October 28, 2009
Students from Top Academic Institutions Choose The World's Top 50 Most Attractive Employers
Compiled from 11 out of the 12 leading economies, nearly 120,000 students from top academic institutions chose their ideal companies to work for.
Google is the world's most attractive employer, followed closely by its rival, Microsoft. This is the only global index of employer attractiveness and highlights the world's most powerful employer brands, i.e., those companies that are the most successful in talent attraction and retention.
The study has been conducted by Universum. Universum is a global Employer Branding company. It is headquartered in Sweden and has presence in more than 28 countries.
Employers today are faced with a shrinking global workforce, a lack of skilled workers and an increasingly demanding generation of new talent. To secure talent under these conditions, employers must develop true and differentiating employer brands. The employers that feature in this Top 50 all have one thing in common: they successfully appeal to current and future talent, and they are aware of how scarce talent is.
The global ranking is based on the national rankings that Universum conducts annually all over the world. The companies that are featured in at least eight out of the twelve leading economies were included in the global ranking, and the 50 most attractive employers were identified. The countries represented in the Global Top 50 rankings are the US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.
• Despite it being one of the toughest years for car manufactures, BMW and Daimler appear in the Global Top 50 rankings.
The Big Four accountancy and professionals service firms; financial services companies and management consultancies, still remain strong. In spite of this year being one of worst recessions since the Second World War, they remain globally attractive employers and are especially popular with business students. IT employers are highly placed in the engineering ranking, which can be expected, with Google, Microsoft and IBM in the top three.
The fast moving consumer goods companies and employers in the retail sector are also attractive employers, recognised for their universal appeal as employers in the graduate recruitment market, attracting students from both a business and engineering background.
"These companies in the Top 50 really work with employer branding strategically. The Big Four, for example, are all in the top 10 business ranking, as they have employer branding as part of their business strategy. Many associate their corporate brands to people. This is normal for the service industry, but it is a new approach for other companies" says Michal Kalinowski, Universum CEO. "These companies are in the Top 50 because they are focused, consistent and differentiate themselves in their communication."
Irrespective of rank, the Top 50 Global Employers for business and engineering students are very similar, showing strong employer brands transcend many skill and industry groups. Conversely, Oracle and Philip Morris make it to the Top 50 for business students, but not for engineering students. GlaxoSmithKline and Alcatel-Lucent appear in the engineering ranking, yet not in the business ranking.
What the rankings most certainly reveal is that the big multinational brands are favored. Due to the globalization of the talent market, multinational companies are generally recognized as being attractive employers. Findings from Universum's various student surveys show that students would like a good career reference, an international career and an employer that can offer secure employment. Lovisa Ã–hnell, head of research and consulting at Universum, comments, "These multinational brands are globally well-known, they offer relocation opportunities and business travel, interaction with clients and colleagues in various countries, and due to their size and economic strength, they are also seen as being the safest choice."
