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Global Giants, Quick March

March 28, 2008

General Motors was the Heaviest Online Advertiser Among Auto Manufacturers in January 2008: comScore Ad Metrix


Chevrolet

2008 Chevrolet Malibu Hybrid

Photo 2008 Chevrolet Malibu Hybrid


Saturn

2008 Saturn Astra XR 3-door

Photo: 2008 Saturn Astra XR 3-door


GM delivers 27 percent more display ads than Toyota in total, but Toyota delivers 32 percent more ads per person reach, this was revealed today by edcomScore, Inc. (NASDAQ:SCOR). edcomScore, Inc. released a study using data from the comScore Ad Metrix service that examined online advertising by auto manufacturers in January 2008. comScore Ad Metrix provides detailed reporting of the number and types of online display ads viewed by Internet users (from both the publisher and advertiser perspectives) for the U.S. market, with January marking the first public release of the advertiser- level data.

comScore Ad Metrix measures the number of times each advertisers' ads are viewed and where they are viewed, along with information on the demographics and online behavior of those Internet users being reached. comScore Ad Metrix also provides reach and frequency calculations, samples of the creative ad units delivered, and information on ad sizes.

Honda

2008 Honda Civic Coupe

Photo: 2008 Honda Civic Coupe


Honda Acura 2009 TSX

Photo: Honda Acura 2009 TSX


GM Leads in Online Ads among Auto Manufacturers: General Motors was the top online advertiser among auto manufacturers in January, delivering nearly 1.7 billion total display ad views in the U.S., followed by Toyota (1.4 billion) and Ford Motor Company (1.1 billion). General Motors also led in reach, with approximately 103 million unique individuals receiving their display ads during the month, followed by Ford which reached 95 million people and Toyota which reached 62 million. But, both General Motors and Ford were outnumbered by Toyota in terms of ads delivered per person reached. Toyota delivered a frequency of 22 ads per person during the month, compared to 16 for General Motors and 11 for Ford.

Top Auto Manufacturer Online Advertisers
(by Total Display AdViews in January 2008)

Advertiser • Ad Views (000) • Share • Visitors (000) • Frequency

General Motors • 1,687,065 • 32.8% • 102,574 • 16.4
Toyota • 1,356,782 • 26.4% • 62,428 • 21.7
Ford Motor • 1,075,831 • 20.9% • 94,987 • 11.3
Honda • 377,863 • 7.3% • 57,923 • 6.5
Nissan • 291,666 • 5.7% • 31,262 • 9.3
Chrysler LLC • 123,868 • 2.4% • 22,142 • 5.6
Hyundai Motors • 95,246 • 1.9% • 16,723 • 5.7
Volkswagen • 60,498 • 1.2% • 7,126 • 8.5
Suzuki Motor • 42,491 • 0.8% • 5,389 • 2.8
Harley Davidson • 35,287 • 0.7% • 6,109 • 5.8

Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix

"GM has really led the auto industry in its use of online advertising," says Alistair Sutcliffe, vice president of comScore Advertising Solutions, "And, their recent announcement that half of their $3 billion annual advertising budget would be spent online in the coming years is likely to be a bellwether for many industries. Many traditional advertisers are beginning to understand that the Internet enables them to efficiently build their brands by achieving their demographic reach and frequency goals while at the same time reaching the most attractive, behaviorally-defined target segments. This is a winning recipe for achieving an attractive return on one's advertising investment."


Toyota

2008 Toyota Camry

Photo: 2008 Toyota Camry


2008 Toyota Sequoia

Photo: 2008 Toyota Sequoia


Auto Manufacturers Advertise Heavily on Portals and Auto Resource Sites: The top publisher sites on which auto manufacturers advertise are primarily portals and auto resource sites. Yahoo! Sites (936 million display ad views) and Microsoft Sites (585 million display ad views) deliver the most total impressions for auto manufacturers, and both also deliver significant reach with these impressions.

Auto resource sites also factor prominently into auto manufacturers' online advertising strategies, with AutoTrader (114 million display ad views) and Edmunds.com (98 million display ad views) leading the way. Though these sites have a narrower reach than portals, they represent a desirable and highly targeted audience for auto manufacturers.

