April 2, 2008
Energy Drink "Red Bull" Arrives in France
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Red Bull made a spectacular entry into France on Tuesday April 1, 2008. The world's largest energy drink producer celebrated its long-awaited arrival in that country with 150 "Wings Teams" from around Europe forming a magnificent get together as they circled around the Arc de Triomphe in their distinctive blue and silver Minis just hours after a BASE jumper got the "Wings for Paris" day off to a flying start by leaping off the Eiffel Tower and a motorcycle rider made a gravity-defying ride over a 50-meter high landmark arch in the La Defense business district.
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Athlete: Ueli Gegenschatz. B.A.S.E. Jumping. (Photocredit: (c)Schaad/Red Bull Photofiles)
Just after daybreak, Swiss BASE jumper Ueli Gegenschatz got the Red Bull "Wings for Paris" day off to a dazzling start with his picture-perfect leap off the top of Eiffel Tower, France's 324-meter high national landmark. "It was an exciting climb up and the jump went well with a nice opening," said Gegenschatz, who had made his clandestine ascent up the side of the tower in the early-morning hours under the cover of darkness. "It was pretty cold up there and there was quite a bit of wind. I was glad when the sun finally came up. It's a great way to introduce Red Bull to France."
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Motorbike Trial. Athlete: Julien Dupont. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. Motorbike Trial. Athlete: Julien Dupont. (Photocredit: (c)Dom Daher/Red Bull Photofiles)
About two hours later French trial motor bike specialist Julien Dupont gave countless thousands of rush-hour commuters in Paris's La Defense business district a rush of their own with a gravity-defying motorcycle ride up, over and down the other side the 50-meter-high arched concrete roof of the CNIT center building. "Everything went according to plan on the way up and it was my greatest accomplishment on the bike ever," said Dupont, who was helped by two tall women in short skirts who distracted security. "The roof was a bit slippery so I had to slow down a bit on the way back down the other side. It was tricky getting the (80-kilo) bike over the fence but that all worked out well."
The Austrian company known for its non-conformist style lived up to its reputation on April Fools' Day, picking April 1, of all days, to end the long dry spell for France. The energy drink is already available in over 140 countries with more than 3.5 billion cans sold in 2007.
Photo: Sampling cars drive in circles around the Arc de Triomphe as Red Bull launches its energy drink in France on April 1, 2008 at Paris. (Photocredit: (c)Richard Walch/Red Bull Photofiles)
Photo: Launch of Red Bull in France. Location: Paris, France April 1, 2008. (Photocredit: (c)Schaad/Red Bull Photofiles)
The highlight of the celebrations marking the arrival in Paris was a Red Bull-style car rally around the Arc de Triomphe by the "Wings Teams."
The roundabout around the famous arch at the end of the Champs-Elysees might be one of most challenging for motorists anywhere in Europe -- with swift-moving traffic entering and exiting from 12 different avenues. But the "Wings Teams" from 10 different countries across Europe skillfully navigated their Minis into and around the monument -- and after safely parking their cars they surprised curious Parisians by giving them wings -- free samples of the energy drink.
Source: Red Bull
April 1, 2008
Opportunity to own a very limited Gibson or Epiphone Slash Signature model Guitar
A very limited Gibson or Epiphone Slash Signature model guitars are now available at guitar retail stores across the world. The limited editions of each model roll out exclusively on Tuesday, April 1, 2008. Three very unique models of the Slash signature Les Paul guitar from Gibson Custom, Gibson USA and Epiphone will be released simultaneously around the world at 5 PM US EDT at select dealers and will not be reproduced once they're sold out.
Each of the three guitar models have been designed and produced in close co-operation with the legendary Velvet Revolver Guitarist Slash, offering consumers the once-in-a-lifetime chance to own a guitar inspired by the iconic rock legend himself. All of the models will combine individual design features with Slash's own personal touches.
Epiphone fretted instruments, amplifiers, strings and accessories are well known. One of Gibson's most formidable competitors through the first half of the 20th century, Epiphone was acquired by Gibson in 1957. Gibson is known worldwide for producing classic models in every major style of fretted instrument, including acoustic and electric guitars, mandolins, and banjos. Founded in 1894 in Kalamazoo, Michigan, and headquartered in Nashville since 1984, Gibson Guitar Corp.'s family of brands now includes Epiphone, Dobro, Maestro, Kramer, Steinberger, Tobias, Echoplex, Electar, Flatiron, Gibson Baldwin Music Education, Slingerland, Valley Arts, Maestro, Oberheim, Sunshine Piano, Take Anywhere Technology, Baldwin, J&C Fischer, Chickering, Hamilton, and Wurlitzer. |GlobalGiants.com|
March 29, 2008
SABEW 13th Annual Best in Business Journalism Contest Winners
Recognizing top publications and the best business news reporting during 2007, The Society of American Business Editors and Writers Inc. (SABEW), a not-for-profit organization made up of business journalists in North America, has announced the winners in its 13th annual Best in Business Contest. SABEW is headquartered at the Missouri School of Journalism at the University of Missouri-Columbia.
SABEW started the contest in 1995 to help set standards and recognize role models for outstanding business journalism. It has grown steadily since then. Categories for magazines and online sites were added this year. A record 842 entries were submitted for work in 2007 by daily newspapers, business weeklies, magazines, wire services and news Websites.
SABEW will hand out the awards during a ceremony at its annual conference, at 6 p.m. April 27 at The Sheraton Inner Harbor Hotel in Baltimore, Maryland.
Following is the full list of winners:
(Average daily circulation above 325,000)
Los Angeles Times
The New York Times
Certificates of Merit:
The Boston Globe
The Plain Dealer (Cleveland)
(circulation from 225,000 to 325,000)
The Miami Herald
Rocky Mountain News (Denver)
The Seattle Times
Certificates of Merit:
The Indianapolis Star
The Orange County Register
Detroit Free Press
(circulation from 125,000 to 224,999)
The Charlotte Observer
The Des Moines Register
The Detroit News
Certificates of Merit:
St. Paul Pioneer-Press
Salt Lake Tribune
(circulation under 125,000)
Arizona Daily Star (Tucson, Ariz.)