• GLOBAL TOP 50 - ACCORDING TO BUSINESS STUDENTS
Company - Ranking 2009
Google - 1
PricewaterhouseCoopers - 2
Microsoft - 3
Goldman Sachs - 4
Ernst & Young - 5
Procter & Gamble - 6
J.P. Morgan - 7
KPMG - 8
McKinsey & Company - 9
Deloitte - 10
The Boston Consulting Group - 11
BMW - 12
Coca-Cola - 13
L'Oréal - 14
Morgan Stanley - 15
Sony - 16
IBM - 17
Johnson & Johnson - 18
Deutsche Bank - 19
General Electric - 20
Citigroup - 21
HSBC - 22
Accenture - 23
Nestlé - 24
Credit Suisse - 25
Bain & Company - 26
Unilever - 27
UBS - 28
Nokia - 29
Intel - 30
Esso/ExxonMobil - 31
Kraft Foods - 32
Shell - 33
Hewlett-Packard - 34
Mars (Masterfoods) - 35
Pfizer - 36
Siemens - 37
Philips - 38
Oracle - 39
Bayer - 40
Philip Morris - 41
DHL - 42
BP - 43
Bosch - 44
Cisco - 45
Daimler - 46
Ericsson - 47
ABB - 48
Novartis - 49
Schlumberger - 50
• GLOBAL TOP 50 - ACCORDING TO ENGINEERING STUDENTS
Company Ranking 2009
Google - 1
Microsoft - 2
IBM - 3
BMW - 4
Intel - 5
General Electric - 6
Sony - 7
Siemens - 8
Shell - 9
Procter & Gamble - 10
Johnson & Johnson - 11
Hewlett-Packard - 12
Cisco - 13
Esso/ExxonMobil - 14
McKinsey & Company - 15
Schlumberger - 16
BP - 17
L'Oréal - 18
Nokia - 19
Accenture - 20
Coca-Cola - 21
Philips - 22
Goldman Sachs - 23
Nestlé - 24
Pfizer - 25
Bosch - 26
The Boston Consulting Group - 27
J.P. Morgan - 28
Deloitte - 29
Morgan Stanley - 30
GlaxoSmithKline - 31
Ericsson - 32
Ernst & Young - 33
ABB - 34
Bayer - 35
Unilever - 36
PricewaterhouseCoopers - 37
Deutsche Bank - 38
HSBC - 39
Kraft Foods - 40
Bain & Company - 41
Citigroup - 42
Alcatel-Lucent - 43
Daimler - 44
Novartis - 45
Mars (Masterfoods) - 46
KPMG - 47
Credit Suisse - 48
DHL - 49
UBS - 50
The Global Top 50 rankings are based on the employer preferences of nearly 120,000 final year students, who were surveyed at the top academic institutions in the world's 11 largest economies. The global rankings are based on the annual surveys conducted on a global level in 2009. Each student is presented with a list of 130 to 150 national and international employers, chosen by university students through an independent and structured nomination and assessment process. On a global level, this represents 800 considered employers. Students acknowledge those companies they would consider working for. Out of the companies selected as 'considered employers', each student then selects his or her five Ideal Employers. The Global Top 50 is based on the frequency of being selected as an Ideal Employer overall within 11 markets: US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.
• The Global Top 50 is the most comprehensive study ever conducted on employer attractiveness.
• This Practical Global Business Study is being presented for the First Time.
Posted by Editors at 6:34 AM
August 26, 2009
Nokia Launches Mini-Laptop: Booklet 3G
• Nokia is bringing its rich mobility heritage and knowledge to the PC world with the new, Windows based, Nokia Booklet 3G. This was announced by Nokia at its headquarters in Espoo, Finland.
"Powered by the efficient Intel Atom processor," says Nokia, "The Nokia Booklet 3G delivers impressive performance with up to 12 hours of battery life, enabling people to leave their power cable behind and still be connected and productive."
Delivering the rich experience of a full-function PC inside an ultra-portable aluminum chassis, the new mini-laptop weighs 1.25 kilograms, measures slightly more than two centimeters thin, and has the features one would expect from the world's leading mobile device manufacturer. A broad range of connectivity options - including 3G/ HSPA and Wi-Fi - gives consumers high speed access to the Internet, including Nokia's broad suite of Ovi services.
"A growing number of people want the computing power of a PC with the full benefits of mobility," said Kai Oistamo, Nokia's Executive Vice President for Devices. "We are in the business of connecting people and the Nokia Booklet 3G is a natural evolution for us. Nokia has a long and rich heritage in mobility and with the outstanding battery life, premium design and all day, always on connectivity, we will create something quite compelling. In doing so we will make the personal computer more social, more helpful and more personal."
