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October 1, 2010

Mercedes-Benz at the 2010 "Mondial de l'Automobile" in Paris


Mercedes-Benz

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Photo: Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars in front of the new Mercedes-Benz Gallery on the Champs Elysees with the smart car2go edition, the world's first series-production car-sharing vehicle.


Mercedes-Benz is starting its activities surrounding the 125th anniversary of the automobile with a bold look forward. On January 29, 2011 it will be 125 years to the day when Carl Benz submitted his patent application for the first automobile, the three-wheel "Tricycle". In parallel, Gottlieb Daimler was developing the first four-wheel motor car. Thus, independently from each other, the two inventors laid the foundation stone for the modern automobile and motorized individual transportation.

"The invention created by Daimler and Benz changed the world and affected virtually every aspect of daily life," said Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG and Head of Mercedes-Benz Cars, on the eve of the Paris Motor Show in the premiere cinema theater UCG Normandie on the Champs Elysees. "Now we are inventing the automobile for the second time. And the effect will once again be revolutionary."

Along the lines of "Liberte, Egalite, E-Mobilite" Zetsche decribed the role of the automobile in the modern society, the accumulated demand for automobiles in the emerging markets, such as China, Russia or India, and Mercedes-Benz solutions for sustainable mobility.

|GlobalGiants.Com|


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Edited & Posted by Editor | 5:17 AM | Link to this Post

July 29, 2010

Macy's, Madonna, and Iconix Brand Group Launch New Junior Brand: Material Girl


Macys


Macys

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Madonna and Iconix Brand Group, Inc. have announced their Fall 2010 marketing campaign for their newly created junior brand Material Girl, available exclusively at Macy's.

The multi-media marketing campaign features actress and musician, Taylor Momsen, and will appear nationwide USA in print, cinema, outdoor, online and in-store.

Madonna said, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."

"I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign," Momsen stated. "A Material Girl can be anyone you want, it's all about making the style your own, that's what is cool about it."


Material Girl

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Photo: Actress and musician, Taylor Momsen, appears in the fall multi-media marketing campaign for the newly created junior's brand Material Girl, which will debut exclusively available at Macy's starting on August 3rd. Taylor was recently revealed as the celebrity muse for the brand, chosen by Madonna and her daughter Lola. The campaign was shot in Brooklyn, New York by famed photographer Tom Munro.


The collection will launch exclusively in select 200 Macy's stores across USA and on www.macys.com on August 3rd for the back-to-school season. To support the launch, a national advertising campaign will appear in August and September issues of fashion, lifestyle and entertainment magazines such as Teen Vogue, Seventeen, Nylon and Cosmopolitan.

Martine Reardon, executive vice president of marketing, Macy's, stated, "The star power of this line-up is remarkable -- fashion designed with Madonna and Lola, a trend-setting celebrity like Taylor as the muse, and an iconic brand like Macy's as the exclusive retailer. The 'Material Girl' teaser campaign has created great buzz about the launch of this brand, and we are excited to unveil the full effort as we gear up for the official launch on August 3rd."

|GlobalGiants.Com|


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Edited & Posted by Editor | 4:38 AM | Link to this Post

July 8, 2010

Mercedes-Benz Fashion Week Spring/Summer 2011


Mercedes-Benz Fashion


Mercedes-Benz Fashion


Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Photo: Natascha Gruen and Verena Kerth at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Photo: Mirjam Weichselbraun at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Photo: Vitali and Natalie Klitschko at Mercedes-Benz Fashion Week Berlin spring/summer 2011. The boxing world champion and his wife were guests at Lena Hoschek's fashion show. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Mercedes-Benz Fashion

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Photo: Susan Atwell at Mercedes-Benz Fashion Week Berlin spring/summer 2011, LALA BERLIN Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Photo: Backstage at Mercedes-Benz Fashion Week Berlin spring/summer 2011, .DIMITRI Fashion Show, Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Photo: Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.


Mercedes-Benz Fashion

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Photo: Maren Gilzer at Mercedes-Benz Fashion Week Berlin spring/summer 2011, MARCEL OSTERTAG Fashion Show Bebelplatz July 2010. Foto: M.Nass/Brauer for Mercedes-Benz.

The Mercedes-Benz Fashion Week Spring/Summer 2011 took off to a fiery start under the event tent in Berlin's Bebelplatz.

Marcel Ostertag, who had received the New Generation Award at the 2008 Mercedes-Benz Fashion Week, was the first designer to showcase his latest collection. Following him were Austrian designer Lena Hoschek, glamourous fashion brand Christina Duxa Couture, South Tyrolean Designer .Dimitri and local brands Lala Berlin and Kaviar Gauche.

The Mercedes-Benz Fashion Week Berlin is now in its 7th edition. In town to see the presentation of the Spring/Summer 2011 collections were Milla Jovovich, the face of the new Mercedes-Benz Fashion Week key visual, celebrity photographer Miles Aldridge, milliner Philip Treacy, Boris and Lilly Becker, Vitali and Natalie Klitschko, Matthias Schweighöfer and others.

The Mercedes-Benz Fashion Week in Berlin combines a mixture of top international designers and young ambitious new talent. The Mercedes-Benz Fashion Week Berlin is taking place July 7-10, 2010.

|GlobalGiants.Com|


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Edited & Posted by Editor | 10:13 AM | Link to this Post

June 16, 2010

Longines Prize for Elegance 2010


Longines

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Photo: Gustavo Kuerten (Winner of 2000 French Open) receiving the Longines Prize for Elegance from the Indian actress Aishwarya Rai Bachchan.

After the exhibition match that rounded up the Longines Future Tennis Aces tournament, Longines organized a charity dinner to raise funds for the charity organizations run by its two ambassadors of elegance Andre Agassi and Stefanie Graf.