The News Tribune (Tacoma, Wash.)
The Press Democrat (Santa Rosa, Calif.)
Certificates of Merit:
The Patriot Ledger (Quincy, Mass.)
The Post & Courier (Charleston, S.C.)
Weekly Business Newspapers
Boston Business Journal
Crain's New York Business
Triangle Business Journal (Raleigh-Durham, N.C.)
Certificate of Merit:
Mass High Tech
(circulation under 500,000)
(circulation 500,000 and over)
(up to 500,000 average monthly unique visitors)
Certificate of Merit
Crain's Chicago Business
(500,000-2.5 million average monthly unique visitors)
Certificate of Merit
Azstarbiz.com, Arizona Daily Star
(more than 2.5 million average monthly unique visitors)
The New York Times Dealbook
The Wall Street Journal Online
Business News Reporting
• Patti Bond, Robert Luke, Tom Walker, Maria Saporta, Matt Kempner,
Marilyn Geewax, Duane D. Stanford, The Atlanta Journal-Constitution:
"Nardelli's departure from Home Depot"
• Krishna Guha, Michael Mackenzie, Saskia Scholtes and Gillian Tett, The
Financial Times: "Federal Reserve"
• Robin Sidel, Aaron Lucchetti, Monica Langley, Carrick Mollenkamp, David
Reilly and David Enrich, The Wall Street Journal: "The fall of a
• Staff, Detroit Free Press: GM/UAW settlement
• Staff, Detroit Free Press: Pfizer breaking news
• Roger Fillion, Chris Walsh, David Milstead, Charles Chamberlin,
Joyzelle Davis, Rob Reuteman and Jane Hoback, Rocky Mountain News:
• Stella M. Hopkins, Adam Bell, Gail Smith-Arrants, Sharif Durhams,
Christopher D. Kirkpatrick, Tommy Tomlinson, Kat Greene, Marion
Paynter, Mark Johnson and David Ingram, The Charlotte Observer: "Philip
Morris quits North Carolina"
• Amos Maki, Commercial Appeal (Memphis.): "Toyota's decision"
• Sharon Terlep, Bruce G. Hoffman, Eric Morath, Christine Tierney, Daniel
Howes, Louis Aguilar, Nathan Hurst, Brian J. O'Connor, Josee Valcourt
and Bill Vlasic, The Detroit News: "UAW strike"
• Jack Gillum, Christie Smythe and David Wichner, Arizona Daily Star:
"First Magnus meltdown"
• Kathy Jumper, George Talbot, Russ Henderson, Sebastion Kitchen, Dan
Murtaugh, Kaija Wilkinson and Jeff Amy, Press-Register (Mobile, Ala.):
• Carol Benfell, The Press Democrat (Santa Rosa, Calif.): "Hospital
• Brent Snavely, Crain's Detroit Business: "Icahn on Lear: company
positioned well in industry"
• Andrew Osterland, Marine Cole, Matthew Quinn, Nicholas Rummell and
Frank Byrt, Financial Week: "Credit crunch"
Real-time News Organizations
• Scott Lanman, Brendan Murray, Matthew Brockett, Caroline Salas, Anthony
Massucci, Lynn Thomasson and Shannon Harrington, Bloomberg News:
"Bernanke's world unravels"
• John D. Stoll and Stephen Wisnefski, Dow Jones News Service:
"DaimlerChrysler stock moves into high gear"
• David Barboza, The New York Times: "A Chinese reformer betrays his
cause, and pays"
• Gretchen Morgenson, The New York Times: "Crisis looms in mortgages"
• Kate Kelly, The Wall Street Journal: "Bear CEO's handling of crisis
• Jeffrey Tomich, St. Louis Post-Dispatch: "Bet the farm"
• Pete Carey, San Jose Mercury News: "Harsh side of the boom"
• Kristi Heim, The Seattle Times: "China's eco-city"
• Rick Rothacker and David Ingram, The Charlotte Observer: "Is this a
• Sharon Terlep and Bill Vlasic, The Detroit News: "Inside story"
• Rebecca Mowbray, New Orleans Times-Picayune: "Same house. Same repairs.
Same insurer. Why different prices?"
• Becky Pallack, Arizona Daily Star: "First Magnus: Boom to bust in three
• Dan Kelley, Corpus Christi Caller-Times: "Is the city growing or
• George Talbot, Press-Register (Mobile, Ala.): "Several factors are key
• Ron Leuty, San Francisco Business Times: "The fight of his life: Bay
Area tech execs and VCs rally to aid one of their own battling a rare
• Daniel Kaplan and Mark Mensheha, Street & Smith's SportBusiness
Journal: "American invasion: What's driving the gold rush to English
• Dan Monk and Tom Demeropolous, Business Courier of Cincinnati: "Dark
side of progress: The transformation of UC has taken more of a
financial toll than many in the campus community realize"
Real-time News Organizations
• John Schoen, MSNBC: "Mortgage mess"
• John Lippert, Bloomberg News: "Fall of Detroit"
• Melissa Davis, TheStreet.com: "Shattered hopes"
• David Leonhardt, The New York Times
• Joseph Nocera, The New York Times
• Michelle Singletary, The Washington Post
• Eileen Ambrose, The Baltimore Sun
• Mary Jo Feldstein, St. Louis Post-Dispatch
• Al Lewis, The Denver Post
• Mitchell Schnurman, Fort Worth Star-Telegram
• George Gombossy, The Hartford Courant
• Liz Benston, Las Vegas Sun
• Gregory Karp, The Morning Call (Allentown, Pa.)
