August 13, 2007
The New Chrysler : GlobalGiants.com
Photo: Dancers from Project Bandaloop descend from atop Chrysler’s headquarters building during an employee event celebrating the first day of The New Chrysler on Monday, Aug. 6, 2007, in Auburn Hills, Mich. More than 8,000 employees watched as a banner was unfurled telling the world to “Get Ready for the Next 100 Years.”
The New Chrysler marked the start of a new era by bringing back its Pentastar corporate logo, announcing a new corporate advertising campaign and staging a celebratory rally for thousands of employees on the lawn outside its company headquarters. The “First Day” events followed the August 3 contract signing under which New York-based Cerberus Capital Management assumed majority ownership of the company, with former owner DaimlerChrysler AG maintaining a significant minority stake.
Photo: Chrysler Headquarters.
The Pentastar, which for decades symbolized Chrysler Corporation, is back as the corporate mark for The New Chrysler. |GlobalGiants.com|
Posted by Editors at 04:14 AM
August 02, 2007
BONGO ADVERTISING : GlobalGiants.com
Photo: Bongo unveils the Fall 2007 advertising campaign starring TV personality Vanessa Minnillo. |GlobalGiants.com|
Posted by Editors at 12:34 AM
August 01, 2007
Gap Introduces New Marketing Campaign 'Classics Redefined' : GlobalGiants.com
Photo: Sarah Silverman wears The Wide Leg Trouser in Gap's fall ad campaign, "Classics Redefined."
Gap's Fall Campaign Highlights a Diverse Cast of Inspiring Individuals Including John Mayer, Forest Whitaker, Sarah Silverman, Liev Schreiber, Lucy Liu, Regina King, Selma Blair and Ken Watanabe.
"Classics Redefined" is an innovative new advertising campaign captured by acclaimed photographer Annie Leibovitz. Launching this August, the campaign features a series of modern portraits of individuals from a range of artistic fields including Grammy Award-winning musician John Mayer, comedic "It girl" Sarah Silverman and Oscar Award-winning actor Forest Whitaker. |GlobalGiants.com|
Posted by Editors at 02:02 AM
July 17, 2007
COTY INC & ACTOR EWAN MCGREGOR : GlobalGiants.com
London, 17 July 2007: Paris - Coty Prestige announces an agreement with actor Ewan McGregor to be the face of Davidoff's newest male fragrance. (Coty Inc)
Posted by Editors at 04:37 AM
June 12, 2007
Bongo Announces Vanessa Minnillo to Star in Its Fall Advertising Campaign : GlobalGiants.com
Photo: Bongo spokesperson, Vanessa Minnillo, on set at the Bongo fall photo shoot.
NEW YORK -- Iconix Brand Group (NASDAQ:ICON) announced June 11 that it will continue its association with Vanessa Minnillo for its junior brand, Bongo. Bongo has signed Minnillo for a second season and she will appear in the brand's fall 2007 advertising campaign. |GlobalGiants.com|
Posted by Editors at 01:18 PM
June 07, 2007
See Pittsburgh in a Whole New Light! : GlobalGiants.com
'Pittsburgh Festival of Lights' Transforms Downtown Buildings into Large Scale Works of Art.
Photo: Agnes Katz Plaza Pittsburgh Before. (Pittsburgh Celebrates Glass)
Photo: Agnes Katz Plaza Pittsburgh After. (Pittsburgh Celebrates Glass)
On Tuesday, June 5, 2007, downtown Pittsburgh buildings became giant canvasses illuminated with rich colors, shapes and textures inspired by glass during the first Pittsburgh Festival of Lights. It is all a part of Pittsburgh Celebrates Glass! - a year-long collaboration of more than 70 cultural, civic and community partners designed to get local residents and tourists to experience the region's tremendous array of arts, events and activities.
In addition to the Festival of Lights, there are hundreds of world class events in Pittsburgh throughout 2007 including Chihuly at Phipps: Gardens & Glass, Viva Vetro! Glass Alive! Venice and America at the Carnegie Museum of Art, and the Allure of Japanese Glass at the Glass Center. |GlobalGiants.com|
Posted by Editors at 02:51 AM
May 31, 2007
CITIZEN WATCH CO. UNSTOPPABLE AD WITH ELI MANNING : GlobalGiants.com
Photo: Professional quarterback Eli Manning as featured in Citizen's international "Unstoppable" ad campaign. (Citizen Watch Co.) |GlobalGiants.com|
Posted by Editors at 11:13 AM
May 28, 2007
The New World of Coca-Cola : GlobalGiants.com
The Coca-Cola Company Celebrates New World of Coca-Cola Grand Opening.
The Coca-Cola Company celebrated on May 24 the official grand opening of the new World of Coca-Cola® at Pemberton Place®. Expected to draw more than 1 million visitors in its first year of operation alone, the new World of Coca-Cola represents a significant enhancement to an already growing center for tourism in Georgia.
The Company will use its new attraction to showcase how people all around the world have connected with its brands for more than 120 years.
The new World of Coca-Cola is located at Pemberton Place, next door to the Georgia Aquarium, which opened in November 2005 on land donated by The Coca-Cola Company.
Twice the size of its predecessor, the attraction includes more than 1,000 artifacts that have never been seen by the public.
The attraction features three theaters (one in 4D), a real bottling line, a popular culture exhibit showcasing artwork by Andy Warhol and a contemporary tasting lounge where guests can sample 70 Coca-Cola products from around the globe -- including sparkling beverages, waters, juices, teas and sports drinks.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five nonalcoholic sparkling beverage brands, including Diet Coke®, Fanta® and Sprite®. |GlobalGiants.com|
Posted by Editors at 03:59 AM
May 24, 2007
The World Class Pianist Helene Grimaud is the New Brand Ambassador for Montblanc : GlobalGiants.com
Helene Grimaud is acknowledged as one of the best pianists of her generation. She has been named one of the international brand ambassadors for Montblanc and the new face of an extensive advertising campaign.
Helene Grimaud, who now lives outside of New York City, is originally from Aix-en-Provence. Her sensitive playing, passionate intensity and unusual interpretations have made her a classical musician of world renown. Helene Grimaud was 15 years old when she won the Grand Prix du Disque in 1985 with her playing of Rachmaninovs Second Piano Sonata. Today she appears with all the leading symphony orchestras of the world from the London Symphony Orchestra to the New Yorker Philharmonic.
The Montblanc advertising campaign with Helene Grimaud is being introduced worldwide in all leading magazines. |GlobalGiants.com|
Posted by Editors at 03:14 AM
May 23, 2007
Jaslene Gonzalez Makes the Cut for CoverGirl : GlobalGiants.com
CW's America's Next Top Model Winner Signs as CoverGirl Model.
CoverGirl has welcomed "CW's America's Next Top Model" cycle 8 winner, Jaslene Gonzalez, into the CoverGirl family. Jaslene, the first ever Latina to win the competition, received a $100,000 CoverGirl cosmetics contract under which she will appear in a print ad for CoverGirl TruShine Lipcolor, a year's representation by Elite Model Management and a cover and six-page spread in Seventeen magazine.
Jaslene, a 21 year old Chicago native of Puerto Rican heritage, proved to be a viewer favorite during the season, as evidenced by her being voted CoverGirl of the Week. Her ability to master the runway and captivate the cameras convinced judges she was worthy of the CoverGirl model contract. |GlobalGiants.com|
Posted by Editors at 02:28 AM
COTY INC: JOSH HOLLOWAY, FACE OF DAVIDOFF COOL WATER FRAGRANCE : GlobalGiants.com
LONDON -- Coty Prestige, a division of Coty Inc., is welcoming Josh Holloway as the new face of the Davidoff Cool Water fragrance (worldwide except North America).
The new advertising campaign (television & press) will break across Europe and the UK at the beginning of July 2007.
Coty was created in Paris in 1904 by François Coty who is credited with founding the modern fragrance industry. Today, Coty Inc. is the world's largest fragrance company and a recognized leader in global beauty with annual net sales of US$2.9 billion. The Coty Prestige brand portfolio is distributed in prestige and ultra-prestige stores and includes Baby Phat, Calvin Klein, Cerruti, Chloé, Chopard, Davidoff, Jennifer Lopez, Jette Joop, Jil Sander, JOOP!, Kenneth Cole, Lancaster, Marc Jacobs, Nautica, Nikos, Phat Farm, Sarah Jessica Parker, Vera Wang and Vivienne Westwood. The Coty Beauty brand portfolio is more widely distributed and includes adidas, Aspen, Astor, Calgon, Celine Dion, Chupa Chups, David and Victoria Beckham, Desperate Housewives, Esprit, Exclamation, Isabella Rossellini, Jovan, Kylie Minogue, mary-kateandashley, Miss Sixty, Miss Sporty, Pierre Cardin(2), Rimmel, Shania Twain, Stetson, the healing garden and Vanilla Fields. |GlobalGiants.com|
Posted by Editors at 02:16 AM
May 22, 2007
FORD BLOWN AWAY : GlobalGiants.com
Photo: LONDON, May 22, 2007. Blown Away ... .Balloons carry full-sized cars over the rooftops of London in the filming of Ford's new Mondeo ad. The long format ad will premiere across most European countries during the UEFA Champions League final on May 23rd. 1400 balloons and 80 cylinders of helium were used while shooting the film. (FORD) |GlobalGiants.com|
Posted by Editors at 12:37 PM
May 21, 2007
AT&T Kicks Off Accelerated Branding Campaign : GlobalGiants.com
AT&T Gears Up for iPhone Launch.
All Company Wireless Stores Converted to AT&T Branding as Consumer Reaction Soars.
Photo: Overnight, AT&T kicked off a new phase of the company's branding strategy by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. Key stores in major markets also installed new exterior signage displaying the new brand. (AT&T Inc.) |GlobalGiants.com|
SAN ANTONIO, May 21 -- Beginning today, customers of the largest U.S. wireless carrier will be seeing more of the new AT&T than ever before as the company prepares to launch the Apple iPhone, one of the most highly anticipated wireless products in recent history. And, according to recent surveys of customers, that's just fine with them.
AT&T Inc. (NYSE:T) today announced a new phase of the company's branding strategy. Overnight, AT&T kicked off this phase by replacing the Cingular brand with AT&T on all in-store signage, store kiosks, and point-of-sale materials in approximately 1,800 company-owned wireless retail stores. In addition, key stores in major markets also unveiled new exterior signage displaying the new brand.
The decision to move to this phase of the branding campaign is based on research that indicates that consumer awareness of AT&T is high and ahead of expectations.
The store makeovers are also critical to prepare for the late-June launch of the Apple iPhone, for which AT&T will be the exclusive wireless provider in the United States.
Over the past several months, the new AT&T brand campaign has had a notable marketplace impact. Consumers and businesses worldwide consider AT&T as a leading communications brand and recognize it for meaningful innovation, a commitment to customer service, high quality and exceptional reliability. |GlobalGiants.com|
Posted by Editors at 03:47 AM
April 30, 2007
Eos Airlines Launches New Brand Marketing Campaign: 'Uncrowded. Uncompromising.' : GlobalGiants.com
Photo: A new brand campaign from Eos Airlines showcases "uncrowded" experiences. Here, in a tennis stadium, two fans happily occupy a large roped-off area, as an attendant stands nearby.
PURCHASE, N.Y., April 30 -- Eos Airlines has earned a loyal following among business and leisure travelers since it launched service between New York and London in late 2005. Eos pioneered its single-class premium service -- "Eos Class" -- on the strength of an innovative cabin design in which Boeing 757s that normally hold 220 passengers are reconfigured with only 48 "suites." Now, Eos is launching a brand campaign that expands on the benefits of this "uncrowded" experience for the airline's guests.
Print advertising will run in leading business and travel periodicals, and a series of non-traditional brand encounters will be created in outdoor media environments. The campaign breaks in the NYC and London media markets, the two cities that Eos currently serves, and is targeted to premium class travelers in the finance, entertainment and fashion industries, among others. |GlobalGiants.com|
Posted by Editors at 09:09 AM
April 23, 2007
LG Mobile Phones Crowns Morgan Pozgar the LG National Texting Champion : GlobalGiants.com
First National Text Messaging Competition Concludes With a Fast and Furious Thumb Race in New York City.
Photo: LG Mobile Phones Crowns Morgan Pozgar the LG National Texting Champion.
SAN DIEGO, April 23 -- For the past month, LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) focused on finding the fastest thumbs in the U.S. This exhilarating task lead them from the sunny skies of Hollywood to the skyscrapers of New York, where they concluded the first national text messaging competition, the LG National Texting Championship, on Saturday at the Roseland Ballroom in New York City. Although over 300 competitors thought their thumbs could out-text the best, 13-year-old Morgan Pozgar prevailed as the LG National Texting Champion. The Claysburg, Pennsylvania resident had an impressive text message speed of 42 seconds for a 151 character phrase, which earned her the title of LG National Texting Champion and $25,000 cash.
During this exciting afternoon of thumb exercises and speed-texting, these often overlooked appendages captured the spotlight as contestants battled each other for over $40,000 in cash and prizes. Contestants had the chance to test their texting capabilities based on speed and accuracy by battling it out on their QWERTY keypad mobile devices for money, fame and the LG National Texting Championship crown.
"I am so shocked right now. I send over 4,000 texts every month and can't believe that I actually won the whole competition," said Pozgar. "Now I want to go shopping."
Pozgar's winning phrase was, "Supercalifragilisticexpialidocios! Even though the sound of it is something quite atrocious. If you say it loud enough you'll always sound precocious."
Pozgar came to New York City with her mother Shannon and 15-year-old brother Kyle, who won a 50" plasma LG television in a consolation round. The family had never been to New York City and Shannon was shocked about how well both of her children did in the competition. |GlobalGiants.com|
Posted by Editors at 12:58 PM | Comments (0)
April 20, 2007
Kellogg Company: Rice Krispies Operation Spark : GlobalGiants.com
Photo: Kids music star Ralph Covert, left, star of TV's "Ralph's World," plays as Laim Newman, 3, dances along with 'Crackle,' left rear, and 'Pop," right rear, at the launch of Rice Krispies Operation Spark at the Children's Museum of Manhattan in New York, Thursday, April 19, 2007. Operation Spark is aimed to educate moms with simple ways to add more quality to the times they spend with their children. (Kellogg Company, Ray Stubblebine) |GlobalGiants.com|
Posted by Editors at 12:43 PM | Comments (0)
April 11, 2007
Drew Barrymore Takes on Leading Role with CoverGirl : GlobalGiants.com
Actress and Filmmaker Signs as CoverGirl and Co-Creative Director.
Photo: Drew Barrymore takes on leading role as a new CoverGirl spokesmodel.
HUNT VALLEY, Md., April 11 -- Actress Drew Barrymore is starring in her first major beauty campaign with CoverGirl, the best selling makeup brand in the U.S. Drew will be not only the newest face in CoverGirl advertisements, but also the co-creative director for her first advertising commercial to debut in January 2008.
Since its introduction in 1961, CoverGirl has helped numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Queen Latifah, Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models that embody both inner and outer beauty, such as current spokesmodel Queen Latifah. |GlobalGiants.com|
Posted by Editors at 11:49 PM | Comments (0)
Celebrities Start Their Engines for a New ABC Television Reality Series, 'Fast Cars & Superstars -- Gillette Young Guns Celebrity Race' : GlobalGiants.com
Celebrities Learn from Pro Stock Car Drivers and Compete for the Checkered Flag.
Photo: While taking a breather between practice laps, Jewel chats with driving instructor Corey LaCosta during the taping of the new reality show, "Fast Cars and Superstars -- Gillette Young Guns Celebrity Race." Jewel, along with eleven other celebrity drivers, including Serena Williams and William Shatner, will partner with the Gillette Young Guns, six of stock car racing's most talented and popular drivers, to learn what it takes to win on the race track.
BOSTON, April 11 -- Celebrities including Jewel, Tony Hawk, Serena Williams and William Shatner are dreaming of life in the fast lane, as they race to the finish in the new reality show, "Fast Cars & Superstars -- Gillette Young Guns Celebrity Race," a 7-episode series to air on ABC prime time beginning Thursday, June 7. Twelve celebrity drivers will partner with the Gillette Young Guns -- six of stock car racing's most talented and popular drivers -- to learn what it takes to win on the race track.
The show will explore the interaction of top young stock car drivers with stars from the world of sports, music and entertainment, featuring drama and competition on and off the race track. In each episode, viewers will watch celebrities train with a Gillette Young Guns driver. The show will culminate in a one-hour finale where the celebrities will be coached from the pits by their Gillette Young Guns instructors, and compete against each other during a time-trial race. |GlobalGiants.com|
Posted by Editors at 02:18 PM | Comments (0)
March 31, 2007
GOODYEAR BLIMP CONTEST: GlobalGiants.com
Photo: In this photo provided by The Goodyear Tire & Rubber Company, students from UCLA, Georgetown University, Ohio State University and the University of Florida prepare to board the Goodyear blimp to participate in the Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Flying 500 feet in the air aboard the Goodyear blimp "Spirit of Innovation," each contestant was given an opportunity to "shoot" a regulation basketball at a hoop target measuring 100 feet in diameter.
