September 10, 2016
UNESCO’S Creative Cities’ Network to meet in Ostersund, Sweden
Photo: Bank Palace, Ostersund, Sweden. Image Credit & Copyright © Anders.
Photo: Trees, Ostersund, Sweden. Image Credit & Copyright © Darcy Parks.
Photo: Students, Ostersund, Sweden. Image Credit & Copyright © Joel V.
The tenth Annual meeting of UNESCO’s Creative Cities’ Network (UCCN) will take place from 14 to 16 September in the Swedish city of Ostersund, which is a member of UCCN in the field of gastronomy. The event will bring together more than 250 representatives of the Network’s 116 Creative Cities, including 20 mayors.
AnnSofie Andersson, Mayor of Ostersund, will open the meeting with Alice Bah Kuhnke, Sweden’s Minister for Culture and Democracy, and Jyoti Hosagrahar, Director of UNESCO’s Division for Creativity.
The Annual Meeting is held to define the Network’s activities, support urban policies in favour of culture and creativity and foster partnerships between the members. It will provide the opportunity to affirm the role of the Network as an enabler of sustainable development in urban environments, in line with UNESCO’s Culture and Sustainable Urban Development Initiative and the United Nation’s 2030 Agenda for Sustainable Development.
“Every Annual Meeting of the Creative Cities Network represents an opportunity to strengthen the ties between its members,” said Irina Bokova, Director-General of UNESCO. “The Network today comprises 116 cities in 54 countries and its diversity enhances its cooperation potential. The Network is a unique platform that helps place culture, creativity and innovation at the heart of sustainable urban development in the spirit of the 11th Goal of the 2030 Agenda.”
The main cultural urban policy achievements of the Creative Cities will be presented in several sessions and thematic workshops during the meeting.
The UNESCO Creative Cities Network covers seven creative fields: crafts and folk art, design, film, gastronomy, literature, music and media arts. Creative Cities work together to place creativity and cultural industries at the core of their local development plans and cooperate internationally through partnerships.
On 15 September, a creative business workshop will gather local and regional businesses as well as international guests to develop their networks and exchange views on the creation of new businesses.
Just ahead of the Annual Meeting, from 11 to 14 September, Mid Sweden University (MIUN) will hold a conference, “Valuing and Evaluating Creativity for Sustainable Regional Development”, which will examine ways to maximize the potential of urban-rural connections.
April 25, 2016
Coke Debuts One-Brand Packaging: Red Disc Features Prominently on All Trademark Coca-Cola Products in Mexico
Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico.
Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands - Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life - tonight at an event in Mexico City.
“Packaging is our most visible and valuable asset,” said Chief Marketing Officer Marcos de Quinto, who presented the new packaging within the context of the “One-Brand” strategy and supporting “Taste the Feeling” creative campaign. “By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the ‘One-Brand’ strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”
The new designs will help consumers make informed choices, de Quinto explained, by identifying each Coca-Cola product with its signature color - black for Coke Zero, silver for Coca-Cola Light/Diet Coke and green for Coca-Cola Life - and including the product’s unique name and benefits.
The new packaging will be available in Mexico the first week of May. Like the staggered rollout of the “Taste the Feeling” campaign, similar versions of the Red Disc graphics will reach additional countries throughout 2016 and into 2017.
In North America, however, Coca-Cola will not make any changes to packaging this year due to an already packed marketing and promotional calendar.
February 13, 2016
adidas launches New Global Campaign "I'm Here to Create"
Photos: adidas’s “I’m Here to Create” campaign. Images provided by & copyright © Adidas AG.
adidas today premiered a new series of films underlining adidas’ leadership and passion for sports.
“Who I am is not defined solely by what I achieve on the tennis court,” said global tennis icon Caroline Wozniacki, who is one of the stars in the film. “My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mindset.”
The “I’m Here to Create” film series brings to life authentic stories of real female athletes, who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation.