The mini-laptop also comes with an HDMI port for HD video out, a front facing camera for video calling, integrated Bluetooth and an easily accessible SD card reader. Other premium features include the 10-inch glass HD ready display and integrated A-GPS which, working with the Ovi Maps gadget, can pinpoint your position in seconds and open up access for a truly personal maps experience. The Nokia Booklet 3G also brings a number of other rich Ovi experiences to life, whether its access and playback of millions of tracks through the Nokia Music Store, or using Ovi Suite to sync seamlessly from your Nokia smartphone, to your mini-laptop, to the cloud.
While the Nokia Booklet 3G would widen the Nokia portfolio in its move towards becoming a mobile solutions company, further information, including detailed specifications, market availability and pricing, will be announced by Nokia at 'Nokia World, Stuttgart' on September 2.
• On August 12, Microsoft and Nokia announced that they will collaborate to bring Microsoft Office Mobile and related communications and collaboration software and services to Nokia smartphones.
Under the terms of the agreement, the two companies will begin collaborating immediately on the design, development and marketing of productivity solutions for the mobile professional, bringing Microsoft Office Mobile and Microsoft business communications, collaboration and device management software to Nokia's Symbian devices. These solutions will be available for a broad range of Nokia smartphones starting with the company's business-optimized range, Nokia Eseries. The two companies will also market these solutions to businesses, carriers and individuals.
"With more than 200 million smartphone customers globally, Nokia is the world's largest smartphone manufacturer and a natural partner for us," said Microsoft Business Division President Stephen Elop. "Today's announcement will enable us to expand Microsoft Office Mobile to Nokia smartphone owners worldwide and allow them to collaborate on Office documents from anywhere, as part of our strategy to provide the best productivity experience across the PC, phone and browser."
And now it may be:
© GlobalGiants.Com. All Rights Reserved.
Posted by Editors at 10:15 AM
June 29, 2009
U.S. News Media Group Launches Online University Directory
• Portal Links Students with Degree Providers
U.S. News Media Group has launched Online University Directory, an online portal focused entirely on higher education and professional and continuing education opportunities.
The U.S. News Media Group is a multi-platform digital publisher of news and analysis, which includes the monthly U.S. News & World Report magazine, the digital-only U.S. News Weekly magazine, USNews.com, and RankingsandReviews.com. Focusing on Health, Money & Business, Education, and Public Service/Opinion, the U.S. News Media Group is a leading provider of service news and information. The U.S. News Media Group's signature franchises include its "News You Can Use(R)" brand of journalism and its "America's Best" series of consumer guides that include rankings of colleges, graduate schools, hospitals, and health plans.
Complementing the U.S. News rankings, the long-preferred tool for the assessment of excellence in higher education, the University Directory helps potential college-bound students and working adults further invest in their future by serving as an online marketplace where they can directly interact with colleges and universities.
The new portal (distinct from USNews.com) will provide consumers with a full range of education options, including information about both online and offline educational institutions, and will provide educational institutions with an opportunity to showcase their degree and certificate programs in a co-branded forum jointly created by U.S. News Media Group, "America's Authority on Education(R)", and Bisk Education, a facilitator of online degree and certificate programs from some of America's leading universities.
The University Directory organizes schools in multiple ways including an alphabetical directory of ranked and unranked schools in various categories.
"Not everyone is looking for a ranked school," said Brian Kelly, Editor of U.S. News. "While the University Directory has ranking information, it also provides a resource for many different kinds of students."
The site also includes interactive features and expanded sorting abilities, and will present content about degree and certificate programs from U.S. News & World Report's vast collection of the 'News You Can Use(R)' service journalism that has justifiably made it the leading source of news and information about educational opportunities in the United States. It will also feature informative content focused on providing information to consumers who are actively looking for educational opportunities.
"U.S. News & World Report is the leading resource - both in print and online - for students looking at college as well as adults searching for continuing education opportunities, and we wanted to create a website focused on these consumers and institutions," said Bill Holiber, president of U.S. News Media Group. "With Bisk Education, we found a company focused on online education with state-of-the-art technology and capabilities to create a dynamic education-focused portal. Their proven success in working with colleges and universities to bring their schools' online degree and certificate programs to students made for a natural collaboration."