Photo: In this photo provided by The Goodyear Tire & Rubber Company, Jennifer Hanson from Georgetown University returns from her winning shot aboard the Goodyear blimp as part of Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Hanson and three other students from UCLA, Ohio State University and University of Florida each had an opportunity to shoot a regulation basketball at a hoop target measuring 100 feet in diameter while flying 500 feet in the air aboard the Goodyear blimp.
Photo: In this photo provided by The Goodyear Tire & Rubber Company, Stacey Freyer from Ohio State University prepares to participate in the Goodyear "Get There" Blimp Shot Contest on Friday, March 30. Freyer and three other students from UCLA, Georgetown University and University of Florida each had an opportunity to shoot a regulation basketball at a hoop target measuring 100 feet in diameter while flying 500 feet in the air aboard the Goodyear blimp. |GlobalGiants.com|
Posted by Editors at 01:05 PM | Comments (0)
March 09, 2007
Citizen Watch Co. Signs Tennis Champion Nicole Vaidisova to its Unstoppable Roster : GlobalGiants.com
Photo: Top 10 ranked tennis champion Nicole Vaidisova as featured in the Citizen Eco-Drive Spring 2007 international advertising campaign.
LYNDHURST, N.J., March 8 -- Citizen Watch Company of America, Inc. (COA) has signed 17-year old Nicole Vaidisova, the world's Top 10 ranked tennis champion on the Sony Ericsson WTA Tour to its international media campaign, Unstoppable. Ms. Vaidisova has already won 6 career Tour singles titles and is the youngest female player in the Top 10, achievements that embody the core of the Citizen Eco-Drive(R) Unstoppable campaign.
Print ads featuring Nicole Vaidisova, which will run in English, Spanish and French throughout the United States and Canada, break in April in a variety of weekly magazines including People and Us Weekly, and monthly beauty, fashion and lifestyle magazines including Glamour, Marie Claire, Latina and LouLou. |GlobalGiants.com|
Posted by Editors at 08:07 AM | Comments (0)
March 07, 2007
NYC & Company Expands International Marketing Reach to Promote New York City Worldwide : GlobalGiants.com
Unprecedented Financial, Creative Resources Elevate Campaign to New Level for Travel and Tourism Industry.
Photo: Pictured is Adolfo Carrion, Jr., Bronx Borough President, who attended ITB Berlin with NYC & Company, the city's tourism and marketing company to announce a new five-borough strategy to market the City of New York internationally. George Fertitta, CEO of NYC & Company and Fred Dixon, VP Tourism Development for NYC & Company, also spoke during the city's press conference in Berlin, Germany on March 7, 2007. Photo Credit: NYC & Company.
BERLIN, March 7 -- NYC & Company, New York City's tourism, marketing and events organization, today announced a slate of international office openings, the latest in an ambitious campaign to build a global network -- and in the process remake the face of New York City's travel and tourism industry.
With the new offices, NYC & Company has more than doubled its international presence in the last year. Recent additions include outposts in Spain, Russia, Scandinavia and Amsterdam, which serves the Benelux countries of Belgium, the Netherlands and Luxembourg. NYC & Company now operates 11 international offices in 19 countries.
News of the international offices came during a press conference at ITB, the leading trade fair for the global tourism industry. Held each year in Berlin, Germany, the five-day event draws roughly 10,900 exhibitors from 180 countries and almost 163,000 total visitors, including nearly 84,000 trade professionals. NYC & Company CEO George Fertitta, Bronx Borough President Adolfo Carrion and Vice President of Tourism Development Fred Dixon were all on hand to represent the city and answer questions about the future of New York City tourism.
Travel and tourism for New York City is a $24 billion industry that supports more than 330,000 jobs. The new NYC & Company is the world's leading municipal tourism, marketing and events organization, dedicated to building New York City's economy and positive image in order to achieve 50 million visitors annually by 2015.
"We New Yorkers are passionate about our city -- and with good reason. It is vibrant, culturally diverse and has the potential to be the most powerful brand in the world," NYC & Company CEO George Fertitta said. "What we have here is just the beginning. And as we move ahead, we will watch carefully to make sure not a penny is wasted, and that our energies and talents are all leveraged toward making sure the rest of the country and the world experiences that passion as well." |GlobalGiants.com|
The expansion is just one facet of the organization's dramatic transformation since mid-2006. Following the June merger with NYC Marketing and NYC Big Events, NYC & Company emerged with a new strategy aimed at achieving the City's goal of attracting 50 million visitors to New York City annually by 2015. To that end, the new NYC & Company is also operating with an additional $15 million in annual funding from the City and more than $60 million in media and promotional assets -- an unprecedented store of resources directed toward municipal promotion.
"Travel and tourism is a critical industry for our City -- one that supports an estimated 330,000 jobs and generates more than $24 billion in spending -- which is why we have redoubled our efforts to promote and market the City to prospective tourists in every corner of the globe," Mayor Michael R. Bloomberg said. "In 2006, we project that a record 44 million tourists visited New York, and we are ahead of schedule towards reaching our goal of attracting 50 million tourists to the City by 2015."
"We are capitalizing on our strong economy, the value of the dollar versus foreign currencies, historic lows in the City's crime rate, the vibrancy of our cultural attractions and many other factors," Fertitta said. "Our job is to think well into the future, and with Mayor Bloomberg's investment it provides us with the financial wherewithal to achieve goals that -- before now -- were never even contemplated."
The goals include drawing up an innovative marketing campaign that reaches more people worldwide and attracts more major events to the city. It is supported by more than $60 million in media assets, including New York City bus shelters, phone kiosks, street banners and television and radio. These also will be traded for in-kind media in international markets, the result of an historic street furniture contract signed with Cemusa. NYC & Company has already begun placing billboards in European countries including England, Italy and Spain.
"What has been particularly illuminating is just how much of a difference can be made when you take the New York City message on the road," said Dixon, who has attended all the overseas office launches. "The City is such a diverse microcosm of cultures, neighborhoods and experiences, and sharing our story first hand with potential visitors will have a positive impact for years to come."
Some early results of the new NYC & Company's work are already evident. NYC Big Events -- originally founded in 2002 to attract high-profile events and create new ones for the City -- was instrumental in bringing the Latin Grammys to the city for the first time last year. This year, the City announced the 2008 Major League Baseball All-Star Game will be held at Yankee Stadium. On the marketing side, the organization has rolled out its NYC Open/Book campaign, a consumer and trade initiative tailored to individual international markets and designed to draw visitors to the city during traditionally slow travel periods. |GlobalGiants.com|
Posted by Editors at 01:47 PM | Comments (0)
March 05, 2007
TIDE'S NEW CAMPAIGN : GlobalGiants.com
Photo: Let your patriotic colors shine bright! Noted music artist Cyndi Lauper records the classic, patriotic anthem "America the Beautiful" to be used in Tide's new advertising campaign that will launch nationally on March 5th. The 30-second ad depicts Americans celebrating the country's heritage with their true colors: red, white and blue. A full, streaming version of Cyndi's rendition of the song as well as behind-the-scenes footage from the recording session will be available on tide.com. |GlobalGiants.com|
Posted by Editors at 10:57 AM | Comments (0)
March 03, 2007
'Dirty Jobs' Star Mike Rowe with 2007 Ford F150 : GlobalGiants.com
Photo: Discovery Channel's "Dirty Jobs" star joins "Built Ford Tough" dream team: Mike Rowe, creator and star of Discovery Channel's highly rated show "Dirty Jobs" with is partnering with Ford as the newest F-Series truck spokesperson, beginning with new ads for the 2007 F-150 -- the most capable pickup in its class ever -- that air in early March 2007. Rowe joins Ford’s dream team of truck spokespeople and marketing alliances, including Toby Keith, NASCAR, Harley-Davidson™, the Home Depot and Cabela's. |GlobalGiants.com|
Posted by Editors at 03:28 AM | Comments (0)
February 28, 2007
CHRYSLER GROUP SNOWDOKU CHALLENGE : GlobalGiants.com
Photo: Members of the University of Pennsylvania woman's swim team compete in the "Chrysler Aspen Snowdoku Challenge," Tuesday, Feb. 27, 2007, in New York's Bryant Park. The students beat out 5 other teams by solving a giant 30 by 30 foot sudoku puzzle, made out of 36,000 pounds of ice and snow, in 4 minutes 26 seconds to win a trip to Aspen, Colorado where they will have use of the all-new 2007 Chrysler Aspen, the brand's first sport utility vehicle. |GlobalGiants.com|
Posted by Editors at 02:28 AM | Comments (0)
February 25, 2007
23-YEAR-OLD HOUSTONIAN IS AMERICA'S NEWEST MILLIONAIRE BY FINDING DR PEPPER COIN AT SAM HOUSTON PARK : GlobalGiants.com
23 Gold Coins Were Hidden in Various Locations Throughout the United States and Canada.
$1.7 Million in Total Prize Money Awarded.
Plano, Texas (February, 23, 2007) — One clever scavenger hunt enthusiast and Dr Pepper fan has become America's newest millionaire through the Dr Pepper HUNT FOR MORE promotion. Laura Janisch, a 23-year-old Houstonian and recent graduate of the University of Texas, solved clues that led her to the gold coin in her region, which happened to be the $1 million grand prize. Twenty-two other gold coins and one virtual gold coin, redeemable for amounts varying from $10,000 to $250,000, were also hidden in various locations throughout the United States and Canada.
Janisch and her parents, who are big fans of Dr Pepper as well as avid geo-cachers, used clues revealed online at drpepper.com each day for the past 30 days to locate the coin, which was found near the Spirit of Confederacy statue in Sam Houston Park. The clues tested Laura's knowledge of geography, history and world events.
|GlobalGiants.com|
Posted by Editors at 06:38 AM | Comments (0)
February 21, 2007
GM TEN Gala Event in Los Angeles : GlobalGiants.com
Photo: Actress Katherine Heigl, dressed in Dolce & Gabbana, walks the runway with a Chevy Volt Electric Concept at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Actress Leah Remini, dressed in Ports, walks the runway with a DUB Saab 9-7x at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Emmy Rossum, dressed in Marchesa, walks the runway with a 2007 Corvette Z06 at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Roselyn Sanchez , dressed in Dolce & Gabbana, walks the runway with a 1954 Chevy Bel Air at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
The event brings together the worlds of fashion, automotive design and entertainment under one roof. The "green machine" theme of the show features General Motors advanced technology vehicles, including many hydrogen fuel cell vehicles and hybrids. |GlobalGiants.com|
Posted by Editors at 01:22 PM | Comments (0)
February 12, 2007
SPACE WINNER : GlobalGiants.com
Photo: Teresa de Onis, left, Aaron Coldiron, second to right, and former astronaut Commander John Herrington, right, award William Temple, second to left, a flight suit as the winner of the Vanishing Point contest, Monday, Feb. 12, 2007 in Burns Flat, Okla. William Temple wins a trip to space from Microsoft, AMD and Rocketplane as part of the Windows Vista launch.
[GlobalGiants.com]
Posted by Editors at 12:59 PM
Venus and Mariah Carey Auction Autographed Legs : GlobalGiants.com
Sixteen-Foot Replica of Mariah Carey's Famous Legs to be Auctioned on eBay, Proceeds to Benefit the Fresh Air Fund.
NEW YORK, Feb. 12 -- Today, Venus announced that it will partner with Mariah Carey to auction off an autographed replica of the female artist's legendary legs.
Photo: Sixteen-foot Gillette replica of Mariah Carey's legs to be auctioned on eBay, proceeds to benefit the Fresh Air Fund. (Source: Procter & Gamble - Gillette(R))
The legs will be up for bid on the popular auction site, eBay, from February 12th through February 21st with all proceeds benefiting The Fresh Air Fund, an independent, not-for-profit agency that has provided free summer vacations to more than 1.7 million New York City children from low-income communities since 1877.
In May 2006, Carey was honored as the first ever Venus "Celebrity Legs of a Goddess" at a Radio City Music Hall ceremony where she unveiled the 16' legs. The event marked the beginning of the 2006 Venus "Legs of a Goddess" contest -- an annual search for the woman with the best legs in America. Hundreds of women participated in the competition, which coincided with select concert dates on Ms. Carey's The Adventures of Mimi: The Voice, The Hits, The Tour.
Venus is one of the most successful female shaving brands. It belongs to Gillette/Procter & Gamble.
SOURCE: Procter & Gamble - Gillette(R)
[GlobalGiants.com]
Posted by Editors at 06:47 AM
January 22, 2007
Dr Pepper's HUNT FOR MORE Gives Clue-Solving Consumers a Chance to Win $1,000,000 : GlobalGiants.com
$1,000,000 Hidden Somewhere in the United States or Canada.
PLANO, Texas, Jan. 22 -- Tomorrow, Dr Pepper fans will have a chance to experience even more... as in: more flavor, more thrills and more money through the Dr Pepper HUNT FOR MORE across the United States and Canada. One lucky consumer could win an unbelievable $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada.
Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography, history and world events.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, and Nantucket Nectars. [GlobalGiants.com]
Posted by Editors at 06:14 PM
January 16, 2007
FORD RACING: BP-FORD STARTS NEW SEASON WITH PROVEN CHAMPIONSHIP PACKAGE : GlobalGiants.com
PHOTO: Ford Focus RS WRC 2007
Reigning world rally champion BP-Ford will launch the defence of its 2006 title on the legendary Rallye Monte Carlo (18 - 21 January) in France next week with a proven winning squad. The team which lifted the FIA World Rally Championship manufacturers' title will begin 2007 with the same core structure firmly in place.
The driver line-up of Marcus Grönholm and Timo Rautiainen and team-mates Mikko Hirvonen and Jarmo Lehtinen, who spurred the team to its most successful season ever with eight victories en route to the title, remains unchanged. The Focus RS WRC will also begin the new campaign in the same specification that it ended the 2006 season. However, development of the car continues and upgrades are expected as the season unfolds.
The Focus RS WRC will display a new color scheme for 2007 and a new team logo has been designed to take the team into the future. [GlobalGiants.com]
Posted by Editors at 04:15 PM
January 12, 2007
PEPSI COLA SUPER BOWL CAN : GlobalGiants.com
PHOTO: The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from sterling silver and inlaid with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000. Beginning January 13, consumers can log onto www.SuperBowl.com/Pepsi to learn how to register and win the can and Super Bowl tickets for life. [GlobalGiants.com]
Posted by Editors at 02:24 PM
PEPSI-COLA GLOBAL BRAND RESTYLE : GlobalGiants.com
PHOTO: Pepsi is launching a global brand restyle - a 360-degree marketing campaign that will be reflected globally on TV, radio, in print, packaging and online. The first piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. [GlobalGiants.com]
Posted by Editors at 10:22 AM
January 09, 2007
Ford Fusion Challenge Advertisement : GlobalGiants.com
Photo: Ford Fusion Challenge Print Ad. [GlobalGiants.com]
Posted by Editors at 12:44 PM
January 02, 2007
Detroit Auto Show Preparations: GM Adds To Celebrity Line-Up for Style Event : GlobalGiants.com
Preparations Continue As The Detroit Auto Show Nears.
Photo: A worker vacuums the floor at the Saab display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: A worker assists with the lighting at the Cadillac display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: Workers cover a Chevrolet Corvette to keep the dust off of it as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: Workers assemble the Buick Enclave display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Detroit – Just days away from one of the largest gatherings of stars and cars Detroit has ever seen, GM has confirmed three celebrity additions to its runway for the Saturday, Jan. 6, GM Style event.
Widely touted for her breakout performance in the film “Dreamgirls” and an “American Idol” favorite, Jennifer Hudson will strut the catwalk at GM Style as one of the featured celebrity models.
Famed film and television star Christian Slater will also grace the runway at the unique event.
Late night television host Jimmy Kimmel of ABC-TV’s “Jimmy Kimmel Live” will act as emcee of the GM Style red carpet providing up-to-the-minute interviews and commentary from the moment they walk through the door.
Other talent slated to participate in GM Style include actress Carmen Electra, “Dancing with the Stars” favorite Mario Lopez, Emmy-nominated actress Cheryl Hines, supermodel Petra Nemcova and actress Vivica A. Fox. DJ Momjeans – aka “That 70’s Show’s” Danny Masterson -- is on board as guest DJ. A final list of celebrities is slated for release this week.
The first-ever invitation only GM Style will showcase 17 GM vehicles paired with celebrities and the latest fashions. GM is finishing a pavilion just east of the Renaissance Center on the Detroit Riverfront to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars. [GlobalGiants.com]
Posted by Editors at 11:27 PM
Nokia New Year's Eve celebrates the start of 2007 in global style : GlobalGiants.com
World's largest New Year's Eve celebration draws more than 2 million music lovers to 5 "party capitals" of the world.
More than 150 million viewers tune into global TV and Internet broadcast.
