February 18, 2008
Longines turns out its 34 millionth watch
Saint-Imier (Switzerland) - Swiss brand Longines just turned out its 34 millionth watch. This timepiece, a HydroConquest from the Longines Sport Collection, is showcased at the 34 Million Watches museum in Saint-Imier (Switzerland). The company, which celebrated 175 years of existence in 2007, accurately records all the timepieces produced in Saint-Imier since then.
The Museum of the 34 Millionth seeks to display the basic parameters of watch manufacturing in 34 showcases, each symbolising one million timepieces. It provides an overview of what watch manufacturing involves, period after period, suggesting trains of thought on the amount of time needed for the allegorical production of one million timepieces. Each showcase features period visual and written material, which seeks to throw new light on the underlying implications of Longines' own manufacturing activities. |GlobalGiants.com|
Posted by Editors at 4:32 AM
December 24, 2007
Longines Ambassador Andre Agassi visits the Beaver Creek FIS Ski World Cup, Colorado (USA)
Ambassador of Elegance for the Swiss watch brand Longines, legendary tennis icon Andre Agassi visited the Beaver Creek FIS Ski World Cup race where Longines is the official Timing Partner. Agassi awarded winners of the Super Combined offering each a newly launched Longines Sport Collection watch. |GlobalGiants.com|
Posted by Editors at 8:00 AM
December 12, 2007
Longines Conquest: the elegance of performance
The Longines Conquest appears as the expression of the sporting elegance of the brand. It is the result of detailed study into the aesthetic potential of the fixed bezel and cabochon, and is made of ceramic - an exceptional material associating "timeless elegance, a scratch-proof surface and uncommon hardness" - or of polished steel. A subtle blend of elegance and performance, the Longines Conquest also includes a series of technical features meeting the requirements of the most demanding sportsmen and women. |GlobalGiants.com|
Posted by Editors at 9:31 AM
December 1, 2007
Longines introduces its wedding collection
Photo: Longines Ambassador and 'Bride of the Year' Aishwarya Rai Bachchan
As the wedding season approaches and the to-be-brides prepare their trousseau, Longines, the prestigious Swiss watch company, introduces its wedding collection with Longines Brand Ambassador and 'Bride of the Year', Aishwarya Rai Bachchan. The collection includes the Longines DolceVita in gold with diamonds and the Longines BelleArti diamond watch to match the traditional ensemble.
Photo: Longines DolceVita in black and white - opposites meet and match in style
The gold watch with diamonds of the Longines DolceVita collection blends the neat, trim lines of the 1930s with the glamorous 1950s in a stylish timepiece expressing enjoyment of life in the finest Italian spirit, with its inspired refinement and unique way with style. Longines designers and watchmakers have consequently given their inspiration free rein, trading the strict rules of geometry for a superior aesthetic freedom--resulting in a delightfully inventive, unfailingly stylish collection called Longines DolceVita.
Photo: Longines BelleArti, eternal feminism by Longines
The model of the Longines BelleArti collection with diamonds is a tribute in grace and elegance to eternal feminism. It pays homage to the extraordinarily productive period of the 1920s. This collection reinterprets the Art Deco movement through aesthetically pleasing and contemporary watches.
To showcase the collection to its patrons, Longines organized an exclusive photo-shoot with its Ambassador of Elegance, Aishwarya Rai Bachchan by fashion photographer Farrokh Chothia. Traditional red and golden wedding attires were specially designed by renowned designer Tarun Tahiliani. |GlobalGiants.com|
Posted by Editors at 5:02 AM
November 6, 2007
Timex Group's TX Collection Introduces Bold New Styles
TX Watch Company is debuting five new line extensions, which further express the concept of TechnoLuxury(TM) and echo the brand's signature styling.
Photo: TX World Time.
Timex Group's TX Watch Company has forged a new category within the watch industry -- TechnoLuxury. The new TX(TM) styles were designed with precision and with an eye toward sophistication. The new watches feature saturated color with black-on-black or white-on-white motifs for a man with individual style.
The TX collection now encompasses a range of 30 styles across three different movement executions:
• TX Perpetual Calendar
• TX World Time
• TX Fly-back Chronograph/Compass/Second Time Zone (TX 730 Series/770 Series)
According to the company, "Each TX timepiece conveys power and intelligence through the integration of Italian design with the precision of German engineering. The foundation of the TX series, a proprietary German-engineered six-hand mechanism, offers a full spectrum of features not typically found in traditional analog timepieces. Each model is made of solid stainless steel or titanium and incorporates a sapphire crystal, screw-down crowns on select models, sculpted dials and luminous features that enhance the distinctive look. Each watch is water resistant to 10 ATM (100m / 330 ft)."
