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March 24, 2010

Creative Play of Colors: smart fortwo Sprinkle by Rolf Sachs


Smart Sprinkle

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Smart Sprinkle

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Smart Sprinkle

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Smart Sprinkle

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Photos: An unconventional elegant eye-catcher: smart fortwo as a designer piece.


The world-famous Swiss designer Rolf Sachs has taken the smart slogan "open your mind" literally and has come up with his own ideas to design a smart fortwo for the Geneva Motor Show.

He used his unique splashing and marking technique as an unusual means of expression to create an enthusiastic and lively look with fine splashes of color.

Rolf Sachs is the son of wealthy industrialist and photographer Gunter Sachs and has lived and worked in London since 1994. Rolf Sachs is regarded as one of the big names in the creative design scene.

"smart and Rolf Sachs are a great team as both the young car brand and the work of the unconventional designer are characterised by new ideas, joie de vivre and responsibility towards the environment," explained Daimler AG. "This is why Rolf Sachs was commissioned to design the smart lounge at the Geneva Motor Show and give it a special ambience with his own personal style."

Source: Daimler AG, Stuttgart, Germany

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:26 AM | Link to this Post

March 19, 2010

Better City, Better Life: Siemens at EXPO 2010


Siemens Shanghai


Siemens Shanghai


Siemens Shanghai


Siemens Shanghai

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Photos: View of Shanghai


"Better City, Better Life" - that's the theme of EXPO 2010, which will take place in Shanghai from May 1 - October 31, 2010. Siemens is supporting EXPO 2010 with green infrastructure technology.

On the 1st of May, the EXPO 2010 in Shanghai will open its doors to the world. About 70 million visitors are expected in the Chinese metropolis.

It is supposed to be the first green world exhibition in EXPO history.

As a global EXPO partner, Siemens has supplied technology used in more than 40 projects on the exhibition grounds. In addition, Siemens supplied infrastructure including technology for rapid mass transit, clean air, cleaner water and ultra-modern health care in Shanghai.


Siemens Shanghai

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Photo: Siemens won contracts related to the EXPO. These include high-speed trains at a speed of 300 kph from Beijing to Tianjin.


"Our green technology will continue to upgrade the city's infrastructure well after the EXPO. Thus, it is a triple win for EXPO visitors, for the host city of Shanghai and for Siemens," said Richard Hausmann, CEO Siemens Northeast Asia and President and CEO of Siemens Ltd., China.

Siemens was awarded contracts in connection with the Expo with a total value of more than one billion euros. About 90 percent of this amount is related to environmentally friendly products and solutions.


Siemens Shanghai

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Photo: In China, ensuring a supply of clean water is a pressing problem. Shanghai, which is naturally rich in water, suffers from polluted springs. Siemens water treatment solutions help clean up Taihu Lake not far from Shanghai.


Siemens Shanghai

Photo: Shanghai buildings in the evening.


More than 50,000 energy-saving light-emitting diodes (LEDs) produced by Siemens' lighting subsidiary Osram will illuminate the pavilions and boulevards. LEDs consume 80 percent less electricity than conventional incandescent bulbs.

The China Pavilion, with a total surface area of 160,000 square meters, is one of the largest Siemens projects at the Expo.

In addition to solutions for reduced energy consumption, Siemens also supplied infrastructure in advance of the Expo that will assure adequate power supply to the city of Shanghai both during and after the event.

Source: Siemens AG, Berlin

|GlobalGiants.Com|


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Edited & Posted by Editor | 2:20 AM | Link to this Post

March 8, 2010

Cars.com Consumer Search Index: Toyota and GM Lose Ground With Consumers in February

Hyundai, Kia and Ford Accelerate on Cars.com as Longtime Market Leaders See Declining Interest.


Cars


Amidst concerns over the Toyota recall, interest in several of the brand's popular models declined sharply in February on Cars.com. According to the most recent Cars.com Consumer Search Index, which tracks the fluctuation of consumer contact with dealers originating from the site, 6 of the top 10 decreases were for Toyota models including Rav4, Corolla, Camry, Highlander, Prius and FJ Cruiser.

GM rounded out the top ten decreases, with four models experiencing sharp declines in consumer interest - Sierra 1500, Corvette, Tahoe and Equinox.


Cars


The Korean manufacturers Hyundai and Kia benefited directly from Toyota's troubles. Interest in the new Hyundai Sonata, Hyundai Tucson and the Kia Sorento skyrocketed in the month of February according to Cars.com.

In addition to the two Korean manufacturers, Ford continued its strong performance on the site which has helped propel the manufacturer past GM in terms of total sales for the first time since 1998.


Cars


The Hyundai Sonata topped Cars.com's list of new cars experiencing the largest increase in consumer contacts to dealers, with a whopping 106 percent increase. The Sonata was followed by the Hyundai Tucson at 83 percent and the Kia Sorento at 69 percent. Ford also had three cars in the top 10. The new Fusion, Escape and F-150 ranked 6th, 7th and 8th respectively.

The Toyota Sienna, which wasn't part of the recall, bucked the trend and ranked 4th out of the 10 vehicles experiencing the largest increase in consumer contacts to dealers.


Cars


"The aggressive marketing efforts on the part of Hyundai and Kia are working when it comes to generating interest among car shoppers," said Cars.com Editor in Chief Patrick Olsen. "It's nothing short of surprising to see the activity that the new Toyota Sienna has generated, considering all the turmoil surrounding the automaker's recalls."

Cars.com is a division of Classified Ventures, LLC, which is owned by some media companies, including Belo, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company.