Performances by The Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, Sugababes, Atomic Kitten, Ludacris, Rihanna, KT Tunstall, Sergio Mendes, among others.
Photo: Firework effects mesmerized the audience after countdown in Hong Kong
Espoo, Finland - On December 31st, Nokia New Year's Eve delivered on its promise to connect millions of people around the world through five spectacular events being held as part of the biggest New Year's party of 2006. Five party capitals -- Hong Kong, Mumbai, Berlin, Rio and New York -- all played their part to celebrate the beginning of 2007. Those in attendance at the live show, or watching the global broadcast on television or online saw some of the biggest names in music celebrating a truly unforgettable night.
Photo: Grammy-Award winning artist Nelly Furtado performs at Nokia New Year's Eve in Mumbai.
Nokia New Year's Eve began at Hong Kong's Ocean Terminal with Atomic Kitten topping the bill and making their first international appearance since splitting in 2004. They performed hits such as Whole Again and Tide Is High after an impressive roster of local stars including DJ Jamaster A, Eason Chan, Grasshopper, Hacken Lee, Joey Yung, Josie Ho, Jun Kung, Paul Wong, Soler and Twins entertained the crowd throughout the evening. Despite the massive Internet challenges created by the recent earthquake in Taiwan, Hong Kong music fans were also able to stream the live concert footage directly to their mobile thanks to a select group of local operators.
Photo: Nokia New Year's Eve party in Berlin.
Moving west, Mumbai's Andheri Stadium played host to a star-studded celebration that featured performances by Grammy Award-winning Nelly Furtado, Indian music maestro A.R. Rahman, and Bollywood superstars Priyanka Chopra, Shahid Kapoor, Koena Mitra, among others.
Photo: The Black Eyed Peas and Sergio Mendes at Nokia New Year's Eve party in Rio
The night rounded off in New York with performances from Rihanna, Ludacris and KT Tunstall appearing in "Dick Clark's New Year's Rockin' Eve 2007". [GlobalGiants.com]
Furtado, a Canadian performing in India for the first time, captivated the crowd by singing two Hindi ballads, Kabhi Kabhi and Yeh Sama, in addition to her international hits Powerless, Maneater and I Am Like A Bird. Nokia New Year's Eve also marked the public debut of the first English language composition by Indian musical legend A.R. Rahman - Pray For Me, Brother - an anthem dedicated toward the eradication of world poverty. As the clock closed on midnight, Rahman, also known as the "Mozart from Madras", got the crowd into the party spirit with his all-time hit Humma Humma as well as his Oscar-nominated single Khalbali.
"Thank you Nokia for making this happen. I have wanted to come to India all my life," said Nelly Furtado after the show. "The crowd was amazing and it was so much fun to perform on the same bill as so many talented Indian artists."
Berlin's Brandenburg Gate was the largest Nokia New Year's Eve celebration with an estimated 1.2 million party-goers in attendance. In front of this massive audience, headline act Scissor Sisters played their hit singles I Don't Feel Like Dancin' and Comfortably Numb in a ninety-minute set that wowed the audience before a spectacular 10-minute pyrotechnics display erupted at midnight. Sugababes then took to the stage to carry on the party well in to the night.
"This will be the biggest audience we've ever played to so we were really excited! We love coming to Berlin simply because nobody parties harder and longer than the Berliners," said Ana Matronic from Scissor Sisters before they took the stage. "After the show we plan on having an excessively fun and ridiculous evening which we hope will set the tone for the rest of 2007! Happy New Year everyone!"
In Rio, Brazilians showed that a bit of rain would not stand in the way of an amazing night. More than one million people celebrated Nokia New Year's Eve in a nine hour concert on Ipanema beach. The crowd was treated to unforgettable performances by the Black Eyed Peas, John Legend and Brazilian music legend Sérgio Mendes as well as local artists Funk'n Lata and DJ Marlboro, amongst others.
The Black Eyed Peas played all of their hits including Where Is The Love? and Pump It as well as an unforgettable collaboration with Sérgio Mendes for the hit song Mas que Nada. Sergio Mendes was making his first Brazilian live performance for 28 years and treated the crowd to a host of hits from his country's musical history. Speaking after the show, Mendes said "This was a night of magic. Sharing my music with the Brazilian audience was emotional and unforgettable. This was without a doubt one of the happiest days in my life".
"With more than 2 million music lovers celebrating with us in person, and more than 150 million television and Internet viewers, Nokia New Year's Eve was certainly the biggest New Year's party of 2006," said Jo Harlow, Senior Vice President of Marketing for Nokia. "Nokia New Year's Eve clearly lived up to our mission of "Connecting People" and delivered on our promise of leveraging the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night. Our thanks to the artists who performed -- and the millions of people who celebrated with us in person and around the world." [GlobalGiants.com]
Posted by Editors at 10:28 AM
January 01, 2007
AT&T and BellSouth Join to Create a Premier Global Communications Company : GlobalGiants.com
Deal Consolidates Ownership of Cingular Wireless.
BellSouth and Cingular Brand Transition to Begin Soon.
PHOTO: New Year, New Company -- Workers install the new AT&T logo at the former BellSouth Atlanta headquarters over the weekend. BellSouth and Cingular came together Friday to form a premier global communications company. (AT&T photo by Michael Pugh).
San Antonio, Texas, -- AT&T Inc. (NYSE:T) has closed its acquisition of BellSouth Corporation, creating a premier global communications company committed to driving convergence, continued innovation, and competition in the communications and entertainment market.
The transaction consolidates ownership and management of Cingular Wireless, the USA's leading provider of wireless voice and data services, and YELLOWPAGES.COM, a leading Internet Yellow Pages and local search site.
PHOTO: Wireless home networking lets families share their AT&T Yahoo! High Speed Internet connection.
AT&T will immediately start to implement a carefully planned integration process to converge the AT&T, BellSouth, and Cingular wireless and wireline Internet Protocol (IP) networks, combine product portfolios and integrate customer care capabilities. The new company will be able to accelerate the introduction of innovative broadband services, such as IP-based services, while expanding the reach of broadband access in remote and rural locations in the traditional BellSouth region.
PHOTO: A Cingular store employee demonstrates the simplicity of recording up to four programs simultaneously with AT&T U-verse TV. The red dots next to the program titles indicate that the program will be recorded.
With the merger complete, AT&T enhances its U.S. leadership position in broadband, wireless services, voice services for consumers and businesses, and data services to Fortune 1000 companies.
In the coming days, AT&T will launch extensive new advertising, which will begin the transition of the BellSouth brand name to AT&T. AT&T will re-brand Cingular through a co-branded transition, which is scheduled to start in 2007.
AT&T Inc. is a premier communications holding company in the United States and worldwide, with operating subsidiaries providing services under the AT&T brand. [GlobalGiants.com]
Posted by Editors at 02:47 AM
December 24, 2006
New Lexus Performance Vehicles to Make World Debut at 2007 North American International Auto Show : GlobalGiants.com
TORRANCE, Calif. (December 2006): Lexus will stage the world premiere of the 2008 IS-F sport performance car and an exciting concept vehicle at a press conference at the 2007 North American International Auto Show in Detroit.
The IS-F is an all-new high-performance version of the popular Lexus IS 250/350 sport sedans. It will feature unique styling and a substantial boost in power from a V8 powerplant that will captivate performance car enthusiasts when it goes on sale next year. In addition to the IS-F, Lexus will unveil an exotic sports concept. The press conference will be held on Monday, January 8 at 11:25 a.m. EST in the Riverview Ballroom in COBO Center and simulcast live to the Lexus display area at the show. [GlobalGiants.com]
Posted by Editors at 06:16 PM
December 23, 2006
Nokia New Year's Eve Celebrations from Around the World to be Webcast on MSN
Streaming videos of concerts featuring international artists, including the Black Eyed Peas, Scissor Sisters, Nelly Furtado among others.
Espoo, Finland, - Nokia has announced MSN as the exclusive online distributor of the highly anticipated Nokia New Year's Eve, a global music celebration which will take place in five party capitals of the world on December 31. Exclusive performances from international artists including the Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, and Atomic Kitten will be streamed live and on demand at no cost to viewers through a Nokia-branded experience at http://www.nokianewyearseve.com.
"Nokia New Year's Eve embodies our objective of connecting people to their passions. We expect this will be the biggest global New Year's Eve music celebration with more than 1.3 million expected to attend," says Jo Harlow, senior vice president, marketing for Nokia. "With MSN, we are greatly expanding the global reach of Nokia New Year's Eve. Now, music lovers around the globe can enjoy their favourite artists -- live, as they countdown the final seconds of 2006, or on demand when the moment strikes them."
Nokia New Year's Eve will bring viewers on a journey from east to west; starting in Hong Kong's Harbour City Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York. Each venue will feature a strong lineup of local and international musicians.
Posted by Editors at 10:15 PM
PORSCHE SLEIGH RIDE
PHOTO: In a festive spectacle in New York City, a caravan of Porsche Cayman sports cars and a Cayenne SUV towed Santa and his gift-filled sleigh to a toy hand off, Friday, Dec. 22, 2006. The sleigh ride spread holiday cheer in the City and served as a reminder to all that it's still not too late to give this holiday season. (Feature Photo Service)
Posted by Editors at 01:55 PM
December 22, 2006
APPLE ITUNES GIFT CARDS
PHOTO: Kate Jones shops for iTunes Gift Cards at the Apple Store Fifth Avenue. The iPod is the perfect stocking stuffer this holiday season and an iTunes Gift Card is a great last-minute gift for every iPod owner. The National Retail Federation estimates gift card sales will total $24.81 billion this holiday season.
Posted by Editors at 10:01 PM
December 21, 2006
FORD’S NEW 2007 EDGE URBAN ADVERTISING: HIP-HOP STAR KELIS WILL ‘PUSH IT TO THE EDGE’
Grammy-nominated singer Kelis will star in a new urban marketing campaign to promote the all-new 2007 Ford Edge crossover.
Kelis creates a new song “Push it to the Edge” specifically for the campaign.
The Edge urban marketing campaign will begin airing on Dec. 20 with major radio, print, television and Internet outlets throughout the USA.
Photo: The Ford Edge is announced as a finalist for the North American Truck of the Year Award at the Detroit Economic Club meeting on Wednesday, December 13, 2006. The winners will be announced on January 7, 2007 at the North American International Auto Show.
DEARBORN, Mich. – The all-new 2007 Ford Edge goes into overdrive this week with an urban marketing campaign featuring Grammy-nominated singer Kelis. Consumers will hear the hip-hop artist “Push it to the Edge” with a new song about Ford’s bold crossover vehicle in ads that begin airing Dec. 20.
Kelis will kick off her new relationship with Ford on Dec. 18 in New York City at her husband’s, rap icon Nas’, black and white ball in New York City to celebrate the release of his new album, “Hip-Hop is Dead.” Ford will give partygoers a glimpse of the new advertising campaign created by The Uniworld Group - Detroit.
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents.
“With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign,” said Jeri Ward, Ford Edge marketing manager. “Our target buyer can easily relate to Kelis’ sharp and sophisticated style.”
“I am an informed buyer who likes to shop around for what I like,” said Kelis. “I prefer bold designs and that’s what I see when I look at the Edge. I believe it was built to defy expectations and change people’s perceptions, two concepts that have helped me define who I am.”
On Dec. 20, the Edge campaign featuring Kelis will begin with a creative radio spot featuring the song that Kelis created specifically for the campaign titled, “Push it to the Edge.” The song flows with a strong hip-hop beat to the following lyrics:
So clean in my Edge
Steady headed to the spot
Speakers bump thump thump
All you hearin’ on the block
I live life loud
Cause that’s the only way to live it
I push it to the Edge
Never stop at the limit.
The spot also features a cameo introduction of Kelis by hip-hop DJ Funkmaster Flex. The spot will air on national syndicated radio shows like The Steve Harvey Morning Show and The Tom Joyner Morning Show. Kelis is scheduled to participate in various Edge sweepstakes giveaways on these shows beginning in February.
The Edge urban television commercial, titled “On the Edge,” stars Kelis and features the song. The ad opens with the Edge making a red carpet appearance in front of a captive paparazzi crowd. The photographers cannot keep their lens off the Edge as the optional panoramic Vista Roof™ slowly opens to reveal Kelis dressed to impress for a VIP event. The ad will begin airing in late December on major television networks throughout the USA.
The Kelis song and the new urban Edge campaign will be an integral part of Ford’s new urban Web site, www.fordurban.com. The Web site will begin in late December with a targeted focus toward Edge buyers and eventually extend to the entire Ford brand line-up of car, trucks, SUVs and crossovers.
Posted by Editors at 07:30 PM
GM STYLE: Celebrities Carmen Electra and Mario Lopez Confirm Attendance
General Motors Announces North American Debut of Four Global Concepts.
Photo: Dancing With the Stars participant Stacy Keibler walks the runway alongside the Cadillac STS at the 5th annual General Motors ten fashion show that pairs the hottest names in entertainment with GM's pristine concept and production vehicles - all for a good cause. The GM TEN event, held Tuesday, February 28, 2006 in Hollywood, supports a variety of charities nationwide. (United States)
DETROIT – In addition to an array of classic GM Designs, including the 2006 Camaro Concept (an instant classic) and the 1951 Buick LeSabre Concept (an iconic classic), four global concepts never before seen in North America will “drive the runway” with celebrity guests including Carmen Electra and Mario Lopez during January’s GM Style.
The Holden EFIJY, Chevrolet T2X, Chevrolet WTCC and Opel Antara GTC will make North American debuts on Jan. 6, 2007, in a pavilion on the Detroit Riverfront and then featured in GM’s exhibit at the North American International Auto Show the following week. These four vehicles showcase GM Design’s creative talent from four of their 11 studios around the world.
"Collectively these concepts represent GM Design's global vitality, while capturing the spirit of the brands they represent,” said Ed Welburn, General Motors vice president of global Design. "Great design transcends borders, and these award-winning GM concept vehicles are proof of that."
Photo: General Motors European Design Director Bryan Nesbitt introduces the Opel Antara GTC concept at the Frankfurt International Motor Show in Frankfurt, Germany Monday, September 12, 2005. (General Motors/Olaf Gallas)
The four vehicles have arrived in Michigan from all corners of the world and are being primped for their Detroit debut along side some of Hollywood’s most notable stars.
Photo: Actress Carmen Electra poses for photographers in front of the Angel Flight America SAAB 9-7X at a celebration leading up to the New York Auto Show Monday, April 10, 2006 in New York. Saab Automobile USA unveiled the Saab Aero X concept to North America. (General Motors/Emile Wamsteker)
Carmen Electra and Mario Lopez have confirmed they will join previously announced Cheryl Hines, Vivica A. Fox, Petra Nemcova, Danny Masterson, and Rachel Zoe at GM Style.
The first-ever invitation only GM Style will showcase 17 GM vehicles paired with celebrities and the latest fashions. GM will construct a pavilion just east of the Renaissance Center on the Detroit Riverfront to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
Posted by Editors at 10:23 AM
December 20, 2006
Serena Williams and Sania Mirza will play at the Sony Ericsson International in Bangalore
India’s largest WTA Tour Event will be held from February 12 - 18, 2007 at KSLTA, Bangalore.
Bangalore, India – After a successful second year of tennis sponsorship, Sony Ericsson increases its commitment to the sport by tying up with the Karnataka State Lawn Tennis Association (KSLTA) to bring the Sony Ericsson International, a Sony Ericsson WTA (Women’s Tennis Association) Tour event, to Bangalore. With the title sponsorship of the tournament in India, Sony Ericsson aims to further popularise and promote the sport of tennis in India, as it has been doing worldwide through the Sony Ericsson WTA Tour. KSLTA is pleased to announce confirmed participation from Serena Williams and Sania Mirza for the tournament. This will be Serena’s first appearance in India and the talented player is set to enthral the Indian audience with her exciting power tennis.
Announced today at a press conference in Bangalore, Sony Ericsson International will sit alongside the company’s other tennis commitments: the Sony Ericsson WTA Tour, which culminates in the Sony Ericsson Championships in Madrid in November, the Tennis Masters Cup in Shanghai, also in November, and the Sony Ericsson Open in Miami, to debut in March 2007.
According to Serena Williams, “I am very excited to be playing in the Sony Ericsson International in Bangalore, especially for the first time. Tennis as a sport has become more and more popular in India, and I hope many fans of all ages will come out and see us play. I always look forward to visiting a new country and playing in new good tournaments.”
Speaking at the press conference, Sania Mirza said, “Sony Ericsson has had a major impact on the WTA Tour. It has helped to make the sport cooler and more accessible because of its links with music, film and fashion. As a result tennis has broadened its appeal to new audiences. I look forward to the newly created Sony Ericsson International next February, in my country.”
Sony Ericsson is the global title sponsor of the Women's Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year.
Posted by Editors at 01:31 PM
December 19, 2006
One Million Miles in a Saab?
Get a New One from Saab - For Free.
