August 3, 2007
Longines Royal International Horse Show (Hickstead, United Kingdom) : GlobalGiants.com
Photo: Wim Schroeder on Eurocommerce Pennsylvania.
The Royal International Horse Show celebrates its prestigious centenary as the Swiss watchmaking brand Longines celebrates its own 175th anniversary and launches a new sports collection in the UK with the presentation of the new special Cavalier watch. Beezie Madden (USA) and Wim Schroder (Netherlands), winners of this stage of the Longines Award for Elegance, were given Longines evidenza watches to celebrate this auspicious occasion. The Longines Classic on Saturday, 28th of July was won by Irish rider, Marie Burke. The final competition on Sunday, the prestigious King George V Trophy, offered an all French podium and was won by Aymeric de Ponnat, with, an increased total prize money for this class this year of £45,000, and winners receiving watches from the traditional Longines Master Collection.
The Longines Press Award for Elegance was judged on Friday, 27th July during the Super League competition by a distinguished group of specialist equestrian journalists, including press from the Horse & Hound, Local Rider, the Daily Telegraph and the Independent newspaper. Riders were judged on their elegant attributes and awarded points determined by given criteria, including harmony between horse and mount, fluidity of movement, and overall turnout.
Longines also launched at this event its new watch designed specifically for horse riding enthusiasts: the “Instrument pour Cavalier”. This watch, which bears a tachymeter specially calibrated to enable the calculation of a horse’s speed, is part of the Longines Sport Collection which will be available in the UK this autumn. |GlobalGiants.com|
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Posted by Editors at 4:14 AM
July 5, 2007
Les Elégantes de Longines – a Homage to Art Deco : GlobalGiants.com
The 1920s, known as the art deco era is still contemporary today. As a homage to this resource, Longines has created exquisite jewelled watches.
This 18K white gold watch’s oval case is set with 46 Top Wesselton VVS diamonds (0.566 carat). It is fitted with a hand-wound mechanical movement, manufactured by Longines in the 1970s, caliber L805. The case and case back decoration is engraved by hand. Its rhodium-plated dial is enhanced with 12 black painted Arabic numerals and a double minute track. White satin strap. |GlobalGiants.com|
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Posted by Editors at 11:42 AM
July 3, 2007
Ellen Whitaker and Rolf-Göran Bengtsson win the Longines Press Award for Elegance : GlobalGiants.com
Photo: Rolf-Göran Bengtsson from Sweden in action on Mac Kinley and winner of the Longines Press Award for Elegance at the CHIO Rotterdam in the Netherlands.
This weekend a jury of equestrian and sports journalists named the most elegant female and male riders at the CHIO Rotterdam. In the end, it was Ellen Whitaker (Great Britain), riding AK Locarno, and Rolf-Göran Bengtsson (Sweden), on Mac Kinley, who saw their elegance, charisma and performance rewarded. The prestigious Longines Grand Prix Port of Rotterdam was won by Laura Kraut (USA) on Anthem who ran a clear round in 39.85 seconds. |GlobalGiants.com|
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Posted by Editors at 3:26 AM
June 8, 2007
Longines Sport Collection: GrandeVitesse -- Measuring Records : GlobalGiants.com
Photo: With the GrandeVitesse line, Longines has sought to give material form to the concept of speed through a series of models honouring the memory of the fastest men in history and destined for bold sportsmen of today. Fluid lines, aerodynamic curves, energy-filled typography, tachymeter and the form of the pushers are just some of the distinctive signs of this watch made for speed. It is inspired by the world of automobile and motor sports, for which Longines for years provided the timekeeping. |GlobalGiants.com|
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Posted by Editors at 1:57 AM
May 31, 2007
CITIZEN WATCH CO. UNSTOPPABLE AD WITH ELI MANNING : GlobalGiants.com
Photo: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign. (Citizen Watch Co.) |GlobalGiants.com|
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Posted by Editors at 11:13 AM
May 27, 2007
Longines Re-enters Tennis with Roland Garros 2007 : GlobalGiants.com
St-Imier (Switzerland) / Paris (France), 27th May 2007 – With its rich sporting heritage and elegant positioning, Longines finds its match in Roland Garros.