Cars.com Consumer Search Index - February 2010:

• Consumer Contacts to Dealers:

February Movers ------ % Increase
-------------------------------------------
Hyundai Sonata ------ 106%
Hyundai Tucson ------ 83%
Kia Sorento ------ 69%
Toyota Sienna ------ 30%
Honda Odyssey ------ 19%
Ford Fusion ------ 15%
Ford Escape ------ 11%
Ford F150 ------ 10%
Honda Civic ------ 9%
Chevrolet Camaro ------ 7%
------------------------------------------

February Losers ------ % Decrease
------------------------------------------
GMC Sierra 1500 ------ 51%
Toyota RAV4 ------ 50%
Toyota Camry ------ 38%
Toyota Corolla ------ 37%
Toyota Highlander ------ 37%
Chevrolet Corvette ------ 35%
Toyota Prius ------ 34%
Chevrolet Tahoe ------ 33%
Chevrolet Equinox ------ 28%
Toyota FJ Cruiser ------ 25%
------------------------------------------

Source: Cars.com

|GlobalGiants.Com|


Our Opinion

"The news from the car sales front corroborates that the marketing and communications structure of a big automobile company is flawed without the following two distinct specialist divisions working in conjunction:

• One that specializes in long term advertising & marketing strategy, studies the genuine needs of diverse auto consumers, and keeps itself abreast of the trends and developments in the auto industry.

• One that specializes in short term advertising & marketing strategy, remains alert, monitors the changes and fluctuations in the wants and preferences of various categories of car buyers, watches the movements of the competitors, and looks after the situation."

© GlobalGiants.Com. All Rights Reserved.

INTELLECTUAL PROPERTY



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Edited & Posted by Editor | 1:09 AM | Link to this Post

March 4, 2010

The Plastiki Expedition

An 11,000 nautical mile journey-with-a-message from San Francisco, California, to Sydney, Australia, setting sail March 2010.


PLASTIKI

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Photo: Eco-Friendly Catamaran, The Plastiki, Made From 12,500 Reclaimed Plastic Bottles Prepares to Embark on Transpacific Voyage From US to Australia. February 25, 2010. San Francisco, CA. (Photo: Luca Babini).


The Plastiki, an eco-conscious catamaran made from reclaimed plastic bottles is embarking on transpacific journey to raise awareness of ocean pollution problem by showcasing plastic debris as a resource and demonstrating real world solutions through its design and construction.

The goal of The Plastiki Expedition is to draw attention to the massive amounts of plastic debris in the world's oceans, and to showcase re-thinking waste as a resource by demonstrating real world solutions to this pressing problem.

The legacy of The Plastiki Expedition will be its capacity to shift public thinking and perception from plastics as the enemy to how plastic can become part of the solution. To solve the marine debris and waste issues at large will require a reprogramming of how the global community currently uses, re-uses and ultimately disposes of plastics.

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:20 AM | Link to this Post

March 3, 2010

Porsche 918 Spyder Concept Car Unveiled in Geneva

Efficient and Fast Plug-in Hybrid Super Sports Car.


PORSCHE

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Photo: Porsche debuts three advanced hybrids at this year's Geneva Auto Show: the Porsche 918 Spyder Concept (front center); the 911 GT3 R Hybrid (left); and the Cayenne S Hybrid (back).


On the eve of the Geneva Motor Show, Porsche has unveiled an ultra-efficient, low-emission, mid-engine super sports car featuring hybrid and electric drive technology.


PORSCHE

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Photo: Michael Macht, President and CEO of Porsche AG, presents the Porsche 918 Spyder Concept Car in Geneva.


The 918 Spyder is one of three Porsche models with hybrid drive making their world debut at the 2010 Geneva Motor Show.

In addition to this two-seater high-performance 918 Spyder mid-engined sports car with plug-in hybrid technology, the other two models on display are:

1. Porsche's new Cayenne S Hybrid SUV with parallel full-hybrid drive

2. 911 GT3 R Hybrid race car with electric drive on the front axle and a flywheel mass battery


PORSCHE

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Photo: Porsche 918 Spyder Concept.


The 918 Spyder concept combines high-tech racing features with electric-mobility.

A button on the steering wheel allows the driver to choose among four different running modes:

1. The E-Drive mode is for running the car under electric power alone, with a range of up to 25 km or 16 miles.

2. In the Hybrid mode, the 918 Spyder uses both the electric motors and the combustion engine as a function of driving conditions and requirements, offering a range from particularly fuel-efficient all the way to extra-powerful.

3. The Sport Hybrid mode uses both drive systems, but with the focus on performance. Most of the drive power goes to the rear wheels.

4. In the Race Hybrid mode the drive systems are focused on pure performance with the high standard of driving dynamics on the track.

According to Porsche, with the hybrid drive system offering this wide range of individual modes and applications, the 918 Spyder is able either to achieve lap times comparable to those of a thoroughbred racing car, or the extremely low emissions and high fuel economy figures of a plug-in hybrid.

Porsche 918 Spyder has lightweight body structure.


PORSCHE

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Photo: Porsche 918 Spyder Concept.


"The driver and passenger are not only embedded in contoured sports bucket seats but also form part of the cockpit, which provides a synthesis of efficient functionality and ergonomic high-tech operation," explains the company.

The center console rises up towards the front in the 918 Spyder and houses a touch screen for intuitive control of the car's functions, serving to reduce the number of visible controls and maintain the principle of direct operation.

The control units relevant to the driver are mainly concentrated on the three-spoke multifunction sports steering wheel, while the variable driving modes are supplemented by a switch enabling the driver to call up various drive programs.


PORSCHE

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Photo: Porsche 918 Spyder Concept.


The Porsche 918 Spyder concept also comes with further innovative functions such as the Range Manager. After being activated in the Center Display, the Range Manager uses the map in the navigation system to present the remaining range the car is able to cover, naturally allowing the driver to influence that range through the appropriate choice of power and performance.

In cities with environmental alert areas the Range Manager also states whether the driver is able to reach a certain destination on electric power alone.

Applying this information and using further info on the availability and location of special energy filling stations, the driver is then able to choose his personal style of driving as well as the right battery charge and filling strategy.

Source: Porsche AG

|GlobalGiants.Com|


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Edited & Posted by Editor | 9:22 AM | Link to this Post

March 1, 2010

Airbus showcases its latest products at Singapore Airshow


Airbus Singapore

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Photo: Singapore Airshow 2010 - A330-200F on display. (© AIRBUS S.A.S. 2010)


Airbus had a major presence at this year's Singapore Airshow, showcasing both its commercial and military transport products. The highlight was the first public presentation of the new A330-200F Freighter. The aircraft, which is currently undergoing its certification program, was on static display throughout the show.