Timex Group is a privately owned company which has been providing timepieces for over 150 years and has manufacturing plants and company offices throughout the world. The Timex Group manufactures and distributes watches under the Timex, TX, Ironman, Expedition, Vincent Berard, Versace, Valentino, Salvatore Ferragamo, Marc Ecko and Nautica brands. |GlobalGiants.com|
Posted by Editors at 5:25 AM
October 10, 2007
Timex Introduces Diamond Collection 2007
Timex will premiere a comprehensive diamond watch collection this October. The Timex(R) Diamond collection has been created to offer everyday luxury to women, and continues Timex's tradition of "making the exclusive accessible to all."
"The diamond collection speaks directly to a woman's desire for everyday luxury," said Timex Group Chief Marketing Officer Kate Shevack. "This collection draws from the heart of the Timex brand, having been inspired by Timex's iconic watch collections of the 1960s."
"We are confident that this stunning collection of Timex timepieces will represent a meaningful new chapter for the brand and provide women with an excuse to wear diamonds on a daily basis," says Shevack.
Founded in 1854, Timex Group is a privately owned company, which has been providing timepieces for over 150 years. With manufacturing plants and company offices in over 80 countries around the world, more than one-billion watches bearing the Timex brand have been sold world-wide. |GlobalGiants.com|
Posted by Editors at 2:03 PM
October 4, 2007
Di MODOLO Announces Catherine Zeta-Jones as the New Face of the Brand
Diamond Jewelry House Premieres the Tempia Timepiece Collection and Di MODOLO Haute Couture.
NEW YORK, Oct. 4 -- The jewelry house Di MODOLO has announced actress Catherine Zeta-Jones as the new face of the company. The Di MODOLO campaign, featuring Mrs. Zeta-Jones, will debut in the November 2007 issues of top fashion and lifestyle publications, including: W, Vogue, In Style, and Town and Country. She will be representing all facets of the brand that has expanded to include the new TEMPIA Timepiece Collection and Di MODOLO Haute Couture. She will celebrate the campaign today at an exclusive reception at the flagship store in New York City.
The Di MODOLO brand has evolved since its launch in 2001. To continue this trend, the brand has created Di MODOLO Haute Couture. Di MODOLO Haute Couture combines chic design with beautiful diamonds. The pieces are typically singular, exclusive, or limited edition. Continuing in their effort to revitalize the high-end jewelry market, Di MODOLO also launches the much anticipated TEMPIA Timepiece Collection. |GlobalGiants.com|
Posted by Editors at 12:50 PM
September 26, 2007
18th Longines Prize for Elegance awarded unanimously to Anna Bessonova of Ukraine
28th Rhythmic World Championships Patras, Greece.
Photo: Anna Bessonova holds high the trophy of the Longines Prize for Elegance.
Photo: Longines BelleArti Watch, a part of the prize.
Patras (Greece), 25 September, 2007 - Longines, Official Timekeeper and Data Handler at the 28th Rhythmic Gymnastics World Championships 2007 has awarded the 18th Longines Prize for Elegance to Anna Bessonova, of Ukraine. This distinction honours the athlete having demonstrated the most remarkable elegance in the course of the international competition. Anna Bessonova, amongst great applause, was awarded the trophy created by the Swiss artist Piero Travaglini, a wristwatch from the Longines BelleArti collection and a cheque for US$ 5,000, and was subsequently consecrated overall individual world champion.
Photo: Anna Bessonova in action during the individuals competition on rope.
In gymnastics, the challenge of movement demands both flawless execution, as in any sport, and the intangible grace, beauty and harmony of movement known as "elegance". At the 28th Rhythmic Gymnastics World Championships, all participants in the individual finals held on 21st September 2007 in Patras, Greece, were nominated for the Longines Prize for Elegance.
Photo: Anna Bessonova in action during the individuals competition with hoop.
The athletes under consideration for the prize were evaluated according to a number of complementary criteria. In addition to technical considerations, each athlete's performance was evaluated with respect to emotional appeal, beauty, charm, charisma, and grace and harmony of movement. Although clearly, each member of the jury may interpret these criteria individually, the result was unanimous as Anna Bessonova's performance on this occasion was quite exceptional and won the heart of the whole audience. |GlobalGiants.com|
Posted by Editors at 7:03 AM
September 8, 2007
The 17th Longines Prize for Elegance to be Awarded to the Most Elegant Gymnasts
40th World Artistic Gymnastics Championships 2007 in Stuttgart.
Stuttgart (Germany), Septembre 8, 2007 - In cooperation with the International Gymnastics Federation (FIG), Longines will be awarding the prestigious Longines Prize for Elegance for the seventeenth time at the 40th World Artistic Gymnastics Championships in Stuttgart. The prize honors the team or athlete judged to be the most elegant during a world or continent-wide artistic or rhythmic gymnastics competition. The winners of the Longines Prize for Elegance will receive the famous statue by Swiss artist Piero Travaglini and a Longines Evidenza Watch.
