May 11, 2013
American Moms Prefer Daily Help over Grand Gestures for Mother’s Day
With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Moms that they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if it is just a simple ‘Thank you’ for all the things she does for the family.
In honor of Mother’s Day, P&G (the company behind brands like Ariel, Tide, Bounty and Olay) has invited everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads to be showcased in July 2013.
P&G (Procter & Gamble) serves approximately 4.6 billion people around the world with its diverse brands and has operations in approximately 75 countries worldwide.
Posted by Editors at 11:50 AM
March 24, 2013
Hallmark Group Launches "Divine India" Collection
Photo: Shiva rhythmically synthesizes the principles of both destruction and creation. Hence in Shiva, meaning “the auspicious one”, the finite and infinite meet and all opposites are reconciled. Shiva has many forms through which His different aspects and attributes are worshipped and brought into our lives. This engraved ingot captures one of His most popular manifestations.
Photo: Krishna played a leading role in the epic Mahabharata. As the author of the Bhagvad Gita, He rallied Arjun to take up the battle between the forces of good and evil. In a more romantic vein, the relationship between Krishna and His adored Radha has become immortalized as the ultimate expression of love and devotion. Their passion, recorded in many sagas, symbolizes the soul’s intense longing for unification with God. The intricate details of this celebrated deity are transformed into a 3-dimensional sculpture and engraved onto a solid gold-layered ingot.
• In a first-of-its-kind in the world, Hallmark India, part of London-based Hallmark Group, has launched the ‘Divine India’ collection of 15 pure silver ingots (.999) layered in 24-carat gold of Hindu Gods and Goddesses. To preserve the value for the collectors, the ‘Premium Edition’ with 15 ingots has only 7,500 complete sets each.
The limited ‘Divine India’ collection is inspired by the finest paintings from Yogendra Rastogi, V.V. Sapar and Nirmala, who are considered among India’s leading artists of divine art.
“The ‘Divine India’ Collection is unquestionably one of the finest collections of engraved silver ingots that has ever been produced, unrivaled anywhere in the world. It has taken more than two years of intensive artistic endeavor, fine sculpture and skilled engraving to create the 15 Master Dies ready for minting,” said Mr. R.A. Wainwright, Chairman, Hallmark Group Limited.
The collection spans the diversity of the Hindu Gods and Goddesses in India - Ganesha, Shiva, Brahma, Vishnu, Balaji, Sai Baba, Murugun, Kali, Durga, Hanuman, Saraswati, Ram Durbar, Radha & Krishna, Lakshmi and the Supreme Consciousness represented by Om.
“Honoring India’s most revered deities, the Hallmark team of artists, sculptors and engravers have created the ‘Divine India’ collection. Placed in a handmade, lacquered wood box, each set has a complete 15 fact cards and an album, a jeweler’s cloth, cotton gloves and a mother of pearl tool to lift the ingots and it comes with a numbered Certificate of Authenticity,” the company stated.
Hallmark has operating divisions throughout Europe, America, Asia and the Pacific.
Posted by Editors at 4:57 AM
July 30, 2012
P&G SPONSORS MORE THAN 150 WORLD-CLASS ATHLETES AT THE LONDON 2012 OLYMPIC GAMES
Brand-sponsored athletes include Michael Phelps, Lin Dan, Rudy Fernandez, Roger Federer, Felipe Franca and Nevin Yanit.
Procter & Gamble, a Worldwide Olympic Partner, today introduced the lineup of more than 150 athletes the company and its brands are sponsoring at the London 2012 Olympic and Paralympic Games.
The team of international athletes represents P&G and 34 leadership brands including Pampers®, Tide®/Ariel®, Pantene®, Head & Shoulders®, Duracell® and Gillette®. The team has been selected from 48 countries and includes approximately 70 men and more than 80 women.
These athletes will also serve as ambassadors for P&G brands. They will be featured in advertising and retail programs in more than four million stores around the world. Examples of P&G brand campaigns include:
• Gillette - “A Great Start Every Day” campaign featuring Swiss tennis player Roger Federer, British cyclist Sir Chris Hoy, Chinese Badminton player Lin Dan, Brazilian swimmer Felipe Franca, and American swimmer Ryan Lochte
• Ariel & Tide - “Proud Keeper of Your Country’s Colours” campaign featuring Turkish runner Nevin Yanit and Mexican pentathlete Oscar Soto
• Pampers - “Celebrating Babies’ Unique Spirit of Play” campaign featuring U.S. beach volleyball player Kerri Walsh Jennings and British marathoner Paula Radcliffe
• Pantene - “Keep Shining” campaign featuring Argentine tennis player Gisela Dulko, Mexican diver Paola Espinosa, and American swimmer Natalie Coughlin
• Head & Shoulders - “Wash in Confidence” featuring American swimmer Michael Phelps and French handball player Nikola Karabatic
“We are delighted to introduce P&G’s family of athletes to the world. The world-class Olympians we’re sponsoring embody the dedication, passion and commitment that inspires us as a company,” said Marc Pritchard, P&G’s Global Brand Building Officer.