The new freighter is the latest addition to the highly successful A330 Family and will enter service later this year. According to Airbus, offering the lowest operating costs in the medium sized freighter category, the A330-200F can carry more than 69 tonnes of cargo on non-stop flights of 3,200 nautical miles. The aircraft features a versatile main-deck cargo loading system, which can accommodate both pallets and containers, enabling operators to serve the freight lift needs of varying markets.


Airbus

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Photo: The A380 made its first visit to Switzerland for airport compatibility tests in advance of Singapore Airlines' new service with the jetliner to Zurich, which will begin in March. (© SWISS AIR FORCE 2010)


Airbus Canada

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Photo: The A330-200 Freighter completed successful cold-weather testing in Canada, keeping this new cargo aircraft programme on track for its planned certification in March. (© AIRBUS S.A.S. 2010)


Meanwhile, Airbus welcomed over 50 Spanish students at its headquarters and final assembly lines in Toulouse, South of France as part of its commitment to establish relations with the future international engineering generations. The visiting students, mainly made up of those studying aeronautical engineering at the Universidad Politecnica de Catalunya in Terrassa in Northern Spain, spent a day at Airbus where they met industry experts, were given tailored presentations on Airbus products and had a guided tour of the company's A380 and A330/A340 Final Assembly Lines.


Airbus Spain

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Photo: Underscoring its commitment to establishing ties with future international engineers, Airbus welcomed more than 50 Spanish university students to its Toulouse, France headquarters. (© AIRBUS S.A.S. 2010)


The Spanish students belonged to The European Association of Aerospace Students, EUROAVIA, an association which aims to stimulate contacts between students and the aerospace industry. "With over 80 different nationalities working at Airbus sites across the world, Airbus is a living example of how successful an international company with cross-cultural diversity can be," said Thomas Ehm, Head of Employment, Training and Competence management at Airbus. "As an expanding company in a highly innovative industry, it is important to support young engineers and establish strong links with universities and dynamic young people who may well go on to become innovative employees of tomorrow" he added.

Source: Airbus Headquarters, France

|GlobalGiants.Com|


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Edited & Posted by Editor | 12:39 PM | Link to this Post

February 26, 2010

Goodyear's Aerial TV Coverage of Sports


Goodyear continues long tradition of providing aerial coverage of the Olympic Games.

goodyear

Viewers of the winter Olympic Games from Vancouver, British Columbia may have seen some spectacular aerial views of the event brought to them by Goodyear.

According to Goodyear, it provided its first Olympic coverage almost 88 years ago.

Goodyear, one of the world's largest tire companies, manufactures its products in 59 facilities in 24 countries around the world.

Goodyear blimp

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Photo: Goodyear Blimp

In 1932, the Goodyear blimp Volunteer gave a local radio station a bird's-eye view of the summer Olympic Games in Los Angeles - starting the first of nine Olympics in which the company would coordinate the aerial views.

"Goodyear works at the request of the networks and has supported the Olympic Games in Los Angeles twice, Lillehammer, Atlanta, Sydney, Salt Lake City, Turin, Beijing and now Vancouver," said Sara Waldman, Goodyear's airship public relations manager. "We've used our famous blimps, planes, helicopters and tethered aerostats to provide the aerial views."

pic-icehockey

pic-figureskating

pic-alpineskiing


Goodyear has used a variety of aerial camera platforms due to the challenges and limitations of Olympic Winter Games in mountainous regions with heavy snow and ice, explained Waldman.

Goodyear's coverage of the Vancouver games is being provided by an airplane and a helicopter equipped with high-definition cameras and working with the production teams at the various venues around Vancouver.

For more than 50 years, Goodyear's blimps have provided aerial coverage of the most watched sports, entertainment and news events around the world, says the company.

According to the company, the partial list of events covered by the Goodyear blimps includes the Super Bowl, World Series, Stanley Cup, and championships for NASCAR, the PGA, World Cup Soccer, the America's Cup, Grand Slam Tennis, Triple Crown horse races and the NCAA Men's Basketball Final Four.

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:35 AM | Link to this Post

February 12, 2010

Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.


COLE-HAAN

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For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."

According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.

The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.

The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.

Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.

Source: Cole Haan

|GlobalGiants.com|


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Edited & Posted by Editor | 3:58 AM | Link to this Post

February 2, 2010

Made in China or Swiss Made?


Swiss Made


Advertising that a toy is made in China can be as successful as saying a watch is "Swiss Made", if the marketing is done right, a Queensland University of Technology researcher says.

Professor Brett Martin found that promoting a product's country of manufacture could help it to sell, even if it was made in a country associated with lower quality.

"It is standard advertising practice to market a product's country of origin if the country is perceived as a high quality producer and not mention the country if it is not," Professor Martin said.

"However, my research has found consumers can easily be persuaded to think positively about a 'low quality' country."


Swiss Made


Professor Martin said the trick was to get consumers to imagine positive thoughts when reading product information.

"This is because getting people to use their imagination weakens the stereotypes people use about goods from different countries," he said.

His study tested 516 young adults after they viewed product information for digital cameras made in Germany, which is seen as a manufacturer of high quality products, and Poland, which is regarded as a maker of lower quality products.


Swiss Made


Measuring their purchase intentions and emotions, the study found that sparking the consumers' imaginations about Poland created a lasting positive response towards the Polish-made camera which equalled the positive response felt towards the German-made camera.

"These findings form an interesting consideration for marketers," he said.

"Having a strong country of manufacture can be effective for advertising, but if you get people to imagine how good a supposedly weaker country is, the advantage for the high quality country drops substantially.

"This is because many people form a quick impression when they find out where a product is from, like a t-shirt from Hawaii.

"Getting them to imagine the islands' great beaches and surf culture interrupts that thinking and lets a product sell on its merits, rather than being dismissed without consideration."


Swiss Made


Professor Martin said his research which is forthcoming in the Journal of Consumer Behaviour meant companies which manufactured their products in countries associated with lower quality should rethink their marketing strategies and not just compete on price.

He said that a strong country of manufacture was not necessarily the great advantage that many advertisers think and cautioned against resting on the laurels of a country's good reputation.

Source: Queensland University of Technology, Australia

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:18 AM | Link to this Post

December 27, 2009

Longines PrimaLuna: a New Star in the Longines Galaxy

Longines

Longines PrimaLuna

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Photo: The Refined New Longines PrimaLuna. The circular rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial decorated with 11 arabesque Arabic numerals. The case houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.