Auto Manufacturer Display Ads Appearance
Top Properties in January 2008

Property • Ad Views (000) • Share • Visitors (000) • Frequency

Yahoo! Sites • 935,550 • 18.0% • 72,041 • 13.0
Microsoft Sites • 584,889 • 11.2% • 39,615 • 14.8
Fox Interactive • 550,288 • 10.6% • 41,660 • 13.2
AOL LLC • 316,772 • 6.1% • 33,808 • 9.4
AutoTrader • 113,764 • 2.2% • 3,698 • 30.8
Edmunds.com • 97,579 • 1.9% • 4,359 • 22.4
KBB.com • 83,529 • 1.6% • 4,669 • 17.9
eBay • 80,918 • 1.6% • 15,027 • 5.4
Time Warner (Excl. AOL) • 53,674 • 1.0% • 8,855 • 6.1
Google Sites • 50,306 • 1.0% • 16,192 • 3.1

Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix

Toyota Scion xB Has Most Viewed Display Ad among Auto Manufacturers in January: The majority of the top 10 auto manufacturer display ads in January were for new model introductions, with the Toyota Scion xB 120 x 240 flash (swf) ad ranking atop the list with 12.6 percent of all display ad views in the category. Honda's "Battle of the Bands" ad ranked second with 2.9 percent, followed by a Chevy Malibu new model ad with a 2.4-percent share.

Top Online Display Ad (Creatives)
(Among Auto Manufacturers in January 2008)

Company • Make • Model • Ad Size & Type • % of Total

Toyota • Scion • xB • 120 X 240 swf • 12.6%
Honda • Honda • n/a • 175 X 110 gif • 2.9%
GM • Chevrolet • Malibu • 350 X 200 swf • 2.4%
GM • Saturn • All • 350 X 200 swf • 2.2%
GM • Chevrolet • Malibu • 728 X 90 swf • 2.1%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
GM • Chevrolet • Malibu • 300 X 250 swf • 2.0%
Toyota • Toyota • Sequoia • 300 X 250 swf • 1.7%
Toyota • Toyota • n/a • 88 X 31 gif • 1.5%
Honda • Acura • n/a • 468 X 60 gif • 1.3%

Total U.S. - Home/Work/University Locations
Source: comScore Ad Metrix

|GlobalGiants.com|


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Posted by Editors at 12:34 PM

March 24, 2008

RICOH JAPAN OPENING SERIES 2008: Boston Red Sox will Wear EMC Sleeve Patch on their Right Shoulders

EMC Boston Red Sox

Photo: EMC is running this ad on Tokyo Metro trains during the Ricoh Japan Opening Series, featuring the Boston Red Sox and Oakland A's March 25-26 at the Tokyo Dome. In English, the ad's headline says: "The moment when confidence becomes conviction. IT strategy based on EMC's technology is the winning approach."


Boston Red Sox

Photo: Boston Red Sox pitcher Daisuke Matsuzaka throws a ball during his team's practice in Tokyo, Japan, Monday, March 24, 2008. Matsuzaka is expected to pitch against the Oakland Athletics in Tuesday's Major League Baseball regular season opener at the Tokyo dome. (AP Photo/Shizuo Kambayashi)


TOKYO, March 24 -- As Major League Baseball travels to Tokyo for the RICOH JAPAN OPENING SERIES 2008, the defending World Series champion Boston Red Sox will begin their quest to repeat with a pair of games against the Oakland A's at the Tokyo Dome on March 25 and 26. Just as it was throughout their 2007 championship season, the Red Sox' EMC information infrastructure will be working in the background to help provide an information advantage. This time, though, the Red Sox also will be wearing an EMC logo patch on their sleeves when they take the field.


EMC JAPAN

Photo: Boston Red Sox will take the field with this EMC sleeve patch on their right shoulders for the Ricoh Japan Opening Series March 25-26 at the Tokyo Dome. This will mark the first time in their history the Red Sox have worn a sponsor logo on their uniforms.


EMC Corporation, a world leader in information infrastructure solutions, is an Official Sponsor of Major League Baseball (MLB) Japan, and has expanded its partnership with the Boston Red Sox to support the RICOH JAPAN OPENING SERIES 2008. For the games in Japan, the Red Sox will wear specially designed sleeve patches featuring the EMC and "JAPAN 2008" logos, marking the first-ever sponsor logo on the team's uniforms. The initiative would reinforce EMC's expanding brand awareness in Japan, one of the world's largest and most advanced markets for information technology.

EMC provides state-of-the-art mobile information storage, which allows Red Sox players and coaches to access digitized video of their own performances and mechanics as well as their opponents', whether the team is on the road or at Fenway Park in Boston. The system will be up and running at the Tokyo Dome.

As the Official Information Infrastructure Provider of the Boston Red Sox, EMC provides the systems, software and services that enable a variety of traditional business applications, such as e-mail, transaction systems, and online editing of video and other content for the broadcast and print news media, as well as some highly specialized ones, such as digitized video access. In total, the Red Sox have deployed nearly 100 terabytes of capacity on EMC networked storage systems.