Posted by Editors at 11:37 AM
July 11, 2012
In Celebration of the London 2012 Olympic Games, Old Spice Teams up with Timothy Wang to Celebrate the "Champion" in Every Man
Photo: In Celebration of the London 2012 Olympic Games, Old Spice Teams up with Timothy Wang to Celebrate the “Champion” in Every Man. Team USA Table Tennis star epitomizes brand’s scent philosophy and gives guys the motivation and self-confidence to “Believe in Their Smellf” and win in the game of life.
“Motivation, self-confidence and the right scent are key elements to becoming a champion in the game of life, and nobody knows this more than Olympic athletes.” Old Spice refers to this winning mix of attitude and scent as “Believing in Your Smellf.” To celebrate the brand’s new Champion grooming line, Old Spice, a Procter & Gamble brand, today announced a partnership with Team USA table tennis representative Timothy Wang, who will look to secure the USA’s first-ever medal in Table Tennis at this year’s London 2012 Olympic Games.
To kick off its partnership with Wang, Old Spice will host a table tennis event in Los Angeles on Thursday, July 12, where Wang will meet and greet fans and provide table tennis pointers prior to departing for the London 2012 Olympic Games to take on the best in the world. The brand will also support its relationship with Wang through a number of Champion-themed digital engagement activations.
“As I prepare to take on the world later this month, I know how important it will be for me to compete with confidence,” said Timothy Wang. “Whether it’s at the Olympic Games or in life, understanding the importance of believing in yourself and smelling great are important tools for achieving personal success. Old Spice Champion offers guys that winning combination.”
Old Spice’s partnership with Wang celebrates the brand’s new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of anti-perspirant, deodorant, body wash and body spray products designed to give men the motivation and self-confidence to “Believe in their Smellf” and smell like a champion.
“For world-class athletes like Timothy Wang or ordinary guys, believing in your scent can truly be a powerful personal motivator,” said Josh Talge, brand manager for Old Spice North America. “Old Spice Champion captures the essence of manhood, confidence and a sense of achievement, and celebrates the true champion in every man. It’s designed to give guys the self-assurance that they can do anything if they put their Smellf into it.”
While table tennis (also known as ping pong) is widely popular in the U.S., it has been dominated by China and South Korea since becoming an official Olympic sport in 1988. With a ‘champion’ mentality and scent, Wang will look to bring home Olympic gold.
Posted by Editors at 9:57 PM
February 10, 2012
Gillette Partners with MADE to Celebrate Men’s Fashion at New York Fashion Week Fall/Winter 2012
Photo: David Falk, Chef, Boca Restaurant, Cincinnati, parts with his signature scruffy look using Gillette Fusion Power.
Photo: Gillette Champion Tiger Woods teaches his legendary golf trick to spectators as he kicks off the Gillette Fusion “Search For The Next Phenom” contest in Orlando. The contest challenges guys to reveal their most phenomenal skills with a golf, soccer or other type of ball, for the chance to win a $30,000 prize. (Gillette).
Photo: While taking a breather between practice laps, Jewel chats with driving instructor Corey LaCosta during the taping of the new reality show, “Fast Cars and Superstars — Gillette Young Guns Celebrity Race.” Jewel, along with eleven other celebrity drivers, including Serena Williams and William Shatner, partnered with the Gillette Young Guns, six of stock car racing’s most talented and popular drivers, to learn what it takes to win on the race track. (Procter & Gamble).
• Gillette, the world’s leading male grooming brand, is teaming up with MADE Fashion Week to present the MADE for Gillette Menswear Program, which celebrates menswear during New York Fashion Week.
The program kicks off with the Parsons Panel Discussion moderated by Simon Collins, Dean of the School of Fashion at Parsons the New School for Design. The panel will feature the industry’s most influential fashion experts. A key element of the program includes a partnership with ten notable menswear designers: Antonio Azzuolo, Assembly, Band of Outsiders, Carlos Campos, NUMBER:Lab, Oumlil, Patrik Ervell, Public School, Simon Spurr, and Tim Hamilton, who will feature runway looks complemented by unique facial hair styles at Milk Studios in New York City during MADE Fashion Week.
The program is in conjunction with the launch of the new Gillette Fusion ProGlide Styler, a new 3-in-1 precision styling tool.