Longines PrimaLuna

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Photo: A symbol of passing time, living time, the moon that enchants us. The New Longines PrimaLuna. The circular stainless steel and rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a silvered dial with a flinqué decoration featuring 11 blue Roman numerals. The watch houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel and rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.


Elegant, contemporary, subtle and carefree, the new Longines PrimaLuna offers a new collection of exquisite models.

This ladies' watch is also a piece of jewelry. The pleasing curves of the case are enhanced by a play of diamonds.


Longines PrimaLuna

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Photo: Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna. (Photo © Longines.)


Longines PrimaLuna

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Photo: The New Longines PrimaLuna. The circular stainless steel case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial set with 11 diamonds and houses a quartz movement L129 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel bracelet with a folding safety clasp. Water-resistant to 30 meters.


Longines PrimaLuna


This is how Longines describes PrimaLuna: "A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time, the new Longines PrimaLuna is a tribute to the silvery star the moon that entrances us with its rounded, delicate lines. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance."

Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries. Based in St. Imier in Switzerland since 1832, Longines has been timekeeper for world championships in various sports.

|GlobalGiants.Com|


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Edited & Posted by Editor | 10:59 PM | Link to this Post

December 23, 2009

Volvo XC90 Makes its First Appearance in Bollywood


Volvo Cars


Volvo Cars

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Volvo XC90 R-Design makes its first appearance in Bollywood with "3 Idiots" starring Aamir Khan and Kareena Kapoor. The film will be released on December 25.

"We are delighted to be a part of a big banner Bollywood movie. Bollywood is a cult in India," says Paul De Voijs, Managing Director, Volvo Auto India.


Volvo Cars

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For the first time in India, Volvo Cars gets associated with Bollywood with the debut of its red XC90 R-Design in the much awaited releases of 2009 - 3 Idiots. Produced by Vinod Chopra Films and directed by Raj Kumar Hirani, the film's cast includes Aamir Khan, Kareena Kapoor, R. Madhavan and Sharman Joshi.

Aamir Khan has scored successes in all the movies in which he has been involved since the start of the 2000s. Today he is somewhat more restrained in his on-screen output and performs in no more than two movies a year. The female co-star Kareena Kapoor is also immensely popular. The other two stars R. Madhavan and Sharman Joshi, are also among Bollywood's acting elite.


Volvo Cars

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"The movie and its lead characters emanate vibrancy, energy and sportiness; exactly the qualities represented by our XC90 R-Design. Hence the ideal integration of our brand and the movie," says Paul De Voijs.

"Artistic integrity is crucial for successful brand placements and the utility of the product has to be woven properly into the script. The placement should be a natural fit," Paul de Voijs further adds.


Volvo Cars

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The film is about the journey two friends undertake in their search for a third compatriot, played by Aamir Khan. The backdrop of the movie is along the length and breadth of India, covering the scenic beauty of the mountainous region of Ladakh. The film has been shot along the world's highest-altitude road, at 5,590 metres or 18,340 feet above sea level. The landscape is dramatic and breathtaking.


View Trailer on YouTube


Volvo Cars


Volvo Auto India is a new operator in India, a gigantic, fast-growing market and one of the most competitive in the world. Volvo established a presence in India just over two years ago and has since then worked intensively to market the Swedish brand.

With a corporate office in Gurgaon, Volvo Cars opened its first dealership in Chandigarh in March 2008 and currently market's its products through its dealerships in New Delhi, Mumbai, Chandigarh, Hyderabad, Kochi, and Pune.

So far Volvo Auto India has chosen to launch two models, the Volvo XC90 and Volvo S80 but the coming years they are lining up more new models. The first one to be launched during 2010 is the Volvo XC60. The focus is on positioning the brand in the luxury car segment.

In 2012, India is expected to be the world's fifth or sixth largest car market.

|GlobalGiants.Com|


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Edited & Posted by Editor | 12:43 AM | Link to this Post

December 10, 2009

Many Automotive Brands are Losing Buyers to Competitors Due to Poor Customer Treatment though they have High Customer Satisfaction with the New-Vehicle Sales Process: J.D. Power


JD POWER


Car Brands


Car Makers


Overall satisfaction with the new-vehicle purchase experience has improved from 2008, but automakers are losing 12 percent of new-vehicle sales to other brands, on average, as a result of poor customer treatment at dealerships, according to the J.D. Power and Associates 2009 Sales Satisfaction Index (SSI) Study.

The study is a comprehensive analysis of the new-vehicle purchase experience. Overall customer satisfaction is measured for five factors:

Dealership Facility;
Salesperson;
Paperwork, Finance Process;
Delivery process; and
Vehicle Price.

Overall satisfaction averages 836 points on a 1,000-point scale in 2009, up by 11 points from 2008. Satisfaction with each of the five factors improves from 2008, with the greatest improvements in the two areas that are most within the dealer's control -- the salesperson and delivery process factors.


Auto Showroom


Car Showroom


According to J.D. Power, salespeople have improved most notably from 2008 in helping buyers stay within their budgets and in negotiating prices quickly. Within the delivery process, dealerships have improved considerably in providing complete explanations of the owner's manual and explaining vehicle features.

"In this difficult economy, dealerships are working particularly hard to close sales, but need to be attentive to customers without exerting unwanted sales pressure," said Jon Osborn, director of automotive research at J.D. Power and Associates. "Nearly one in four buyers in 2009 reports experiencing sales pressure from their selling dealer."


Auto Brands


Automakers


The study finds that more than one in five shoppers who leave a dealership without purchasing a vehicle do so because they experienced poor treatment or dealer performance issues such as pricing games, sales pressure tactics or discourteous treatment. While 43 percent of these buyers ultimately purchased from a different dealer of the same brand, 57 percent decided to purchase from a different brand altogether. For the industry as a whole, this equals a 12 percent loss of retail sales to other brands.