• Dan Voelpel, The News-Tribune (Tacoma, Wash.)
• Susan Miller, Ledger-Enquirer (Columbus, Ga.)
• Brian Kaberline, Kansas City Business Journal
• Greg David, Crain's New York Business
• Steve Symanovich, San Francisco Business Times
Real-time News Organizations
• Jon Markman, MSN Money
• James Saft, Reuters
• Brett Arends, TheStreet.com
• Patricia Callahan, Maurice Possley, Michael Oneal, Evan Osnos, Ted
Gregory and Sam Roe, Chicago Tribune: "Hidden hazards"
• Charles Duhigg, The New York Times: "Golden opportunities"
• Walt Bogdanich, The New York Times: "Toxic pipeline"
• Suzanne Rust, Meg Kissinger and Cary Spivak, Milwaukee Journal
Sentinel: "Chemical fallout"
• Mike Casey and Rick Montgomery, Kansas City Star: "Fatal failures"
• Gargi Chakrabarty, Rocky Mountain News: "Ethanol boom: Kernel to car"
• Binyamin Appelbaum, Lisa Hammersly, Ted Mellnik, Peter St. Onge, Stella
M. Hopkins, Liz Chandler, Mike Drummond, Pam Kelley, Gary Schwab and
Patrick Scott, The Charlotte Observer: "Sold a nightmare"
• Lee Rood, Lynn Hicks, Philip Brasher, Paula Lavigne, Jerry Perkins,
Perry Beeman, Jon Benedict, Jeff Bruner, Suzanne Behnke and Don Tormey,
Des Moines Register: "Fueling Iowa's future"
• Christine Tierney and Bill Vlasic: The Detroit News: "Death of a
• Winston Ross, The Register-Guard (Eugene, Ore.): "Big fish in a big
• Richard M. Hogan, Fort Myers (Fla.) News-Press: "Southwest Florida real
estate sellers beware"
• James L. Martin, Erie (Pa.) Times-News: "Made in Mexico"
• Bryant Ruiz Switzky, Katharine Grayson, Nancy Kuehn, Eric Johnson and
Dirk DeYoung, The Minneapolis- St. Paul Business Journal: "Operation
• Jeanne Lang Jones and Steve Wilhelm, Puget Sound Business Journal:
• Christopher Tritto, The St. Louis Business Journal: "Fig"
Real-time News Organizations
• David Dietz, Gary Cohn and Darrell Preston, Bloomberg News: "The
Magazine Cover Stories
• Brian Grow and Keith Epstein, Business Week: "The poverty business"
• Ellen McGirt, Fast Company: "Al Gore's $100 million makeover"
• David Evans, Richard Tomlinson, Seth Lubove and Daniel Taub, Bloomberg
Markets: "Toxic debt"
• Tom Krazit, Caroline McCarthy, Erica Ogg, Kent German, Leslie Katz,
Brian Cooley, CNET News: "Launch of the iPhone"
• Staff, CNNMoney.com: "Turmoil in the mortgage and credit markets"
• Steve Daniels, Senior Reporter, Crain's Chicago Business: "LaSalle's
Richman near deal to join private bank"
• Alby Gallun, Reporter, Crain's Chicago Business: "Kennedy, developer
plan big Wolf Point project."
• Chad Eric Watt, Staff Writer; Dave Moore, Staff Writer, Dallas Business
Journal: "Questions dog press club"
• Rex Nutting, Amy Hoak and Alistair Barr, Marketwatch: "Subprime
shakedown: Will 'lemming loans' drive economy off cliff?"
• Art Lenehan, Anh Ly, Suzanne McGee and Chris Oster, MSN Money: "Keeping
up with the Wangs"
• David Barboza, Keith Bradsher, Howard French, Joseph Kahn, Jim Yardley
and the staff of The New York Times and nytimes.com: "Choking on
growth: China's environmental crisis"
• Ted Mellnik, Bill Pitzer, Phillip Hoffman, David Enna, The Charlotte
Observer: "Sold a nightmare"
Certificate of Merit
• Rich Laden, Nichole Montanez, Mark Reis, Christian Murdock, David
Bitton and Joanna Bean, The Gazette (Colorado Springs): "Academy
Boulevard at a crossroads"
• John Authers, Financial Times: "Short view"
• Jenalia Moreno and Brett Coomer, Houston Chronicle: "Olive oil"
• David Pogue, The New York Times: "The iPhone challenge: keep it quiet"
• Hoag Levins, Ad Age: "3-Minute Ad Age"
• Stephanie AuWerter and Stacey Bradford, SmartMoney.com: "Smart Advice
video: avoiding foreclosure"
• Dwight Silverman, Houston Chronicle: "Techblog"
• Staff, The New York Times: "Bits"
• Staff, The Wall Street Journal: "Deal Journal"
• Bill Bowen, Jim Fuquay, Dianna Hunt, Mike Lee, Richard Stubbe and Scott
Nishimura, Fort Worth Star-Telegram: "Barnett Shale: Drilling for
answers about the natural gas boom in North Texas"
• Jonathan Lansner, Orange County Register: "Lansner on real estate"
• Todd Bishop, Seattle Post-Intelligencer: "Todd Bishop's Microsoft Blog"
Creative Use of Online
• Roben Farzad, Business Week: Narrated slideshows
• Staff, MarketWatch: "The heat is on"
• Staff, CNNMoney.com: "2007 best places to live"
For stories written for professional publications
• Daniel Johnson, Seattle Times: "Grape-growing town not on wine lovers'
For stories written for student publications
• Jessica Nunez, Columbia Missourian: "Funding farming"
Source: The Society of American Business Editors and Writers
March 28, 2008
General Motors was the Heaviest Online Advertiser Among Auto Manufacturers in January 2008: comScore Ad Metrix
Photo 2008 Chevrolet Malibu Hybrid
Photo: 2008 Saturn Astra XR 3-door
GM delivers 27 percent more display ads than Toyota in total, but Toyota delivers 32 percent more ads per person reach, this was revealed today by edcomScore, Inc. (NASDAQ:SCOR). edcomScore, Inc. released a study using data from the comScore Ad Metrix service that examined online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and advertiser perspectives) for the U.S. market, with January marking the first public release of the advertiser- level data.
comScore Ad Metrix measures the number of times each advertisers' ads are viewed and where they are viewed, along with information on the demographics and online behavior of those Internet users being reached. comScore Ad Metrix also provides reach and frequency calculations, samples of the creative ad units delivered, and information on ad sizes.