Photo: Saab 9-3 SportCombi, MY 2007
DETROIT — Convinced of the jet-like performance and endurance of its products, Saab Automobile USA is announcing that it will offer a free new Saab to any U.S. customer who covers the distance of one million miles (or more) in a Saab that he or she originally purchased new. The new Saab will come with the 100,000 mile/5 years GM Powertrain limited warranty and 3 years/36,000 miles no-charge scheduled maintenance, standard with every model in the 2007 Saab Automobile USA portfolio.
Photo: Wisconsin resident and insurance salesman Peter Gilbert, left, and Saab USA General Manger Jay Spenchian, right, savor the moment as Gilbert's 1989 Saab 900 SPG, background, reaches the one million milestone at this year's North American Saab Owners Convention in Lake George, N.Y.
This announcement comes after Wisconsin resident and insurance salesman Peter Gilbert recently reached the one million milestone in a 1989 Edwardian Gray Saab 900 SPG, still with the original engine and turbo, at this year’s North American Saab Owners Convention in Lake George, N.Y. Saab Automobile USA General Manager Jay Spenchian was the very first to congratulate Gilbert and his 900 SPG on the occasion.
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden.
Posted by Editors at 05:18 PM
VOLVO CARS OF NORTH AMERICA: TOWER OF CARS
PHOTO: Spotlights lit up Chicago's first-ever tower of cars, a vertical showcase displaying seven Volvos in glass cases stacked on top of one another. The view from the glass tower will change and stay fresh as new Volvo models are displayed and lighting reflects the changes in the season. (PRNewsFoto/Volvo Cars of North America)
Posted by Editors at 05:10 PM
December 18, 2006
Siemens increases its commitment to early science education
Photo: Prof. Dr. Hermann Requardt, head of Siemens Corporate Technology, at the ceremony handing over the 500th company experiment kit to a kindergarten in Munich's Hasenbergl district. In fiscal 2007, Siemens will substantially expand its commitment to promote early interest in the sciences, and will be donating 1,000 additional research kits to German kindergartens.
Posted by Editors at 12:34 PM
December 15, 2006
General Motors at North American International Auto Show 2007
GM Showcases Its Brands In Style at its All-New Exhibit.
Photo: Rendering of the new entrance to GM's display at the North American International Auto Show in January 2007.
DETROIT – When hundreds of thousands of 2007 North American International Auto Show visitors step inside the 121,000-square-foot General Motors exhibit beginning Jan. 13, they’ll experience more than beautifully designed and executed cars and trucks. The all-new GM exhibit – the show’s largest – will be transformed into the auto show equivalent of an art gallery.
Photo: Rendering of GM's new Pontiac display at the North American International Auto Show 2007.
A more intuitive layout supported by enhanced, high-tech overhead and vehicle lighting; open spaces and clean lines; minimalist architecture and premium materials will allow visitors to experience GM’s eight distinctive brands in unique, gallery-type settings within a unified, GM-themed environment. The individual brand displays surround GM’s advanced technology-themed corporate display.
Photo: Rendering of GM's new Chevrolet Truck display at the North American International Auto Show 2007.
GM Design played a key role in the vision and execution of this year’s exhibit, taking an esthetic approach remarkably similar to its globally influenced vehicle design process.
Photo: Rendering of GM's new Cadillac display at the 2007 North American International Auto Show.
The individual brand displays surround GM’s corporate exhibit, featuring LED screens and projected laser images on glass that demonstrate GM’s vision for reinventing the automobile. During the media preview, the space will be used for major vehicle launches. For the public, the space will be transformed into a dramatic vehicle design and technology display highlighting GM’s leadership in design, technology, safety, quality and fuel efficiency.
“While the stars of the show are the vehicles, we wanted the exhibit space to reflect the corporation’s design-driven direction in a way that complements the brand essence of each vehicle and the overall GM brand,” said Ed Welburn, GM vice president, Global Design. “The finest work deserves to be displayed in the best galleries, and I believe we’ve accomplished that with this exhibit.”
Visitors will know they’ve arrived at a special destination the moment they approach the exhibit, with its dramatic center entrance featuring a stainless steel ribbon 261 feet wide and 26 feet high, sporting a jeweled GM corporate logo. Five award-winning global concept vehicles will be positioned at the entrance to reinforce the strength of GM vehicle design and future products.
Throughout the exhibit, 615 linear feet of LED lighting will be suspended above visitors’ heads, complemented by additional lighting in the brand displays that bathes the vehicles in light. Each of the brand areas will have back wall video projection for product messages, as well as synchronized corporate messages.
Here’s a tour of GM’s 2007 North American International Auto Show exhibit:
Chevrolet: GM’s largest brand builds on a global auto show concept called “Chevy Moments.” The display consists of a series of graphic towers, feature vehicle displays and LED screens, along with unique flooring that defines specific vehicle areas. Chevrolet is unveiling the new 2008 Malibu at the Detroit show.
Cadillac: The display for GM’s luxury marque is inspired by the sharp lines and faceted architecture of its vehicles. It features an angular ceiling canopy, premium materials such as frosted glass and stainless steel surfaces, and high-tech lighting that befits Cadillac’s technology legacy. Cadillac is revealing the new 2008 CTS at the Detroit show.
GMC: Professional Grade goes decidedly upscale with an all-new space that features textured blue steel, precast concrete, and chrome, perforated metal that evokes the grille design of GMC’s premier Denali lineup. Mechanical elements abound, executed with style and precision.
HUMMER: Capability is the name of the game, and GM’s go-anywhere, do-anything vehicles are displayed against a deep orange backdrop complemented by architectural cues such as massive ID plinths, concrete and glass floor panels.
Saab: Very clean and open with crisp, white surfaces and glass flooring, the Saab display features unique LED technology as well as LED screens that create a special product environment.
Saturn: As refreshing as its brand-new product lineup, the Saturn display breaks convention with unique architectural elements and distinctive materials. The “Aura Box” features bright Obscura projection technology focusing on the 2007 Aura Green Line hybrid.
Buick: The Buick environment exudes the premium elegance associated with its new design direction. It features sophisticated materials such as wood, polished stone tile and gossamer lighted fabric back walls that underscore the display’s water theme, and illuminated ceiling coves. A Buick Lucerne will showcase OnStar’s Turn-by-Turn Navigation technology on a windshield-projected narrative.
Pontiac: Pontiac's all-new display evokes the energy and atmosphere of a hip club. Polished stainless steel surfaces, gloss black paint and glass convey the brand’s seductive performance theme. The space comes alive with carefully choreographed sound, light and the use of video presentations that create excitement.
Posted by Editors at 02:32 PM
AMERICAN EXPRESS MEMBERSHIP REWARDS PROGRAM: ICE CUBE COLLECTION
PHOTO: The Chopard 18K white gold and diamond "Ice Cube Collection" Ladies Bracelet Watch is one of the rewards as part of the just-launched First Collection - a distinctively elegant collection of boutique-style, premium offers exclusively available to American Express Platinum Card(R) and Centurion(R) Card members through the Membership Rewards program from American Express.
Posted by Editors at 12:15 PM
December 14, 2006
Smilebox and Hallmark Partner to Deliver Photo Expressions
REDMOND, Wash., Dec. 13 -- Smilebox, Inc., the photo expressions service, today announced a distribution and content partnership with Hallmark Cards, Inc. With the holidays quickly approaching, this partnership will enable customers to access an online catalog of seasonal e- cards, animated scrapbooks, slide shows and interactive postcards that can be customized with their own photos, messages, music and backgrounds. The new photo expressions service marks the first time that consumers can integrate their personal photos with Hallmark online content.
PHOTO: A popular holiday slideshow designed by Hallmark for the Smilebox service. Hoops & Yoyo, Hallmark's popular characters, throw snow balls which turn into the user's photos.
"Greeting cards, whether traditional paper or electronic, help fulfill an enduring need for people to maintain connections with one another," said Steve Ruschill, marketing technology manager at Hallmark. "Smilebox's digital services, combined with Hallmark's creative excellence, provide a new holiday greeting solution for family and friends."
The new photo expressions service, delivered via the Smilebox(TM) platform, utilizes a complete new line of creative content developed by Hallmark's creative staff of writers and designers. Much of the content is developed around popular Hallmark intellectual properties such as the Hoops & Yoyo characters.
The Hallmark Smilebox service is now live and can be downloaded free of charge at http://www.hallmark.com/smilebox. Consumers can email the basic version of a design to family and friends for free with a short ad, purchase the premium version for a one-time fee of $0.99 or $1.99, or subscribe to Club Smilebox for $4.99/month or $39.99/ year and get unlimited premium designs.
Posted by Editors at 02:37 PM
GM's Hottest Designs and Entertainment's Big Names to Cruise a Runway on the Riverfront
GM Style Celebration.
Photo: General Motors Chairman and CEO Rick Wagoner poses with the award-winning Camaro concept after announcing GM will build an all-new production version of the Chevrolet Camaro in August 2006 in Traverse City, Mich. The sport coupe will be nearly identical to this Camaro concept that was introduced at the North American International Auto Show earlier this year. Production will begin at the end of 2008 and the Camaro will go on sale in the first quarter of 2009. (General Motors Photo/John F. Martin) (United States)
DETROIT – Each January, the automotive world turns its attention to Detroit and the North American International Auto Show (NAIAS). This year, the worlds of fashion and celebrity will also look to Detroit when General Motors hosts a celebration of automotive design in the shadow of the company’s world headquarters to kick off NAIAS media activities.
Photo: 2007 Saturn Sky Red Line will be showcased at the North American International Auto Show 2007.
Named “GM Style,” an exclusive event is planned for Saturday, Jan. 6, 2007 . In addition to a number of famous GM vehicles -- some never before seen in North America -- GM is also inviting some of the hottest names in entertainment to join the vehicles for a walk – or drive – down the runway.
GM is finalizing the celebrity line-up. Currently confirmed are:
Cheryl Hines – Emmy-nominated actress from HBO’s hit comedy “Curb Your Enthusiasm”
Vivica A. Fox – Star of numerous films and television series, including the most-recent edition of “Dancing With The Stars”
Petra Nemcova – One of the world’s top supermodels and a regular in the Sports Illustrated swimsuit issues
Danny Masterson – Best-known for his role on “That 70’s Show,” Masterson will be the evening’s guest DJ
Rachel Zoe – This “stylist to the stars” will prep all the celebrities at GM Style.
“This event is a tribute to style and a celebration of GM’s design renaissance,” said Ed Welburn, global vice president, GM Design. “GM Style will bring Detroit a unique intersection of the worlds of fashion, automotive design and entertainment. Like Paris to the fashion industry and Los Angeles to entertainment, Detroit is the epicenter of auto design. GM's vehicles will take their rightful place on the runway along side some of today's top names in fashions and entertainment."
GM will construct a pavilion just east of the Renaissance Center on the Detroit River to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars.
“The GM Style event will be like none other at the North American International Auto Show,” said Mike Jackson, GM North America vice president, marketing and advertising. “Not to be eclipsed by the star power in the room, Style’s pristine fleet of GM vehicles will captivate the audience with the world debut of a concept vehicle.”
The first-ever GM Style will showcase 17 GM vehicles. Additional details on the event as well as a full list of vehicles will be unveiled at a later date. Confirmed already are:
2006 Camaro Concept – Unveiled to rave reviews from around the world last January, the award-winning Chevrolet Camaro Concept combines dramatic design and exciting performance. A thoroughly modern interpretation of the classic sport coupe, the Chevrolet Camaro Concept recaptures the spirit of one of the most popular sport coupes of all time and redefines the Camaro for new generations of fans.
1951 Buick LeSabre Concept -- One of the most famous concept cars of all time, the Buick LeSabre concept was designed under supervision of GM Design Icon Harley J. Earl. The car took styling cues from jet fighter planes, and Earl personally drove the car for years. Among a myriad of technologies revolutionary at the time, the LeSabre concept could raise its own convertible top if it began raining when the owner was away from the car. Under the watchful eye of Welburn, GM recently restored this automotive icon at their Design Center in Warren , Mich. , the same facility where the vehicle was created.
2006 Pontiac Solstice Weekend Club Racer Concept – A Detroit debut, GM Performance Division built the Solstice Weekend Club Racer concept to showcase how a racing version of the car might be configured. With a custom bronze paint job, power for the car comes from a turbocharged 2.0L four-cylinder engine rated at 325 horsepower.
2006 Saab Aero X Concept – Another Detroit debut, the Saab Aero X concept harnesses the power of Saab's aviation and Scandinavian roots to make a unique statement in performance car design. Saab Aero X adopts a cockpit canopy, just as you would see on a jet aircraft. It offers the Aero X pilot full 180 degree vision. The Aero X concept, powered by a 400 hp BioPower engine using 100 percent ethanol fuel, made its world premiere at the 2006 Geneva Motor Show and its North American debut at the 2006 New York Auto Show.
2007 Saturn Sky Red Line – After being unveiled at the 2006 New York Auto Show, the Saturn Sky Red Line went on to critical acclaim and is now reaching Saturn retailers. The Saturn Sky Red Line boasts one of the most powerful engines (260 hp/260 foot-pounds of torque) GM has ever produced based on its size (2L). Its 0 to 60 mph time is just over five seconds, and Edmunds.com called it “the most interesting blend of style and performance.”
Posted by Editors at 11:05 AM
December 12, 2006
DURACELL SANTA RECEIVES LETTERS
PHOTO: Santa receives letters from North Pole postman, Curt Haase in North Pole, Alaska in November 2006. The city of North Pole, the official mail stop for thousands of "Dear Santa" letters, Santa Claus and Duracell, the official battery of North Pole, have partnered on a unique analysis of these letters to determine what really tops kids' wish lists this year.
Posted by Editors at 06:49 PM
December 11, 2006
Saks Fifth Avenue Logo Gets a Makeover
NEW YORK, Dec. 11 -- As part of the overall revitalization of Saks Fifth Avenue, one of America's most familiar and enduring icons of style and commerce, the Saks logo has been updated for the 21st century. The new look will be unveiled officially in January, 2007 and will appear in advertising, on shopping bags and in a wide array of other merchandise and marketing materials.
"Our customers can count on us as a consistent source of fashion, style and quality," said Steve Sadove, CEO, Saks Incorporated. "The updated logo gives us a modern look that is sure to resonate with our customers and contribute to the resurgence of Saks Fifth Avenue."
Posted by Editors at 10:50 PM
December 10, 2006
BONGO LINE OF APPAREL AT KOHLS DEPARTMENT STORES
PHOTO: Bongo spokesperson and Hollywood "It" girl Kristin Cavallari takes time out of a holiday jaunt to The Big Apple to meet and greet fans at the brand new Kohl's department store in nearby Jersey City, N.J.
Cavallari, who is best known for her role on the MTV hit reality series "Laguna Beach," stars in ads for the Bongo line of apparel, footwear and accessories, which is available at Kohl's.
Posted by Editors at 06:34 PM
December 05, 2006
THE COCA-COLA COMPANY SANTAS
PHOTO: Members of the Amalgamated Order of Real Bearded Santas joined Phil Mooney, director of archives for Coke to celebrate the 75th anniversary of the Coca-Cola Santa and officially open a free NYC art exhibit with original works from Haddon Sundblom who created the Santa in 1931. A virtual gallery is located at www.mycokerewards.com. During December, for each visitor to tour the online gallery, Coke will donate $0.75 to celebrate the milestone anniversary.
Posted by Editors at 11:37 PM
RIHANNA SIGNS TO COVERGIRL
Award-Winning Songstress Signs with Cosmetics Giant.
PHOTO: Internationally-acclaimed songstress Rihanna has signed with CoverGirl, the best selling make-up brand in the U.S.
HUNT VALLEY, Md., Dec. 5 -- Rihanna, the internationally- acclaimed songstress who has won millions of fans with her smash hit "S.O.S." and charming persona, is joining the CoverGirl family. The 18-year-old star joins the ranks of CoverGirls including Queen Latifah, Molly Sims, Christie Brinkley and Keri Russell. Rihanna will shoot her first CoverGirl ads this December for a nationwide launch in summer 2007.
Rihanna's debut album "Music of the Sun," which she co-wrote with renowned music producer Evan Rogers and his partner Carl Sturken, was released in August 2005. Her world renowned second album, "A Girl Like Me," featuring "S.O.S." and her follow-up single "Unfaithful" has established her among today's top artists. Through it all, Rihanna has managed to stay grounded and strives for her music to be a personal conversation with girls her age -- reflecting their triumphs, complexities and struggles. Rihanna is now working on her third album which is set for release in 2007.
Since its introduction in 1961, CoverGirl has helped launch numerous modeling careers and was one of the first brands to link models' names and faces with a product. The long list of famous CoverGirl models includes Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and the brand is known for consistently signing models who embody both inner and outer beauty, such as current spokesmodel Queen Latifah.