Through “I’m Here to Create” adidas will empower athletes across the world to declare how they bring creativity to sport.
January 20, 2016
Coca-Cola Launches New Global Campaign “Taste the Feeling”
Photos: Paris, France - January 19, 2016 - Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, announces Innovative “One Brand” Global Marketing Strategy.
PARIS, Jan. 19, 2016 - Today at an event in Paris, Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling.”
The ‘One Brand’ Strategy:
• Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand.
• Comes to life in a global campaign - “Taste the Feeling” - that uses universal storytelling and everyday moments to connect with consumers around the world.
• Features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, any Coca-Cola.
• Underscores the Company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet.
“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”
Added de Quinto: “More than ever, we recognize people want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and uplifting refreshment. Through the ‘One Brand’ strategy we will move away from multiple brand campaigns, to one single iconic brand campaign that celebrates both the product and the brand.”
• “Taste the Feeling” is the new 2016 Coca-Cola campaign anthem, featuring the voice of newcomer Conrad Sewell.
• “Taste the Feeling,” will roll out at various times across all markets globally.
• The campaign’s lead TV Spot, “Anthem” features a series of vignettes that capture life’s everyday moments.
“There is nothing quite like the taste of an ice-cold Coca-Cola”, said Rodolfo Echeverria, Vice President, Global Creative, Connections & Digital, The Coca-Cola Company. “The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice-cold Coca-Cola makes any moment more special. The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. The same images and television creatives will be seen in Japan, in Italy, in Mexico, in India, i.e., in every country around the world.”
July 24, 2015
adidas introduces the adigirl Apparel Collection Designed for the Sporty Teen
Photos: The adigirl Collection campaign photography captures the spirit of the teen athlete, as she goes about her day-to-day training routines. Images provided by & copyright © adidas.
NEW YORK, July 22, 2015 - Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line — a first of its kind — combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life. The adigirl Collection draws inspiration from five team sports - basketball, volleyball, track, softball and soccer — each popular with the teen athlete.
“adigirl was created to specifically meet the needs of the female teen athlete and provides her with versatile options that can be worn for more than just practice,” says Katie Becker, Senior Design Director for adidas Training and Sportswear. “We brought a fashion element to the design process that adds a fresh look and style that is unique to the adigirl Collection.”
Bold color is a key component to the adigirl aesthetic, with a palette that includes bright reds, deep purples, multiple shades of blue and floral prints, in addition to the always essential shades of concrete grey and black. Equally important is the collection’s acute attention to details, many of which are a perfect union of fashion and function.
“The adigirl is an athlete at her core but we have to acknowledge the powerful, multi-faceted teen that she is. This collection intends to address the needs of her demanding lifestyle, uniting sport with style,” says Kate Ridley, Vice President of adidas Training. “The launch of this collection is a part of our ongoing dedication to the female athlete and the way we both speak and create product specifically with her in mind.”
June 21, 2015
UN Celebrates International Day of Yoga
Photo: Nata Menabde, Executive Director of the New York Office of the World Health Organization (WHO), briefs journalists on the first-ever International Day of Yoga, which is being observed on 21 June. United Nations, New York. UN Photo/Mark Garten.
Photo: Asoke Kumar Mukerji, Permanent Representative of India to the United Nations, briefs journalists on the first-ever International Day of Yoga, which is being observed on 21 June. United Nations, New York. UN Photo/Mark Garten.
Photo: UN Celebrates International Day of Yoga. A view of participants at the special event celebrating the first International Day of Yoga at UN Headquarters. The first International Day of Yoga is being celebrated around the world following the United Nations General Assembly’s recognition of the holistic benefits of this ancient Indian practice and its inherent compatibility with the principles and values of the UN. 21 June 2015. United Nations, New York. UN Photo/Mark Garten.
“Calming the mind of its oscillations is the essence of yoga.”
— Maharishi Patanjali, Yoga Sutras.