Photo: 2008 Honda Civic Coupe
Photo: Honda Acura 2009 TSX
GM Leads in Online Ads among Auto Manufacturers: General Motors was the top online advertiser among auto manufacturers in January, delivering nearly 1.7 billion total display ad views in the U.S., followed by Toyota (1.4 billion) and Ford Motor Company (1.1 billion). General Motors also led in reach, with approximately 103 million unique individuals receiving their display ads during the month, followed by Ford which reached 95 million people and Toyota which reached 62 million. But, both General Motors and Ford were outnumbered by Toyota in terms of ads delivered per person reached. Toyota delivered a frequency of 22 ads per person during the month, compared to 16 for General Motors and 11 for Ford.
Top Auto Manufacturer Online Advertisers
(by Total Display AdViews in January 2008)
Advertiser • Ad Views (000) • Share • Visitors (000) • Frequency
General Motors • 1,687,065 • 32.8% • 102,574 • 16.4
Toyota • 1,356,782 • 26.4% • 62,428 • 21.7
Ford Motor • 1,075,831 • 20.9% • 94,987 • 11.3
Honda • 377,863 • 7.3% • 57,923 • 6.5
Nissan • 291,666 • 5.7% • 31,262 • 9.3
Chrysler LLC • 123,868 • 2.4% • 22,142 • 5.6
Hyundai Motors • 95,246 • 1.9% • 16,723 • 5.7
Volkswagen • 60,498 • 1.2% • 7,126 • 8.5
Suzuki Motor • 42,491 • 0.8% • 5,389 • 2.8
Harley Davidson • 35,287 • 0.7% • 6,109 • 5.8
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
"GM has really led the auto industry in its use of online advertising," says Alistair Sutcliffe, vice president of comScore Advertising Solutions, "And, their recent announcement that half of their $3 billion annual advertising budget would be spent online in the coming years is likely to be a bellwether for many industries. Many traditional advertisers are beginning to understand that the Internet enables them to efficiently build their brands by achieving their demographic reach and frequency goals while at the same time reaching the most attractive, behaviorally-defined target segments. This is a winning recipe for achieving an attractive return on one's advertising investment."
Photo: 2008 Toyota Camry
Photo: 2008 Toyota Sequoia
Auto Manufacturers Advertise Heavily on Portals and Auto Resource Sites: The top publisher sites on which auto manufacturers advertise are primarily portals and auto resource sites. Yahoo! Sites (936 million display ad views) and Microsoft Sites (585 million display ad views) deliver the most total impressions for auto manufacturers, and both also deliver significant reach with these impressions.
Auto resource sites also factor prominently into auto manufacturers' online advertising strategies, with AutoTrader (114 million display ad views) and Edmunds.com (98 million display ad views) leading the way. Though these sites have a narrower reach than portals, they represent a desirable and highly targeted audience for auto manufacturers.
Auto Manufacturer Display Ads Appearance
Top Properties in January 2008
Property • Ad Views (000) • Share • Visitors (000) • Frequency
Yahoo! Sites • 935,550 • 18.0% • 72,041 • 13.0
Microsoft Sites • 584,889 • 11.2% • 39,615 • 14.8
Fox Interactive • 550,288 • 10.6% • 41,660 • 13.2
AOL LLC • 316,772 • 6.1% • 33,808 • 9.4
AutoTrader • 113,764 • 2.2% • 3,698 • 30.8
Edmunds.com • 97,579 • 1.9% • 4,359 • 22.4
KBB.com • 83,529 • 1.6% • 4,669 • 17.9
eBay • 80,918 • 1.6% • 15,027 • 5.4
Time Warner (Excl. AOL) • 53,674 • 1.0% • 8,855 • 6.1
Google Sites • 50,306 • 1.0% • 16,192 • 3.1
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
Toyota Scion xB Has Most Viewed Display Ad among Auto Manufacturers in January: The majority of the top 10 auto manufacturer display ads in January were for new model introductions, with the Toyota Scion xB 120 x 240 flash (swf) ad ranking atop the list with 12.6 percent of all display ad views in the category. Honda's "Battle of the Bands" ad ranked second with 2.9 percent, followed by a Chevy Malibu new model ad with a 2.4-percent share.
Top Online Display Ad (Creatives)
(Among Auto Manufacturers in January 2008)
Company • Make • Model • Ad Size & Type • % of Total
Toyota • Scion • xB • 120 X 240 swf • 12.6%
Honda • Honda • n/a • 175 X 110 gif • 2.9%
GM • Chevrolet • Malibu • 350 X 200 swf • 2.4%
GM • Saturn • All • 350 X 200 swf • 2.2%
GM • Chevrolet • Malibu • 728 X 90 swf • 2.1%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
Toyota • Toyota • Sequoia • 300 X 250 swf • 1.7%
Toyota • Toyota • n/a • 88 X 31 gif • 1.5%
Honda • Acura • n/a • 468 X 60 gif • 1.3%
Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix
March 24, 2008
RICOH JAPAN OPENING SERIES 2008: Boston Red Sox will Wear EMC Sleeve Patch on their Right Shoulders
Photo: EMC is running this ad on Tokyo Metro trains during the Ricoh Japan Opening Series, featuring the Boston Red Sox and Oakland A's March 25-26 at the Tokyo Dome. In English, the ad's headline says: "The moment when confidence becomes conviction. IT strategy based on EMC's technology is the winning approach."