“Gillette is stepping quite consciously into the style space given the increasing role that men’s grooming plays in fashion and overall style,” said Austin Lally, Vice President and General Manager - Gillette, Global Male Grooming, Procter & Gamble. “Partnering with MADE and these prominent menswear designers for Fashion Week is a natural progression for Gillette,” Lally said.
• Gillette, a brand of Procter & Gamble, has been at the heart of men’s grooming for over 100 years. Each day, more than 600 million men around the world trust their faces and skin to Gillette’s innovative razors and shaving products.
Posted by Editors at 11:58 AM
March 21, 2011
Goodyear Launches Assurance Fuel Max in India and Asia Pacific
Photo: Goodyear Assurance Fuel Max is a fuel-efficient tire that provides confident wet and dry traction.
Goodyear Asia Pacific has launched its latest tire from its award-winning Assurance line, the Goodyear Assurance Fuel Max with Fuel Saving technology, which, according to Goodyear, provides 4% more fuel efficiency and 15% longer mileage than conventional tire technology.
As Goodyear explains, this tire is designed for family cars in the mid and premium markets and consumers who are looking for value for money and safety can now achieve maximum fuel efficiency and maximum protection with this new tire.
“In the current environment where the rising fuel costs are a huge concern, Fuel Max technology is designed to improve fuel consumption without compromising on mileage or performance,” said Rajeev Anand, Vice Chairman and Managing Director, Goodyear India.
“Assurance Fuel Max offers critical safety features such as a strong grip, puncture resistance, blow out resistance, shorter braking distance and anti-skid, making it the perfect choice for everyday city driving as well as the long distance weekend road trips,” he added.
Photo: Goodyear Blimp flying over Akron, Ohio.
Meanwhile, in the USA, the Goodyear Assurance Fuel Max has earned the Good Housekeeping Seal, after evaluation by the Good Housekeeping Research Institute.
“This is just another reason to select Assurance Fuel Max, on top of the already well-recognized consumer benefits. The Good Housekeeping Seal offers high recognition and influence for products that have earned it,” said Gary Medalis, Goodyear brand general manager.
Headquartered in Akron, Ohio, USA, Goodyear is one of the world’s largest tire companies. It employs approximately 69,000 people and manufactures its products in more than 57 facilities in 23 countries around the world.
Posted by Editors at 11:20 AM
January 6, 2011
Customer Service With HumanKiosk and Live Video Attendants
Photo: MarketStar and MediaTile have teamed up to give consumers instant access to off-site knowledge experts in a personal, face-to-face manner using MediaTile’s HumanKiosk, powered by MediaCast Video Presence, 4G networking, and MarketStar’s on-call experts. The solution enables on-call experts to cover more shopping venues at a lower cost.
MarketStar, a leader in field, voice and digital sales and marketing, and The MediaTile Company, a leader in cloud-based digital signage solutions, today announced that they will be demonstrating, at the 2011 International Consumer Electronics Show (CES 2011), a breakthrough in customer engagement that will allow product experts to be personally accessible to more consumers in retail venues, when and where it is critical to provide immediate, face-to-face interactions with consumers.
The breakthrough solution, called the “HumanKiosk,” can help brands, and other product or service vendors, provide experts in more shopping venues, including remote or secondary markets, without the overhead and costs associated with on-site personnel.
“The HumanKiosk is an innovative and ground-breaking solution whose time has now come,” said Dave Treadway, President and CEO of MarketStar. “Using our remote on-call experts, we can now deliver the same professional services, with the same personal touch, while eliminating the overhead and logistical complexities of travel and scheduling traditionally associated with sending on-site brand advocates or field personnel to every retail location.”
Posted by Editors at 2:33 AM
November 8, 2010
Windows Phone 7 Goes on Sale in the United States
Photos: MTV star Rob Dyrdek and actress Minka Kelly kick off the Really Rally Roadtrip tour to help launch Windows Phone 7. After talking to fans at the AT&T store in Times Square, Rob and Minka set off on a five-city tour Monday, November 8, 2010. (Microsoft Photo/Jason DeCrow).
• Windows Phone 7 is a mobile operating system developed by Microsoft. It was launched in Europe, Singapore and Australasia on October 21, 2010. It has just been launched in the USA & Canada today. It will be launched in Asia in 2011.
The phone uses an operating system that is very different from the app-focused phones. It provides active and configurable interface elements called tiles that update on the fly with real information, allowing users to place the tiles that interest them most where they want on their Start screen. Facebook photos, music and contacts are pulled into the phone and distributed appropriately across Hubs. It also brings together many of Microsoft's popular offerings from other platforms, including Xbox, Zune, Office and Bing.
The phone's interface features Hubs for categories such as People, Music and video, Photos, Games and Office.