EMC Corporation (NYSE:EMC) is a leading developer and provider of information infrastructure technology and solutions to organizations of all sizes. |GlobalGiants.com|


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Posted by Editors at 10:29 AM

March 8, 2008

Actress Martina Gedeck to Perform German Narration of DOLPHINS AND WHALES 3D Slated for Release on March 13th in Germany

European premiere to take place this Monday at the Cinestar IMAX 3D Kino im Potsdamer Platz in Berlin in the presence of Martina Gedeck, film ambassador Jean-Michel Cousteau and filmmakers the Mantello Brothers.


Dolphin Whales


Photo: Actress Martina Gedeck recording the German narration for DOLPHINS AND WHALES 3D in Berlin. Presented by Jean-Michel Cousteau, the film will invite audiences on a journey of discovery with these tribes of the ocean. Its European premiere will be held at the Cinestar IMAX 3D Kino in Potsdamer Platz (Sony Center) in Berlin on March 10 and will then roll out at select IMAX (R) 3D Theatres and Digital 3D cinemas across Germany as of March 13. (3D Entertainment Distribution Ltd.)

Jean-Michel Cousteau's DOLPHINS AND WHALES 3D immerses viewers in the daily lives of small and giant cetaceans as they interact socially, play, communicate, feed, breed, migrate and fight for their survival. It also delivers a powerful message in favor of the protection of these tribes while they are facing the greatest challenge of all: to survive the destruction of their habitat and depletion of food resources. The film marks the first time that humpback whales, belugas, orcas, bottlenose dolphins and manatees have been filmed in 3D for the world's biggest screens.

Three years in the making, the film required no fewer than 12 international expeditions and 600 hours spent underwater at some of the remotest locations on Earth, including off the Pacific Ocean atolls of Moorea and Rurutu (French Polynesia), Vava'u Island (Kingdom of Tonga), Pico Island (Azores) and the Valdez Peninsula (Argentina). Unlike other IMAX(R)-type films, it was shot entirely in the wild and consists solely of underwater footage, with no humans on screen.

The film is produced and released by 3D Entertainment and its distribution unit in collaboration with the United Nations Environment Programme, Ocean Futures Society, the Convention on Migratory Species (CMS), PADI's Project Aware and Reef Check. |GlobalGiants.com|


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Posted by Editors at 6:38 AM

March 4, 2008

Capitol/EMI: Frank Sinatra's Best Classic Recordings for Films Collected for 'Sinatra at the Movies'

New 20-Track CD and Digital Collection to be Released April 15 by Capitol/EMI

EMI SINATRA


HOLLYWOOD, Calif., March 4 -- Frank Sinatra was a titan of 20th Century entertainment, with record-breaking successes in both music and film throughout his legendary career. Capitol/EMI celebrates his musical contributions to many of Hollywood's most memorable classic films, in several of which he also starred, with the April 15 release of a new 20-track CD and digital collection titled Sinatra At The Movies.

Sinatra At The Movies includes title themes from The Tender Trap, From Here To Eternity, Young At Heart, Three Coins In The Fountain and Not As A Stranger, as well as "Chicago" and "All The Way" from The Joker Is Wild, "I Could Write A Book" and "The Lady Is A Tramp" from Pal Joey, "How Deep Is The Ocean" and "All Of Me" from Meet Danny Wilson, "To Love And Be Loved" from Some Came Running, and more.

Other upcoming salutes to Sinatra include a commemorative U.S. postage stamp to enter circulation on May 13 and special TV programming, co-hosted by his children, through the month of May on Turner Classic Movies (TCM), including more than 30 of Sinatra's films and four of his television specials.

Also known as "Ol' Blue Eyes," "The Chairman of the Board" and "The Voice," Sinatra racked up 31 gold albums. He won 10 Grammy Awards(R). Sinatra appeared in 58 films and won three Academy Awards(R) (including an honorary Oscar(R) for The House I Live In). He also starred in his own television show and in numerous specials, earning Emmys(R) and a Peabody Award(R), and he performed thousands of tour dates around the world. Sinatra was saluted by The Kennedy Center Honors as a cultural icon, and was awarded the Presidential Medal Of Honor and the Congressional Gold Medal (Congress' highest civilian award). |GlobalGiants.com|


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Posted by Editors at 6:11 AM

February 12, 2008

Nokia launches premier mobile advertising network

Nokia Media Network, comprised of top operators and publishers including AccuWeather, Discovery, Hearst, Reuters, and Sprint is resulting in industry-leading response rates for advertisers


Nokia Mobile

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Nokia Mobile

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Photos: Nokia at the Mobile World Congress 2008, Barcelona, Spain.


