new light on the underlying implications of Longines' own manufacturing activities. |GlobalGiants.com|
Posted by Editors at 4:32 AM
December 24, 2007
Longines Ambassador Andre Agassi visits the Beaver Creek FIS Ski World Cup, Colorado (USA)
Ambassador of Elegance for the Swiss watch brand Longines, legendary tennis icon Andre Agassi visited the Beaver Creek FIS Ski World Cup race where Longines is the official Timing Partner. Agassi awarded winners of the Super Combined offering each a newly launched Longines Sport Collection watch. |GlobalGiants.com|
Posted by Editors at 8:00 AM
December 12, 2007
Longines Conquest: the elegance of performance
The Longines Conquest appears as the expression of the sporting elegance of the brand. It is the result of detailed study into the aesthetic potential of the fixed bezel and cabochon, and is made of ceramic - an exceptional material associating "timeless elegance, a scratch-proof surface and uncommon hardness" - or of polished steel. A subtle blend of elegance and performance, the Longines Conquest also includes a series of technical features meeting the requirements of the most demanding sportsmen and women. |GlobalGiants.com|
Posted by Editors at 9:31 AM
December 1, 2007
Longines introduces its wedding collection
Photo: Longines Ambassador and 'Bride of the Year' Aishwarya Rai Bachchan
As the wedding season approaches and the to-be-brides prepare their trousseau, Longines, the prestigious Swiss watch company, introduces its wedding collection with Longines Brand Ambassador and 'Bride of the Year', Aishwarya Rai Bachchan. The collection includes the Longines DolceVita in gold with diamonds and the Longines BelleArti diamond watch to match the traditional ensemble.
Photo: Longines DolceVita in black and white - opposites meet and match in style
The gold watch with diamonds of the Longines DolceVita collection blends the neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom--resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita.
Photo: Longines BelleArti, eternal feminism by Longines
The model of the Longines BelleArti collection with diamonds is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. This collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary watches.
To showcase the collection to its patrons, Longines organized an exclusive photo-shoot with its Ambassador of Elegance, Aishwarya Rai Bachchan by fashion photographer Farrokh Chothia. Traditional red and golden wedding attires were specially designed by renowned designer Tarun Tahiliani. |GlobalGiants.com|
Posted by Editors at 5:02 AM
November 6, 2007
Timex Group's TX Collection Introduces Bold New Styles
TX Watch Company is debuting five new line extensions, which further express the concept of TechnoLuxury(TM) and echo the brand's signature styling.
Photo: TX World Time.
Timex Group's TX Watch Company has forged a new category within the watch industry -- TechnoLuxury. The new TX(TM) styles were designed with precision and with an eye toward sophistication. The new watches feature saturated color with black-on-black or white-on-white motifs for a man with individual style.
The TX collection now encompasses a range of 30 styles across three different movement executions:
• TX Perpetual Calendar
• TX World Time
• TX Fly-back Chronograph/Compass/Second Time Zone (TX 730 Series/770 Series)
According to the company, "Each TX timepiece conveys power and intelligence through the integration of Italian design with the precision of German engineering. The foundation of the TX series, a proprietary German-engineered six-hand mechanism, offers a full spectrum of features not typically found in traditional analog timepieces. Each model is made of solid stainless steel or titanium and incorporates a sapphire crystal, screw-down crowns on select models, sculpted dials and luminous features that enhance the distinctive look. Each watch is water resistant to 10 ATM (100m / 330 ft)."
Timex Group is a privately owned company which has been providing timepieces for over 150 years and has manufacturing plants and company offices throughout the world. The Timex Group manufactures and distributes watches under the Timex, TX, Ironman, Expedition, Vincent Berard, Versace, Valentino, Salvatore Ferragamo, Marc Ecko and Nautica brands. |GlobalGiants.com|
Posted by Editors at 5:25 AM
October 10, 2007
Timex Introduces Diamond Collection 2007
Timex will premiere a comprehensive diamond watch collection this October. The Timex(R) Diamond collection has been created to offer everyday luxury to women, and continues Timex's tradition of "making the exclusive accessible to all."