"We think people want to get updates from their social networks, they want to get contact information, they want to get e-mails from a variety of different places, they want to share music -- but they want control over it," said Andy Lees, Microsoft's Mobile Communications Business president. "They want one thing that they can access their work e-mail on and then put in their bag and go to the party, and they want it to be easy to use. That's exactly what we're delivering."
Posted by Editors at 11:38 PM
October 27, 2010
Honda, Toyota Dominate, While GM Makes Big Strides, says Consumer Reports' 2010 Annual Car Reliability Survey
Photo: Honda Acura TL 2011
At an Automotive Press Association luncheon yesterday in Detroit, Consumer Reports announced the results of its 2010 Annual Auto Survey.
According to the survey, General Motors has improved considerably, though Honda and Toyota still dominate in the latest predicted-reliability Ratings of new cars. Eighty-three percent of Chevrolets, GM's major brand, now have average or better scores in predicted reliability, up from 50 percent last year.
Photo: Cadillac SRX
While some GM nameplates had been among the least reliable brands in past years, they now rank above some major European competitors such as Audi, BMW, and Mercedes-Benz. Two factors are aiding GM's reliability improvements. First, GM's recent introductions, such as the Chevrolet Camaro and Equinox, Buick LaCrosse V6 (FWD), and Cadillac SRX, are proving reliable from the time they were launched. In addition, GM shed many models with subpar reliability when it shut down the Saturn, Pontiac, and Hummer brands, says the report.
Photo: Chevrolet Camaro
The survey shows that as a company, GM is still a ways from the top when it comes to reliability -- the major Asian automakers, including Honda and Toyota, are still out in front. Among the three domestics, Ford continues to build the most reliable vehicles. Chrysler lags behind both GM and Ford.
Still, as the findings indicate, GM made the most progress of the three domestic manufacturers. Across GM brands (Buick, Cadillac, Chevrolet, and GMC), 69 percent of models had average or better reliability. Cadillac improved the most, rising seven places from last year's ranking. Chevrolet had its best showing in years; 83 percent of models had average or better scores in predicted reliability, up from 50 percent.
Photo: Ford Fusion Hybrid 2010
As a brand, Ford now outranks Mazda and Nissan and ranks just below Lexus. Ford vehicles are tops for reliability in two categories: family cars (Fusion Hybrid) and large SUVs (Ford Flex EcoBoost).
"General Motors and Ford have taken different paths to improving reliability," said David Champion, senior director of Consumer Reports Auto Test Center. "Some of GM's redesigned vehicles have scored well. The company has also dropped many of its below-average models. Ford has put its emphasis on fine-tuning existing platforms and limiting the number of new-model introductions."
None of Chrysler Corporation's models score above average. With Fiat's acquisition of Chrysler, many of its products will either be replaced or redesigned in the near future.
Photo: Kia Sorento
Despite recent safety recalls, Toyota models, including those from Scion and Lexus, remained among the most reliable and earned top scores in five vehicle categories: small cars (Yaris), midsized SUVs (FJ Cruiser), luxury SUVs (Lexus LX), minivans (Sienna V6, FWD), and full-size pickups (Tundra V6). The redesigned 2010 Toyota Prius, hurt by antilock brake problems on early vehicles, scored only average.
Honda and Acura are among the top four brands along with Porsche and Scion, with their models topping five vehicle categories -- upscale cars (Acura TL, FWD) , luxury cars (Acura RL), small SUVs (CR-V), upscale compact SUVs (Acura RDX) and compact pickups (Ridgeline).
Hyundai and Kia continued to do well, with only one model, the Kia Sedona minivan, rated below average. Nissan's mainstream models scored well. Subaru had a good record overall.
Photo: The new 2012 Volkswagen Eos hard top convertible will be unveiled to the public for the first time on November 17 at the Los Angeles Auto Show, with market introduction in early spring of 2011.
All Porsche and Volvo models are rated average or better. But Audi, BMW, and Mercedes-Benz are among the worst automakers overall in terms of reliability, indicates the survey. BMW had a bad year, with five of its 11 models scoring below average. Six of Mercedes-Benz's 13 models were below average, and the GLK SUV was far below average. However, the redesigned E350 sedan was above average. Nearly three-quarters of the Audi models Consumer Reports analyzed were below average. Volkswagen did better, with its Golf, formerly the Rabbit, doing very well and the various Jetta models scoring average or better.
The Porsche Boxster has the best predicted reliability score in Consumer Reports survey, while the Audi A6 3.0T and Jaguar XF have the worst.
Findings are based on responses on 1.3 million vehicles owned or leased by subscribers to Consumer Reports or its Web site, www.ConsumerReports.org . The survey was conducted in the spring of 2010 by Consumer Reports' National Survey Research Center and covered model years 2001 to 2010.