Holiber explained that USNews.com - the U.S. News Media Group's flagship website - will continue to feature rankings and other college and graduate school information, along with the public policy analysis, money, and health content that has distinguished it as a leading provider of information for consumers. "However, we realized that we needed to create a site with navigation and design that was focused specifically on consumers who were in the market for higher education opportunities," Holiber said.
As part of the partnership, all advertising from colleges and universities at USNews.com and the University Directory will be sold by Bisk under the U.S. News brand. Bisk Education is the world's largest exclusive provider of professional education online. Bisk's University Alliance division facilitates the promotion and online delivery of associate's, bachelor's and master's degrees, as well as professional certificate programs from the leading traditional universities and institutions in the USA.
"Higher education institutions need a credible and trustworthy marketplace in which they can showcase educational opportunities and connect with potential students that are suited to their programs," said Nathan Bisk, Founder and Chairman of Bisk Education. "For the past 15 years, we have been at the forefront of creating and executing online and distance-learning marketing and recruitment campaigns for some of the nation's leading universities. We know how to market in the digital age and we understand the need to protect the integrity of each institution's brand while helping them connect with qualified students. The new U.S. News Directory will allow educational institutions the opportunity to meet the ever increasing demand for university based education and workforce retraining that is in such demand in today's economy."
Source: U.S. News Media Group
"Rankings attempt to quantify the value of an education. Although the collection and publication of information about such things as location, class size and programs offered is useful to students and their parents, the statistics used in the rankings do not offer that kind of information. How can the interaction between faculty and students be quantified? What kind of numbers tell you about the interests students discover as they explore new ideas and participate in scholastic and extracurricular programs? Do statistics reflect the skills in thinking, writing and analysis that students develop during the course of a well-designed and cohesive program of study?
The kinds of data used to rank schools in the U.S. News and World Report survey are not indications of educational excellence."
-- Presidents of St. John's College, Annapolis, Maryland and St. John's College, Santa Fe, New Mexico.
"Education is the leading of human souls to what is best, and making what is best out of them."
"The first duty of government is to see that people have food, fuel, and clothes. The second, that they have means of moral and intellectual education."
-- JOHN RUSKIN
• GlobalGiants.Com is Member of the Boxxet Network Campus Mixxer (College and Universities)
Posted by Editors at 3:12 AM
June 17, 2009
A Comfortable Office Climate: Siemens Sensors for Buildings
• Sensors are to become the sensory organs of buildings.
• Siemens scientists are working to unite as many detection and measuring functions as possible on a single chip.
Photo: Siemens Corporate Technology is working on sensors which can monitor the climate in buildings and make it comfortable. The scientists develop sensors not only for measuring light and temperature but also for detecting odors and measuring different gases, such as CO2. (© Siemens AG)
The goal of the Siemens researchers is to develop sensors which act as the sensory organs of buildings and pass on their information to a building management system. These tiny watchmen make the management system know, for example, where aggressive substances have leaked or simply where the lights are to be switched off or the windows opened due to too high a CO2 level in the air.
Today, room climate sensors, air quality sensors and presence sensors can already control the air and light conditions in offices in relation to the number of persons present. And, using optimized control technology, they thus save up to 30 percent more of the energy consumption for heating, ventilation and air conditioning than that is done by any conventional control and regulating technology.
Photo: A lab technician of Siemens Central Research measuring the acidification, impedance and respiration rate of the cell sensors. (© Siemens AG)
In addition to sensors for measuring light and temperature as well as for the detection of different gases, the scientists are currently developing cell sensors which are to be used as an early warning system for contaminated water or bad air. The cells of these "living" sensors react to deviations by changing their metabolism which can be measured. They live in a nutrient on a silicon chip. The chip evaluates the data and sends them to a master process control system. The advantage over chemical sensors: Living cells react to all toxins.