The Swiss watch brand Longines is the new official partner and timekeeper of the prestigious French Open of Roland Garros. This new partnership for its 175th anniversary in 2007 fits with the brand’s positioning: “Elegance is an Attitude” as well as its sporting heritage. |GlobalGiants.com|
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Posted by Editors at 4:10 AM
May 20, 2007
The Lindbergh Hour Angle Watch : GlobalGiants.com
The Lindbergh Hour Angle Watch limited edition in yellow gold in commemoration of the 80th anniversary of Charles Lindbergh’s exploit.
Photo: Framed by its 18 carat yellow gold case of 47.50 mm of diameter, Longines’ Lindbergh watch shows the hours and minutes with a pair of blued steel “Breguet” style hands plus the seconds on a white lacquered dial, protected by a scratch-resistant sapphire crystal. Along with black painted double minute track and Roman numerals, the dial features twelve blue painted Arabic numerals serving to calculate and display longitudes.
Following his transatlantic solo flight from New York to Paris in 33 hours and 30 minutes, Charles Lindbergh conceived the design of the Hour Angle Watch whose production was then entrusted to Longines. In commemoration of the 80th anniversary of Charles Lindbergh’s exploit, 80 pieces of the same watch have been produced again by Longines. |GlobalGiants.com|
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Posted by Editors at 6:51 AM
May 9, 2007
IWC Portofino : GlobalGiants.com
In IWC Portofino, the intermediate and aggregate timing functions have been meticulously and discreetly integrated into the dial.
• Mechanical chronograph movement
• Self-winding
• Day and date display
• Small seconds hand with stop function
• Convex sapphire glass
• Water-resistant 30 m
|GlobalGiants.com|
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Posted by Editors at 7:10 AM
May 7, 2007
Zenith Swiss Watch Manufacture Celebrates Hope and Recovery : GlobalGiants.com
New York Rescue Workers Detoxification Project.
Third Annual Benefit Hosted by Tom Cruise and Katie Holmes.
Photo: Paul Ziff, President, Zenith North America, Tom Cruise, Katie Holmes.
NEW YORK, May 7 -- ZENITH SWISS WATCH MANUFACTURE was corporate sponsor of The New York Rescue Workers Detoxification Project's third annual benefit dinner at New York's Altman Building on April 19th hosted by Tom Cruise and his wife Katie Holmes. Along with donations from private individuals and various organizations, the invitation only dinner raised over $1.3 million to further the detoxification of New York's first responders who have been suffering the effects of breathing air filled with smoke, debris, and toxic dust at Ground Zero. |GlobalGiants.com|
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Posted by Editors at 3:01 PM
May 4, 2007
Longines Admiral: Sporting Performance, an Affair of Attitude, Spirit and Form : GlobalGiants.com
Longines Admiral series evokes the prestigious dimension of sport in which the aesthetics, precision and beauty of the action excel. This model is fitted with the L705 automatic selfwinding mechanical movement, producing 28,800 alternations per hour and offering a power reserve of 46 hours. Its chronograph mechanism has a central seconds dial and 30 minutes counter at 3 o’clock. The sunburst silvered dial shows a tachymeter the date, hour and minutes, has a seconds subdial at 9 o’clock and is embellished with a “big 12”, superluminova luminescent applied indices and a tachymeter. This model has a case in stainless steel with screwed back and crown. Stainless steel bracelet with triple security deployment buckle. Water-resistant to 100 meters. |GlobalGiants.com|
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Posted by Editors at 11:27 PM
May 2, 2007
Longines DolceVita Maxi : GlobalGiants.com
A full measure of contemporary elegance.
"The DolceVita collection by Swiss watchmaker Longines melds the neat, trim lines of the 1930s with the glamour of the 1950's in a stylish timepiece expressing enjoyment of life in the finest Italian spirit."
The stainless steel case of the Longines DolceVita Maxi holds an L538 quartz movement and features a calendar aperture at 4:30 on the dial, a subdial for the seconds at 6 o’clock along with a totalizer to 1/10th of a second at 2 o’clock and a 30-minute totalizer at 10 o’clock. It is water-resistant to 30 meters (100 feet).