Full reliability history charts and predicted-reliability ratings on hundreds of 2011 models, plus a list of what's up and what's down, best and worst models, and a comparison chart of brands can be found online at www.ConsumerReports.org, in the December issue and in the latest Consumer Reports Cars publication, Best & Worst New Cars for 2011, on sale November 16, 2010.
Posted by Editors at 9:21 AM
October 15, 2010
Whirlpool Unveils Resource Efficient Laundry Pair - Front-load Duet(R) Washer and Dryer
With new energy and water efficiency requirements for household appliances on the horizon, Whirlpool says it has created a laundry pair that helps consumers conserve natural resources and save money.
"As the industry's most resource efficient brand, Whirlpool is dedicated to delivering products that provide superior energy and water savings coupled with exceptional performance," said Wes Pringle, vice president brand business teams, Whirlpool Corporation. "Now, nearly 10 years after the introduction of front-load technology to the United States with the first Duet laundry pair, Whirlpool brand is leading the way again with the introduction of the industry's most efficient laundry pair--the new premium front-load Duet washer and dryer."
According to Whirlpool, through its exclusive 6th Sense™ technology, intelligent tools that sense and manage what was once beyond a user's control, the laundry pair provides ultimate cleaning, gentleness and efficiency. Combined with the washer's easy-to-fill liquid detergent reservoir, which can hold up to 36 loads in one fill, the Whirlpool Duet premium washer senses load conditions and manages the precise release of each additive at the right time during the cycle for optimal fabric care and cleaning, the company explained.
Whirlpool Corporation, one of the world's leading manufacturers and marketers of major home appliances, has 67 manufacturing and technology research centers around the world.
Posted by Editors at 2:44 AM
May 9, 2010
KODAK Introduces New Consumer Digital Photography Products
Eastman Kodak Company has introduced new consumer digital photography products.
"We believe that the real 'KODAK Moment' happens when you share," said Betty Noonan, Director and Vice President, Business to Consumer Marketing, Kodak. "The simple act of sharing a picture can spark an emotion, encourage a smile, ignite a laugh or even elicit a tear. We put this important element at the forefront of our product designs to help people connect with one another, relive special memories and enrich their lives."
Photo: KODAK SLICE Touchscreen Camera Lets You Share and Relive Moments Instantly.
The KODAK SLICE Touchscreen Camera lets consumers carry a personal photo album worth sharing and reliving at all times. With a sleek and intuitive 3.5-inch touchscreen, and the KODAK SLICE Search Feature, consumers can find the pictures they want from up to 5,000 that can be stored on internal memory. Then, they can easily share those pictures right from the back of the camera.
"Kodak knows that consumers want the ability to share life's memories at a moment's notice, whether it's pictures that evoke a tear or just the funny everyday moments," said John Blake, General Manager, Digital Capture and Devices and Vice President, Kodak. "The power of sharing and reliving life's moments drove the development of our new SLICE Camera. It provides instant access to all of your KODAK Moments, and it's right at your fingertips."
Photo: The KODAK PLAYSPORT Video Camera is specifically designed for consumers with active lifestyles, allowing them to capture full 1080p HD video with the touch of a button.
The KODAK PLAYSPORT Video Camera is waterproof up to 10 feet and features built-in software and USB cable output so users can edit and easily share with family and friends through sites such as YouTube and Facebook. The KODAK PLAYSPORT also features electronic image stabilization and KODAK Imaging Science for sharper videos with vibrant colors and less blur.
The KODAK EASYSHARE M Digital Camera line makes it simpler for consumers to share their pictures with one touch of the Share Button. The cameras include Kodak's new Face Recognition feature so consumers can find the pictures they want, and Smart Capture feature so they can take the perfect shot in a variety of lighting conditions without worrying about camera settings. KODAK EASYSHARE M Digital Cameras come in a sleek and compact design, and are available in a variety of stylish colors.
KODAK EASYSHARE M530:
Photo: KODAK EASYSHARE M530 Digital Camera features 12MP, 3X Optical Zoom Lens, 2.7-inch bright LCD with KODAK Color Science technology, and more.
KODAK EASYSHARE M580:
Photo: KODAK EASYSHARE M580 Digital Camera features 14MP, 8X SCHNEIDER KREUZNACH VARIOGON Optical Zoom Wide Angle Lens, 3-inch Bright LCD with KODAK Color Science technology, HD video capture, built-in HDMI connector, and more.
KODAK EASYSHARE Z981:
Photo: The new KODAK EASYSHARE Z981 Digital Camera is where creativity and versatility come together. It zooms in faster, wider, and closer than ever, giving you sharp, steady shots.