Photo: Boston Red Sox pitcher Daisuke Matsuzaka throws a ball during his team's practice in Tokyo, Japan, Monday, March 24, 2008. Matsuzaka is expected to pitch against the Oakland Athletics in Tuesday's Major League Baseball regular season opener at the Tokyo dome. (AP Photo/Shizuo Kambayashi)
TOKYO, March 24 -- As Major League Baseball travels to Tokyo for the RICOH JAPAN OPENING SERIES 2008, the defending World Series champion Boston Red Sox will begin their quest to repeat with a pair of games against the Oakland A's at the Tokyo Dome on March 25 and 26. Just as it was throughout their 2007 championship season, the Red Sox' EMC information infrastructure will be working in the background to help provide an information advantage. This time, though, the Red Sox also will be wearing an EMC logo patch on their sleeves when they take the field.
Photo: Boston Red Sox will take the field with this EMC sleeve patch on their right shoulders for the Ricoh Japan Opening Series March 25-26 at the Tokyo Dome. This will mark the first time in their history the Red Sox have worn a sponsor logo on their uniforms.
EMC Corporation, a world leader in information infrastructure solutions, is an Official Sponsor of Major League Baseball (MLB) Japan, and has expanded its partnership with the Boston Red Sox to support the RICOH JAPAN OPENING SERIES 2008. For the games in Japan, the Red Sox will wear specially designed sleeve patches featuring the EMC and "JAPAN 2008" logos, marking the first-ever sponsor logo on the team's uniforms. The initiative would reinforce EMC's expanding brand awareness in Japan, one of the world's largest and most advanced markets for information technology.
EMC provides state-of-the-art mobile information storage, which allows Red Sox players and coaches to access digitized video of their own performances and mechanics as well as their opponents', whether the team is on the road or at Fenway Park in Boston. The system will be up and running at the Tokyo Dome.
As the Official Information Infrastructure Provider of the Boston Red Sox, EMC provides the systems, software and services that enable a variety of traditional business applications, such as e-mail, transaction systems, and online editing of video and other content for the broadcast and print news media, as well as some highly specialized ones, such as digitized video access. In total, the Red Sox have deployed nearly 100 terabytes of capacity on EMC networked storage systems.
EMC Corporation (NYSE:EMC) is a leading developer and provider of information infrastructure technology and solutions to organizations of all sizes. |GlobalGiants.com|
March 8, 2008
Actress Martina Gedeck to Perform German Narration of DOLPHINS AND WHALES 3D Slated for Release on March 13th in Germany
European premiere to take place this Monday at the Cinestar IMAX 3D Kino im Potsdamer Platz in Berlin in the presence of Martina Gedeck, film ambassador Jean-Michel Cousteau and filmmakers the Mantello Brothers.
Photo: Actress Martina Gedeck recording the German narration for DOLPHINS AND WHALES 3D in Berlin. Presented by Jean-Michel Cousteau, the film will invite audiences on a journey of discovery with these tribes of the ocean. Its European premiere will be held at the Cinestar IMAX 3D Kino in Potsdamer Platz (Sony Center) in Berlin on March 10 and will then roll out at select IMAX (R) 3D Theatres and Digital 3D cinemas across Germany as of March 13. (3D Entertainment Distribution Ltd.)
Jean-Michel Cousteau's DOLPHINS AND WHALES 3D immerses viewers in the daily lives of small and giant cetaceans as they interact socially, play, communicate, feed, breed, migrate and fight for their survival. It also delivers a powerful message in favor of the protection of these tribes while they are facing the greatest challenge of all: to survive the destruction of their habitat and depletion of food resources. The film marks the first time that humpback whales, belugas, orcas, bottlenose dolphins and manatees have been filmed in 3D for the world's biggest screens.
Three years in the making, the film required no fewer than 12 international expeditions and 600 hours spent underwater at some of the remotest locations on Earth, including off the Pacific Ocean atolls of Moorea and Rurutu (French Polynesia), Vava'u Island (Kingdom of Tonga), Pico Island (Azores) and the Valdez Peninsula (Argentina). Unlike other IMAX(R)-type films, it was shot entirely in the wild and consists solely of underwater footage, with no humans on screen.
The film is produced and released by 3D Entertainment and its distribution unit in collaboration with the United Nations Environment Programme, Ocean Futures Society, the Convention on Migratory Species (CMS), PADI's Project Aware and Reef Check. |GlobalGiants.com|
March 4, 2008
Capitol/EMI: Frank Sinatra's Best Classic Recordings for Films Collected for 'Sinatra at the Movies'
New 20-Track CD and Digital Collection to be Released April 15 by Capitol/EMI
HOLLYWOOD, Calif., March 4 -- Frank Sinatra was a titan of 20th Century entertainment, with record-breaking successes in both music and film throughout his legendary career. Capitol/EMI celebrates his musical contributions to many of Hollywood's most memorable classic films, in several of which he also starred, with the April 15 release of a new 20-track CD and digital collection titled Sinatra At The Movies.
Sinatra At The Movies includes title themes from The Tender Trap, From Here To Eternity, Young At Heart, Three Coins In The Fountain and Not As A Stranger, as well as "Chicago" and "All The Way" from The Joker Is Wild, "I Could Write A Book" and "The Lady Is A Tramp" from Pal Joey, "How Deep Is The Ocean" and "All Of Me" from Meet Danny Wilson, "To Love And Be Loved" from Some Came Running, and more.
Other upcoming salutes to Sinatra include a commemorative U.S. postage stamp to enter circulation on May 13 and special TV programming, co-hosted by his children, through the month of May on Turner Classic Movies (TCM), including more than 30 of Sinatra's films and four of his television specials.