In gymnastics as in any other sport, movement is a challenge requiring elegance as well as flawless execution. At this year's World Artistic Gymnastics Championships, all participants of the individual all-round competition held on Friday September 7, 2007 have automatically become nominees for the Longines Prize for Elegance which will be awarded on the Stuttgartner Schlossplatz on Saturday September 8, 2007 and in the competition hall on Sunday September 9, 2007.
The basis for evaluating, judging and awarding the Prize includes emotional appeal extending beyond technical considerations to beauty and femininity, charm and charisma as well as grace and harmony of movement. The jury evaluates each participant on these three criteria, attributing marks ranging from one to four points according to each member's personal opinion. The points awarded to each athlete by the members of the jury are computed into a grand total. The athlete with the highest score will receive the Longines Prize for Elegance. |GlobalGiants.com|
Posted by Editors at 6:43 AM
August 12, 2007
IWC Portuguese Perpetual Calendar in 18 ct. rose gold with brown crocodile leather strap : GlobalGiants.com
IWC's Portuguese Perpetual Calendar features a countdown display that can be used to read off the exact number of days remaining until the next full moon. For as long as anyone can remember, the full moon has been steeped in mystery and legend. Many people believe it has an influence on them, while in many cultures special festivals are celebrated on nights with a full moon. It is in any case undisputed that the moon and its gravitational pull determine the ebb and flow of the tides and thus have an influence on the earth and our own lives. The moon in the hemisphere lunar display on the Portuguese Perpetual Calendar measures just five millimetres in diameter - about 700 million times less than in reality. Nevertheless, its representation of the course of the moon deviates by just twelve seconds from the actual time taken in each lunar period. The phases of the moon are displayed as mirror reflections for both the northern and southern hemispheres. The hour indices are painstakingly appliquéd to the black dial. |GlobalGiants.com|
Posted by Editors at 3:06 AM
August 3, 2007
Longines Royal International Horse Show (Hickstead, United Kingdom) : GlobalGiants.com
Photo: Wim Schroeder on Eurocommerce Pennsylvania.
The Royal International Horse Show celebrates its prestigious centenary as the Swiss watchmaking brand Longines celebrates its own 175th anniversary and launches a new sports collection in the UK with the presentation of the new special Cavalier watch. Beezie Madden (USA) and Wim Schroder (Netherlands), winners of this stage of the Longines Award for Elegance, were given Longines evidenza watches to celebrate this auspicious occasion. The Longines Classic on Saturday, 28th of July was won by Irish rider, Marie Burke. The final competition on Sunday, the prestigious King George V Trophy, offered an all French podium and was won by Aymeric de Ponnat, with, an increased total prize money for this class this year of Â£45,000, and winners receiving watches from the traditional Longines Master Collection.
The Longines Press Award for Elegance was judged on Friday, 27th July during the Super League competition by a distinguished group of specialist equestrian journalists, including press from the Horse & Hound, Local Rider, the Daily Telegraph and the Independent newspaper. Riders were judged on their elegant attributes and awarded points determined by given criteria, including harmony between horse and mount, fluidity of movement, and overall turnout.
Longines also launched at this event its new watch designed specifically for horse riding enthusiasts: the “Instrument pour Cavalier”. This watch, which bears a tachymeter specially calibrated to enable the calculation of a horse’s speed, is part of the Longines Sport Collection which will be available in the UK this autumn. |GlobalGiants.com|
Posted by Editors at 4:14 AM
July 5, 2007
Les Elégantes de Longines – a Homage to Art Deco : GlobalGiants.com
The 1920s, known as the art deco era is still contemporary today. As a homage to this resource, Longines has created exquisite jewelled watches.
This 18K white gold watch’s oval case is set with 46 Top Wesselton VVS diamonds (0.566 carat). It is fitted with a hand-wound mechanical movement, manufactured by Longines in the 1970s, caliber L805. The case and case back decoration is engraved by hand. Its rhodium-plated dial is enhanced with 12 black painted Arabic numerals and a double minute track. White satin strap. |GlobalGiants.com|
Posted by Editors at 11:42 AM
July 3, 2007
Ellen Whitaker and Rolf-Göran Bengtsson win the Longines Press Award for Elegance : GlobalGiants.com
Photo: Rolf-Göran Bengtsson from Sweden in action on Mac Kinley and winner of the Longines Press Award for Elegance at the CHIO Rotterdam in the Netherlands.