Source: Eastman Kodak Company
Posted by Editors at 1:20 AM
May 6, 2010
Connect. Create. Entertain. Nokia Introduces New Smartphone -- N8
Nokia N8, Nokia's latest smartphone, intuitively connects to the people, places and services that matter most. With the Nokia N8, people can create content, connect to their favorite social networks and enjoy on-demand Web TV programs.
The Nokia N8 has a 12 megapixel camera with Carl Zeiss optics, Xenon flash and a large sensor. Additionally, the Nokia N8 offers the ability to make HD-quality videos and edit them with an built-in editing suite.
People can enjoy HD-quality video with Dolby Digital Plus surround sound by plugging into their home theatre system. Further, Nokia N8 enables access to Web TV services that deliver programs, news and entertainment from channels like CNN, E! Entertainment, Paramount and National Geographic.
Social networking is second nature to the Nokia N8. For example, people can update their status, share location and photos, and view live feeds from Facebook and Twitter in a single application directly on the home screen.
Nokia N8 comes with free global Ovi Maps walk and drive navigation, guiding people to places and points of interest in more than 70 countries worldwide.
• Nokia N8 would be available in select markets during the third quarter of 2010.
Source: Nokia Headquarters, Finland
Posted by Editors at 3:15 AM
May 1, 2010
Newest COVERGIRL: Taylor Swift
Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)
Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.
"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.
Photo: COVERGIRL Ana De La Reguera.
Photo: COVERGIRL Jaslene Gonzalez.
• P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".
Source: Procter & Gamble
Posted by Editors at 10:55 AM
April 5, 2010
Apple Sells Over 300,000 iPads First Day
Apple today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple's App Store and over 250,000 ebooks from its iBookstore during the first day.
"It feels great to have the iPad launched into the world -- it's going to be a game changer," said Steve Jobs, Apple's CEO.
Posted by Editors at 9:33 AM
March 31, 2010
Revlon introduces Almay Intense i-Color(TM)
Intensify the Natural Beauty of Your Eye Color.
"There are many features on the body that get noticed, but only a few that stay with a person after you leave the room. Gorgeous eyes are at the top of that list," says Revlon. "How can you be sure that you're remembered for your intensely blue, green, brown or hazel gaze? The Almay Intense i-Color collection with Light Interplay Technology enhances your natural eye color to reveal brighter and more intense eye color."
How does it work? According to Revlon, the collection, composed of an eye shadow trio, eyeliner and mascara specially created for brown, blue, hazel and green eyes, uses Light Interplay Technology to instantly brighten and intensify the unique color of your eyes. The way the Light Interplay Technology works is intense pigments are combined with mineral structures to reflect light in such an angle that it creates a more intense and alluring enhanced eye color. Blues, browns, hazels and greens are brighter and more captivating.
The company explains that the collection works best when all used together:
• Almay Intense i-Color Eye Shadow is formulated with rich colors and light reflecting pearls to add brightness and dimension to eye color.
• Almay Intense i-Color Eyeliner is a rich, kohl liner that adds definition and dimension to eyes.
• And finally, Almay Intense i-Color Mascara delivers instantly full, mega sized lashes with an oversized brush that uses light reflecting technology and pigments to intensify your unique eye color.
"So leave an impression with just a gaze using Almay Intense i-Color Eye Shadow, Eyeliner and Mascara," advises Revlon.
Source: Revlon Consumer Products Corporation
Posted by Editors at 12:08 PM
March 8, 2010
Cars.com Consumer Search Index: Toyota and GM Lose Ground With Consumers in February
Hyundai, Kia and Ford Accelerate on Cars.com as Longtime Market Leaders See Declining Interest.
Amidst concerns over the Toyota recall, interest in several of the brand's popular models declined sharply in February on Cars.com. According to the most recent Cars.com Consumer Search Index, which tracks the fluctuation of consumer contact with dealers originating from the site, 6 of the top 10 decreases were for Toyota models including Rav4, Corolla, Camry, Highlander, Prius and FJ Cruiser.
GM rounded out the top ten decreases, with four models experiencing sharp declines in consumer interest - Sierra 1500, Corvette, Tahoe and Equinox.
The Korean manufacturers Hyundai and Kia benefited directly from Toyota's troubles. Interest in the new Hyundai Sonata, Hyundai Tucson and the Kia Sorento skyrocketed in the month of February according to Cars.com.
In addition to the two Korean manufacturers, Ford continued its strong performance on the site which has helped propel the manufacturer past GM in terms of total sales for the first time since 1998.
The Hyundai Sonata topped Cars.com's list of new cars experiencing the largest increase in consumer contacts to dealers, with a whopping 106 percent increase. The Sonata was followed by the Hyundai Tucson at 83 percent and the Kia Sorento at 69 percent. Ford also had three cars in the top 10. The new Fusion, Escape and F-150 ranked 6th, 7th and 8th respectively.