With more than 100 brands available in nearly 130 countries, P&G Beauty delivered sales of more than $21 billion in fiscal year 2005/06, making it a leading global beauty company. P&G offers trusted brands with leading technology to meet the full complement of beauty and grooming needs: Pantene(R), Olay(R), Head and Shoulders(R), Max Factor(R), Cover Girl(R), Always(R), Sassoon Professional(R), Wellaflex(R), Rejoice(R), Sebastian Professional(R), Herbal Essences(R), Koleston(R), Clairol Professional(R), Nice 'n Easy(R), Venus(R), Gillette(R), SK-II(R), Wella Professional(R), and the luxury and or prestige fragrance licenses for Dolce & Gabbana(R), Valentino(R), Hugo(R), and Gucci(R).
Posted by Editors at 07:29 PM
December 04, 2006
LG Mobile Phones Announces Rihanna as Brand Ambassador For Chocolate by LG
Global pop sensation, Rihanna Kicks Off Her New Role as Brand Ambassador with a Star-Studded Event in Las Vegas Today.
SAN DIEGO, Dec. 4 -- LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced today that they are bringing together two global sensations, Chocolate by LG and Rihanna, to launch their new Chocolate color phones. Chocolate by LG in white, mint green and cherry red were recently introduced to consumers last month.
Rihanna will kick off her new role as brand ambassador tonight by performing at a star-studded post Billboard Music Awards event, titled "The LG Chocolate Party" at Las Vegas' newest nightspot, Moon Nightclub, in the Palms Resort and Casino. The event will be the media and consumer's first opportunity to have hands on time with the new cherry red and mint green Chocolate color phones. Additionally, in between sets from DJ AM and DJ Mom Jeans (a.k.a. Danny Masterson), Rihanna will perform several of her hit singles for guests in this intimate venue. Celebrity attendees include Paris Hilton, Ludacris, the Killers, Chris Brown, Blue October, Nickelback, Nas, Carmen Electra, Bow Wow, Chingy, Three 6 Mafia, Ne-Yo and Young Jeezy.
LG Electronics, Inc. is a global leader and technology innovator in consumer electronics, home appliances and mobile communications.
Posted by Editors at 07:32 PM
December 01, 2006
FIDELITY INVESTMENTS SCHOLARSHARE COLLEGE SAVINGS PROGRAM
Photo: Actress Molly Shannon reads "The Hero Book" by Ellen Sabin to McKinley Elementary School second graders to celebrate the launch of the California ScholarShare College Savings Program, Thursday, Nov. 30, 2006 in Los Angeles. Fidelity Investments manages California's tax-advantaged 529 college savings plan. Photo by Susan Goldman. (PRNewsFoto/Fidelity Investments, Susan Goldman)
Posted by Editors at 10:03 PM
FIDELITY INVESTMENTS SACRAMENTO BALLET
Photo: Sacramento Ballet cast member Megan Horton, who dances the part of the Sugarplum Fairy, answers questions from elementary school students after she read the Nutcracker to them in Sacramento, Calif., on Thursday, Nov. 30, 2006. ScholarShare, the State of California's 529 college savings program, and Fidelity Investments hosted the special children's reading event at the studios of the Sacramento Ballet. The event celebrates the recent launch of the California ScholarShare College Savings Program which promotes the importance of getting an early start in saving for college. (PRNewsFoto/Fidelity Investments, Steve Yeater)
Posted by Editors at 09:58 PM
WAL-MART 'DECLARATION OF NICE' SIGNING
Photo: Children from military bases around the USA commit to being on their best behavior this Christmas to set an example for children all over the world by signing a "Declaration of Nice" at the "Top of the World" Toy Summit in North Pole, Alaska. America Supports You and Operation Homefront, with the generous support of Wal-Mart, facilitated the Summit to help Santa Claus strategize for the holiday season. (PRNewsFoto/Wal-Mart Stores, Inc., Jillian Rogers)
Posted by Editors at 09:49 PM
November 28, 2006
New York Stock Exchange: Argentine Corporate Day
NEW YORK, Nov. 27 -- Leading Argentine companies traded in the United States took part in the first "Argentine Corporate Day" held at the New York Stock Exchange headquarters.
PHOTO: Argentine companies ringing the opening bell at the Argentine Corporate Day at the New York Stock Exchange.
The event was attended by the main executives -- CEOs, CFOs, and directors -- of major companies from Argentina, representing a broad spectrum of economic activity, notably, Banco Hipotecario, Banco Macro, Cresud, IRSA, Metro Gas, Telecom Argentina, Tenaris and TGS.
The purpose of the gathering was to reinforce the presence of Argentine companies in the international market, in view of the growing interest that this country has been awakening among investors.
During the day, executives presented the main development projects of their companies at a press conference and in meetings with investors.
The day began at the New York Stock Exchange with the traditional opening bell, the signal for the start of trading, initiated by Argentine executives, followed by a large press conference with the international and Argentine media.
During a luncheon prior to the schedule of meetings with investors, the Argentine executives, together with representatives from banks, investment funds and government authorities, attended a panel titled "Argentina: Business Prospects for 2007".
The event included participation from three panelists: Sergio Berensztein (Director of Di Tella University), Gustavo Canonero (Deutsche Bank New York) and Walter Molano (BCP Securities). The panelists emphasized Argentina's considerable growth and good prospects as reflected in social and economic indicators.
Posted by Editors at 03:37 PM
November 27, 2006
Johnson Controls Encourages Student Creativity About Energy Conservation
Igniting Creative Energy Challenge
Winners of national competition win educational trip to Hawaii with chance to meet national leaders.
MILWAUKEE, Nov. 27 -- United States and Canadian students in kindergarten through 12th grade are being called on by the Igniting Creative Energy Challenge to put on their thinking caps and come up with creative ways to make a difference in energy conservation and the environment.
Photo: Solar Panel
The Challenge, a partnership program developed by Johnson Controls and the National Energy Foundation, is an educational competition that encourages students to learn more about energy and the environment. This is the sixth year for the competition, which provides the national winners with valuable educational experiences that include a trip to Hawaii and a chance to meet national leaders and energy policymakers in Washington, D.C.
Students are asked to submit entries that demonstrate an understanding of what an individual, family or group can do in their home, school or community to conserve energy and help the environment. Students may express their ideas in the form of science projects, essays, stories, artwork, photographs, music, video or Web site projects. They may also submit recent service projects.
Photo: Wind Turbines in Field
New for 2007, the highest scoring student in each state and most provinces will receive additional recognition and a $1,000 (U.S.) donation from Johnson Controls for his or her school.
The Challenge is funded through an educational grant by Johnson Controls with additional support from the United States Energy Association (USEA) and the National Energy Foundation.
Johnson Controls is a global leader in interior experience, building efficiency and power solutions. Founded in 1885, the company is headquartered in Milwaukee, Wisconsin. Johnson Controls (NYSE:JCI) has 136,000 employees in more than 1,000 locations serving customers in 125 countries.
"Like all citizens, students play an important role in using energy resources wisely, which reinforces our business of providing smart energy solutions," said Dave Myers, president, Building Efficiency, Johnson Controls. "As we introduce this year's Challenge, we continue to be impressed by the enthusiasm and creativity students and teachers exhibit in demonstrating ways to preserve the environment and conserve energy."
According to Dari Scott, vice president of marketing for the National Energy Foundation, "It's vital to instill in students the idea that they can creatively contribute to conserving natural resources. It results in improved leadership, character development and service to others, not to mention a better environment."
Contest Rules and Prizes
The Challenge is open to all students in grades K-12 in the U.S. and Canada, excluding Quebec. All entries are due by February 17, 2007, and winners will be announced on or about March 17, 2007.
Official rules about the contest and a downloadable entry form can be found at the official Challenge Web site, http://www.ignitingcreativeenergy.org/ .
A total of four grand prizes will be awarded to three students and one teacher. Three students, one in each grade cluster, whose work best addresses the Challenge criteria, will receive a hosted trip to Hawaii April 10-14, 2007 for themselves and a parent or legal guardian. In addition, one teacher with the highest average score of student work from 15 or more qualifying entries will be chosen for a trip for two to Hawaii for the same fun and educational experience.
While in Hawaii, winners will experience the educational trip of a lifetime. This journey will include visits to a volcano, tropical forests, and Hawaii's famous beaches.
Winners will also participate in the national Energy Efficiency Forum in Washington, D.C., June 12-13, 2007, where they will share their Challenge entries and ideas with government and energy leaders.
Award certificates will be available for every participating student and teacher. The most creative and deserving student work will be published.
Last Year's Entries
The winning projects for the 2006 Igniting Creative Energy Challenge were a reflection of students' creativity and involvement: an elementary school student's "I Spy"(C)-themed book highlighting 101 ways to save energy at home, illustrated with photographs of the student's dollhouse; a middle school student's recommended four-week children's meal program for fast food restaurants that included age-appropriate energy savings items in place of toys; and a high school student's researched recommendation to create billboards that raise awareness of the energy crisis and promote the fight to save energy and the environment.
Teacher Zan Lombardo of Tredyffrin-Easttown School District in Pennsylvania had each of her students establish one energy-efficient habit for a month, quantify their savings and then represent each unit of savings as a dot in a giant mural that showed overall how they had helped the environment.
Students were asked to write a one-page summary that described their motivation for submitting an entry and what they hoped their project would accomplish. Middle school winner Rebecca Richter from Wisconsin shared, "I wanted to find a creative way to help children and their families understand how to conserve energy. It seems perfect to work with a fast-food chain because many families eat at fast-food restaurants. It would be a great way to reach a lot of people! I hope to convey that energy is an important resource in our lives, and that there are many ways to save energy."
Posted by Editors at 10:19 PM
Arthur Frommer to speak at Boston Globe Travel Show, March 23-25, 2007
BOSTON -- Nov. 27, 2006 -- Arthur Frommer, the foremost authority on budget travel, will join a host of esteemed speakers at the 2007 Boston Globe Travel Show, scheduled to be held March 23-25, 2007 at the Seaport World Trade Center in Boston.
Photo: Arthur Frommer's Budget Travel, November 2006 Issue.
Frommer will be joined by his daughter, travel expert Pauline Frommer. Pauline is carrying on the family legacy, creating her own new series of travel books designed to bring budget travel to a new generation. The Frommers will address the show's 9,000+ expected attendees on Saturday, March 24.
Photo: Frommer's Italy 2000
The 2nd Annual Boston Globe Travel Show will showcase travel destinations from around the world while highlighting both cultural exhibits and vacation activities. A diverse set of travel exhibitors and suppliers, representing every segment of the travel industry, will offer detailed information on trips to every region of the world.
In addition to the host of prominent speakers, The Boston Globe Travel Show will feature Destination Pavilions showcasing both overseas and domestic destinations and tourism boards. Vacation Experience Areas will offer samples of experiences a traveler could expect from destinations around the world, such as culinary tasting and cooking demonstrations, luxury spa treatments, activities such as golf swings and diving and kayaking pools, as well as original and indigenous music and dance from cultures around the world.
Posted by Editors at 10:12 PM
BBDO COMMERCIAL
Photo: "Noitulove" or "Evolution" spelled backwards. The most awarded TV commercial of the past year was created by AMV BBDO for Guinness.
Posted by Editors at 01:41 PM
November 25, 2006
TARGET: DAVID BLAINE & GYROSCOPE
PHOTO: David Blaine, who successfully escaped from a gyroscope hanging 40 feet above Times Square on Thanksgiving, today joined Major George A. Hood of The Salvation Army to host 100 deserving kids on a shopping spree at Target.
Posted by Editors at 04:47 PM
November 23, 2006
HAWKEYE GROUP'S BEST ADVERTISING
PHOTO: hawkeye's best print and outdoor advertising.
DALLAS -- hawkeye GROUP of Dallas, TX, was given a Silver ECHO Award in the 2006 International ECHO Awards competition sponsored by the Direct Marketing Association (DMA), which recognizes the world's most impressive direct marketing campaigns.
The ECHO represents the best in strategic, creative, and results-oriented programs worldwide. Over 20 direct marketing experts from around the world judge thousands of submissions. hawkeye GROUP won in the category of Retail/Direct Sales for the Pizza Hut Very Into Pizza (VIP) program.
Some hawkeye clients include Capital One, Alltel Communications, Pizza Hut, Party City, Samsung, Microsoft, HP, Hollywood Casino, Dean Foods, Selective Insurance, and The Make-A-Wish Foundation.
Ranked in the top 50 in Ad Age's 2006 Integrated Agencies, hawkeye has offices in Amsterdam, Boise, Charlotte, Chicago, Dallas, Denver, London, Minneapolis, New York City, San Francisco, and Seattle.
Posted by Editors at 11:25 PM
November 22, 2006
TARGET: DAVID BLAINE
PHOTO: David Blaine has just begun a Thanksgiving challenge in New York City's Times Square for Target. If he can get down from the gyroscope, currently elevated 50 feet in the air, he'll join 100 deserving children for a shopping spree on Friday, November 24, at a Target store to kick off the holiday season.
Posted by Editors at 03:01 PM
November 20, 2006
Nokia announces New Year's Eve celebration in five party capitals of the world
"Five cities, One party".
The Black Eyed Peas and Scissor Sisters among several international artists to begin countdown to "Nokia New Year's Eve".
Espoo, Finland - On December 31st, Nokia will welcome the New Year in unique style - by connecting millions of music lovers from around the world as they count down the final minutes of 2006. Nokia New Year's Eve, a global music event stretching across four continents, will feature a number of international artists including The Black Eyed Peas and Scissor Sisters to entertain audiences at New Year's celebrations from Hong Kong to Rio de Janeiro. Those unable to attend in person can experience the party via television or the internet. To orchestrate this unique global celebration, Nokia has enlisted the services of Harvey Goldsmith CBE, the producer of Live Aid and Live8.
Photo: Black Eyed Peas - Monkey Business Album Cover
Photo: Scissor Sisters
Nokia New Year's Eve will travel from east to west, starting in Hong Kong's Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York.
Nokia New Year's Eve looks set to be the world's biggest New Year's party of 2006 with the five events expected to have a combined attendance of 1.3 million and an anticipated global television and Internet audience of 150 million.
Posted by Editors at 12:45 PM
November 18, 2006
Target Presents David Blaine With a Spectacular Thanksgiving Challenge
PHOTO: John Remington (left) of Target challenged David Blaine to Spectacular Thanksgiving Mission in Times Square to begin on Tuesday, November 21.
Posted by Editors at 11:06 AM
MERCEDES-BENZ - THE DRIVE FROM PARIS TO BEIJING
PHOTO: Beijing - The fascinating long distance drive from Paris to Beijing ends successfully. The 36 E-Class cars after reaching Beijing in 25 days, on a 14,000km journey through 2 continents and 9 countries.
Posted by Editors at 11:02 AM
November 16, 2006
Paige Davis Brings Touch of Holiday Cheer to Jewel Osco Grocery Shoppers in Chicago
Pay By Touch Partners With TV and Broadway Star to Give Chicagoans an Early Holiday Gift.
CHICAGO, Nov. 16 -- Pay By Touch(R), the leader in integrated biometric authentication, personalized marketing and payment solutions has joined forces with Paige Davis, formerly of TLC's "Trading Spaces," to kick-off the holiday season for Chicagoans.
The "Touch of Holiday Cheer" program is being launched on Nov. 17, 2006 by Pay By Touch and Davis, who will visit a local Chicago Jewel Osco grocery store to surprise random shoppers by paying for their groceries.
The Pay By Touch service uses a simple finger scan to authorize an electronic withdrawal from a customer's existing checking account. Each fingerprint is unique, which helps prevent fraud or identity theft, and since there is nothing to carry, there is nothing to be lost or stolen. The one-time enrollment in the secure program takes only a few minutes to complete at participating stores.
Posted by Editors at 02:19 PM
DURACELL: OFFICIAL BATTERY OF NORTH POLE
PHOTO: Madison Rathbun, 7, ducks under the covers in her North Pole, Alaska, home to write a "Dear Santa" letter in November 2006 by flashlight, compliments of Duracell. Recently named the "Official Battery of North Pole," the company is supplying batteries and flashlights to all North Pole residents this year. (PRNewsFoto/Duracell, Susan Goldman)
Posted by Editors at 01:04 PM
November 15, 2006
Cisco and Athletics Announce Cisco Field
PHOTO: Oakland Athletics (A's) Owner and Managing Partner Lew Wolff, standing left, and Cisco President and CEO John Chambers, right, unveil the 'Cisco Field' logo, while Major League Baseball Commissioner Bud Selig sits, left, at an event Tuesday at Cisco headquarters in San Jose, Calif., to announce an agreement to build a baseball park in Fremont Calif. to serve as the new home of the A's. (Cisco photo by Scott Griggs)
Posted by Editors at 11:31 AM
November 13, 2006
CHEYENNE KIMBALL AT KOHL'S
PHOTO: Singer/songwriter Cheyenne Kimball was at the new Kohl's department store in Jersey City, N.J., to sign autographs for fans in celebration of the store's recent opening. Kimball is the face of the Candies(R) line of apparel, shoes and accessories sold exclusively at Kohl's.
Posted by Editors at 07:46 PM
November 11, 2006
THE COCA-COLA COMPANY: CONTOUR BOTTLES
PHOTO: Phil Mooney, director of Archives for The Coca-Cola Company, holds one of the two remaining original contour bottles and displays earlier prototypes.