April 28, 2014
FIFA World Cup Trophy Tour by Coca-Cola
Photo: Marketing Director of Coca-Cola Italy Fabrizio Nucifora (C) attends a party during day two of the FIFA World Cup Trophy Tour on February 20, 2014 in Rome, Italy. Photo by Paolo Bruno/Getty Images for Coca-Cola. © 2014 Getty Images.
Photo: The official FIFA World Cup Trophy Tour plane is a chartered McDonnell Douglas (MD) 83 operated by Danish Air Transport.
Photo: FIFA World Cup Trophy Tour Plane. The aircraft, which has a 6.5-hour/3,000-mile flight range, is decorated in vibrant colors to reflect the spirit of Brazil, the host country of the 2014 FIFA World Cup.
Photo: Three pilots, three flight attendants, a flight mechanic, a doctor and a flight coordinator staff the FIFA World Cup Trophy Tour plane. Personnel from Coca-Cola, FIFA and supporting agencies are onboard, too, as well as various media, a camera crew, Coca-Cola blogger/photographer Joel Robison and a security team.
Starting in September 2013 Coca-Cola has taken the FIFA World Cup Trophy on a journey spanning more than 92,000 miles and visiting 90 countries.
August 5, 2012
Newly-Crowned Women's Gymnastics All-Around Champion Gabby Douglas To Be Featured On Special-Edition Boxes of Kellogg's Corn Flakes in the USA
Photo: To celebrate U.S. gymnast Gabby Douglas’ gold medal in the women’s all-around at the 2012 Olympic Games in London, Kellogg’s announced today that she will be featured on special-edition boxes of Kellogg’s Corn Flakes which will be on shelves this fall. Kellogg Company is an official sponsor of the United States Olympic Committee and USA Gymnastics.
Kellogg Company is the world’s leading producer of cereal. Kellogg’s brands are produced in 18 countries and marketed in more than 180 countries.
June 28, 2012
Coca-Cola identifies India as Long-Term Strategic Growth Market
Photo: New Delhi, India, June 26, 2012 - L to R: Atul Singh, President and CEO, Coca-Cola India and Southwest Asia and Muhtar Kent, Chairman and CEO, The Coca-Cola Company. Image provided by and copyright © The Coca-Cola Company.
The Coca-Cola Company and its bottling partners have robust plans to capture growth in India with investments in innovation, expansion of distribution network, cold drink equipment placement and augmentation of manufacturing capacity. The Company has announced that the Coca-Cola system will invest a total of $5 billion in India from 2012 to 2020.
The Coca-Cola system has already invested more than US$2 billion in India since it re-entered the country in 1993. Today’s announcement brings the total investment number to US$7 billion since reentry into India. The Coca-Cola India system currently directly employs more than 25,000 people and is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system.
Atul Singh, President and CEO, Coca-Cola India and Southwest Asia, said, “India is a strategic growth market for The Coca-Cola Company, ranking among our top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group. Our India business has been growing at a robust rate over the last five years, and our goal is to continue this momentum. The country’s demographics, economic and social parameters are all huge drivers of growth and we have to ensure that we continue to grow our offerings to be the non-alcoholic, ready-to-drink beverage company of choice for local consumers.”
April 8, 2012
Pepsi NEXT — Actress Eva Longoria Serves Up First Sips in New York
Photos: Eva Longoria serves New Yorkers first sips of new Pepsi NEXT— real cola taste with 60% less sugar.
Today, Eva Longoria, actress and star of the hit TV show, Desperate Housewives, surprised New Yorkers with a first taste of new Pepsi NEXT, which, according to PepsiCo, is the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
To continue fueling the “Drink it to Believe it” excitement, actress and star of Mission Impossible: Ghost Protocol, Paula Patton, will bring Pepsi NEXT to Los Angeles fans on Monday, April 9, the company further announced.