"With the billions of dollars that automakers spend designing, producing and marketing new vehicles, as well as in driving customers to showrooms, it is critical that potential buyers are not pushed out the dealer's door because of a poor customer experience," said Osborn. "Manufacturers and dealers should be concerned with the experiences of all shoppers, whether they purchase or not. From a buyer's perspective, recollections of their shopping experience include not only the selling dealer, but also all of the other dealers they visited."


Automobile Manufacturers


Car Dealer


The 2009 Sales Satisfaction Index (SSI) Study is based on responses from approximately 48,000 new-vehicle buyers who purchased or leased their new vehicles in May or June 2009. The study was fielded between August and October 2009.

Sales Satisfaction Index Ranking --------- J.D. Power Circle Rating
(Based on a 1,000-point scale)

Luxury Brands
Jaguar ---------------------- 898 ---------------- 5
Cadillac ---------------------- 893 --------------- 5
Lexus ----------------------- 877 ---------------- 4
Mercedes-Benz ------------ 877 ---------------- 4
Land Rover ------------------ 872 --------------- 4
(Average) ------------------- 864 ---------------- 3
Lincoln ----------------------- 863 --------------- 3
BMW ------------------------ 861 ---------------- 3
Porsche ---------------------- 861 --------------- 3
SAAB ------------------------- 857 --------------- 3
Acura ------------------------ 856 ---------------- 3
Infiniti ------------------------ 845 --------------- 2
Volvo ------------------------- 842 --------------- 2
Audi -------------------------- 828 --------------- 2


Mass Market Brands
Mercury ---------------------- 867 --------------- 5
smart ------------------------- 865 --------------- 5
Buick ------------------------- 864 --------------- 5
Pontiac ----------------------- 864 --------------- 5
Chevrolet -------------------- 863 --------------- 5
MINI -------------------------- 862 --------------- 5
Saturn ------------------------ 858 --------------- 4
HUMMER --------------------- 856 --------------- 4
GMC -------------------------- 853 ---------------- 4
Ford --------------------------- 847 --------------- 4
Subaru ------------------------ 834 -------------- 3
Suzuki ------------------------ 832 --------------- 3
(Average) -------------------- 832 --------------- 3
Honda ------------------------ 830 --------------- 3
Volkswagen ------------------ 828 --------------- 3
Scion -------------------------- 826 --------------- 3
Kia ----------------------------- 823 -------------- 3
Toyota ------------------------ 823 --------------- 3
Chrysler ---------------------- 822 --------------- 3
Hyundai ---------------------- 819 --------------- 3
Nissan ------------------------ 815 --------------- 3
Mazda ------------------------- 809 --------------- 2
Dodge ------------------------ 805 ---------------- 2
Jeep -------------------------- 805 ---------------- 2
Mitsubishi ------------------- 778 ---------------- 2

Source: J.D. Power and Associates

|GlobalGiants.Com|


Our Opinion

"A typical car buyer trusts others' advice rather than any traditional advertising.

Hence, the Word of Mouth is the forgotten most powerful publicity tool that an automobile manufacturer may explore and employ to advertise its products as well as to promote its dealer showrooms."

© GlobalGiants.Com. All Rights Reserved.



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Edited & Posted by Editor | 11:58 AM | Link to this Post

December 6, 2009

Volvo Ocean Race: Legs 9 & 10: From Marstrand to Stockholm, From Stockholm to St Petersburg


The Volvo Ocean Race 2008-09 was the 10th running of this ocean marathon. Starting from Alicante in Spain, on 4 October 2008, it took in Cochin, India, Singapore and Qingdao, China before finishing in St Petersburg, Russia for the first time in the history of the race. Spanning some 37,000 nautical miles, visiting 11 ports over nine months, the Volvo Ocean Race is the world's premier ocean yacht race for professional racing crews.


Volvo Ocean Race

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Photo: Telefonica Black, skippered by Fernando Echavarri (ESP) finish first on leg 10 in St Petersburg. © Dave Kneale/Volvo Ocean Race.


Volvo Ocean Race

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Photo: Telefonica Black, skippered by Fernando Echavarri (ESP) finish first on leg 10 in St Petersburg. © jiang yongtao / Volvo Ocean Race.


Volvo Ocean Race

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Photo: A Swedish Navy ship accelerates on front of Green Dragon at the start of leg 10 from Stockholm to St Petersburg. © Sander Pluijm/Team Delta Lloyd/Volvo Ocean Race.


Volvo Ocean Race

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Photo: Spinnakers up for the downwind leg of the in-port race in Stockholm. © Dave Kneale/Volvo Ocean Race.


Volvo Ocean Race

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Photo: PUMA Ocean Racing at dawn on leg 9 from Marstrand to Stockholm. © Rick Tomlinson/Volvo Ocean Race.


Volvo Ocean Race

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Photo: Delta lloyd passes the finish in IJmuiden --- It took skipper Bouwe Bekking just 5 hours 23 minutes and 18 seconds to sail the Delya Lloyd 105 miles from Lowestoft to IJmuiden. © Volvo Ocean Race.


Volvo Ocean Race

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Photo: The fleet get under way at the start of leg 10 from Stockholm to St Petersburg. © Dave Kneale/Volvo Ocean Race.


Volvo Ocean Race

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Photo: PUMA Ocean Racing, skippered by Ken Read (USA) at the start of leg 9 from Marstrand to Stockholm. © Sally Collison/PUMA Ocean Racing.


Volvo Ocean Race

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Photo: Ericsson 3 chasing Telefonica Black at dawn, as the fleet pass the Orsund Bridge on the way to Stockholm. © Rick Tomlinson/Volvo Ocean Race.


Volvo Ocean Race was run for the first time in 2001-02.

During the nine months of the 2008-09 Volvo, which started in Alicante, Spain and concluded in St. Petersburg, Russia, the teams sailed over 37,000 nautical miles of the world's most treacherous seas via Cape Town, Kochi, Singapore, Qingdao, around Cape Horn to Rio de Janeiro, Boston, Galway, Goteborg and Stockholm.

Each of the seven entries had a sailing team of 11 professional crew, and the race required their utmost skills, physical endurance and competitive spirit as they raced day and night for more than 30 days at a time on some of the legs. They each took on different jobs onboard the boat. About two sailors in each team had medical training. Also, each team consisted of a sailor trained as a sailmaker, a sailor trained as an engineer, and a sailor trained as a media specialist.