The Toyota Sienna, which wasn't part of the recall, bucked the trend and ranked 4th out of the 10 vehicles experiencing the largest increase in consumer contacts to dealers.
"The aggressive marketing efforts on the part of Hyundai and Kia are working when it comes to generating interest among car shoppers," said Cars.com Editor in Chief Patrick Olsen. "It's nothing short of surprising to see the activity that the new Toyota Sienna has generated, considering all the turmoil surrounding the automaker's recalls."
Cars.com is a division of Classified Ventures, LLC, which is owned by some media companies, including Belo, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company.
Cars.com Consumer Search Index - February 2010:
• Consumer Contacts to Dealers:
February Movers ------ % Increase
Hyundai Sonata ------ 106%
Hyundai Tucson ------ 83%
Kia Sorento ------ 69%
Toyota Sienna ------ 30%
Honda Odyssey ------ 19%
Ford Fusion ------ 15%
Ford Escape ------ 11%
Ford F150 ------ 10%
Honda Civic ------ 9%
Chevrolet Camaro ------ 7%
February Losers ------ % Decrease
GMC Sierra 1500 ------ 51%
Toyota RAV4 ------ 50%
Toyota Camry ------ 38%
Toyota Corolla ------ 37%
Toyota Highlander ------ 37%
Chevrolet Corvette ------ 35%
Toyota Prius ------ 34%
Chevrolet Tahoe ------ 33%
Chevrolet Equinox ------ 28%
Toyota FJ Cruiser ------ 25%
"The news from the car sales front corroborates that the marketing and communications structure of a big automobile company is flawed without the following two distinct specialist divisions working in conjunction:
• One that specializes in long term advertising & marketing strategy, studies the genuine needs of diverse auto consumers, and keeps itself abreast of the trends and developments in the auto industry.
• One that specializes in short term advertising & marketing strategy, remains alert, monitors the changes and fluctuations in the wants and preferences of various categories of car buyers, watches the movements of the competitors, and looks after the situation."
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Posted by Editors at 1:09 AM
February 2, 2010
Made in China or Swiss Made?
Advertising that a toy is made in China can be as successful as saying a watch is "Swiss Made", if the marketing is done right, a Queensland University of Technology researcher says.
Professor Brett Martin found that promoting a product's country of manufacture could help it to sell, even if it was made in a country associated with lower quality.
"It is standard advertising practice to market a product's country of origin if the country is perceived as a high quality producer and not mention the country if it is not," Professor Martin said.
"However, my research has found consumers can easily be persuaded to think positively about a 'low quality' country."
Professor Martin said the trick was to get consumers to imagine positive thoughts when reading product information.
"This is because getting people to use their imagination weakens the stereotypes people use about goods from different countries," he said.
His study tested 516 young adults after they viewed product information for digital cameras made in Germany, which is seen as a manufacturer of high quality products, and Poland, which is regarded as a maker of lower quality products.
Measuring their purchase intentions and emotions, the study found that sparking the consumers' imaginations about Poland created a lasting positive response towards the Polish-made camera which equalled the positive response felt towards the German-made camera.
"These findings form an interesting consideration for marketers," he said.
"Having a strong country of manufacture can be effective for advertising, but if you get people to imagine how good a supposedly weaker country is, the advantage for the high quality country drops substantially.
"This is because many people form a quick impression when they find out where a product is from, like a t-shirt from Hawaii.
"Getting them to imagine the islands' great beaches and surf culture interrupts that thinking and lets a product sell on its merits, rather than being dismissed without consideration."
Professor Martin said his research which is forthcoming in the Journal of Consumer Behaviour meant companies which manufactured their products in countries associated with lower quality should rethink their marketing strategies and not just compete on price.
He said that a strong country of manufacture was not necessarily the great advantage that many advertisers think and cautioned against resting on the laurels of a country's good reputation.
Source: Queensland University of Technology, Australia
Posted by Editors at 8:18 AM
January 27, 2010
iPad: Apple's New Revolutionary Device
Apple today introduced iPad, a device for browsing the web, reading and sending email, viewing photos, watching videos, listening to music, and playing games.
iPad's responsive high-resolution Multi-Touch(TM) display lets users physically interact with applications and content. iPad is just 0.5 inches thick and weighs just 1.5 pounds-- thinner and lighter than any laptop or netbook. "iPad includes 12 new innovative applications designed especially for the iPad, and will run almost all of the over 140,000 applications in the Apple Store," says Apple.
iPad will be available in late March worldwide.