“When it comes to Pepsi NEXT, tasting is believing,” said Angelique Krembs, Vice President TM Pepsi Marketing. “Whether it’s partnering with Eva and Paula to serve up free sips, sampling at local Walmart Supercenter stores across the country or inviting fans to “try” Pepsi NEXT online, it’s all about encouraging a first taste. We know that once cola lovers taste Pepsi NEXT, they’ll believe real cola flavor with 60% less sugar than Pepsi-Cola is possible.”
November 15, 2011
Coca-Cola to make $2 Billion long term Investment in India
Investment includes new infrastructure, partnerships, brand building and sustainability programs
Photo: The Coca-Cola Company hosted a 125th Anniversary Celebration Concert at Centennial Olympic Park in Atlanta, GA, USA, on May 7, 2011. The concert was streamed online as a live ‘thank you’ to people around the world.
Coca-Cola will invest US$2 billion in India over the next five years, beginning in 2012, to further capture the opportunity in the Indian nonalcoholic ready-to-drink beverage market, the company announced.
• Coca-Cola informed GlobalGiants.Com that India is a strategic growth country for The Coca-Cola Company, ranking among its top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group.
The Coca-Cola Company’s portfolio in India includes Coca-Cola, Diet Coke, Thums Up, Sprite, Fanta, Limca, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Burn, Kinley Water, Kinley Soda, Nestea, Schweppes, and GEORGIA Gold.
The Coca-Cola system has already invested over US$2 billion in India since it re-entered the country in 1993, and currently it directly employs more than 25,000 people. The system is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system. The investments announced today by Coca-Cola will further catalyze economic growth and create new opportunities for the local community, the company said.
Ahmet C. Bozer, Coca-Cola’s President, Eurasia and Africa Group, said, “India is one of our most important growth markets as we work toward our 2020 Vision of doubling system revenues and servings this decade. The opportunity in the packaged beverage segment is immense, and our efforts in India are focused on being the beverage of choice all day, every day. If we continue to do the right things each day and at all times, it would not surprise me if India becomes one of the top five markets for the Company globally by the end of this decade.”
April 4, 2011
Cola-Cola and the Band "Maroon 5" Release Track Created in 24 Hours
“Is Anybody Out There” by the band, Maroon 5, featuring PJ Morton, now available for free download.
Last week music history was made as fans from 139 countries across the world tuned in to watch and inspire the band, Maroon 5, as they wrote and recorded a brand new track in just 24hrs at the Coca-Cola Music 24hr Session.
Today, “Is Anybody Out There”, the up-tempo track created at the session, is released for free download at www.cocacola.com/music. For the first 100,000 downloads, Coca-Cola will make a donation to support Replenish Africa Initiative (RAIN) in their work to provide access to safe drinking water to communities in Africa. The band entered Metropolis studios in London at 5pm GMT on March 22 and worked around the clock to create the track using inspiration sent in by fans via the @Coca-Cola Twitter stream.
Over 350,000 views were logged on the live stream throughout the duration of the session as fans tuned in to watch the creative process unfold. Providing inspiration for the song, over 25,000 fans tweeted their thoughts and messages of support to the band in the studio.
Commenting at the end of the 24hrs, Adam Levine of Maroon 5 said; “This has been an amazing and entirely unique experience. It was 24hrs of creativity, brought to you by Coca-Cola. We’d like to thank all our fans for their Tweets of support, ideas and inspiration throughout a really productive and intense 24hrs.”
Click at the link below to hear the song. You may download it for free.
March 15, 2011
PepsiCo Develops World's First 100 Percent Plant-Based, Renewably Sourced PET Bottle
PepsiCo today announced it has developed the world’s first PET plastic bottle made entirely from plant-based, fully renewable resources, enabling the company to manufacture a beverage container with a significantly reduced carbon footprint.