During the race the crews experience life at the extreme: no fresh food is taken onboard and they go through temperature variations from -5 to +40 degrees Celsius.

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Edited & Posted by Editor | 9:35 AM | Link to this Post

December 2, 2009

Los Angeles International Auto Show: Porsche Boxster Spyder Makes World Debut


Porsche


PORSCHE

ENLARGE

Photo: Porsche Launched the New Boxster Spyder to World Media in Los Angeles.


Today, at a press conference at the Los Angeles Auto Show, Porsche took the wraps off one of its most nimble and sportiest mid-engine cars: the 2011 Boxster Spyder.

Porsche Cars North America, Inc. (PCNA), based in Atlanta, Ga., is the exclusive importer of Porsche vehicles for the United States. It is a wholly owned, indirect subsidiary of Dr. Ing.h.c. F. Porsche AG.


PORSCHE

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PORSCHE CARS

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Photos: Porsche rolled out its new Boxster Spyder for the first time at a press conference at the Greater Los Angeles Auto Show. Helping usher in the sports car for this world debut was Austria's freestyle rock drummer Alfred Vogel. (Porsche Cars North America, Inc., Axel Koester)


"The new Boxster Spyder looks distinctly different from its Boxster siblings," said Klaus Berning, Porsche's executive board member responsible for worldwide sales and marketing, speaking at the Los Angeles Auto Show press conference today. "Our designers borrowed from the rich history of our mid-engine sports and race cars of the '50s, but under the skin it has our most advanced technology so that its performance matches the Spyder's looks, making it the quintessential purist Porsche."

"When equipped with Porsche-Doppelkupplung (PDK) transmission and the Sports Chrono Package, the new Spyder, using Launch Control, accelerates from a standstill to 60 mph in 4.6 seconds. Top track speed is 166 mph -- with the roof open."

Weighing only 2,811 lbs. and delivering 320 horsepower, it goes on sale in February 2010 and will join the Boxster and Boxster S that made their world debut here last year.

Source: Porsche

|GlobalGiants.Com|


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Edited & Posted by Editor | 11:20 PM | Link to this Post

November 26, 2009

Vancouver 2010 Olympic Winter Games: Panasonic to Deliver Full Lineup of HD Equipment


Vancouver 2010

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Photo: Vancouver 2010 Olympic Winter Games Mascots Quatchi, Sumi and Miga (© VANOC/COVAN).


Vancouver 2010

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Photo: Vancouver 2010 Olympic Winter Games Whistler Olympic Park (© VANOC/COVAN).


PANASONIC Olympic Winter Games

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Photo: Panasonic to Deliver Full Lineup of HD Equipment to Vancouver 2010 Olympic Winter Games.


Panasonic Corporation, the Official Worldwide Olympic Partner in the Audio and Visual Equipment category for the Vancouver 2010 Olympic Winter Games, announced it is providing a full lineup of High-Definition (HD) equipment to support the broadcast of the Olympic Games; delivering the largest supply of AV equipment for any Winter Games in the company's history.

Through cooperation with the International Olympic Committee (IOC), the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Olympic Broadcasting Services Vancouver (OBSV), Panasonic will supply its HD video equipment to the competition venues and broadcasting locations, making the Vancouver Games the first Olympic Winter Games to be broadcast completely in HD format.


Panasonic Olympic Winter Games

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Following Beijing 2008, all international video signals for the 2010 Winter Games will be produced and distributed in HD format from the International Broadcasting Center (IBC) to rights-holding broadcasters around the world. In addition, the HD video signals will also be used for the first time for display on the LED Large Screen Display Systems in the competition venues and BC Place Stadium where the Opening and Closing Ceremonies will take place; making the 2010 Winter Games the first "HD Olympic Winter Games" with all the Olympic videos to be delivered completely in HD.

In addition, Panasonic will support a safe and secure Olympic operation by providing high-quality picture and high-sensitivity surveillance camera systems for the indoor and outdoor Olympic facilities, the surrounding areas and highways.

Sources: Panasonic Corporation; Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC).

|GlobalGiants.com|


Our Opinion

"Vancouver 2010 Olympic Winter Games will take place in February 2010. Relevant consumer-oriented businesses targeting audiences in participating countries (especially those in North America) may timely explore this advertising opportunity."

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Edited & Posted by Editor | 8:02 AM | Link to this Post

November 19, 2009

Bridget Moynahan is the Newest Spokesmodel for Garnier Nutritioniste


Moynahan will be the face of the Garnier Nutritioniste Ultra-Lift product collection.


Garnier


Garnier Nutritioniste

ENLARGE


Global skincare company Garnier Nutritioniste is introducing actress Bridget Moynahan as the latest spokesmodel for the brand. Moynahan will appear in print and TV campaigns for the brand's top-selling Ultra-Lift skincare collection, set to debut July 2010.

Moynahan joins an impressive roster of Garnier spokesmodels, including Sarah Jessica Parker, Bar Rafaeli and Alana de la Garza.

"We are thrilled to partner with the beautiful Bridget Moynahan," says Maybelline New York-Garnier President David Greenberg. "Her class, grace and accessibility make her a model representative of the Garnier brand. Most importantly, she exhibits a likeable, healthy beauty that speaks to our consumer in such a positive way."

Moynahan is an all-American girl raised in the East Coast town of Longmeadow, Massachusetts. Before earning international recognition in films and TV, she had a successful modeling career, appearing on the covers of numerous magazines including Glamour, Vogue, Elle and Self. Moynahan has since appeared in a number of major films, such as Serendipity, The Sum of All Fears, The Recruit, I, Robot, and Lord of War. She is the star of the upcoming 2010 film Ramona and Beezus and is currently shooting the film Battle: Los Angeles.

Source: Garnier

|GlobalGiants.Com|


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Edited & Posted by Editor | 6:11 AM | Link to this Post

November 12, 2009

Volkswagen Group of America Invests $125 Million for New Dealer Storefronts in New York City


Flagship Audi and Volkswagen dealerships reinforce commitment to U.S. market.


VOLKSWAGEN

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Photo: Volkswagen Group of America Invests $125 Million for New Dealer Storefronts in New York City.