Mobile World Congress 2008, Barcelona, Spain/Espoo, Finland - Nokia today announced the launch of the global Nokia Media Network, a premium advertising network including over 70 leading publisher and operators as well as Nokia media properties. AccuWeather, Discovery, Hearst, Reuters, and Sprint have joined with Nokia to form the first global mobile ad network of top tier publishers. Nokia Media Network's wide reach of the most desirable mobile audience is yielding click-through rates averaging 10% in certain channels, the highest reported response rates in the industry.

"Nokia is building upon an unrivaled understanding of the mobile consumer, our relationships with blue chip publishers and top tier operators, and a legacy of campaign optimization through analytics to create a high-performing solution for advertisers," said Vice President and Head of Nokia Interactive, Mike Baker. "The biggest brands in the world trust us with their mobile advertising because they know the Nokia Media Network enables them to reach the largest, highest quality audience on mobile and provides the best ROI."

Nokia enables advertisers to place ads on high quality and brand-safe publisher and operator mobile Web pages, as well as Nokia properties, representing an unprecedented global consumer reach - more than 100 million mobile consumers around the globe. As part of the turn-key service for advertisers, the award-winning mobile marketing team from Nokia creates mobile campaigns for hundreds of top brands, including BMW, Paramount, and MobiTV.

Nokia acquired mobile advertising leader, Enpocket, in October 2007. Nokia leverages Enpocket's ground breaking analytics technology to optimize campaigns, improve conversions, and measure campaign performance across the network.

"Mobile has been beneficial in helping BMW reach consumers at the lower end of the funnel, when they are close to making their vehicle-buying decision," said Samuel Martinez Ballesteros, Marketing Communication
Internet and New Media, BMW Ibérica. "Nokia has helped us reach our target audience, resulting in increased visibility and lead generation for us."

To share expertise with brands, agencies, and publishers globally, Nokia has expanded its account management and media sales teams to include offices in Beijing, Boston, Chicago, Dusseldorf, Frankfurt, Helsinki, London, Los Angeles, Madrid, Milan, Minneapolis, Mumbai, Munich, New York, Paris, Singapore and Shanghai. |GlobalGiants.com|


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Posted by Editors at 5:21 AM

February 7, 2008

2008 Mercedes-Benz Fashion Week in Berlin

High-Class Fashion Event and
World Premiere of the new Mercedes-Benz CLC Coupé

Mercedes Fashion Berlin

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MercedesFashionCar.jpg

The second Mercedes-Benz Fashion Week in Berlin (January 27 to 31, 2008) made its stages and catwalks available for the creations of established fashion designers from Germany and abroad, as well as up-and-coming young design talent. Mercedes-Benz is a sponsor of the event which bears its name, and has created a remarkable key visual for this high-class fashion event. It shows top model Eva Padberg with the CLC Sports Coupé, which is celebrating its world premiere during the event.

In addition to its involvement in the Mercedes-Benz Fashion Week in Berlin, the Stuttgart-based premium manufacturer sponsors other international fashion events that include the Mercedes-Benz Fashion Week in New York, which is immediately following the shows in Berlin from February 1 to 8. |GlobalGiants.com|


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Posted by Editors at 1:35 AM

January 31, 2008

Stockholm is final stopover in Volvo Ocean Race 2008-09

Stockholm Volvo

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Portsmouth (England) - 31 January, 2008 - The Swedish capital, Stockholm, has been announced as the final stopover for the Volvo Ocean Race 2008-09 before its finish in the Russian Baltic port of St Petersburg in July 2009. During the stopover, between 16 - 25 June 2009, Stockholm will also host an in-port race as well as a pro-am race in its famous archipelago.

At a city hall press conference in central Stockholm, its Mayor, Kristina Axén Olin, was joined by Ulla Hamilton, Vice-Mayor and Chairman of Ports of Stockholm, together with Glenn Bourke, CEO of the Volvo Ocean Race, to make the formal announcement.