According to PepsiCo, its “green” bottle is 100 percent recyclable and far surpasses existing industry technologies. The bottle is made from bio-based raw materials, including switch grass, pine bark and corn husks. In the future, the company expects to broaden the renewable sources used to create the “green” bottle to include orange peels, potato peels, oat hulls and other agricultural byproducts from its foods business.
“This breakthrough innovation is a transformational development for PepsiCo and the beverage industry, and a direct result of our commitment to research and development,” said PepsiCo Chairman and CEO, Indra Nooyi. “PepsiCo is in a unique position, as one of the world’s largest food and beverage businesses, to ultimately source agricultural byproducts from our foods business to manufacture a more environmentally-preferable bottle for our beverages business - a sustainable business model that we believe brings to life the essence of Performance with Purpose.”
PepsiCo will pilot production of the new bottle in 2012. Upon successful completion of the pilot, the company intends to move directly to full-scale commercialization.
March 3, 2011
Coca-Cola Music: One Band. 24 Hours. A Brand New Song Inspired By Fans Across The World.
Photo: Maroon 5.
• On March 22 live from London, Coca-Cola and the band, Maroon 5, are bringing fans from around the world together.
For one epic session, fans will be invited to inspire the band “Maroon 5” as they compose an original song from start to finish in just 24 hours. Enabled by innovative interactive projection technology, fans will be given a virtual all-access pass to the studio by visiting www.coca-cola.com/music, where they will be able to interact with the band and lend their creative inspiration to lyrics, riffs and rhythms for the new song. They’ll get to contribute throughout the process and, at the end of 24 hours, will have helped inspire a hot new Maroon 5 track to share with the world.
The 24hr Session is part of “Coca-Cola Music,” an innovative new music program from Coca-Cola that will give teens the inside track on the creation of music and the opportunity to view the industry’s leading artists at work.
“Coca-Cola has a long history of using the power of music to bring people together from around the world in the most relevant and compelling ways,” said Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company. “We are excited to be working with Maroon 5. They have a huge global following and a strong track record of producing great music. They have worked closely with us to help shape the event and ensure the session will be a fun and engaging experience for fans no matter where in the world they are.”
August 28, 2010
Nestlé's Global Nescafé Plan: Direct Involvement in Coffee Farming, Coffee Production, Coffee Consumption
• At its headquarters in Vevey, Switzerland, Nestlé today announced that in Mexico City, Mexico, it has launched its Global Nescafé Plan that brings under one umbrella Nestlé's commitments on coffee farming, production and consumption.
Photo: Coffee Farmer.
The Nescafé Plan contains a set of objectives which will help Nestlé further optimize its coffee supply chain. In addition to the CHF 200 million invested over the past ten years, Nestlé will invest CHF 500 million in coffee projects by 2020. This includes an investment of CHF 350 million for the Nescafé Plan and CHF 150 million for Nespresso.
Photo: Coffee beans drying.
Photo: Factory. On 10 June 2009 Nestlé inaugurated its second Nestlé Nespresso Production and Distribution Centre in Avenches, Switzerland. Foto: Pierre Boss. © Nestlé.
Over the next five years, Nestlé will double the amount of Nescafé coffee bought directly from farmers and their associations, eventually purchasing 180,000 tonnes of coffee from around 170,000 farmers every year.
Photo: Experts at work. Nespresso green coffee experts. Foto: Pierre Boss. © Nestlé.
Under the Nescafé Plan, Nestlé will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020. This helps farmers to rejuvenate their plantations, thus multiplying the yield on existing land and increasing farmers' income. Through partnerships with public and private institutions in a number of countries, including Mexico, Thailand, the Philippines and Indonesia, Nestlé has already distributed over 16 million coffee plantlets over the past ten years.
Nestlé is also expanding its technical assistance programmes, in which Nestlé agronomists provide advice on farming and post-harvest practices, to over 10,000 coffee farmers a year.