See full story at this Post dated October 10, 2006.
Posted by Editors at 06:44 PM
November 09, 2006
Adrianne Curry and NVIDIA Unveil World's First Real-Time Virtual Celebrity
Graphics Company and Hollywood Star Create Interactive Model.
HOLLYWOOD, Calif., -- In a move that is sure to send waves through Hollywood, model and television star Adrianne Curry and the worldwide leader in programmable graphics processor technologies, NVIDIA Corporation (NASDAQ:NVDA) , have announced that they have teamed up to create the world's first real-time, virtual celebrity. This breakthrough, which is enabled by NVIDIA's new flagship graphics technology, will allow 'stars' to create and license detailed replicas of their likeness without ever having to make a physical appearance or take a photograph.
PHOTO: NVIDIA DIGITAL ADRIANNE
Virtual celebrity licensing will have a multitude of applications, including adapting celebrity characters into newly developed video games, virtual modeling and endorsements; digital appearances in film and television; and virtual hosting on Web sites or traditional broadcast media.
"I am honored to have been selected as the first celebrity for this project," said Adrianne Curry.
Adrianne Curry is the ideal choice for this venture as she is on the cutting-edge of this fresh, new trend in Hollywood. In addition to her successful modeling career, that has landed her on the pages of Maxim, Playboy, Sync and Marie Claire, to name a few, Adrianne is a bona fide television star with television credits that include some of the most successful reality TV shows including the CW's America's Next Top Model, VH1's hit series "The Surreal Life" and "My Fair Brady," amongst numerous other stints in television and film. Adrianne also runs one of the most popular blogs and online promotions in the industry.
"The uses for this technological breakthrough are truly endless," said Dan Vivoli, senior vice president of marketing at NVIDIA. "The digital Adrianne can demonstrate the same range of emotions, movements, and attitudes and appear just as lifelike as her living, breathing counterpart. It is simply a stunning transformation."
The virtual "Adrianne" celebrity will be introduced at the official NVIDIA launch event being held in San Jose, CA.
Posted by Editors at 01:08 PM
November 06, 2006
TRIDENT PERSONALITY POLL
Sweet or Sour? New Yorkers vote themselves Sweet.
PHOTO: Personality Poll: Hours before heading out to vote in the General Election, hundreds of New Yorkers voted themselves "sweet" or "sour" Monday in a "Sweet or Sour" election sponsored by Trident Green Apple Fusion flavor gum. Ballots were cast using actual pieces of Trident chewing gum. The poll was held to determine the flavor of the Big Apple and to encourage people to vote in the real election. New Yorkers voted themselves sweet, 1,069 (63%) to 619 (37%).
Posted by Editors at 06:18 PM
November 05, 2006
"COCA-COLA SANTA" CELEBRATES 75TH ANNIVERSARY
Today's Enduring Vision of Jolly Ole Saint Nick Came to Life in 1931.
Atlanta - Seventy-five years ago, thanks to one man's imagination and artistic touch, the contemporary vision of Santa Claus as a jolly looking gentleman with a white beard was born. Created by Swedish-American artist Haddon Sundblom for a long-running series of holiday advertisements for Coca-Cola, today's cherished version of Santa Claus is at once recognizable around the world as an emblem of the holiday season.
The Coca-Cola Santa was first introduced in 1931, appearing in a series of print ads in The Saturday Evening Post, Ladies Home Journal, National Geographic and other U.S. publications. The captivating images struck a chord with the public, which almost instantly adopted the lovable personification as an enduring symbol of Christmas. Over the next few decades, the artist's depictions of Saint Nicholas evolved into the picture-perfect look of "Father Christmas" – the man in the red and white suit with the big brass belt buckle.
In 1931, when The Coca-Cola Company commissioned Sundblom to lend his artistic genius to its holiday campaign, the artist breathed refreshingly human elements into Santa's image, giving him his trademark rosy cheeks, a handsome white beard, twinkling eyes and happy wrinkles.
Sundblom's Santa had such universal appeal that, as distribution of Coca-Cola continued to spread globally and holiday ads featuring Santa reached into other countries, the character born of Sundblom's brush become an established international icon.
Sundblom's images of the North Pole's most-famous resident remain the commonly accepted depiction of Saint Nicholas around the globe, passing the test of time and evoking memories and a holiday spirit that transcends national boundaries.
As testimony to their impact, most of Sundblom's original Santa artworks have been displayed in several prestigious museums, shopping meccas and popular local venues, including the Louvre in Paris, the Royal Ontario Museum in Toronto, the Museum of Science and Industry in Chicago, the Isetan Department Store in Tokyo and the NK Department Store in Stockholm. This season, the 75th anniversary of the Coca-Cola Santa is being celebrated in the United States with an exhibition featuring a selection of the original Sundblom paintings at Jazz at Lincoln Center, in New York City.
Posted by Editors at 04:08 PM
October 19, 2006
Motorola Global Day of Service
MOTOROLA CHAIRMAN AND CEO ED ZANDER HELPS CLEAR BRUSH.
PHOTO: Motorola Chairman and CEO Ed Zander helps clear brush at the Spring Valley Nature Center in Schaumburg, Ill. as part of the Motorola Global Day of Service Wednesday, October 18, 2006.
Posted by Editors at 02:47 PM
October 17, 2006
HA Schult: "AutoDom" Made From Car Parts From Ford Models Fiesta and Fusion Builds a Bridge From Cologne to New York
COLOGNE, Germany, October 17 -- The "AutoDom" sculpture, a piece of art created by action artist HA Schult together with fifteen Ford-Werke GmbH apprentices in Cologne using parts from Ford Fiesta and Ford Fusion cars, is set to build a bridge between Cologne and New York.
Photo: HA Schult, his muse Elke Koska, and the sculpture against the backdrop of Cologne Cathedral.
The sculpture, which stands five metres tall and weighs 220 kilos, is on display as of today for two months at Cologne Bonn Airport, after which time it will be flown to New York. HA Schult announced today that the sculpture would be erected against the backdrop of the Manhattan skyline in spring 2007 before being auctioned to raise money for the Bloomberg Foundation set up by New York Mayor Michael Bloomberg. The proceeds from the auction will benefit the children and widows of fire-fighters who lost their lives following the September 11 terrorist attack on the World Trade Center in 2001.
Posted by Editors at 08:26 PM
October 13, 2006
Bono and Bobby Shriver Launch (RED)(TM) in the U.S.
Gap, Motorola, Converse, Giorgio Armani, Apple and MTV Networks Join Forces to Launch Massive Product, Retail, Marketing and Online Campaigns Designed to Eliminate AIDS in Africa.
Photo: Bono and Oprah Winfrey shop on Chicago's "Magnificent Mile" as part of the U.S. launch of (RED) where Gap, Motorola, Converse, Giorgio Armani, and Apple have joined forces to help eliminate AIDS in Africa.
LOS ANGELES, Oct. 13 -- Harnessing the power of some of the world's most iconic brands, Bono and Bobby Shriver announced today the U.S. launch of (RED), the groundbreaking initiative that marries the private sector with the buying power of the public in an effort to generate a sustainable flow of private sector funds towards the fight to eliminate AIDS in Africa. Gap, Motorola, Converse, Giorgio Armani and Apple are the first five companies to partner with (RED) in the U.S. The partnerships include licensing the (PRODUCT) RED(TM) mark and launching major integrated commercial efforts encompassing national and global product launches, retail, marketing and online activities. MTV Networks has joined (RED) as the first media sponsor in the U.S. to help build the brand and create awareness.
Posted by Editors at 09:54 PM
October 12, 2006
Ashley Judd at Kohl's
Photo: Actress Ashley Judd was at the new Kohl's Department Store in Jersey City, N.J., to sign autographs for fans as part of the store's month-long grand opening celebration. The new store features Kohl's updated store design, which enhances customer comfort and convenience through innovative features such as spacious fitting rooms with lounge areas. Judd is the face of the American Beauty skincare and cosmetics sold exclusively at Kohl's.
Posted by Editors at 09:22 PM
October 10, 2006
Celebrating 90 Years of the Coca-Cola Contour Bottle
2006 marks the 90th anniversary of the Coca-Cola® contour bottle. A treasured hallmark, the contour bottle has achieved iconic status since its creation in 1916.
For many years, the contour bottle was the recognizable face of Coca-Cola, appearing in advertising campaigns that were designed to build the emotional connections that consumers have with the brand. Through these campaigns and indeed, through the evolution of the package itself, the life and times of the Coca-Cola contour bottle have often reflected the changing world that we live in.
Ninety years after its creation, the contour bottle remains a symbol of innovation, instantly differentiating the world's best known soft drink from all other products.
Widely recognized as a pioneering example of package-driven branding, the contour bottle is one of the few packages to ever receive a trademark from the U.S. Patent and Trademark Office, helping to make Coca-Cola one of the most famous brands in the world today. Even today, the contour bottle plays a key role in the Company's advertising.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
The contour bottle continues to inspire creativity with today's leading designers. In 2005, Coca-Cola partnered with five of the world's top design firms to develop the Coca-Cola M5 collection of contour aluminum bottles, targeting young trendsetters.
"The contour goes to the very root of what makes Coca-Cola special," explains Phil Mooney, director of Archives, The Coca-Cola Company. "It creates a unique visual identity for the brand that is, arguably, as cherished as the beverage itself."
Over the years the contour bottle has carved out a career beyond simple refreshment. In the movie "The Gods Must Be Crazy," a tribe of Bushmen assume that the Coca-Cola contour bottle is a message from heaven, resulting in total pandemonium. The contour bottle also has appeared alongside Hollywood stars in movies such as "A Walk on the Moon," "Behind Enemy Lines" and "Catch Me if You Can."
The art world also has embraced the appeal of the contour bottle. Making art out of daily life, Andy Warhol's "Green Coca-Cola Bottles" confirmed the contour bottle's place in pop culture history. Other artists, including Howard Finster, Tom Wesselmann, Ulrich Walter and Carlos Vergar have featured the contour bottle in their masterpieces.
Originally designed to hold 6.5-ounces of Coca-Cola, the contour bottle has become bigger than life in some parts of the country. A 38-foot folk art contour bottle made of batting helmets, gloves, bats and baseballs sits above the left field fence at Atlanta's Turner Field; in Las Vegas, a four-story bottle marks the entrance to the Coca-Cola store; and in New York, a 30-ton, 40-foot, sculptural, interactive sign often featuring the familiar contour shape welcomes visitors to Times Square.
Advertising for the contour bottle has reflected the changing times. For the last five decades, the original contour bottle has been the most prominently used package in television advertising for Coca-Cola around the world. From connecting the bottle with Santa Claus to recent spots showing 'The Coke Side of Life(TM),' the ads feature the proprietary bottle as a part of a story line, stirring emotions within consumers and reminding them why they love Coke.
Over the years, the Company has leveraged the equity established in the contour bottle to help advance innovation in the Coke brand. All Coca-Cola trademark brands released globally - from Diet Coke (1982) to Coke Blak (2006) - are proudly packaged in contour bottles.
"We have taken one of the iconic pieces of our business and translated it into modern packaging," said Eugenio Mendez, global group brand manager, Coca- Cola Franchise. "It is remarkable and inspiring to think that our legacy of unique packaging lives on today because of something created 90 years ago."
Posted by Editors at 07:18 AM
October 04, 2006
The Home Depot To Offer Free 100,000 Energy-Efficient Light Bulbs To California Residents
Gift Will Save $4.8 Million in Energy Costs in Honor of Change a Light, Change the World Day.
ATLANTA, Oct. 4 -- The Home Depot(R), the world's largest home improvement retailer, announced today that the Company is helping California residents save an estimated $4.8 million in energy costs with an unprecedented energy-efficient light bulb giveaway. On Oct. 4, The Home Depot will give a total of 100,000 n:vision compact fluorescent lamps (CFLs) to California residents who visit select The Home Depot stores. In partnership with lighting innovator TCP, Inc., the light bulb giveaway is in celebration of the ENERGY STAR(R) national Change a Light, Change the World Day.
To receive a free light bulb, residents must visit one of the 158 The Home Depot stores participating and sign the ENERGY STAR Change a Light pledge, indicating they will replace one standard incandescent light bulb with an energy-efficient CFL. In addition to the free light bulb, Californians also will receive a special $4 coupon that can be used for purchasing a variety of multi-pack CFLs. Participating California stores will give away n:vision bulbs on a first come, first serve basis while supplies last.
The Home Depot(R) is the world's largest home improvement specialty retailer, with 2,088 retail stores in all 50 states, the District of Columbia, Puerto Rico, U.S. Virgin Islands, 10 Canadian provinces and Mexico.
Posted by Editors at 07:44 PM
September 28, 2006
House of Taylor - White Diamonds Fragrance
The Fragrance Dreams are Made of.
Celebrating 15 Years of Luxury, Elegance and Style.
NEW YORK, Sept. 27 -- Fifteen years ago, Elizabeth Taylor introduced White Diamonds and a legend was born. Like Elizabeth Taylor, White Diamonds was a star from the very beginning. Immediately popular with women and the men who love them, White Diamonds has since become a fragrance icon and consistently ranks among the top-selling fragrances every year.
Elizabeth Taylor, a fascinating and multi-faceted woman, has always and famously been enthralled by the brilliance of a perfect diamond. In 1991 she created White Diamonds to capture the sparkle and allure of her favorite jewel.
15th Anniversary Limited Edition: Specially designed to celebrate the 15th anniversary of White Diamonds, this limited edition golden bottle with Elizabeth Taylor's signature and Swarovski(R) crystal-adorned cap is the ultimate keepsake for the woman who adores White Diamonds. Beautifully showcased in an elegant black flocked box with shimmering gold ribbon and a sparkling Swarovski(R) crystal-adorned pin to wear and enjoy.
Posted by Editors at 09:06 AM
September 27, 2006
Pay By Touch Welcomes Its Three Millionth Enrollee
Chicagoan Becomes Three Millionth Consumer To Adopt Today's Most Popular and Secure Biometric Payment System.
Photo: Mary Rodriguez is celebrated as Pay By Touch's three millionth member, after signing up at a Jewel-Osco grocery store located in Chicago, Ill., at Wrigley Field. To commemorate the milestone, Pay By Touch will deposit $1,000 in Rodriguez' new Pay By Touch digital wallet, which can be accessed with the touch of a finger at more than 200 stores in the Chicagoland area.
SAN FRANCISCO, Sept. 27 -- Pay By Touch, the leader in integrated biometric authentication, personalized marketing and payment solutions has achieved a major milestone with the enrollment of three million members. The Pay By Touch biometric payment system is quickly gaining traction with consumers who find it more secure, faster and easier to use than traditional payment systems.
Major retailers nationwide have implemented Pay By Touch in their stores to improve customer service, speed up the checkout line and reduce risks associated with fraud.
The Pay By Touch system uses a simple finger scan to authorize an electronic withdrawal from a customer's existing checking account. Each fingerprint is unique, which helps prevent fraud or identity theft, and since there is nothing to carry, there is nothing to be lost or stolen.
A one time enrollment in the secure program takes only a few minutes to complete online or in person at participating stores. Members can link both their checking accounts and their merchant loyalty membership cards to the Pay By Touch system. Once enrolled, Pay By Touch members are able to use the Pay By Touch system at any participating store.
Pay By Touch (www.paybytouch.com) is wowing the world one touch at a time as the leader in biometric authentication, personalized marketing and payment solutions.
Posted by Editors at 02:11 PM
September 25, 2006
HEINZ FAMILY FOUNDATION: 2006 HEINZ AWARD RECIPIENT
PHOTO: Dr. Paul Anastas, the "father of green chemistry" and recipient of the 2006 Heinz Award in the Environment category, with his dog Raven near their home in Alexandria, VA. Other recipients of the 12th Annual Heinz Awards include: James Nachtwey, Arts and Humanities; Dr. William Thomas, Human Condition; Bruce Katz, Public Policy; Dr. Leroy Hood, Technology, the Economy and Employment and Elma Holder, Chairman's Medal.
Posted by Editors at 03:27 PM
September 22, 2006
Goodyear: Name the Blimp Contest Winner
Spirit of Innovation.
High School Teacher and Family Take Off With Goodyear Blimp.
Ohio Resident Receives Ultimate Prize: Use of a Goodyear Blimp For a Day.
Matthew and Kristi Harrelson, with daughters Kaitlin and Kendra. Harrelson won the Goodyear Name the Blimp contest with his entry, Spirit of Innovation.
AKRON, Ohio, Sept. 21 -- Things were a little different today at Goodyear's Wingfoot Lake Airship Hangar as Hudson High School Chemistry Teacher Matthew Harrelson assumed command of the iconic dirigible as his Grand Prize for winning Goodyear's "Name the Blimp" contest. Harrelson, a Uniontown, Ohio resident, submitted the name -- Spirit of Innovation -- which was officially selected the winner of the contest based upon a nationwide vote by the American public and a panel of Goodyear judges.