Photo: CAR KEY -- Just how flexibly the tiny measuring instruments can be used is demonstrated by an alcohol sensor in an Automobile Key developed by Siemens. After the driver has blown into the sensor, it measures the level of alcohol in his breath by means of a conductive metal oxide which reacts to the gases. If the value exceeds the limit of 0.5 per thousand, for example, the key switches off and the engine will not start. (© Siemens AG)
This patented electronics system of the Siemens researchers is currently being tested in the field by a vehicle manufacturer.
Source: Siemens AG, Munich, Germany.
• GlobalGiants.Com is Member of the Boxxet Network Mixxed Green (Green and Sustainability)
Posted by Editors at 12:22 PM
March 24, 2008
RICOH JAPAN OPENING SERIES 2008: Boston Red Sox will Wear EMC Sleeve Patch on their Right Shoulders
Photo: EMC is running this ad on Tokyo Metro trains during the Ricoh Japan Opening Series, featuring the Boston Red Sox and Oakland A's March 25-26 at the Tokyo Dome. In English, the ad's headline says: "The moment when confidence becomes conviction. IT strategy based on EMC's technology is the winning approach."
Photo: Boston Red Sox pitcher Daisuke Matsuzaka throws a ball during his team's practice in Tokyo, Japan, Monday, March 24, 2008. Matsuzaka is expected to pitch against the Oakland Athletics in Tuesday's Major League Baseball regular season opener at the Tokyo dome. (AP Photo/Shizuo Kambayashi)
TOKYO, March 24 -- As Major League Baseball travels to Tokyo for the RICOH JAPAN OPENING SERIES 2008, the defending World Series champion Boston Red Sox will begin their quest to repeat with a pair of games against the Oakland A's at the Tokyo Dome on March 25 and 26. Just as it was throughout their 2007 championship season, the Red Sox' EMC information infrastructure will be working in the background to help provide an information advantage. This time, though, the Red Sox also will be wearing an EMC logo patch on their sleeves when they take the field.
Photo: Boston Red Sox will take the field with this EMC sleeve patch on their right shoulders for the Ricoh Japan Opening Series March 25-26 at the Tokyo Dome. This will mark the first time in their history the Red Sox have worn a sponsor logo on their uniforms.
EMC Corporation, a world leader in information infrastructure solutions, is an Official Sponsor of Major League Baseball (MLB) Japan, and has expanded its partnership with the Boston Red Sox to support the RICOH JAPAN OPENING SERIES 2008. For the games in Japan, the Red Sox will wear specially designed sleeve patches featuring the EMC and "JAPAN 2008" logos, marking the first-ever sponsor logo on the team's uniforms. The initiative would reinforce EMC's expanding brand awareness in Japan, one of the world's largest and most advanced markets for information technology.
EMC provides state-of-the-art mobile information storage, which allows Red Sox players and coaches to access digitized video of their own performances and mechanics as well as their opponents', whether the team is on the road or at Fenway Park in Boston. The system will be up and running at the Tokyo Dome.
As the Official Information Infrastructure Provider of the Boston Red Sox, EMC provides the systems, software and services that enable a variety of traditional business applications, such as e-mail, transaction systems, and online editing of video and other content for the broadcast and print news media, as well as some highly specialized ones, such as digitized video access. In total, the Red Sox have deployed nearly 100 terabytes of capacity on EMC networked storage systems.
EMC Corporation (NYSE:EMC) is a leading developer and provider of information infrastructure technology and solutions to organizations of all sizes. |GlobalGiants.com|
Posted by Editors at 10:29 AM
January 25, 2008
American College President authors new book on scandals -- Crisis Leadership Now
Today's European Trading Scandal Highlights Need for Crisis Planning on Corporate Agenda
Just made announcement by European investment banker Societe Generale that a single employee allegedly committed a $7 billion case of trading fraud points to the need for employers to heighten safeguards against internal and external threats, according to a recently released book by the President of The American College.