Volkswagen Group of America, Inc. announced today that it is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market.

The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.


Volkswagen

Cars

Automobiles

Auto Maker


Volkswagen Group of America, Inc. is a wholly-owned subsidiary of Volkswagen AG, the world's third largest automaker and the largest carmaker in Europe. It houses the U.S. operations of a worldwide family of distinguished brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.

"As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan -- a town synonymous for bold actions and big thinking," said Stefan Jacoby, president and CEO, Volkswagen Group of America. "New York has always been a leading market for the Volkswagen and Audi brands, and these new store fronts will serve to strengthen our business even more. We are proud to be investing in the New York economy, excited to showcase our brands and look forward to seeing more Volkswagens and Audis on the streets of New York."

The new dealerships will showcase Volkswagen and Audi's new showroom concepts, known respectively as "white frame" and "terminal." The dealerships will be part of one of the largest dealers in the area, the Open Road Auto Group. The Group will target to begin selling vehicles in early 2010.

Source: Volkswagen Group of America

|GlobalGiants.com|


Our Opinion

AN AUTOMAKER SHOULD MAKE A POTENTIAL CAR BUYER POSITIVELY LOOK UPON ITS MARKETING.

Should an Automaker make a potential car buyer look upon its marketing as that from an Established, Confident Car Company that believes that its products are very much in demand and that trusts that when someone buys its new car, he or she is already in love with it?

Or, Should an Automaker make a potential car buyer look upon its marketing as that from a Struggling, Jittery Car Company that believes that its products are not in demand and that is why it is forcing the consumers to become artificially interested in them by saying, "If you buy a new car from us and you don't love it, you can bring it back within a specified time, and we we'll refund your money, though, of course, we would do it after a frightening refunding process you would never dare to undergo!"?

© GlobalGiants.Com. All Rights Reserved.



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Edited & Posted by Editor | 10:26 PM | Link to this Post

October 21, 2009

Tokyo Motor Show: Honda CR-Z Concept 2009 Makes World Debut


Stylish hybrid coupe will arrive in North America in 2010 as 2-seat model.


Honda CR-Z 2009

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Honda CR-Z 2009

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Honda today debuted CR-Z Concept 2009, the second concept version of the stylish, sporty hybrid coupe, at the 41st Tokyo Motor Show. While the vehicle displayed at the show is a global concept with a rear seat, the production version that will be introduced to North America in the second half of 2010 will be packaged as a sporty, 2-seat hybrid that provides a personal driving experience for North American customers.


Honda CRZ 2009

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Honda CRZ 2009

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"The Honda CR-Z will expand our lineup of hybrid vehicles and reinforce the fun-to-drive values associated with the Honda brand," said Erik Berkman, vice president of Automobile Corporate Planning and Logistics for American Honda Motor Co., Inc. "Beyond great styling and features, CR-Z will bring new levels of engagement and fun to customers interested a small car or a hybrid vehicle."


Honda CRZ 2009

ENLARGE


The production version of the Honda CR-Z will make its world debut at the January 2010 North American International Auto Show in Detroit.

Source: American Honda Motor Co., Inc.

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Edited & Posted by Editor | 10:02 PM | Link to this Post

September 20, 2009

German Chancellor Dr. Angela Merkel officially opens the 2009 Frankfurt Motor Show. AutoWeek Editors Honor the Best.


2009 Frankfurt Motor Show

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Photo: 2009 Frankfurt Motor Show. Dr. Angela Merkel, Chancellor of the Federal Republic of Germany and Jean-Marc Gales, PSA (PSA Peugeot Citroën, France).


2009 Frankfurt Motor Show

Photo: 2009 Frankfurt Motor Show. Dr. Petra Roth, Mayor of the city of Frankfurt at the inauguration.


2009 Frankfurt Motor Show

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Photo: 2009 Frankfurt Motor Show. Dr. Norbert Reithofer, Chairman of Board, BMW and Dr. Angela Merkel, Chancellor of the Federal Republic of Germany.


2009 Frankfurt Motor Show

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Photo: 2009 Frankfurt Motor Show. Dr. Angela Merkel, Chancellor of the Federal Republic of Germany and Bernhard Mattes, Management Chairman, Ford.


2009 Frankfurt Motor Show

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Photo: 2009 Frankfurt Motor Show. Ferdinand Piech, Chairman of the Supervisory Board, VW, Dr. Angela Merkel, Chancellor of the Federal Republic of Germany, Matthias Wissmann, President of the German Association of the Automotive Industry (VDA) and Prof. Dr. Martin Winterkorn, Chairman of the Board of Management, VW (Volkswagen Group).


2009 Frankfurt Motor Show

ENLARGE

Photo: 2009 Frankfurt Motor Show. Dr. Angela Merkel, Chancellor of the Federal Republic of Germany at the stand of VW (Volkswagen Group}.


• Download Info brochure IAA 2009


The AutoWeek Editors' Choice Awards recognize Best in Show, Best Concept, Most Significant and Most Fun.


AUTOWEEK


2009 Frankfurt Motor Show

Photo: A model at the 2009 Frankfurt Motor Show.


The AutoWeek editorial staff has announced its 2009 Frankfurt motor show Editors' Choice Award winners.

AutoWeek editors have been walking the show floors in Detroit, Geneva, Paris, Frankfurt and Tokyo, selecting winners in four categories: Best in Show, Best Concept, Most Significant and Most Fun.


The 2009 AutoWeek Editors' Choice Award winners for the Best of Frankfurt are:


BEST IN SHOW: Ferrari 458 Italia


2009 Frankfurt Motor Show


It is rare when there are more than a few in the race for this coveted title, but that was the case at Frankfurt when no fewer than eight manufacturers had vehicles in the final. When the scrapping was over, Ferrari's 458 Italia triumphed. The 458 wears voluptuous, organic shapes tied together with technical and efficient lines. No matter when you see this car in the future -- in five years or 50 years from now on a concours lawn -- it will always be the one that debuted at Frankfurt in 2009.

Other Finalists Considered: Maserati GranCabrio, Mercedes-Benz SLS, Aston Martin Rapide, Bentley Mulsanne, Rolls-Royce Ghost, Lamborghini Reventon Spyder, Audi R8 Spyder.