In the first model, the grey dial, with blue painted Arabic numerals, is protected by a scratch-resistant sapphire crystal while its leather strap is equipped with a pushpiece-operated triple deployment clasp.
In the second model, the scratch-resistant sapphire crystal protects a silvered dial with 9 black painted Roman numerals. It is fitted with a stainless steel bracelet equipped with a pushpiece-operated triple deployment clasp. |GlobalGiants.com|
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Posted by Editors at 4:19 AM
April 29, 2007
Longines officially launches its dedicated elegant sport collection : GlobalGiants.com
Photo: Mr Nick Hayek Jr., CEO of the Swatch Group, and Mr Walter von Känel, President of Longines, at the press conference launching the new Longines Sport Collection, during Baselworld April 2007. |GlobalGiants.com|
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Posted by Editors at 9:14 AM
April 10, 2007
Timex T Series(TM) Collection Bows for Spring 2007 : GlobalGiants.com
Watchmaker brings "modern classic" style back to the forefront.
MIDDLEBURY, Conn., April 10 -- Timex introduces Timex T Series(TM), a new line of fashion timepieces for the spring season. The collection revisits the iconic design heritage that became the foundation for the Timex brand in the 1950s. The watches blend traditional design with contemporary details and technological innovations, creating time's new modern classic.
Founded in 1854, Timex Group is a privately owned company. The Timex Group manufactures and distributes Timex, TX, Ironman, Expedition, Vincent Berard, Versace, Valentino, Guess, Ecko and Nautica watches. |GlobalGiants.com|
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Posted by Editors at 12:00 PM
March 9, 2007
Citizen Watch Co. Signs Tennis Champion Nicole Vaidisova to its Unstoppable Roster : GlobalGiants.com
Photo: Top 10 ranked tennis champion Nicole Vaidisova as featured in the Citizen Eco-Drive Spring 2007 international advertising campaign.
LYNDHURST, N.J., March 8 -- Citizen Watch Company of America, Inc. (COA) has signed 17-year old Nicole Vaidisova, the world's Top 10 ranked tennis champion on the Sony Ericsson WTA Tour to its international media campaign, Unstoppable. Ms. Vaidisova has already won 6 career Tour singles titles and is the youngest female player in the Top 10, achievements that embody the core of the Citizen Eco-Drive(R) Unstoppable campaign.
Print ads featuring Nicole Vaidisova, which will run in English, Spanish and French throughout the United States and Canada, break in April in a variety of weekly magazines including People and Us Weekly, and monthly beauty, fashion and lifestyle magazines including Glamour, Marie Claire, Latina and LouLou. |GlobalGiants.com|
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Posted by Editors at 8:07 AM
January 31, 2007
TAG Heuer SLR for Mercedes-Benz exclusive automatic chronograph : GlobalGiants.com
Limited-edition timepiece for sports car enthusiasts.
Stuttgart, Jan 30, 2007: The latest product of a long and fruitful partnership between Mercedes-Benz Accessories GmbH and the Swiss watchmaker TAG Heuer, the new “TAG Heuer SLR for Mercedes-Benz” automatic chronograph combines the classical art of watchmaking with superior technology and exclusivity. The third chronograph to emerge from this collaboration will be available as from the summer in a limited edition of 3,500 pieces. The special hallmarks of this high-tech timepiece include the arrangement of the chronograph's buttons beside the dial, echoing the layout of the shift buttons on the automatic transmission selector lever in the Mercedes-Benz SLR McLaren super sports car. [GlobalGiants.com]
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Posted by Editors at 4:13 AM
December 15, 2006
AMERICAN EXPRESS MEMBERSHIP REWARDS PROGRAM: ICE CUBE COLLECTION
PHOTO: The Chopard 18K white gold and diamond "Ice Cube Collection" Ladies Bracelet Watch is one of the rewards as part of the just-launched First Collection - a distinctively elegant collection of boutique-style, premium offers exclusively available to American Express Platinum Card(R) and Centurion(R) Card members through the Membership Rewards program from American Express.
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Posted by Editors at 12:15 PM