Volvo Ocean Race ABN Amro

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Photo: ABN AMRO ONE passing the scoring gate at Lizard Point, England after Volvo Ocean Race Leg 6 from New York across the Atlantic Ocean to Portsmouth in England. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)

The 2008-09 Volvo Ocean Race will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|


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Posted by Editors at 5:18 AM

January 19, 2008

Kochi in India to host Volvo Ocean Race for first time

Volvo Race

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Photo: The fleet line up on the start line of the Volvo Ocean Race In Port race in Portsmouth. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)

Portsmouth (England) - 18 January, 2008 - Kochi, in the Indian state of Kerala, is confirmed as the host of the second stopover of the Volvo Ocean Race in December 2008. The Indian stopover will come at the end of the second leg of the race from Cape Town, South Africa. Kochi will be the first of three new ports in Asia.

The booming shipping port on the Malabar Coast is now one of India's foremost tourist destinations and the race stopover is sure to bring thousands of additional visitors to both Kochi and the State of Kerala. The Kerala State Tourism Department envisages the event will bring significant visibility as well as economic benefit to the region.

Volvo Race

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Photo: Race 2005-2006 In Port race Melbourne.Port Phillip Bay. Volvo Open 70 movistar and Ericsson round a mark during the In Port race. (© Oskar Kihlborg/ Volvo Ocean Race 2005-2006)


Glenn Bourke, CEO of the Volvo Ocean Race commented: "It has always been part of our vision to take the race to different and wider audiences and we are delighted that Kochi has become part of that vision. India not only presents huge opportunities for the development of the event, but this coupled with the daunting challenges the competitors will face when racing their grand prix yachts in unfamiliar waters, will make the visit to India even more exciting for everyone involved. India has hundreds of millions of enthusiastic sports fans and we know they will enjoy this challenging race, with its passion, teamwork, adventure and excitement."

The 2008-09 event will be the 10th running of this ocean marathon. Starting from Alicante in Spain on 4 October 2008, it will for the first time, take in ports in Asia. Spanning some 39,000 nautical miles, stopping at around 11 ports and taking nine months to complete, the Volvo Ocean Race is the world's premier yacht race for professional racing crews. |GlobalGiants.com|


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Posted by Editors at 1:06 PM

January 16, 2008

Oprah Winfrey and Discovery Communications to Form New Joint Venture: 'OWN: The Oprah Winfrey Network'

OWN DISCOVERY

Photo: Discovery Communications President and CEO David Zaslav and Oprah Winfrey announce the launch of "OWN: The Oprah Winfrey Network" today, January 15, 2008, in Chicago.

OWN

CHICAGO, Jan. 15 -- Oprah Winfrey and Discovery Communications announced plans today to create "OWN: The Oprah Winfrey Network." The new multi-platform media venture will be designed to entertain, inform and inspire people to live their best lives. OWN will debut in 2009 in more than 70 million homes, on what is currently the Discovery Health Channel.

OWN's mission is to create multiple platforms for women, men and their families with a purpose and a passion: to celebrate life, to inspire and entertain, empowering viewers around the world to live their best lives, and by doing so, lift the lives of those around them in ever-widening circles.

In addition to providing her talent, and personal commitment, Winfrey will have full editorial control over the joint venture and will be responsible for OWN's programming, branding and creative vision.

Winfrey will serve as Chairman of The Oprah Winfrey Network, LLC and the venture will be 50/50 owned by Discovery and Harpo. This is a cashless transaction and The Oprah Winfrey Network, LLC will be an independent company. |GlobalGiants.com|


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Posted by Editors at 9:34 AM

January 15, 2008

Emerson Hart's 'Flyin' to be Featured in Premiere Episode of ABC-TV's New Drama, 'Eli Stone'

EMERSON HART MANHATTAN RECORDS

NEW YORK -- "Flyin" from former Tonic frontman/singer/songwriter EMERSON HART's solo debut, Cigarettes and Gasoline, will be featured in the premiere episode of the new ABC-TV drama, "Eli Stone." The new series stars Jonny Lee Miller and debuts on Thursday, January 31.

Emerson Hart's music has become a favorite with TV shows. Last year, "When She Loves You" and "Run To" were licensed by the new hit TV show "Cane," and "Friend To A Stranger" was featured on "One Tree Hill." All three songs are on Cigarettes and Gasoline. Hart also wrote the award-winning theme song, "Generations," for the TV show "American Dreams."

Source: Manhattan Records


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Posted by Editors at 5:18 AM

January 13, 2008

ROAD & TRAVEL Magazine Announces 2008 International Car of the Year Awards Winners

Honda Accord Sedan

Photo: Honda Accord Sedan


DETROIT -- ROAD & TRAVEL Magazine (RTM) announced its 12th Annual International Car of the Year Awards (ICOTY) winners at a black tie ceremony January 12. Held at the MGM Grand Detroit, RTM hosted more than 600 industry leaders and media on the eve of press week of the North American International Auto Show.