Nestlé CEO Paul Bulcke said: "We are proud that Nescafé, the world's leading coffee brand, gives its name to this global initiative which creates value across the coffee supply chain, from farmers to consumers to us. Creating Shared Value is an integral part of our business strategy. For a company to be successful in the long term, it needs to create value at the same time for its shareholders and the communities in which it operates."
• Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's leading nutrition, health and wellness company. Sales for 2009 were CHF 108 bn. Nestlé employs around 280,000 people and have factories or operations in almost every country in the world.
June 4, 2010
World Environment Day: United Nations International Children's Painting Competition
Photo: Sylvia Gong, an eighth grader at Hopkins Junior High School in Fremont, California, won the United Nations Environment Programme's (UNEP) International Children's Painting Competition (ICPC) in North America. Gong's painting portrays a tiger grieving over a world where human activities are depleting resources.
• Sylvia Gong, an eighth grader at Hopkins Junior High School in Fremont, California, received the top North American prize in the United Nations Environment Programme's (UNEP) 19th annual International Children's Painting Competition (ICPC). Her painting addresses the theme, "Biodiversity - Connecting with Nature."
Gong was honored at the Children's Museum of Pittsburgh as Bayer Corporation and UNEP unveiled the 2010 ICPC Exhibition to herald World Environment Day celebrations in Pittsburgh, this year's North American host city. The 77-picture exhibition features the three winning paintings, including Gong's portrayal of a tiger grieving over a world where human activities are depleting resources.
Her first place award included a $1,000 cash prize and an all-expense paid trip for her and a chaperone to UNEP's TUNZA International Children's Conference in Nagoya, Japan, in October. While there, she will join the first place winners from UNEP's six global regions. This year, nearly 1.1 million paintings from 88 countries were received.
The ICPC is a signature event of UNEP's annual World Environment Day celebrations. The painting competition is sponsored globally by Bayer AG, an international health care, nutrition and high-tech materials group headquartered in Germany.
Established in 1991 and organized annually by partners UNEP, Bayer AG, Nikon and the Foundation for Global Peace and the Environment, the ICPC invites elementary and middle school students, ages six to 14, to learn about the environment and express that knowledge creatively through art.
Regional winners are selected from UNEP's six regions including North America; Africa; Asia and the Pacific; West Asia; Latin America and the Caribbean; and Europe. They are announced during the six-week period between Earth Day in April and World Environment Day on June 5.
May 7, 2010
Daiichi Sankyo and Students 2 Science Help Students Learn Through Hands-On Experience
Innovative Program Encourages Local Students to Excel in Science.
Photo: Newark Science Park High School students work in a lab alongside a science mentor, Matt Wong, to conduct a series of scientific experiments. Thirty students participated in a day of hands-on learning during Students 2 Science "Supercharged Science" program, sponsored by the Pharmaceutical Company Daiichi Sankyo.
Students 2 Science, Inc. (S2S) hosted students from Newark Science Park High School for a day of hands-on science as part of its year-long "Supercharged Science" program. During the 'day of science,' students worked in a lab alongside mentor volunteers to conduct a series of scientific experiments, including:
• "Copper Electroplating," where students plated an iron nail with copper using electrolysis and compared results against theory;
• "Name that Salt," where students identified six different types of salt using visible spectroscopic flame test;
• "Sulfur identification," where students identified sulfur using an igniter; and a titration in the presence of a color indicator;
• "Molecular Structure identification," where students identified various sweeteners using infrared spectroscopy.
According to S2S, these experiments and curriculum taught students the fundamental principles of chemistry and also tapped into problem solving skills.
The "Supercharged Science" program is one of many integrated full-year science education programs offered by S2S that provides students the opportunity to work side-by-side with professional scientists to perform hands-on experiments using sophisticated laboratory instrumentation.
"At a time when our school systems are facing significant resource challenges, we are excited that socially responsible companies such as Daiichi Sankyo are focusing philanthropic initiatives around science education," said Paul A. Winslow, Ph.D., President and Co-Founder of Students 2 Science. "Their commitment underscores the importance of fostering science education among middle and high school students. When students are intrigued by a new idea, they are compelled to discover more. We believe this is an essential component that leads to creativity and a heightened state of exploration and excitement."