"The diamond collection speaks directly to a woman's desire for everyday luxury," said Timex Group Chief Marketing Officer Kate Shevack. "This collection draws from the heart of the Timex brand, having been inspired by Timex's iconic watch collections of the 1960s."
"We are confident that this stunning collection of Timex timepieces will represent a meaningful new chapter for the brand and provide women with an excuse to wear diamonds on a daily basis," says Shevack.
Founded in 1854, Timex Group is a privately owned company, which has been providing timepieces for over 150 years. With manufacturing plants and company offices in over 80 countries around the world, more than one-billion watches bearing the Timex brand have been sold world-wide. |GlobalGiants.com|
Posted by Editors at 2:03 PM
October 4, 2007
Di MODOLO Announces Catherine Zeta-Jones as the New Face of the Brand
Diamond Jewelry House Premieres the Tempia Timepiece Collection and Di MODOLO Haute Couture.
NEW YORK, Oct. 4 -- The jewelry house Di MODOLO has announced actress Catherine Zeta-Jones as the new face of the company. The Di MODOLO campaign, featuring Mrs. Zeta-Jones, will debut in the November 2007 issues of top fashion and lifestyle publications, including: W, Vogue, In Style, and Town and Country. She will be representing all facets of the brand that has expanded to include the new TEMPIA Timepiece Collection and Di MODOLO Haute Couture. She will celebrate the campaign today at an exclusive reception at the flagship store in New York City.
The Di MODOLO brand has evolved since its launch in 2001. To continue this trend, the brand has created Di MODOLO Haute Couture. Di MODOLO Haute Couture combines chic design with beautiful diamonds. The pieces are typically singular, exclusive, or limited edition. Continuing in their effort to revitalize the high-end jewelry market, Di MODOLO also launches the much anticipated TEMPIA Timepiece Collection. |GlobalGiants.com|
Posted by Editors at 12:50 PM
September 26, 2007
18th Longines Prize for Elegance awarded unanimously to Anna Bessonova of Ukraine
28th Rhythmic World Championships Patras, Greece.
Photo: Anna Bessonova holds high the trophy of the Longines Prize for Elegance.
Photo: Longines BelleArti Watch, a part of the prize.
Patras (Greece), 25 September, 2007 - Longines, Official Timekeeper and Data Handler at the 28th Rhythmic Gymnastics World Championships 2007 has awarded the 18th Longines Prize for Elegance to Anna Bessonova, of Ukraine. This distinction honours the athlete having demonstrated the most remarkable elegance in the course of the international competition. Anna Bessonova, amongst great applause, was awarded the trophy created by the Swiss artist Piero Travaglini, a wristwatch from the Longines BelleArti collection and a cheque for US$ 5,000, and was subsequently consecrated overall individual world champion.
Photo: Anna Bessonova in action during the individuals competition on rope.
In gymnastics, the challenge of movement demands both flawless execution, as in any sport, and the intangible grace, beauty and harmony of movement known as "elegance". At the 28th Rhythmic Gymnastics World Championships, all participants in the individual finals held on 21st September 2007 in Patras, Greece, were nominated for the Longines Prize for Elegance.
Photo: Anna Bessonova in action during the individuals competition with hoop.
The athletes under consideration for the prize were evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance was evaluated with respect to emotional appeal, beauty, charm, charisma, and grace and harmony of movement. Although clearly, each member of the jury may interpret these criteria individually, the result was unanimous as Anna Bessonova's performance on this occasion was quite exceptional and won the heart of the whole audience. |GlobalGiants.com|
Posted by Editors at 7:03 AM
September 8, 2007
The 17th Longines Prize for Elegance to be Awarded to the Most Elegant Gymnasts
40th World Artistic Gymnastics Championships 2007 in Stuttgart.
Stuttgart (Germany), Septembre 8, 2007 - In cooperation with the International Gymnastics Federation (FIG), Longines will be awarding the prestigious Longines Prize for Elegance for the seventeenth time at the 40th World Artistic Gymnastics Championships in Stuttgart. The prize honors the team or athlete judged to be the most elegant during a world or continent-wide artistic or rhythmic gymnastics competition. The winners of the Longines Prize for Elegance will receive the famous statue by Swiss artist Piero Travaglini and a Longines Evidenza Watch.