BEST CONCEPT: BMW Vision EfficientDynamics


2009 Frankfurt Motor Show


Maybe the most pure concept car at this year's Frankfurt show, BMW's glimpse into the performance sedan of the future uses technology, and design cues, that we'll see in production BMWs in the near future. Powered by a three-cylinder turbodiesel with a hybrid synchronous motor on the front axle and a full-hybrid system at the rear, this 2+2-seater also reveals some hints as to the exterior design features we'll see on future BMW passenger cars. With a top speed of 155 mph, this car shows that the future emphasis on fuel efficiency can offer a lot of fun as well.


Other Finalists Considered: Peugeot BB1, Citroen REVOLTe, Volkswagen E Up.


Volkswagen E Up

Photo: Volkswagen E Up in Frankfurt.


MOST SIGNIFICANT: Renault EV family of four production electric cars


Renault


To think about which manufacturer was making the greatest impact and statement with their exhibit, it had to fall to Renault (and by default, though not exhibiting, its Nissan sister company.) With no fewer than four vehicles destined to come to market in three short years, Renault is putting an electrified stake in the ground and showing the rest of the world that while it might not be all in with this bet, it is not leaving much on the table.


Other Finalists Considered: BMW Vision EfficientDynamics, Jaguar XJ, Opel Astra, Saab 9-5, Ford Grand C-Max.


MOST FUN: Porsche 911 Turbo


Porsche


As is the case with all of the categories this year, a number of strong contenders vied for the title of Most Fun. When the smoke cleared, the new Porsche 911 Turbo came out on top as the one car whose keys we all wanted for a spirited ride. Surely it would brighten the sourest disposition. How can anyone argue with a choice like this?


Other Finalists Considered: Maserati GranCabrio, Peugeot BB1, Mini Roadster, Mazda Superlight, Volkswagen Golf R, Alfa-Romeo Mito Cloverleaf and Lamborghini Reventon Spyder.


• AutoWeek magazine is a fortnightly automotive-enthusiast publication based out of Detroit, Michigan, and is one of nearly 30 titles published by Crain Communications Inc.


Sources: AutoWeek, German Association of the Automotive Industry (VDA)

|GlobalGiants.com|


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Edited & Posted by Editor | 6:08 AM | Link to this Post

September 17, 2009

'May the Best Car Win' Marketing Campaign from GM


GM Launches 60-Day Satisfaction Guarantee.

60-day Satisfaction Guarantee covers 2009 and 2010 Model Year vehicles.

Covers all vehicles sold by Chevrolet, Buick, GMC and Cadillac.

Program runs Sept. 14 through Nov. 30.

Offer covers 2009 and 2010 Model Year Chevys, Buicks, GMCs and Cadillacs (except medium duty trucks).

Customers (one per household) can return their vehicle between 31 and 60 days with less than 4,000 miles.


GM Cadillac

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Photo: 2009 Cadillac CTS-V.


Buick Lucerne

ENLARGE

Photo: 2009 Buick Lucerne CXL Special Edition.

General Motors has announced that it will offer a Satisfaction Guarantee to eligible buyers of new Chevrolet, Buick, GMC and Cadillac vehicles. The guarantee allows customers to return their vehicle to their dealer between 31 and 60 days of purchase and receive a refund of the purchase price for the vehicle.

The announcement is part of a larger "May the Best Car Win" marketing campaign.

GM says that it is demonstrating its confidence in its vehicles when compared head-to-head with the most competitive vehicles in each vehicle segment.


Chevrolet Malibu

ENLARGE

Photo: 2009 Chevrolet Malibu LTZ.


GMC Terrain

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Photo: 2010 GMC Terrain SLE.


"We think if consumers give us a fair chance and look at the facts on the things that matter most to them, like design, fuel economy, warranty and safety, our vehicles are the best choices - that's what makes an offer like this possible," said Bob Lutz, GM vice chairman, Marketing and Communications. "The Cadillac SRX and CTS Wagon, the Buick LaCrosse, the Chevrolet Equinox and GMC Terrain, for instance, are all outstanding new products. This new marketing effort should help us communicate these facts to consumers.

"We know that we'll need to work very hard to get people's attention and encourage them to give Chevy, Buick, Cadillac and GMC a try. We think the 'May the Best Car Win' campaign and the Satisfaction Guarantee offer should help re-instill confidence in the excellence of our products. We're putting our money down that if people buy one of our vehicles and don't absolutely love it, we'll take it back. We will stand behind them both in the short-term and over the long haul," Lutz said.

Source: General Motors Company

|GlobalGiants.com|


Quote

"This Sunday, General Motors launched a new marketing campaign, 'May the Best Car Win,' and will offer car buyers a 60-day money-back guarantee. Perhaps a more fitting slogan is 'Taxpayers, You Lose.'

Normally a strategy like this would be a bold move to compete in the marketplace - one that consumers and shareholders ultimately decide to reward or punish. Unfortunately, with this 60 percent government-owned company, taxpayers don't have the option of 'pulling out' of GM and putting their investments elsewhere; unless, of course, they'd like to be prosecuted by the IRS and spend a few years in jail. As a pro-market organization, we would applaud GM's gutsy approach - if only GM hadn't rigged the market in the first place.

Given that rigged market, it's no wonder GM can afford to offer money-back guarantees. After all, it's got $50 billion in bailout money. And it's probably not going to pay it back, according to a report last week from a Congressional Oversight Panel.

Since the federal government owns 60 percent of GM, maybe it ought to consider offering a money-back guarantee to the taxpayers as well. Instead, with this money-back guarantee GM continues to flaunt the enormous taxpayer investment in it.

According to the State of New York Banking Department, a new car loses up to 20 percent of its value the second it drives off a dealer's lot. Should taxpayers be footing this bill for GM's Zipcar-like incentive program?

If GM has money to burn on this type of program, perhaps it doesn't really need the $50 billion it received from the Treasury."

-- NATIONAL TAXPAYERS UNION, 108 North Alfred St., Alexandria, VA 22314, USA.


Our Opinion

Money-Back Guarantee from a Car Manufacturer?

Most Amusing!



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Edited & Posted by Editor | 3:05 PM | Link to this Post


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