Harrelson returned with his wife and two daughters to the Goodyear Airship Hangar where on June 21st, he and his family had front row seats to the gala Christening event that featured the unveiling of the name he submitted. Matthew, his wife and two daughters directed the blimp's travels for the day, which included a flight over their house; his children's schools; one-hour sightseeing flights for his extended family and friends; and a special night- time excursion for himself and his wife to fly some encouraging messages over a Hudson High School football game and see the local sights.
Goodyear is the world's largest tire company. The company manufactures tires, engineered rubber products and chemicals in more than 90 facilities in 28 countries around the world.
Posted by Editors at 01:57 PM
September 21, 2006
LONG LIVE INDIVIDUALITY AT GAP
Gap 'T-Shirt Shop' Ad Campaign featuring cast of celebrities including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield and Common.
SAN FRANCISCO – Gap is celebrating its heritage in self-expression and individuality with its second fall advertising campaign entitled “T-Shirt Shop.” The campaign, which focuses on T-shirts, features a diverse ensemble of actors, musicians, and style makers including Jeremy Piven, Mia Farrow, Aaron Eckhart, Natasha Bedingfield, Common, Eva Herzigova, Pete Wentz, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne Force.
Gap’s latest campaign of the season is comprised of black and white print ads shot by acclaimed photographers Inez van Lamsweerde and Vinoodh Matadin. Each shot features a celebrity wearing their favorite Gap T in a way that expresses their individual style. From a laid back image of actor Aaron Eckhart sporting a baseball T, to an animated shot of musician Pete Wentz (Fall Out Boy) rocking out as he tears off his striped T, the images convey the personality and energy of each celebrity. To reinforce the message of individuality, the campaign is tagged with the message ‘long live individuality’ and each campaign image has a corresponding tagline – such as your expression, your spirit, your attitude – capturing the emotion of the shot.
Gap Inc. is one of the world's largest specialty retailers, with more than 3,000 stores. Gap operates four of the most recognized apparel brands in the world — Gap, Banana Republic, Old Navy and Forth & Towne.
Posted by Editors at 10:09 AM
September 20, 2006
Longines New Ambassadress of Elegance
Longines Ambassadress of Elegance: Ingeborga Dapkunaite
Longines Ambassadress of Elegance Ingeborga Dapkunaite arriving at the Real Club de Polo de Barcelona.
Posted by Editors at 10:44 AM
September 17, 2006
The New York Times Launches Brand Campaign
Campaign Created In-House with Emphasis on the Depth of NYT Journalism.
THESE TIMES DEMAND THE TIMES.
The New York Times has announced its new branding campaign, "These Times Demand The Times", focusing on the high-quality journalism produced by the Times reporters in print and online.
The campaign will launch to coincide with the new fall television season. A 30- and 60- second TV commercial will illustrate, in reverse, the unfolding story of how news is reported, beginning with the finished paper in the reader's hands and working backwards to the reporter on the ground. The spots can be viewed at TheseTimesDemandTheTimes.com, a microsite specially created for the campaign. Other ads will highlight the path of several reporters, editors and columnists with vignettes of their personal stories and how they work as journalists. A special 24-page insert in the paper as well as radio, video and banners online, and targeted marketing on Yahoo! will also convey the message.
The campaign launch includes high-profile TV spots that are planned to air during the "Today Show," "Good Morning America," "20/20" and "Nightline," and during season premieres of "Lost," "The Office," "Boston Legal," "Grey's Anatomy," and "Law and Order." Sixty-second radio spots will air on local radio. There will be online banners posted at NYTimes.com, IHT.com and About.com, and extensive positioning in the trades including a four-page consecutive insertion in AdAge.
"In these incredibly exciting, technologically fast-paced times, consumers and advertisers more than ever are searching for a trusted brand that reports the news with authority, accuracy and clarity," said Alyse Myers, senior vice president and chief marketing officer, The New York Times Media Group. "Our new campaign speaks directly to these issues: these times absolutely demand The Times."
Posted by Editors at 02:08 PM
September 16, 2006
Montblanc Presents Katherine Jenkins as International Brand Ambassador
Montblanc has appointed opera star Katherine Jenkins as one of its international brand ambassadors. In her new role, Katherine will feature in Montblanc's advertising campaign and will perform at the opening of the new Montblanc boutiques in Tokyo and London. Subscribing to the brand's commitment to arts and culture, Montblanc will also be sponsoring Katherine's UK tour later in the year and will support her international development.
Montblanc has identified Katherine Jenkins' astounding talent and youthful beauty. Her individual style and personal values mirror the cornerstones of the Montblanc brand. As Montblanc's women's collections are young and flourishing, Katherine, herself a young rising star has been chosen by the brand to be a face for Montblanc watches, leather, fine jewellery and writing instruments.
Katherine Jenkins has already established herself as one of the biggest names in classical music with her albums Premiere, Second Nature and Living a Dream, which made her the fastest selling classical artist ever. It seems no major event is complete without an appearance by the Welsh singer. She has performed at Live8 and has won two consecutive awards for best album at the Classic Brits.
2006 marks the 100th anniversary of the international luxury brand: Montblanc. It is today a diversified luxury goods company offering writing instruments, timepieces, leather, jewellery, eyewear and fragrance.
Posted by Editors at 07:53 AM
September 15, 2006
Lucky Race Fan Earns Spot as Honorary Grand Marshal for the Bank of America 500 at Lowe's Motor Speedway
Bank of America to provide fans with greater access to the sport and to personal banking with inaugural race sponsorship.
Past champions of the October race to be honored during pre-race program.
Racing fan and Columbus, North Carolina resident Mickey Jackson, and five-year-old son, Kalob, earned the once-in-a-lifetime opportunity to deliver the 'gentlemen, start your engines' command live at this year's Bank of America 500. Bank of America today announced Mickey as the winner of the Bank of America 500 Honorary Grand Marshal contest, a consumer promotion supporting the company's title sponsorship of the October 14 race at Lowe's Motor Speedway.
For winning the contest, Mickey earns the title of "Honorary Grand Marshal" of the Bank of America 500 and the opportunity to deliver the race- start command, a VIP experience on race day for him and a guest, including pit passes, seats in Bank of America's newly created, exclusive fan section in the fourth turn terrace at Lowe's that provides access to a private food court, food and beverage vouchers - and a gift pack of Bank of America 500 racing merchandise.
"Never in my life did I think I would have the chance to start a NASCAR race under the lights at Lowe's Motor Speedway," said Mickey Jackson, a carpenter from Columbus, NC. "Standing before thousands of passionate fans and an even larger national television audience to start the Bank of America 500 is any racing fan's dream come true."
Bank of America is one of the world's largest financial institutions, serving individual consumers, small and middle market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk-management products and services.
Posted by Editors at 05:33 AM
September 14, 2006
Chevy - Year in Country Music : Calendar 2007
Gretchen Wilson, who was nominated this week for "Female Vocalist of the Year" for the 40th annual Country Music Association (CMA) Awards, is pictured in the 3rd annual "Chevy - Year in Country Music" calendar, available this October. Wilson is pictured with the all-new Chevy Silverado, coming this fall. This is the first released image from the 2007 "Chevy - Year in Country Music" calendar.
Posted by Editors at 08:39 AM
September 13, 2006
Motorola Announces Title Sponsorship of Danica Patrick's Andretti Green IndyCar
Three-Year Deal Brings Together the World's Leading Wireless Communication Company, Most Famous Female Driver and the Indy Racing League's Winningest Teams.
Motorola, Inc. (NYSE:MOT) and Andretti Green Racing (AGR) today announced the company's title sponsorship of Danica Patrick's IndyCar for the 2007 IndyCar Series season. Motorola will serve as the major sponsor on Patrick's #7 car, while continuing to provide critical two-way communication solutions for all four Andretti Green teams. Financial terms of the deal were not disclosed.
Patrick, who rose to prominence in 2005 by becoming the first woman to lead the Indianapolis 500, went on to win rookie of the year honors. She has become a global superstar, transcending open-wheel racing with her rare combination of talent and style. A native of Roscoe, Illinois, Patrick will drive a jet-black Motorola/AGR IndyCar with blue accents inspired by the company's signature design elements found in their iconic handsets and Bluetooth(R) wireless technology.
In addition to Motorola's major sponsorship, Team Motorola will also include sponsorship backing from XM Satellite Radio, Argent Mortgage, Go Daddy.com and AirTran Airways.
Motorola is known around the world for innovation and leadership in wireless and broadband communications.
Posted by Editors at 10:39 AM
September 12, 2006
Fortunoff Announces Petra Nemcova, Supermodel and Activist, as their New Fresh Face
Fortunoff, the 84-year-old iconic brand has announced supermodel and humanitarian, Petra Nemcova, as their new face. She is the first personality associated with the brand since Lauren Bacall served as Fortunoff's spokesperson twenty six years ago. Petra, known for her beauty as well as her compassion and charitable endeavors, will serve as the face of Fortunoff's regional advertising campaign and their Fall and Holiday Jewelry catalogs, reaching over two million consumers in the USA. The latest images of Petra's campaign have recently been unveiled in the windows of Fortunoff's flagship Fifth Avenue location. This new imagery is in keeping with Fortunoff's desire to appeal to a new consumer, by introducing Fortunoff in a more fashionable, more youthful manner.
In addition to serving as the face of Fortunoff, Petra will take on the role as designer for the very first time. She collaborated with the jewelry design team to create a new collection called the "Petra for Fortunoff Collection," available this holiday season in all Fortunoff retail locations, as well as online. Fortunoff is widely known for its vast selection of classic and chic jewelry at accessible prices. In keeping with this philosophy, the "Petra for Fortunoff Collection" incorporates pieces in gold, sterling silver, and pieces with diamonds and gemstones that retail from $125 to $5,000. This collection is derivative of Petra's keen eye for design and unique sense of personal style. A portion of proceeds from select items will benefit the Happy Hearts Fund, Petra's personal charity of choice she founded in 2005. The Happy Hearts Fund provides aid to children in need who have suffered loss or hardship as a result of natural, economic or health related disasters.
Petra Nemcova is a Czech born model and tsunami survivor. Since her introduction to modeling, Nemcova has worked with some of the industry's most prominent photographers, such as Mario Testino, Gilles Bensimon, Patric Demarchelier. Her sultry looks have been featured in major magazines including Vogue, Vanity Fair, Elle, Harper's Bazaar and has appeared in advertising campaigns for high-profile brands such as La Perla, Clarins, and Max Factor, among others.
Fortunoff, a New York legend since 1922 has propelled itself from its roots in Brooklyn through stores in New York and New Jersey to the World Wide Web. Fortunoff provides customers with necessities and niceties such as fine jewelry and watches, antique jewelry and everything for the home.
Posted by Editors at 11:27 AM
September 10, 2006
THE ONE MILLIONTH VISITOR TO THE APPLE STORE ON FIFTH AVE
Elizabeth Rodriguez receives prizes for being the one millionth visitor to the Apple Store Fifth Avenue on September 9, 2006. The store opened on May 19, 2006 and quickly became Apple's highest volume store with customers visiting around the clock. Rodriguez received a prize package including a MacBook, iPod, iPod Hi-Fi and an Apple ProCare membership for personal training and other special services.
Posted by Editors at 10:42 AM
September 01, 2006
COCA-COLA & APPLE TEAM UP ON MAJOR MUSIC PROMOTIONS IN EUROPE
Promotion Includes Give Away of 70 Million Songs from the iTunes Music Store in the UK & Thousands of iPods in Germany.
Coca-Cola and Apple have announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the GB, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.
The new www.Coca-Cola.com/music website is a Coke branded music destination that features iTunes integration throughout. It will provide fans with links to music and information focused on giving fresh talent new exposure. In the UK, Germany, Austria and Switzerland, unsigned artists will have a venue to upload songs and get broad exposure on the site through artist highlights, European podcasts available on iTunes, and invitations to play at Coke sponsored European festivals.
"We're excited to announce this partnership with Apple," said Dominique Reiniche, president of Coca-Cola European Union Group. "Together we are creating a unique and exciting platform that gives young people a voice and allows them to refresh their music experience every day."
"iTunes has sold more than 200 million songs in Europe with 150 million songs sold in just the past year," said Eddy Cue, Apple's vice president of iTunes. "We're thrilled to work with Coca-Cola to expand the reach of iTunes and bring more great music to European fans."
In the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes' vast catalogue of over three million songs. The Coca-Cola iTunes promotion will run for six weeks, with a 5 song limit per person.
In September, Coke will be giving away an iPod and 50 songs from iTunes every hour for 8 weeks in Germany at (www.coca-cola.de). Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.
With Apple's legendary ease of use, pioneering features such as integrated video and podcasting support, iMix playlist sharing, seamless integration with iPod and groundbreaking personal use rights, the iTunes Music Store is the best way for Mac and PC users to legally discover, purchase and download music and videos online. The iTunes Music Store features a selection of over 2,500 music videos, Pixar short films, and more than three million songs from the major music companies and over 1,000 independent labels.
Posted by Editors at 12:07 PM
August 05, 2006
Spirit of Innovation Name Pleases Goodyear Chairman
Innovation a Critical Part of the Company’s Evolution.
Goodyear Chairman and Chief Executive Officer Bob Keegan said he could not have been more pleased with the name that Uniontown, Ohio, resident Matthew Harrelson suggested for the company’s newest airship . . . Spirit of Innovation.
"Innovation has been a critical part of our evolution as a company, from innovation of our new product offerings to innovation in everything we do," Keegan told an audience of several thousand people at the company’s airship base southeast of Akron. "The fact that the American public agreed with their votes is further proof that innovation is becoming synonymous with Goodyear."
In suggesting the name Spirit of Innovation, Harrelson, a chemistry teacher at Hudson High School, wins the use of the Goodyear blimp for a day as the grand prize of the company’s "Name the Blimp" contest.
The "Name the Blimp" contest kicked off on April 10th when the Company unveiled the new airship without a name, but bearing the world’s largest blank nametag. After receiving more than 21,000 unique name submissions, a panel of judges narrowed the list to ten finalists. America and a panel of Goodyear representatives then voted on the finalists.
Keegan said the airship’s new name, "would serve as a constant reminder" to all of the Goodyear associates of the importance of innovation to the future success of the company.
Goodyear’s blimp program began in 1925, when the Company built its first helium-filled public relations airship, the Pilgrim.
Goodyear and Innovation
Since Charles Goodyear first discovered the process for vulcanizing rubber in 1843 and opened the door for the broad use of rubber in consumer products, the name Goodyear has been synonymous with innovation. From the early days when Goodyear introduced the first tubeless automotive tire and the first American-made synthetic rubber tire, the company has been leading the industry in technological advancements and design innovations. In recent years, Goodyear has accelerated its release of innovative new products that feature relevant technologies and deliver real-life benefits to consumers.
The Goodyear Airship Program
In 1928, then-Chairman P.W. Litchfield began the tradition of naming its North American-based blimps after winners of the America's Cup yacht race. The tradition continued over most of the program's 80-year history, with just a few exceptions. A list of winners from past America's Cup races whose names Goodyear selected for its airship fleet includes: Stars & Stripes, Columbia, Ranger, Rainbow, Enterprise, Resolute, Reliance, Defender, Vigilant, Volunteer, Mayflower, Puritan, and America. Within the past 40 years, Goodyear has selected other non-Cup winner names to grace the sides of its blimps. Those names included Europa, Spirit of Akron, Spirit of Goodyear and Eagle.
Posted by Editors at 06:23 PM
August 01, 2006
COCA-COLA INVITES THE WORLD TO CREATE ON-LINE WITH - THE COKE SIDE OF LIFE
Coca-Cola.com brand site launched simultaneously in 26 countries and 6 languages.
Atlanta, July 28, 2006 - The Coca-Cola Company today announced it has re-launched www.coca-cola.com as its new Coca-Cola brand site. The site is based on the core creative idea of "The Coke Side of Life", the Company's new global marketing platform for brand Coca-Cola. It will invite visitors around the world to participate in the evolution of the brand's heritage. At the same time the Company's corporate website has changed its address to www.thecoca-colacompany.com. Under this site, users will continue to find corporate information, including company news, investor information, corporate responsibility efforts and career opportunities.
Launching the new Coca-Cola brand website continues the commitment of the Company to establish a multimedia platform for "The Coke Side of Life" campaign. "Throughout Coke's history, we have seen people use the brand, its icons and heritage as a creative source," said Marc Mathieu, senior vice president for Global Core Brands, The Coca-Cola Company. "In the 60's, it was Andy Warhol, today it's people all over the world on the internet developing their own interpretations of the brand. We believe the independent creative process is a vital part of our heritage. With this site we want to give a further opportunity for these imaginative minds to be part of our creative process."
As part of its launch, the content on the site will be driven by a series of bi-weekly and monthly challenges to consumers around the world, which will be posted on www.coca-cola.com. The goal of the site is to develop organically into a global user generated content portal with three key differentiators from other consumer marketing sites: First, visitors are given a theme/challenge to focus their creativity and are provided tools to develop their ideas; second, winners of the challenges are rewarded for their input, and; third, users gain access to a truly global community which is invited to judge their entries. These features will allow visitors to have a more inclusive role in the Company's creative process.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks.