• Students 2 Science, Inc. is a New Jersey, USA, non-profit corporation inspiring, motivating, and educating students to pursue careers in Science, Technology, Engineering, and Math (STEM). While Daiichi Sankyo, Inc. is the U.S. subsidiary of global pharmaceutical innovator Daiichi Sankyo Co., Ltd., Tokyo, Japan.
• Daiichi Sankyo Company, Ltd., Japan, has subsidiaries in the USA, England, Germany, France, Austria, Belgium, Switzerland, Spain, Italy, The Netherlands, Portugal, Turkey, Ireland, China, Korea, Thailand, Taiwan, Brazil, and Venezuela. Recently, Ranbaxy Laboratories, India's largest pharmaceutical company, became a subsidiary of Daiichi Sankyo.
Source: Daiichi Sankyo
April 24, 2010
Fight against Malaria
Photo: Public health leaders and dignitaries participate in a reception for the exhibit, Malaria, blood, sweat, and tears held at the United Nations to commemorate World Malaria Day on April 25.
(From left to right)
• Kiyo Akasaka, Under-secretary General, UN Department of Public Affairs;
• Anne M. Veneman, Executive Director, UNICEF;
• Professor Awa Coll-Seck, Executive Director, Roll Back Malaria Partnership;
• United Nations Secretary General Ban Ki-moon;
• HRH Princess Astrid of Belgium, Special Representative of the Roll Back Malaria Partnership;
• Adam Nadel, Exhibition Photographer;
• Sunil Mehra, Executive Director, Malaria Consortium;
• Mikkel Vestergaard Frandsen, CEO of Vestergaard Frandsen, leading producer of mosquito nets;
• Raymond G. Chambers, UN Special Envoy for Malaria.
Malaria is a preventable and curable disease. Yet nearly 850,000 people each year, mainly pregnant women and children, die from it, and half of the world's population, some 3.3 billion people in 109 countries, are at risk of contracting the disease.
• It's also widely recognized that malaria control has a positive impact on all of the United Nations' Millennium Development Goals (MDGs). Fueled by milestones set by the MDGs in 2000, there has been strong international funding and support for malaria prevention programs throughout 2009. A recent report authored by the World Health Organization (WHO) confirmed that this effort has yielded significant successes.
April 11, 2010
COCA-COLA LAUNCHES POWERADE GLOBAL MARKETING CAMPAIGN VIA 2010 FIFA WORLD CUP
The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.
Powerade is a brand of The Coca-Cola Company. The Powerade brand will be part of the Company's overall sponsorship marketing activation around the FIFA World Cup.
In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the "inspiration and ability" to "Keep Playing" through a comprehensive campaign highlighted by the presence of Powerade on the pitch during the 2010 FIFA World Cup South Africa.
FIFA has officially designated Powerade as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players."
"The campaign theme KEEP PLAYING alludes to the insight that passionate sports players love the game of football and never want a great game to end," says Coca-Cola. "When the world's top footballers compete for the sport's ultimate prize during the 2010 FIFA World Cup, they will be able to reach for a Powerade to hydrate."
"FIFA only chooses the best technical partners to work with and we are delighted to be able to offer all players Powerade during the 2010 FIFA World Cup tournament," said Professor Jiri Dvorak, FIFA Chief Medical Officer. "Players know they have to stay hydrated at all times and the effective hydration and energy Powerade gives them will help them perform at their best and hopefully go a long way to achieving an exciting and competitive tournament for all the countries involved."
During the month long tournament Powerade will be pitch side at all 10 venues, hydrating 736 players from 32 countries before, during and after all 64 games, from the opening game between South Africa and Mexico on June 11, all the way through to the Final in Johannesburg on July 10, 2010.