Also known as "Ol' Blue Eyes," "The Chairman of the Board" and "The Voice," Sinatra racked up 31 gold albums. He won 10 Grammy Awards(R). Sinatra appeared in 58 films and won three Academy Awards(R) (including an honorary Oscar(R) for The House I Live In). He also starred in his own television show and in numerous specials, earning Emmys(R) and a Peabody Award(R), and he performed thousands of tour dates around the world. Sinatra was saluted by The Kennedy Center Honors as a cultural icon, and was awarded the Presidential Medal Of Honor and the Congressional Gold Medal (Congress' highest civilian award). |GlobalGiants.com|
February 12, 2008
Nokia launches premier mobile advertising network
Nokia Media Network, comprised of top operators and publishers including AccuWeather, Discovery, Hearst, Reuters, and Sprint is resulting in industry-leading response rates for advertisers
Photos: Nokia at the Mobile World Congress 2008, Barcelona, Spain.
Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.
"Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI."
Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.
Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket's ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.
"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."
To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai. |GlobalGiants.com|
February 7, 2008
2008 Mercedes-Benz Fashion Week in Berlin
High-Class Fashion Event and
World Premiere of the new Mercedes-Benz CLC Coupé
The second Mercedes-Benz Fashion Week in Berlin (January 27 to 31, 2008) made its stages and catwalks available for the creations of established fashion designers from Germany and abroad, as well as up-and-coming young design talent. Mercedes-Benz is a sponsor of the event which bears its name, and has created a remarkable key visual for this high-class fashion event. It shows top model Eva Padberg with the CLC Sports Coupé, which is celebrating its world premiere during the event.
In addition to its involvement in the Mercedes-Benz Fashion Week in Berlin, the Stuttgart-based premium manufacturer sponsors other international fashion events that include the Mercedes-Benz Fashion Week in New York, which is immediately following the shows in Berlin from February 1 to 8. |GlobalGiants.com|
January 31, 2008
Stockholm is final stopover in Volvo Ocean Race 2008-09
Portsmouth (England) - 31 January, 2008 - The Swedish capital, Stockholm, has been announced as the final stopover for the Volvo Ocean Race 2008-09 before its finish in the Russian Baltic port of St Petersburg in July 2009. During the stopover, between 16 - 25 June 2009, Stockholm will also host an in-port race as well as a pro-am race in its famous archipelago.
At a city hall press conference in central Stockholm, its Mayor, Kristina Axén Olin, was joined by Ulla Hamilton, Vice-Mayor and Chairman of Ports of Stockholm, together with Glenn Bourke, CEO of the Volvo Ocean Race, to make the formal announcement.
Photo: ABN AMRO ONE passing the scoring gate at Lizard Point, England after Volvo Ocean Race Leg 6 from New York across the Atlantic Ocean to Portsmouth in England. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
The 2008-09 Volvo Ocean Race will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|
January 19, 2008
Kochi in India to host Volvo Ocean Race for first time
Photo: The fleet line up on the start line of the Volvo Ocean Race In Port race in Portsmouth. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
Portsmouth (England) - 18 January, 2008 - Kochi, in the Indian state of Kerala, is confirmed as the host of the second stopover of the Volvo Ocean Race in December 2008. The Indian stopover will come at the end of the second leg of the race from Cape Town, South Africa. Kochi will be the first of three new ports in Asia.
The booming shipping port on the Malabar Coast is now one of India's foremost tourist destinations and the race stopover is sure to bring thousands of additional visitors to both Kochi and the State of Kerala. The Kerala State Tourism Department envisages the event will bring significant visibility as well as economic benefit to the region.
Photo: Race 2005-2006 In Port race Melbourne.Port Phillip Bay. Volvo Open 70 movistar and Ericsson round a mark during the In Port race. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)
Glenn Bourke, CEO of the Volvo Ocean Race commented: "It has always been part of our vision to take the race to different and wider audiences and we are delighted that Kochi has become part of that vision. India not only presents huge opportunities for the development of the event, but this coupled with the daunting challenges the competitors will face when racing their grand prix yachts in unfamiliar waters, will make the visit to India even more exciting for everyone involved. India has hundreds of millions of enthusiastic sports fans and we know they will enjoy this challenging race, with its passion, teamwork, adventure and excitement."
The 2008-09 event will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|
January 16, 2008
Oprah Winfrey and Discovery Communications to Form New Joint Venture: 'OWN: The Oprah Winfrey Network'
Photo: Discovery Communications President and CEO David Zaslav and Oprah Winfrey announce the launch of "OWN: The Oprah Winfrey Network" today, January 15, 2008, in Chicago.
CHICAGO, Jan. 15 -- Oprah Winfrey and Discovery Communications announced plans today to create "OWN: The Oprah Winfrey Network." The new multi-platform media venture will be designed to entertain, inform and inspire people to live their best lives. OWN will debut in 2009 in more than 70 million homes, on what is currently the Discovery Health Channel.
OWN's mission is to create multiple platforms for women, men and their families with a purpose and a passion: to celebrate life, to inspire and entertain, empowering viewers around the world to live their best lives, and by doing so, lift the lives of those around them in ever-widening circles.
In addition to providing her talent, and personal commitment, Winfrey will have full editorial control over the joint venture and will be responsible for OWN's programming, branding and creative vision.
Winfrey will serve as Chairman of The Oprah Winfrey Network, LLC and the venture will be 50/50 owned by Discovery and Harpo. This is a cashless transaction and The Oprah Winfrey Network, LLC will be an independent company. |GlobalGiants.com|
January 15, 2008
Emerson Hart's 'Flyin' to be Featured in Premiere Episode of ABC-TV's New Drama, 'Eli Stone'
NEW YORK -- "Flyin" from former Tonic frontman/singer/songwriter EMERSON HART's solo debut, Cigarettes and Gasoline, will be featured in the premiere episode of the new ABC-TV drama, "Eli Stone." The new series stars Jonny Lee Miller and debuts on Thursday, January 31.