Posted by Editors at 01:56 PM
July 30, 2006
The BusinessWeek/Interbrand Annual Ranking of the 2006 Best Global Brands
Turnaround Performances from Nokia and Motorola.
(New York) July 28, 2006 – Leading global brand consultancy, Interbrand, has again teamed up with BusinessWeek to publish their annual ranking of the Best Global Brands by brand value. Now in its sixth year, the Best Global Brands report identifies the top 100 global brands that have managed to create and sustain strong performance in today’s competitive market.
“In the majority of cases, those who made the ranking are proactively managing their businesses through a brand lens. They have recognized that their brand should be the central organizing principle given the incredible value they represent,” said Jez Frampton, CEO of Interbrand. “The need to measure and manage brand performance continues to be a critical priority for senior management as evidenced by the incredible interest shown in this ranking.”
Brand values were determined using the method Interbrand pioneered nearly 20 years ago and has since used to value more than 4,000 brands. Brand value is calculated as the net present value of the earnings the brand is expected to generate and secure in the future for the time frame from July 1, 2005 to June 30, 2006. To be considered the brands must have a minimum brand value of US$2.7 billion, achieve about one third of their earnings outside of their home country, have publicly available marketing and financial data, and have a wider public profile beyond their direct customer base.
The ranking has produced many insights this year, chief among them, the turnaround performance of certain brands and some dramatic declines. “The results from this year’s ranking clearly demonstrate if brand owners do no positively and proactively manage their brand, the market will do it for them, leaving them in a vulnerable situation”, said Jeff Swystun, “Those who have turned around their performance or generally climbed in the ranking have employed specific strategies to leverage and grow the value of their brands.”
2006 Best Global Brands Highlights
Turnaround Performances
After year over year decline from 2000 to 2004, Nokia (#6) has regained its leadership position in the mobile telecom industry with growth in both the high and low ends of the market. Nokia’s scale has always made it competitive in the rapidly growing low priced segment, but a resurgence in design and a concentration on desirable features has meant that Nokia is now able to maintain its average selling price and reinvigorate its brand image with the high end consumer.
Likewise, Motorola (#69) has historically struggled in the high end of the market...until the Razr. A hero product, it has in recent years helped the brand maintain its solid number two position in the category.
Top Gainers
The top gainer with a brand value increase of 46%, Google (#24) creates growth under with the strategy of “do no evil” positioning itself at the opposite end of the spectrum from the more corporate Microsoft. Overall growth of Internet commerce has perpetuated consumers’ acceptance of purchasing goods and services online enabling eBay (#47) to skyrocket in value up 18% and the third highest gainer this year.
In the second spot with a value increase of 20%, Starbucks (#91) has found financial success by leveraging the brand with a premium fast food and extending its product offering into music and publishing.
Top Decliners
The growth of mass retailers has taken market share from traditional apparel brands such as Gap (#52). Losing the most brand value with a decline of -22%, Gap has been unable to clarify its brand image and with a less distinct positioning the brand has been less effective at selling clothing causing reduced long-term stability.
Ford (#30) continues to lose money on every car sold – and brand value year after year. Down -16% this year, Ford’s American heritage is an insufficient brand attribute to hold off growing competition from Japanese and German automakers.
Down -12% this year, Kodak (#70) has made valiant strides to catch up with the digital world, however the reality is that competition is fierce and profitability is thin compared to Kodak’s film business and thus the brand’s value continues to decline.
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Posted by Editors at 08:25 PM
July 12, 2006
FORD ROLLS OUT ‘BOLD MOVES’ URBAN MARKETING CAMPAIGN
Ford has rolled out its “Bold Moves” marketing communications platform to urban customers with its newest Ford Fusion and F-150 commercials and advertisements. The campaign recently kicked off with the premiere of a Fusion spot entitled “Dance”.
Fusion “Dance”: Bold Makes It Happen – The 30-second television spot provides a glimpse into the lifestyle of an urban Ford Fusion owner.
Bold Moves initiatives cover both the brand and individual Ford vehicle nameplates and provide a new common creative platform for Internet, broadcast and print advertising at the national, regional and local levels.
Ford Fusion
“Bold Moves focuses on the choices people make every day about how to live their lives,” said Marc Perry, multicultural marketing manager for the Ford brand. “In order to target the urban marketplace and immerse our brand into the lifestyle of these key customers, Ford developed some very distinctive advertising. These advertisements showcase Ford’s new way of thinking in delivering its marketing.”
Ford F-150
Ford’s African-American marketing agency, the Uniworld Group, developed the creative that will position the Bold Moves campaign with urban customers. The urban campaign highlights both the Fusion and F-150 in authentic situations from a local barber shop to a metropolitan nightclub. The ads bring Ford new vehicles to life by connecting with consumers on an emotional level. Love, pride and compassion are among the themes highlighted.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With about 300,000 employees and 108 plants worldwide, the company’s core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo.
Bold Moves - Urban
The Bold Moves marketing platform is a key part of Ford’s Way Forward, plan which is Ford’s roadmap for transforming its business in North America and restoring it to profitability. The campaign began on May 2, with the debut of a 60-second commercial on Fox-TV’s American Idol featuring a new song by two-time Grammy® winner Kelly Clarkson.
The research that underpins Bold Moves began in the winter of 2005 and was described by Mark Fields, Ford Motor Company executive vice president and president, The Americas, in his remarks at the 2006 Los Angeles International Auto Show:
“When we started out on our Way Forward plan, our first step was a reassessment of what people think of us today. What are our weaknesses? What are our strengths? Our research confirmed for us what we knew in our hearts. Ford’s strength and identity are defined by three words: bold … American … and innovative.”
Fusion “Dance”: Bold Makes It Happen – The 30-second television spot provides a glimpse into the lifestyle of an urban Ford Fusion owner. The spot depicts a confident man driving a Ford Fusion who encounters an attractive woman entering a nightclub in her Ford Mustang. He stages a creative romantic “bold move” to get the women to notice him with the help of a cameo appearance from hip hop deejay and Ford spokesperson Funkmaster Flex. The spot ends with the tagline, “Bold Makes It Happen.” The commercial will air on major television networks such as UPN and BET throughout the summer.
F-150 “Steps Up”: Bold Steps Up – The 30-second television spot provides a glimpse into the lifestyle of a compassionate construction contractor visiting his local barber shop. Known as the respected “go-to guy” of the neighborhood, he decides to make a “bold move” with his “go-to truck,” the Ford F-150, and three of his friends. He quickly creates a plan to renovate the aging barber shop. Throughout the ad, we see the man and his friends collecting and towing the materials they will need to get the job done. The spot ends with a smiling contractor and barber standing in front of the renovated shop and the powerful F-150. The tagline for the spot is “Bold Steps Up.” The commercial will air on major television networks later this summer.
Bold Moves marketing plans are in development for all-new Ford products launching this year, including the 2007 Ford Shelby GT500, the 2007 Ford Fusion with all-wheel drive, the 2007 Ford Expedition and Expedition EL, and the 2007 Ford Edge.
All advertisements will include a fully integrated major market print, radio and Internet campaign.
Posted by Editors at 08:11 AM
June 29, 2006
BRIGGS & STRATTON DIAMONDS IN THE ROUGH
PHOTO: Katelyn Haglof, 8, of Sagamore Beach, Mass. is coached by Hall of Famers Carlton Fisk (left) and Lou Brock (right) at Hoxie Field in Sagamore Beach. Haglof won the Briggs & Stratton Diamonds in the Rough grand prize, earning a $20,000 field makeover for Hoxie Field and a clinic for her team. Haglof was one of hundreds of children around the USA who submitted an essay and photo nominating their local field as a Diamond in the Rough. (Photo: Briggs & Stratton, Julia Cumes)
Briggs & Stratton Diamonds in the Rough Program helps children and communities refurbish ballparks.
Briggs & Stratton Corporation is the largest manufacturer of small, air-cooled engines for lawn and garden and other outdoor power equipment. The company is also the largest producer of generators and pressure washers in the United States. The company tagline, "The Power Within" is symbolic of its commitment to provide power for all applications. Briggs & Stratton products are designed, manufactured, marketed and serviced in over 100 countries on all seven continents.
Posted by Editors at 01:04 PM
April 12, 2006
The Best Global Brands - The most valuable brands of 2005.
eBay, HSBC, Samsung, Apple and UBS enjoyed the largest increases in brand value, while Sony, Morgan Stanley, Volkswagen, Levi’s and Hewlett-Packard saw the highest losses.
BusinessWeek publishes Interbrand’s annual ranking of brands.
New York, Zurich – BusinessWeek has been publishing the ranking of the 100 most valuable global brands (measured in US dollars) together with Interbrand, the world’s leading brand consulting firm.
The current top ten brands are Coca-Cola (ranked 1st), Microsoft (ranked 2nd), IBM (ranked 3rd), GE (ranked 4th), Intel (ranked 5th), Nokia (ranked 6th), Disney (ranked 7th), McDonald’s (ranked 8th), Toyota (ranked 9th) and Marlboro (ranked 10th).
The winners of last year’s ranking are brands that have demonstrated complete consistency in all of their products and services in each market and type of customer contact.
According to BusinessWeek, one of the greatest challenges facing brands in the future is how to target consumers who are better able to manage their own media needs. For example, people can consciously choose to either display or hide online advertising. More than ever, it is essential that brands use a variety of different media and specific campaigns simultaneously to effectively reach potential customers.
BusinessWeek is the world’s largest business magazine, with a circulation of 1.2 million issues and 5.6 million readers. BusinessWeek was founded 76 years ago and is managed by The McGraw-Hill Companies in New York. Three editions are published for North America, Europe and Asia, and the magazine is sold in 140 countries.
View BusinessWeek Interbrand Annual Ranking of the Top Global Brands for 2005
Interbrand Zintzmeyer & Lux, with offices in Amsterdam, Hamburg, Cologne, Moscow, Munich and Zurich, is specialized in the creation, management and valuation of brands.
Samsung, a South Korean brand (ranked 20th), recorded a 19% higher value this year alone. With a total increase of 186% over the last five years, it is the most successful of all brands ever represented in the ranking.
American brands continue to dominate the ranking, with eight of the ten top
positions. With a total of 53 brands, six fewer than last year, they only make up around half of the ranking.
Mercedes is still the most valuable German brand, ranked 11th, despite a 6% decline in brand value. In contrast, BMW is catching up, increasing its brand value by 8% to land at 16th place. Volkswagen experienced one of the greatest losses this year, now ranked 56 due to a 12% drop in brand value. With SAP (ranked 36), Siemens (ranked 45th), adidas (ranked 71st), Porsche (ranked 76th), Audi (ranked 79th) and Nivea (ranked 98th), there are a total of nine German brands in this year’s ranking – the second strongest group once again.
Novartis is a newcomer to the ranking, entering at 43 place. Novartis is the only pharmaceutical brand today that has made a strong investment in generics. With a 16% increase in brand value, UBS is one of the 5 “top movers” in this year’s ranking thanks to their consistent pursuit of a single brand strategy and their strong position in private wealth management. The renowned Swiss brands Nescafé (ranked 24th), Nestlé (ranked 66th) and Rolex (ranked 72nd) also saw their brand values rise.
Philips moved up 12 spots to 53rd place, thanks in part to the successful “sense and simplicity” campaign and new available data. The other Dutch brands ING (ranked 87th), Shell (ranked 90th) and Heineken (ranked 100th) were able to maintain their positions.
Brand valuation by Interbrand Zintzmeyer & Lux
“The Best Global Brands” are the 100 most valuable global brands with a brand
value over $2.3 billion. They were selected according to two criteria: First, the brand needed to have a global presence and generate significant revenues on the most important world markets. Second, it was necessary for these companies to have sufficient publicly available marketing and financial data.
Posted by Editors at 04:46 AM
April 11, 2006
WELCOME TO 'THE COKE SIDE OF LIFE'
New Global Campaign Invites the World to Choose Coca-Cola and Live on the Positive Side of Life.
Atlanta, April 2006 - "Drinking a Coke makes people happy. It tastes good. And it's an invitation to live on the positive side of life". That's the message behind 'The Coke Side of Life,' a new global marketing platform for brand Coca-Cola, which launches in the U.S. this month and in other markets over the next several months.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola®, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke®, Fanta® and Sprite®, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.3 billion servings each day.
The first round of television spots in what will be a fully integrated, global campaign -- including digital components, promotions, properties, and new graphic treatments -- begins airing in the U.S. this weekend during broadcasts of the NCAA Final Four on CBS and American Idol on Fox. Simultaneously, outdoor and print executions will appear across the country and an extensive online campaign that features exclusive viral videos and other unique content will help dimensionalize The Coke Side of Life in the digital world.
"We live in a world where we make choices every day and The Coke Side of Life encourages people to make those choices positive ones," said Marc Mathieu, senior vice president for carbonated soft drink core brands, Marketing, Strategy and Innovation, The Coca-Cola Company. "This new campaign invites people to create their own positive reality, to be spontaneous, listen to their hearts and live in full color."
Coca-Cola has always been at its best when it reflects the simple, optimistic moments in life. The Coke Side of Life recognizes that the most universal experiences are those where Coca-Cola is refreshingly honest and uplifting.
"Since the beginning of the year, we've aired a series of ads in the U.S. that remind people of the simple reasons why they love Coca-Cola, the product," said Katie Bayne, senior vice president, Coca-Cola brands, Coca-Cola North America. "With The Coke Side of Life, we are reminding people why they love Coca-Cola, the brand. Overall, the message is that only a Coke will do because in the most basic terms, Coca-Cola is happiness in a bottle."
Through The Coke Side of Life creative strategy, the Company is using its global resources to drive a multi-media, multi-cultural platform in markets across the world. In addition to the initial group of ads and elements debuting in the U.S., more commercials and communications tools will be available for global use by summer.
"Because Coca-Cola is a global brand with local connections and meanings, The Coke Side of Life offers each country an opportunity to interpret their own moments of happiness and the brand's role in those," said Esther Lee, chief creative officer, Marketing, Strategy and Innovation, The Coca-Cola Company. "Working with markets around the world, we have collaboratively co-authored an integrated creative platform that can be adapted to fit different market needs. And we are inviting countries to add to the effort through joint global initiatives."
The new global campaign's launch is spearheaded by the US, where it will come to life via a series of events beginning March/April 2006, when the campaign will be introduced to an exclusive audience at one of New York's leading venues, Capitale. At the event, which is headlined by a special live performance by platinum-selling recording artist Ne*Yo, guests will experience first-hand the sights, sounds, and attitude of The Coke Side of Life.
In April, a broader audience will begin to experience The Coke Side of Life in Indianapolis during the NCAA Final Four when MyCokeFest marks the official launch of the platform. Featuring a line-up of top musical talent and other entertainment, the event will transform the landmark Monument Circle into a celebration of The Coke Side of Life. On the day-off from NCAA Final Four play, fans will be able to enjoy performances by Chris Brown, Collective Soul, The Wreckers featuring Michelle Branch, and Carrie Underwood. John Mellencamp will also take the stage for a special homecoming performance presented by Coca-Cola and the NCAA.
The Coke Side of Life campaign idea was created by Wieden+Kennedy, the global agency of record for brand Coca-Cola. Initial executions were developed by the agency's offices in Amsterdam and Portland and will be supplemented by additional creative from agencies in markets around the world.
Posted by Editors at 08:21 AM
April 01, 2006
This is Citigroup.
Since 2002, Citigroup has been running a new brand campaign with a new tagline, “This is Citigroup.”
The world’s largest financial company unveiled its new image through a global campaign that showcases the unparalleled capabilities of this vast and unique business. TV and print ads appeared in the United States, Europe, Latin America and Japan.
Citigroup Inc. is today’s pre-eminent financial services company, with some 200 million customer accounts in more than 100 countries.
Other major brand names under Citigroup's trademark red umbrella include Citi Cards, CitiFinancial, CitiMortgage, CitiInsurance, Primerica, Diners Club, The Citigroup Private Bank, and CitiCapital.
Shot in 17 cities, in eight countries on five continents, the campaign features a series of five moving and beautiful television spots along with four complementary print executions from Citigroup’s advertising agency Merkley Newman Harty|Partners (MNH|P), New York. The advertising challenge was to communicate the multiple parts of the Citigroup story (a diverse product portfolio, global reach, deep roots and stability) in a singular, powerful message.
Each ad emphasizes one or more core strengths that, bound together with the new tagline, tell the complete Citigroup story. Each commercial concludes with a compelling fact, followed by the simple yet definitive, “This is Citigroup.” This clear and consistent theme not only appeared in every ad but also in other corporate vehicles such as the cover of Citigroup’s 2001 and 2002 Annual Reports and on the company Web site, www.citigroup.com.
Posted by Editors at 01:45 PM