Chevrolet Tahoe Hybrid

Photo: 2008 Chevrolet Tahoe Hybrid


A jury of nationally-renowned automotive journalists selected the award- winning vehicles with ballots tabulated by J.D. Power and Associates. And the winners are:

• International Car of the Year: Honda Accord Sedan
• International Truck of the Year: Chrysler Town & Country
• Pick Up Truck of the Year: "Most Athletic" GMC Sierra Denali
• Sports Car of the Year: "Most Sex Appeal" Audi R8
• Sedan of the Year: "Most Dependable" Honda Accord Sedan
• Luxury Car of the Year: "Most Respected" Mercedes-Benz S63 AMG
• Minivan of the Year: "Most Compatible" Chrysler Town & Country
• Entry Level Car of the Year: "Most Spirited" Volvo C30
• Crossover of the Year: "Most Versatile" Buick Enclave
• SUV of the Year: "Most Resourceful" Chevrolet Tahoe Hybrid


Volvo C30

Photo: VOLVO C30


Mercedes Benz S63 AMG

Photo: Mercedes-Benz S 63 AMG


Opening remarks at the ICOTY event were made by Congressman John D. Dingell, the "Dean of the House of Representatives," and Chairman of the Committee on Energy and Commerce. In addition, U.S. Senator Carl Levin, RTM Editor-in-Chief Courtney Caldwell and Edmunds.com Editorial Director Kevin Smith co-presented the inaugural EARTH ANGEL Award, to General Motors Corporation as the most environmentally-friendly automaker. The award, sponsored by Bridgestone, was created to shine a spotlight on the positive strides automakers are making with global warming issues on a worldwide level.

RTM recognized veteran automotive journalist Thos L. Bryant, editor-in- chief of Road & Track, with its 5th annual Lifetime Achievement Award. RTM also presented its annual HEART STRING Award for best car commercial in 2007 for Dodge Caravan's "Rooms." |GlobalGiants.com|

Source: ROAD & TRAVEL Magazine


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Posted by Editors at 11:29 AM

January 12, 2008

Consumer Reports' 2008 Car Brand Perception Survey: Drivers See Toyota, Honda as Best Overall

But Perception is Not Always Reality


Lexus

Photo: LEXUS 2008 IS F High-Performance Sport Sedan


Buick Riviera Concept

Photo: Buick Riviera Concept


NEW YORK -- Consumers perceived Toyota and Honda brands to be best by a wide margin, followed by Ford, Chevrolet, and GMC, according to Consumer Reports' 2008 Car Brand Perception Survey. The survey also revealed that car buyers consider safety and quality as the most important considerations, followed by value, performance, environmental friendliness, design, and technical innovation.

The latest Auto Pulse survey conducted by Consumer Reports' National Research Center, the Car Brand Perception Survey, focused on how consumers perceive and rank car brands in the seven key areas mentioned above.


VOLVO

Photo: VOLVO XC90 R-DESIGN


Mercedes Benz Vision GLK

Photo: Mercedes-Benz Vision GLK FREESIDE


Toyota and Honda topped overall rankings with scores of 189 and 146 points, respectively, and took a place in the top five in six of the seven categories. Ford finished third with 112 points, followed by Chevrolet with 110, and GMC with 102. Chevrolet and Ford are the only U.S. brands that rank in the top five in more than one category; each makes the cut in three areas. Among brands that fared worst, Acura finished with eight points, followed by Audi (14 pts.). Mitsubishi (21 pts.), Mercury (22 pts.), and Buick (25 pts.).

Dig deeper, though, and in many cases, consumers' views do not accurately reflect the automaker's recent track record. For example, Mercedes-Benz finished in the top five for quality. But the brand placed 33rd out of 36th in Consumer Reports' latest rankings for predicted reliability, a measure of quality over time. Toyota earned a top spot in this category. And while its vehicles have typically rated well in areas associated with quality, the brand slipped from first place to fifth in the same predicted reliability ratings.

"It is well worth doing your research before making a purchase," said Jeff Bartlett, deputy autos editor, ConsumerReports.org. "Depreciation, reliability, safety and other factors may be different from what you associate with a particular brand." ...

With a score of 77 percent in the Safety category, Volvo is clearly first in consumers' minds. No other category is so unilaterally dominated by one brand. But in another example of perception over reality, Subaru scored well in the Safety category, yet many lower-trim models don't include electronic stability control, a highly recommended safety feature. Other automakers consistently on the cutting edge of safety technology -- such as BMW, Lexus, and Mercedes-Benz --- don't make it into the top five. Among new-car shoppers, 63 percent felt safety is the most important consideration.