Emerson Hart's music has become a favorite with TV shows. Last year, "When She Loves You" and "Run To" were licensed by the new hit TV show "Cane," and "Friend To A Stranger" was featured on "One Tree Hill." All three songs are on Cigarettes and Gasoline. Hart also wrote the award-winning theme song, "Generations," for the TV show "American Dreams."
Source: Manhattan Records
January 13, 2008
ROAD & TRAVEL Magazine Announces 2008 International Car of the Year Awards Winners
Photo: Honda Accord Sedan
DETROIT -- ROAD & TRAVEL Magazine (RTM) announced its 12th Annual International Car of the Year Awards (ICOTY) winners at a black tie ceremony January 12. Held at the MGM Grand Detroit, RTM hosted more than 600 industry leaders and media on the eve of press week of the North American International Auto Show.
Photo: 2008 Chevrolet Tahoe Hybrid
A jury of nationally-renowned automotive journalists selected the award- winning vehicles with ballots tabulated by J.D. Power and Associates. And the winners are:
• International Car of the Year: Honda Accord Sedan
• International Truck of the Year: Chrysler Town & Country
• Pick Up Truck of the Year: "Most Athletic" GMC Sierra Denali
• Sports Car of the Year: "Most Sex Appeal" Audi R8
• Sedan of the Year: "Most Dependable" Honda Accord Sedan
• Luxury Car of the Year: "Most Respected" Mercedes-Benz S63 AMG
• Minivan of the Year: "Most Compatible" Chrysler Town & Country
• Entry Level Car of the Year: "Most Spirited" Volvo C30
• Crossover of the Year: "Most Versatile" Buick Enclave
• SUV of the Year: "Most Resourceful" Chevrolet Tahoe Hybrid
Photo: VOLVO C30
Photo: Mercedes-Benz S 63 AMG
Opening remarks at the ICOTY event were made by Congressman John D. Dingell, the "Dean of the House of Representatives," and Chairman of the Committee on Energy and Commerce. In addition, U.S. Senator Carl Levin, RTM Editor-in-Chief Courtney Caldwell and Edmunds.com Editorial Director Kevin Smith co-presented the inaugural EARTH ANGEL Award, to General Motors Corporation as the most environmentally-friendly automaker. The award, sponsored by Bridgestone, was created to shine a spotlight on the positive strides automakers are making with global warming issues on a worldwide level.
RTM recognized veteran automotive journalist Thos L. Bryant, editor-in- chief of Road & Track, with its 5th annual Lifetime Achievement Award. RTM also presented its annual HEART STRING Award for best car commercial in 2007 for Dodge Caravan's "Rooms." |GlobalGiants.com|
Source: ROAD & TRAVEL Magazine
January 12, 2008
Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best Overall
But Perception is Not Always Reality
Photo: LEXUS 2008 IS F High-Performance Sport Sedan
Photo: Buick Riviera Concept
NEW YORK -- Consumers perceived Toyota and Honda brands to be best by a wide margin, followed by Ford, Chevrolet, and GMC, according to Consumer Reports' 2008 Car Brand Perception Survey. The survey also revealed that car buyers consider safety and quality as the most important considerations, followed by value, performance, environmental friendliness, design, and technical innovation.
The latest Auto Pulse survey conducted by Consumer Reports' National Research Center, the Car Brand Perception Survey, focused on how consumers perceive and rank car brands in the seven key areas mentioned above.
Photo: VOLVO XC90 R-DESIGN
Photo: Mercedes-Benz Vision GLK FREESIDE
Toyota and Honda topped overall rankings with scores of 189 and 146 points, respectively, and took a place in the top five in six of the seven categories. Ford finished third with 112 points, followed by Chevrolet with 110, and GMC with 102. Chevrolet and Ford are the only U.S. brands that rank in the top five in more than one category; each makes the cut in three areas. Among brands that fared worst, Acura finished with eight points, followed by Audi (14 pts.). Mitsubishi (21 pts.), Mercury (22 pts.), and Buick (25 pts.).
Dig deeper, though, and in many cases, consumers' views do not accurately reflect the automaker's recent track record. For example, Mercedes-Benz finished in the top five for quality. But the brand placed 33rd out of 36th in Consumer Reports' latest rankings for predicted reliability, a measure of quality over time. Toyota earned a top spot in this category. And while its vehicles have typically rated well in areas associated with quality, the brand slipped from first place to fifth in the same predicted reliability ratings.
"It is well worth doing your research before making a purchase," said Jeff Bartlett, deputy autos editor, ConsumerReports.org. "Depreciation, reliability, safety and other factors may be different from what you associate with a particular brand." ...
With a score of 77 percent in the Safety category, Volvo is clearly first in consumers' minds. No other category is so unilaterally dominated by one brand. But in another example of perception over reality, Subaru scored well in the Safety category, yet many lower-trim models don't include electronic stability control, a highly recommended safety feature. Other automakers consistently on the cutting edge of safety technology -- such as BMW, Lexus, and Mercedes-Benz --- don't make it into the top five. Among new-car shoppers, 63 percent felt safety is the most important consideration.
When it comes to Value, Korean brand Kia finished well with 23 percent of consumers saying they think the brand is a good buy. While this could be a reflection of the make's low-cost models and long warranty, the predicted depreciation for some Kia models is poor -- not a good-value characteristic.
While some perceptions don't match reality, others do. BMW and Porsche led the Performance category with 28 and 25 percentage points, respectively. The vehicles from both brands have consistently earned high ratings in performance in testing at Consumer Reports' 327-acre Auto Test Center.