"Stock option backdating, subprime losses and credit card theft represent market exposures that raise questions about Board governance and internal controls," notes Laurence Barton, Ph.D. "Where were the auditors? Who has accountability and where is the outcry," he notes.
Barton, a widely quoted analyst and professor at The College who is the former vice president of crisis management for Motorola worldwide noted: "Crisis management is more than safety awareness - what can companies do to prevent all kinds of threats, from workplace violence to structural failures and product recalls? We are witnessing a profound lack of quality assuredness in management oversight that extends across industries."
His new book, Crisis Leadership Now, was released by McGraw-Hill. In the book, Barton analyzes more than 400 scandals that impacted notable companies including jetBlue, Marsh, Virginia Tech, Hewlett-Packard and British Petroleum. He found that a lack of crisis auditing on risk exposures often contributes to a problem blossoming into an organizational crisis that can affect the financial condition, brand and recruiting power of an organization.
Photo: Societe Generale Loses $7 Billion to Fraudulent Trader: The Bank of France said on Thursday it would open an inquiry into a fraud at French bank Societe Generale which could have a 4.9 billion euros (3.7 billion pounds) negative impact on the group.
"Society Generale's credibility and potentially its future is on the line today," he adds. "A recommended roadmap is to admit to a profound lack of controls, the absence of detailed, daily oversight and the need for transparency. Offers of executive resignations are not enough. Winning back the confidence of the investment community requires a massive organizational commitment to detailed accounting forensics by external parties," he adds.
"You cannot rely solely on your insurance company to bail you out," Barton notes. "Senior executives must own risk and crisis planning, assess the preparedness of their human resources, security and legal teams to harness solutions quickly when a risk emerges, and they must be flawless at communicating real-time," he adds. "Whether it's Virginia Tech, a mall shooting or a product recall, we still come back to basics: What did you know? When did you know it? What did you do about it?" he asks. |GlobalGiants.com|
Source: The American College
Posted by Editors at 7:57 AM
March 21, 2007
Konica Minolta Launches Next-Generation bizhub Line of MFP Products : GlobalGiants.com
Photo: Introducing the next generation of bizhub from Konica Minolta. The revolutionary new line of network-enabled, multi-function peripherals (MFPs) is designed to offer true monochrome copier replacement and important performance enhancements. (Konica Minolta Business Solutions U.S.A., Inc.) |GlobalGiants.com|
Posted by Editors at 2:54 PM
February 14, 2007
POSSIO ANNOUNCE WORLD'S FIRST GSM ALL-IN-ONE PRODUCT : GlobalGiants.com
Photo: Possio GRETA GSM Fax & Printer is the first portable GSM all-in-one product. It simply completes the mobile office by providing print, scan, copy, fax and GSM telephony.
STOCKHOLM, SWEDEN -- People around the world become more mobile every day. Modern wireless technologies and devices have enabled professionals to work from home, in vehicles, airports, cafes and hotels. With Possio GRETA GSM Fax & Printer, people can bring a complete office since it is a fax, printer, copier, scanner and phone. [GlobalGiants.com]
Posted by Editors at 2:25 AM
February 12, 2007
POLYCOM V700: HIGH QUALITY VIDEO CONFERENCING AT THE DESKTOP : GlobalGiants.com
Polycom V700 ideal for small and medium businesses, teleworkers, and broad deployment at large organizations.