"iPad is our most advanced technology in a magical and revolutionary device at an unbelievable price," said Steve Jobs, Apple's CEO. "iPad creates and defines an entirely new category of devices that will connect users with their apps and content in a much more intimate, intuitive and fun way than ever before."
Posted by Editors at 6:33 PM
December 31, 2009
UNITED COLORS OF BENETTON: SPRING 2010 FASHION
The United Colors of Benetton collection for Spring 2010 brings together small stories to be discovered.
For women, outerwear remains the key player for the spring, together with shirts which often become dresses. Trousers, available as Bermuda shorts, play an important role both in women's and men's wardrobes.
• The Womenswear Collection
The well known garment, the jacket, takes centre stage, with dresses, shirts, sweaters, skirts and trousers as its co-stars.
New textiles & patterns revive drapery. Reversible fabrics with patterns on one side & plain on the other create a special "double" effect. Denim is understated. Plain and yarn-dyed poplin is used for a wide range of shirts. Cotton chenille and plush viscose create the jersey collection. Outerwear is in medium-lightweight cotton yarns.
The waist & shoulders are the focus of silhouette, whilst the trousers are full length.
The white, blue, pale blue and cherry red are the colors of the first theme. The second pallete includes white, grape red, blue, beige and grey; while brown, purple, green, yellow and orange are the colors of the third theme.
Description: Cotton top with sequins. Cotton jodhpur trousers. Leather sandals with cork sole.
Description: Cotton jumpsuit with gathered waist. Eco-leather shoulder bag with applied pocket. Leather sandals with cork sole.
Description: Cotton muslin shirt with gathering. Â¾-length sweatpants with applied pockets. Eco-leather maxibag. Leather sandals with cork sole.
Description: Linen waistcoat with belt. Cotton shirt with gathering. Satin trousers with drawstring waist. Leather sandals with cork sole.
Description: Viscose vest top. Cotton muslin jodhpur trousers. Leather sandals with cork sole.
Description: Eco-leather jacket with zip. Eco-leather belt. High-heel leather court shoes.
Description: Delavé denim jacket. Cotton muslin maxi-shirt with all over print. Cotton t-shirt with central print. Microfibre leggings. Delavé canvas sneakers.
Description: Delavé denim jacket. Stretch cotton t-shirt with print. Cotton jodhpur trousers. Delavé canvas sneakers.
• The Menswear collection
London, Paris, New York, or any other large city in the world, after a busy day at work. The look? A pullover, a t-shirt and a pair of comfortable trousers, and outerwear.
A mix of classic and sports fabrics. Double cotton for trench coats, blends of cotton/wool or cotton/linen suitable for jacket and trouser suits. Check patterns, windowpane checks, houndstooth checks on cotton for jackets, trousers and shirts. There is a range of greys and browns/beige with touches of red and pink for the first theme, while white, electric blue, lime green, red, indigo blue and steel grey are the colors proposed for the second theme.
Description: Unlined nylon trench coat. Round-neck cotton sweater. Slim-fit cotton trousers. Braided leather belt.
Description: Lined cotton/nylon jacket with applied pockets. Yarn-dyed crinkled cotton shirt. Slim-fit cotton trousers. Braided leather belt. Delavé canvas sneakers.
Description: Suede leather jacket. V-neck cotton sweater. Cotton scarf with fringes. Braided leather belt. Delavé canvas sneakers.
• United Colors of Benetton is a global brand with a strong Italian character. The Benetton Group is present in 120 countries around the world.
Source: Benetton Headquarters, Italy.
Posted by Editors at 12:56 AM
December 27, 2009
Longines PrimaLuna: a New Star in the Longines Galaxy
Photo: The Refined New Longines PrimaLuna. The circular rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial decorated with 11 arabesque Arabic numerals. The case houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.
Photo: A symbol of passing time, living time, the moon that enchants us. The New Longines PrimaLuna. The circular stainless steel and rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a silvered dial with a flinqué decoration featuring 11 blue Roman numerals. The watch houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel and rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.
• Elegant, contemporary, subtle and carefree, the new Longines PrimaLuna offers a new collection of exquisite models.
• This ladies' watch is also a piece of jewelry. The pleasing curves of the case are enhanced by a play of diamonds.
Photo: Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna. (Photo © Longines.)
Photo: The New Longines PrimaLuna. The circular stainless steel case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial set with 11 diamonds and houses a quartz movement L129 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel bracelet with a folding safety clasp. Water-resistant to 30 meters.
This is how Longines describes PrimaLuna: "A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time, the new Longines PrimaLuna is a tribute to the silvery star the moon that entrances us with its rounded, delicate lines. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance."
Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries. Based in St. Imier in Switzerland since 1832, Longines has been timekeeper for world championships in various sports.
Posted by Editors at 10:59 PM