Coming in at 49 percent, Toyota dominated the Environmentally Friendly/Green category, likely due to the company's role as a pioneer in hybrid technology and its strong-selling Prius hybrid. The Prius is also one of the most fuel-efficient vehicles Consumer Reports has tested. Consumers consider environmental friendliness substantially more significant (35%) than styling (23%), and more than twice as significant as technology and innovation (15%).
In the Design/Style category, Mercedes-Benz and Lexus virtually tied (24%), with both holding a slim margin over Cadillac (23%). In general, car buyers in this survey rated styling low among purchase considerations, but it's easy to underestimate the sales potential of head-turning styling. This is the only category in which Toyota and Honda did not rank in the top five.
As for Technology/Innovation, Toyota (30%), Lexus (29%), Honda (20%), Cadillac (18%), and BMW (17%) rounded out the top five brands.
[Source: Consumer Reports] |GlobalGiants.com|
GM Style Event: Fashion Models Compare Outfits During A Fitting Session
Photo: Fashion models compare outfits during a fitting session at the General Motors Design Center Friday, January 11, 2008 in Warren, Michigan. The models are preparing for the GM Style event that will kick-off the North American International Auto Show in Detroit. (Photo by Tom Pidgeon for General Motors)
January 11, 2008
Actress and New Mother Hayek Named Ambassador of Pampers' 'One Pack = One Vaccine' Program Providing Life-Saving Tetanus Vaccines in Developing Countries
CINCINNATI, Jan. 10 -- After the birth of her daughter last year, award-winning actress and "Ugly Betty" producer Salma Hayek is grateful for her daughter's health and, like most mothers, wants other moms around the world to be able to share in the basic medical advances.
To help mothers across the globe, she is teaming up with Pampers and UNICEF to help stop the spread of life-threatening maternal and neonatal tetanus in developing nations worldwide. Pampers, a leader in baby care, has announced that Hayek will serve as the North American ambassador for its "One Pack = One Vaccine" global initiative with UNICEF. The immensely successful program, which launched in 2006 in the UK and expanded in 2007 to other countries in Western Europe, and debuts in the U.S. and Canada in spring 2008, has already helped provide UNICEF with funding for more than 25 million life-saving tetanus vaccines distributed throughout Africa and Asia. The goal for the North American campaign is to provide at least 27 million more vaccines, which would bring the total global donations to more than 50 million vaccines.
Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is also the world's top-selling diaper brand. |GlobalGiants.com|
January 9, 2008
Reader's Digest Association and The Shanghai Press and Publishing Development Company Announce the Launch of 'Puzhi' Magazine in China
SHANGHAI, China, Jan. 8 -- The Reader's Digest Association, Inc. (RDA), global publisher and marketer of books, magazines, music and video, and The Shanghai Press and Publishing Development Company (SPPD), today announced the launch of a new publication -- Puzhi magazine in China. Puzhi will be published by Puzhi Magazine Incorporated, a wholly owned enterprise of SPPD under a Trademark and Copyright License Agreement with RDA.
Puzhi, which means "universal knowledge" in Mandarin, debuted today in The People's Republic of China. It will be available at about 43,000 retail outlets (including convenience stores, book stores and subways), newsstands and kiosks across 43 cities and 25 provinces with a target circulation of 420,000 copies.
As a window on the world, Puzhi will feature a rich and stimulating variety of compelling, insightful, relevant articles on everything from everything from science, health and medicine to arts, money management and more. It will have the high editorial standards of international publications in terms of credible, trusted and easy-to-read information that will appeal to urbanites and families in China. |GlobalGiants.com|
January 6, 2008
Jean Rah Fya Records: Chantel Christie to Release 'Here We Are Again' Debut Single
LOS ANGELES -- Chantel "Chani" Christie, daughter of NBA power couple, Doug and Jackie Christie, is set to release her new single for the independent label, Jean Rah Fya Records with electrifying producer Ralph Stacy. Ralph Stacy has worked with Luther Vandross, Pink, Paula Abdul, Dru Hill, Aaron Hall, Kci & JoJo, B5, Houston, Color Me Badd, Jagger Edge, Xscape, Bobby Brown, to current superstar Mario. Chani's single titled "Here We Are Again" will be released on January 25, 2008.
Chani, a native of Washington State, began her musical journey singing and studying music at an early age. She has worked with some of the most respected and sought after people in the music industry including vocal coach Nick Cooper who trained Beyonce, Jordan Taylor and many others. She has a sweet, fresh and soulful sound even at the age of 14. "I believe in God and I think he has given me a gift. My Family has always stood behind me and encouraged me in my singing, and I'm very grateful," says Chani. |GlobalGiants.com|
January 1, 2008
Australian Rules Maddo Breaks World Record on New Year's Eve in Las Vegas
Photo: Robbie Maddison, from Kiama, Australia, broke the Guinness World Record for longest motorcycle jump at 322 feet 7.5 inches during the Red Bull Experiment at the Rio All-Suite Hotel & Casino in Las Vegas.
LAS VEGAS, Jan. 1 -- Australian motocross superstar Robbie Maddison literally leapt into the pages of the Guinness Book of World Records by jumping his motorcycle 322 feet 7-1/2 inches over the length of a regulation football field to shatter the previous record of 277 feet at the Rio All-Suite Hotel & Casino in Las Vegas. The jump was the first-ever Red Bull Experiment, which involves world-class athletes attempting world-first athletic achievements.
Photo: Robbie Maddison in an action sequence breaking the Guinness World Record for longest motorcycle jump (322 feet 7.5 inches) during the Red Bull Experiment at the Rio All-Suite Hotel & Casino in Las Vegas.
Telecast live on ESPN's New Year, No Limits program shortly after the ball dropped in Times Square signifying 2008, Maddison hit the take-off ramp at 94 miles per hour on his Honda CR 500, reaching a height of more than 60 feet, and soared into history. |GlobalGiants.com|