In gymnastics as in any other sport, movement is a challenge requiring elegance as well as flawless execution. At this year's World Artistic Gymnastics Championships, all participants of the individual all-round competition held on Friday September 7, 2007 have automatically become nominees for the Longines Prize for Elegance which will be awarded on the Stuttgartner Schlossplatz on Saturday September 8, 2007 and in the competition hall on Sunday September 9, 2007.
The basis for evaluating, judging and awarding the Prize includes emotional appeal extending beyond technical considerations to beauty and femininity, charm and charisma as well as grace and harmony of movement. The jury evaluates each participant on these three criteria, attributing marks ranging from one to four points according to each member's personal opinion. The points awarded to each athlete by the members of the jury are computed into a grand total. The athlete with the highest score will receive the Longines Prize for Elegance. |GlobalGiants.com|
Posted by Editors at 6:43 AM
August 12, 2007
IWC Portuguese Perpetual Calendar in 18 ct. rose gold with brown crocodile leather strap : GlobalGiants.com
IWC's Portuguese Perpetual Calendar features a countdown display that can be used to read off the exact number of days remaining until the next full moon. For as long as anyone can remember, the full moon has been steeped in mystery and legend. Many people believe it has an influence on them, while in many cultures special festivals are celebrated on nights with a full moon. It is in any case undisputed that the moon and its gravitational pull determine the ebb and flow of the tides and thus have an influence on the earth and our own lives. The moon in the hemisphere lunar display on the Portuguese Perpetual Calendar measures just five millimetres in diameter - about 700 million times less than in reality. Nevertheless, its representation of the course of the moon deviates by just twelve seconds from the actual time taken in each lunar period. The phases of the moon are displayed as mirror reflections for both the northern and southern hemispheres. The hour indices are painstakingly appliquéd to the black dial. |GlobalGiants.com|
Posted by Editors at 3:06 AM
August 3, 2007
Longines Royal International Horse Show (Hickstead, United Kingdom) : GlobalGiants.com
Photo: Wim Schroeder on Eurocommerce Pennsylvania.
The Royal International Horse Show celebrates its prestigious centenary as the Swiss watchmaking brand Longines celebrates its own 175th anniversary and launches a new sports collection in the UK with the presentation of the new special Cavalier watch. Beezie Madden (USA) and Wim Schroder (Netherlands), winners of this stage of the Longines Award for Elegance, were given Longines evidenza watches to celebrate this auspicious occasion. The Longines Classic on Saturday, 28th of July was won by Irish rider, Marie Burke. The final competition on Sunday, the prestigious King George V Trophy, offered an all French podium and was won by Aymeric de Ponnat, with, an increased total prize money for this class this year of Â£45,000, and winners receiving watches from the traditional Longines Master Collection.
The Longines Press Award for Elegance was judged on Friday, 27th July during the Super League competition by a distinguished group of specialist equestrian journalists, including press from the Horse & Hound, Local Rider, the Daily Telegraph and the Independent newspaper. Riders were judged on their elegant attributes and awarded points determined by given criteria, including harmony between horse and mount, fluidity of movement, and overall turnout.
Longines also launched at this event its new watch designed specifically for horse riding enthusiasts: the “Instrument pour Cavalier”. This watch, which bears a tachymeter specially calibrated to enable the calculation of a horse’s speed, is part of the Longines Sport Collection which will be available in the UK this autumn. |GlobalGiants.com|
Posted by Editors at 4:14 AM
July 5, 2007
Les Elégantes de Longines – a Homage to Art Deco : GlobalGiants.com
The 1920s, known as the art deco era is still contemporary today. As a homage to this resource, Longines has created exquisite jewelled watches.
This 18K white gold watch’s oval case is set with 46 Top Wesselton VVS diamonds (0.566 carat). It is fitted with a hand-wound mechanical movement, manufactured by Longines in the 1970s, caliber L805. The case and case back decoration is engraved by hand. Its rhodium-plated dial is enhanced with 12 black painted Arabic numerals and a double minute track. White satin strap. |GlobalGiants.com|
Posted by Editors at 11:42 AM