This weekend a jury of equestrian and sports journalists named the most elegant female and male riders at the CHIO Rotterdam. In the end, it was Ellen Whitaker (Great Britain), riding AK Locarno, and Rolf-Göran Bengtsson (Sweden), on Mac Kinley, who saw their elegance, charisma and performance rewarded. The prestigious Longines Grand Prix Port of Rotterdam was won by Laura Kraut (USA) on Anthem who ran a clear round in 39.85 seconds. |GlobalGiants.com|
Posted by Editors at 3:26 AM
June 8, 2007
Longines Sport Collection: GrandeVitesse -- Measuring Records : GlobalGiants.com
Photo: With the GrandeVitesse line, Longines has sought to give material form to the concept of speed through a series of models honouring the memory of the fastest men in history and destined for bold sportsmen of today. Fluid lines, aerodynamic curves, energy-filled typography, tachymeter and the form of the pushers are just some of the distinctive signs of this watch made for speed. It is inspired by the world of automobile and motor sports, for which Longines for years provided the timekeeping. |GlobalGiants.com|
Posted by Editors at 1:57 AM
May 31, 2007
CITIZEN WATCH CO. UNSTOPPABLE AD WITH ELI MANNING : GlobalGiants.com
Photo: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign. (Citizen Watch Co.) |GlobalGiants.com|
Posted by Editors at 11:13 AM
May 27, 2007
Longines Re-enters Tennis with Roland Garros 2007 : GlobalGiants.com
St-Imier (Switzerland) / Paris (France), 27th May 2007 – With its rich sporting heritage and elegant positioning, Longines finds its match in Roland Garros.
The Swiss watch brand Longines is the new official partner and timekeeper of the prestigious French Open of Roland Garros. This new partnership for its 175th anniversary in 2007 fits with the brand’s positioning: “Elegance is an Attitude” as well as its sporting heritage. |GlobalGiants.com|
Posted by Editors at 4:10 AM
May 20, 2007
The Lindbergh Hour Angle Watch : GlobalGiants.com
The Lindbergh Hour Angle Watch limited edition in yellow gold in commemoration of the 80th anniversary of Charles Lindbergh’s exploit.
Photo: Framed by its 18 carat yellow gold case of 47.50 mm of diameter, Longines’ Lindbergh watch shows the hours and minutes with a pair of blued steel “Breguet” style hands plus the seconds on a white lacquered dial, protected by a scratch-resistant sapphire crystal. Along with black painted double minute track and Roman numerals, the dial features twelve blue painted Arabic numerals serving to calculate and display longitudes.
Following his transatlantic solo flight from New York to Paris in 33 hours and 30 minutes, Charles Lindbergh conceived the design of the Hour Angle Watch whose production was then entrusted to Longines. In commemoration of the 80th anniversary of Charles Lindbergh’s exploit, 80 pieces of the same watch have been produced again by Longines. |GlobalGiants.com|
Posted by Editors at 6:51 AM
May 9, 2007
IWC Portofino : GlobalGiants.com
In IWC Portofino, the intermediate and aggregate timing functions have been meticulously and discreetly integrated into the dial.
• Mechanical chronograph movement
• Day and date display
• Small seconds hand with stop function
• Convex sapphire glass
• Water-resistant 30 m
Posted by Editors at 7:10 AM
May 7, 2007
Zenith Swiss Watch Manufacture Celebrates Hope and Recovery : GlobalGiants.com
New York Rescue Workers Detoxification Project.
Third Annual Benefit Hosted by Tom Cruise and Katie Holmes.
Photo: Paul Ziff, President, Zenith North America, Tom Cruise, Katie Holmes.
NEW YORK, May 7 -- ZENITH SWISS WATCH MANUFACTURE was corporate sponsor of The New York Rescue Workers Detoxification Project's third annual benefit dinner at New York's Altman Building on April 19th hosted by Tom Cruise and his wife Katie Holmes. Along with donations from private individuals and various organizations, the invitation only dinner raised over $1.3 million to further the detoxification of New York's first responders who have been suffering the effects of breathing air filled with smoke, debris, and toxic dust at Ground Zero. |GlobalGiants.com|
Posted by Editors at 3:01 PM
May 4, 2007
Longines Admiral: Sporting Performance, an Affair of Attitude, Spirit and Form : GlobalGiants.com
Longines Admiral series evokes the prestigious dimension of sport in which the aesthetics, precision and beauty of the action excel. This model is fitted with the L705 automatic selfwinding mechanical movement, producing 28,800 alternations per hour and offering a power reserve of 46 hours. Its chronograph mechanism has a central seconds dial and 30 minutes counter at 3 o’clock. The sunburst silvered dial shows a tachymeter the date, hour and minutes, has a seconds subdial at 9 o’clock and is embellished with a “big 12”, superluminova luminescent applied indices and a tachymeter. This model has a case in stainless steel with screwed back and crown. Stainless steel bracelet with triple security deployment buckle. Water-resistant to 100 meters. |GlobalGiants.com|
Posted by Editors at 11:27 PM