PHOTO: POLYCOM V700
PLEASANTON, Calif., Feb. 12 -- Polycom, Inc. (NASDAQ:PLCM) , the world's leading provider of unified collaborative communications solutions, today announced a new executive desktop video conferencing and collaboration solution designed for businesses wanting to add the productivity enhancing benefits of video communications at the desktop. The Polycom V700(TM) is a complete, all-in-one system featuring business- quality video conferencing, an integrated display that can double as a PC monitor, integrated camera, microphones and speakers, and content sharing capabilities. The Polycom V700 is currently available for order worldwide through qualified Polycom channel partners. [GlobalGiants.com]
Posted by Editors at 11:54 AM
November 29, 2006
XEROX TECHNOLOGY: Experimental Xerox Paper Erases Itself
Temporary Documents On Reusable Paper.
Photo: Xerox researchers have developed an experimental printing technology that could someday replace printed pages that are used for just a brief time before being discarded. The project is a collaborative development between the Xerox Research Centre of Canada and PARC (Palo Alto Research Center Inc.). Paul Smith, manager of XRCCâ€™s new materials design and synthesis lab, shows the 16-hour disappearing capabilities of the temporary documents. (Photo credit: Greig Reekie)
TORONTO and PALO ALTO, Calif., Nov. 27, 2006 -- Xerox Corporation (NYSE:XRX) scientists have invented a way to make prints whose images last only a day, so that the paper can be used again and again. The technology, which is still in a preliminary state, blurs the line between paper documents and digital displays and could ultimately lead to a significant reduction in paper use.
The experimental printing technology, a collaboration between the Xerox Research Centre of Canada and PARC (Palo Alto Research Center Inc.), could someday replace printed pages that are used for just a brief time before being discarded. Xerox estimates that as many as two out of every five pages printed in the office are for what it calls "daily" use, like e-mails, Web pages and reference materials that have been printed for a single viewing.
While potential users have shown interest in transient documents, there is still much to be done if the technology is to be commercialized. "This will remain a research project for some time," said Eric Shrader, PARC area manager, industrial inkjet systems. "Our experiments prove that it can be done, and that is the first step, but not the only one, to developing a system that is commercially viable."
PARC is a wholly owned subsidiary of Xerox. It consistently creates value through its inventions and innovations by embedding them in the products, solutions and services of its strategic sponsors, using them as the foundation for creating new businesses, or licensing them to technology customers.
Xerox has filed for patents on the technology, which it calls "erasable paper." It is currently part of a laboratory project that focuses on the concept of future dynamic documents.
Xerox Corporation is the worldâ€™s largest document management company. A nearly $16 billion technology and services enterprise, Xerox develops and markets innovative technologies, products and solutions that customers can depend upon to improve business results.
"Despite our reliance on computers to share and process information, there is still a strong dependence on the printed page for reading and absorbing content. Of course, we'd all like to use less paper, but we know from talking with customers that many people still prefer to work with information on paper. Self-erasing documents for short-term use offers the best of both worlds," said Paul Smith, manager of XRCC's new materials design and synthesis lab.
To develop erasable paper, researchers needed to identify ways to create temporary images. The "a-ha" moment came from developing compounds that change color when they absorb a certain wavelength of light but then will gradually disappear. In its present version, the paper self-erases in about 16-24 hours and can be used multiple times.
While scientists at XRCC work on the chemistry of the technology, their counterparts at PARC - the birthplace of the laser printer - are investigating ways to build a device that could write the image onto the special paper. PARC researchers developed a prototype "printer" that creates the image on the paper using a light bar that provides a specific wavelength of light as a writing source. The written image fades naturally over time or can be immediately erased by exposing it to heat.
Temporary documents are part of Xerox's ongoing investments in sustainable innovation - or "green products" - that deliver measurable benefits to the environment, such as solid ink printing technology, which generates 90 percent less waste than comparable laser printers; more energy-efficient printers, copiers and multifunction devices; and other paper-saving innovations.
The Xerox Innovation Group conducts work in color science, computing, digital imaging, work practices, electromechanical systems, novel materials, linguistics, work practice analysis, and nanotechnology connected to Xerox's expertise in printing and document management.
Posted by Editors at 2:05 PM