When it comes to Value, Korean brand Kia finished well with 23 percent of consumers saying they think the brand is a good buy. While this could be a reflection of the make's low-cost models and long warranty, the predicted depreciation for some Kia models is poor -- not a good-value characteristic.

While some perceptions don't match reality, others do. BMW and Porsche led the Performance category with 28 and 25 percentage points, respectively. The vehicles from both brands have consistently earned high ratings in performance in testing at Consumer Reports' 327-acre Auto Test Center.

Coming in at 49 percent, Toyota dominated the Environmentally Friendly/Green category, likely due to the company's role as a pioneer in hybrid technology and its strong-selling Prius hybrid. The Prius is also one of the most fuel-efficient vehicles Consumer Reports has tested. Consumers consider environmental friendliness substantially more significant (35%) than styling (23%), and more than twice as significant as technology and innovation (15%).

In the Design/Style category, Mercedes-Benz and Lexus virtually tied (24%), with both holding a slim margin over Cadillac (23%). In general, car buyers in this survey rated styling low among purchase considerations, but it's easy to underestimate the sales potential of head-turning styling. This is the only category in which Toyota and Honda did not rank in the top five.

As for Technology/Innovation, Toyota (30%), Lexus (29%), Honda (20%), Cadillac (18%), and BMW (17%) rounded out the top five brands.

[Source: Consumer Reports] |GlobalGiants.com|


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Posted by Editors at 7:11 AM

GM Style Event: Fashion Models Compare Outfits During A Fitting Session

General Motors

Photo: Fashion models compare outfits during a fitting session at the General Motors Design Center Friday, January 11, 2008 in Warren, Michigan. The models are preparing for the GM Style event that will kick-off the North American International Auto Show in Detroit. (Photo by Tom Pidgeon for General Motors)


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Posted by Editors at 5:59 AM

January 11, 2008

Actress and New Mother Hayek Named Ambassador of Pampers' 'One Pack = One Vaccine' Program Providing Life-Saving Tetanus Vaccines in Developing Countries

PAMPERS SALMA HAYEK

PAMPERS

CINCINNATI, Jan. 10 -- After the birth of her daughter last year, award-winning actress and "Ugly Betty" producer Salma Hayek is grateful for her daughter's health and, like most mothers, wants other moms around the world to be able to share in the basic medical advances.

To help mothers across the globe, she is teaming up with Pampers and UNICEF to help stop the spread of life-threatening maternal and neonatal tetanus in developing nations worldwide. Pampers, a leader in baby care, has announced that Hayek will serve as the North American ambassador for its "One Pack = One Vaccine" global initiative with UNICEF. The immensely successful program, which launched in 2006 in the UK and expanded in 2007 to other countries in Western Europe, and debuts in the U.S. and Canada in spring 2008, has already helped provide UNICEF with funding for more than 25 million life-saving tetanus vaccines distributed throughout Africa and Asia. The goal for the North American campaign is to provide at least 27 million more vaccines, which would bring the total global donations to more than 50 million vaccines.

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company's largest global brand and is also the world's top-selling diaper brand. |GlobalGiants.com|


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Posted by Editors at 5:32 AM

January 9, 2008

Reader's Digest Association and The Shanghai Press and Publishing Development Company Announce the Launch of 'Puzhi' Magazine in China

READERS DIGEST


SHANGHAI, China, Jan. 8 -- The Reader's Digest Association, Inc. (RDA), global publisher and marketer of books, magazines, music and video, and The Shanghai Press and Publishing Development Company (SPPD), today announced the launch of a new publication -- Puzhi magazine in China. Puzhi will be published by Puzhi Magazine Incorporated, a wholly owned enterprise of SPPD under a Trademark and Copyright License Agreement with RDA.

Puzhi, which means "universal knowledge" in Mandarin, debuted today in The People's Republic of China. It will be available at about 43,000 retail outlets (including convenience stores, book stores and subways), newsstands and kiosks across 43 cities and 25 provinces with a target circulation of 420,000 copies.

As a window on the world, Puzhi will feature a rich and stimulating variety of compelling, insightful, relevant articles on everything from everything from science, health and medicine to arts, money management and more. It will have the high editorial standards of international publications in terms of credible, trusted and easy-to-read information that will appeal to urbanites and families in China. |GlobalGiants.com|


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Posted by Editors at 11:55 AM

January 6, 2008

Jean Rah Fya Records: Chantel Christie to Release 'Here We Are Again' Debut Single

Chani

LOS ANGELES -- Chantel "Chani" Christie, daughter of NBA power couple, Doug and Jackie Christie, is set to release her new single for the independent label, Jean Rah Fya Records with electrifying producer Ralph Stacy. Ralph Stacy has worked with Luther Vandross, Pink, Paula Abdul, Dru Hill, Aaron Hall, Kci & JoJo, B5, Houston, Color Me Badd, Jagger Edge, Xscape, Bobby Brown, to current superstar Mario. Chani's single titled "Here We Are Again" will be released on January 25, 2008.