According to Coca-Cola, as little as 2 percent dehydration can seriously affect a player's performance. Powerade, when consumed throughout extended exercise, is designed to provide effective hydration and maintain performance by helping to replace essential fluids, carbohydrates and body salts lost during such exercise.
• Brand Name: POWERADE
• Drink Type: Sports Drink
• POWERADE: POWERADE combines carbohydrates with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities.
• Available in the following flavors: Apple, Berry, Berry Fruit Punch, Blackberry Raspberry, Blackcurrant, Cherry, Cherry Lime, Citrus Blend, Fruit Punch, Grape, Grape Strawberry, Grapefruit, Grapefruit Lemon, Grapefruit Passionfruit, Kiwi, Kiwi Watermelon, Lemon, Lemon Lime, Lemon Strawberry, Lime, Mandarin Orange, Mango, Mango Orange, Orange, Orange Tangerine, Passionfruit, Peach, Strawberry and Tangerine.
• Available in the following locations: American Samoa, Argentina, Australia, Austria, Barbados, Belarus, Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Polynesia, Germany, Great Britain, Greece, Guam, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Italy, Jamaica, Japan, Latvia, Lesotho, Lithuania, Malta, Mariana Islands, Mexico, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Northern Ireland, Norway, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Republic of Ireland, Republic of Korea, Russia, Samoa, Slovakia, Slovenia, South Africa, Spain, Suriname, Swaziland, Sweden, Switzerland, Trinidad & Tobago, Turkey, Turks & Caicos Islands, U.S. Virgin Islands, United States, Vanuatu and Venezuela.
Source: The Coca-Cola Company Headquarters, Atlanta
"Powerade global marketing would make no sense to the audiences in the countries where Powerade is not sold.
But Coca-Cola's supplementary advertising at 2010 FIFA World Cup would be understood by all."
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March 19, 2010
Better City, Better Life: Siemens at EXPO 2010
Photos: View of Shanghai
"Better City, Better Life" - that's the theme of EXPO 2010, which will take place in Shanghai from May 1 - October 31, 2010. Siemens is supporting EXPO 2010 with green infrastructure technology.
On the 1st of May, the EXPO 2010 in Shanghai will open its doors to the world. About 70 million visitors are expected in the Chinese metropolis.
It is supposed to be the first green world exhibition in EXPO history.
As a global EXPO partner, Siemens has supplied technology used in more than 40 projects on the exhibition grounds. In addition, Siemens supplied infrastructure including technology for rapid mass transit, clean air, cleaner water and ultra-modern health care in Shanghai.
Photo: Siemens won contracts related to the EXPO. These include high-speed trains at a speed of 300 kph from Beijing to Tianjin.
"Our green technology will continue to upgrade the city's infrastructure well after the EXPO. Thus, it is a triple win for EXPO visitors, for the host city of Shanghai and for Siemens," said Richard Hausmann, CEO Siemens Northeast Asia and President and CEO of Siemens Ltd., China.
Siemens was awarded contracts in connection with the Expo with a total value of more than one billion euros. About 90 percent of this amount is related to environmentally friendly products and solutions.
Photo: In China, ensuring a supply of clean water is a pressing problem. Shanghai, which is naturally rich in water, suffers from polluted springs. Siemens water treatment solutions help clean up Taihu Lake not far from Shanghai.
Photo: Shanghai buildings in the evening.
More than 50,000 energy-saving light-emitting diodes (LEDs) produced by Siemens' lighting subsidiary Osram will illuminate the pavilions and boulevards. LEDs consume 80 percent less electricity than conventional incandescent bulbs.
The China Pavilion, with a total surface area of 160,000 square meters, is one of the largest Siemens projects at the Expo.
In addition to solutions for reduced energy consumption, Siemens also supplied infrastructure in advance of the Expo that will assure adequate power supply to the city of Shanghai both during and after the event.
Source: Siemens AG, Berlin