Chani, a native of Washington State, began her musical journey singing and studying music at an early age. She has worked with some of the most respected and sought after people in the music industry including vocal coach Nick Cooper who trained Beyonce, Jordan Taylor and many others. She has a sweet, fresh and soulful sound even at the age of 14. "I believe in God and I think he has given me a gift. My Family has always stood behind me and encouraged me in my singing, and I'm very grateful," says Chani. |GlobalGiants.com|


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Posted by Editors at 4:36 AM

January 1, 2008

Australian Rules Maddo Breaks World Record on New Year's Eve in Las Vegas

RED BULL

Photo: Robbie Maddison, from Kiama, Australia, broke the Guinness World Record for longest motorcycle jump at 322 feet 7.5 inches during the Red Bull Experiment at the Rio All-Suite Hotel & Casino in Las Vegas.

LAS VEGAS, Jan. 1 -- Australian motocross superstar Robbie Maddison literally leapt into the pages of the Guinness Book of World Records by jumping his motorcycle 322 feet 7-1/2 inches over the length of a regulation football field to shatter the previous record of 277 feet at the Rio All-Suite Hotel & Casino in Las Vegas. The jump was the first-ever Red Bull Experiment, which involves world-class athletes attempting world-first athletic achievements.


RED BULL

Photo: Robbie Maddison in an action sequence breaking the Guinness World Record for longest motorcycle jump (322 feet 7.5 inches) during the Red Bull Experiment at the Rio All-Suite Hotel & Casino in Las Vegas.

Telecast live on ESPN's New Year, No Limits program shortly after the ball dropped in Times Square signifying 2008, Maddison hit the take-off ramp at 94 miles per hour on his Honda CR 500, reaching a height of more than 60 feet, and soared into history. |GlobalGiants.com|


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Posted by Editors at 7:28 AM

PEPSI CHINA WESTERN NEW YEAR

PEPSI CHINA


Photo: Celebrating Western holidays is relatively new in China, but didn't stop thousands of revelers from dancing in the streets of Shanghai to ring in 2008, the Year of Gold. The large-scale celebration, featuring sponsorship from Pepsi, included live music, fireworks, Olympic athletes, and the whole crowd dancing in the street at stroke of twelve. The evening's theme was, "I-China!" capturing the country's growing sense of passion and patriotism for a successful 2008!. |GlobalGiants.com|


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Posted by Editors at 7:20 AM

December 28, 2007

Legendary American Soprano Kathleen Battle and Superstar Chinese Pianist Lang Lang to Perform at International Opening of China's National Centre for the Performing Arts

China's National Centre for the Performing Arts

Two of classical music's most beloved and acclaimed superstars, American soprano Kathleen Battle and Chinese pianist Lang Lang, will perform at the international opening of The National Centre for the Performing Arts, Beijing's brand-new state-of-the-art performing arts center. Both artists will appear in special gala performances on New Year's Eve and New Year's Day with the China National Symphony Orchestra led by the highly sought-after Japanese conductor Seiji Ozawa, who is currently the music director of the Vienna State Opera, and featuring an appearance by Russia's leading violinist Vadim Repin.

Taking place December 31st, 2007, at 8 pm and January 1st, 2008, at 7:30 pm, the gala performances celebrate the eagerly anticipated international opening of the National Centre for the Performing Arts. Located in central Beijing, adjacent to the Great Hall of the People and Tiananmen Square, the Centre is the new Chinese focus for the performing arts and an important foundation for the creative cultural scene in China. |GlobalGiants.com|


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Posted by Editors at 6:17 AM

December 24, 2007

Longines Ambassador Andre Agassi visits the Beaver Creek FIS Ski World Cup, Colorado (USA)

Longines Beaver Creek

Ambassador of Elegance for the Swiss watch brand Longines, legendary tennis icon Andre Agassi visited the Beaver Creek FIS Ski World Cup race where Longines is the official Timing Partner. Agassi awarded winners of the Super Combined offering each a newly launched Longines Sport Collection watch. |GlobalGiants.com|


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Posted by Editors at 8:00 AM

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