The Indian actress and Bollywood star Aishwarya Rai Bachchan and the two winners of the French Open at Roland Garros in 2000 - Mary Pierce and Gustavo Kuerten - were among the 400 guests from all around the world at this elegant dinner in Paris, France.

During the evening the famous Swiss watchmaker presented the Longines Prize for Elegance to Gustavo Kuerten in recognition of his work with disadvantaged children, notably through his foundation, the Instituto Guga Kuerten.

The 3-time winner of Roland-Garros was presented with the Longines Prize for Elegance by the Indian actress Aishwarya Rai Bachchan.

Based in St. Imier in Switzerland since 1832, the watchmaker Longines has been timekeeper for world championships in various sports. With the winged hourglass as its emblem, the brand has outlets in over 130 countries.

|GlobalGiants.Com|


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Edited & Posted by Editor | 6:56 AM | Link to this Post

May 15, 2010

Fashion at 2010 Cannes Film Festival, France


Renault


Cannes Renault

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Photo: All that Shines. Guests at L'Atelier Renault. French Car Maker Renault, an official partner of the Cannes Film Festival for 27 years, is marking its commitment to one of the world's most important cinema festivals. L'Atelier Renault is taking up residence in Cannes at the Majestic 63 beach. Photo © 2010 Renault.


MontBlanc


Cannes MontBlanc Pataky

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Cannes MontBlanc

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Photos: Elsa Pataky is wearing Montblanc Bouquet Necklace and Eclat Earrings at the Palais des Festivals during the 63rd Annual Cannes Film Festival in France. Photos © 2010 Montblanc.


Cartier


Cannes

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Photo: Actress Fan Bing Bin wearing Cartier jewelry attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. (Photo by Michael Buckner/Getty Images. © 2010 Getty Images)


Swarovski


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Photo: Actress Aishwarya Rai with Swarovski "Mybag", a clutch in Crystal Mesh. "Mybag" features over 700 crystals to give it an incomparable shine.


DiGrisogono


Cannes Eva Longoria

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Photo: Eva Longoria Parker attends the "Robin Hood" Premiere at the Palais des Festivals during the 63rd Annual Cannes Film Festival on May 12, 2010 in Cannes, France. Eva Longoria is wearing de Grisogono jewelry. (Photo © 2010 Getty Images)


Emilio Pucci


Cannes Emilio Pucci

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Photo: Aishwarya Rai on the Martinez Terrace -- Actress Aishwarya Rai wearing an Emilio Pucci dress on the Martinez Terrace during the 63rd Annual International Cannes Film Festival on May 13, 2010 in Cannes, France. (Photo by Venturelli/WireImage. © 2010 Venturelli)


Renault


Cannes

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Photo: Actress Fan Bing Bin at the 63rd Cannes Film Festival: May 13, 2010 - 'On Tour' Premiere. As it does every year, Renault is providing more than 100 vehicles to escort stars to the red carpet. (Photo by Stephane Kossmann).

|GlobalGiants.Com|


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Edited & Posted by Editor | 12:41 AM | Link to this Post

May 1, 2010

Newest COVERGIRL: Taylor Swift

Procter Gamble

Covergirl


Covergirl Swift

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Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)


Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.

"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."

"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."


COVERGIRL RAMIREZ

Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.


COVERGIRL ANA

Photo: COVERGIRL Ana De La Reguera.


COVERGIRL JASLENE

Photo: COVERGIRL Jaslene Gonzalez.


P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".

Source: Procter & Gamble

|GlobalGiants.Com|


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Edited & Posted by Editor | 10:55 AM | Link to this Post

April 11, 2010

COCA-COLA LAUNCHES POWERADE GLOBAL MARKETING CAMPAIGN VIA 2010 FIFA WORLD CUP


Coke


Coke FIFA

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The Coca-Cola Company has had a formal association with Fédération Internationale de Football Association (FIFA) since 1974 and an official sponsorship of FIFA World Cup that began in 1978. Coca-Cola has had stadium advertising at every FIFA World Cup since 1950.

Powerade is a brand of The Coca-Cola Company. The Powerade brand will be part of the Company's overall sponsorship marketing activation around the FIFA World Cup.

In the brand's first-ever global integrated marketing campaign, Powerade will give athletes the "inspiration and ability" to "Keep Playing" through a comprehensive campaign highlighted by the presence of Powerade on the pitch during the 2010 FIFA World Cup South Africa.


Powerade


FIFA has officially designated Powerade as "Chosen by FIFA to Hydrate 2010 FIFA World Cup Players."

"The campaign theme KEEP PLAYING alludes to the insight that passionate sports players love the game of football and never want a great game to end," says Coca-Cola. "When the world's top footballers compete for the sport's ultimate prize during the 2010 FIFA World Cup, they will be able to reach for a Powerade to hydrate."


Football


Soccer


"FIFA only chooses the best technical partners to work with and we are delighted to be able to offer all players Powerade during the 2010 FIFA World Cup tournament," said Professor Jiri Dvorak, FIFA Chief Medical Officer. "Players know they have to stay hydrated at all times and the effective hydration and energy Powerade gives them will help them perform at their best and hopefully go a long way to achieving an exciting and competitive tournament for all the countries involved."

During the month long tournament Powerade will be pitch side at all 10 venues, hydrating 736 players from 32 countries before, during and after all 64 games, from the opening game between South Africa and Mexico on June 11, all the way through to the Final in Johannesburg on July 10, 2010.


Football


According to Coca-Cola, as little as 2 percent dehydration can seriously affect a player's performance. Powerade, when consumed throughout extended exercise, is designed to provide effective hydration and maintain performance by helping to replace essential fluids, carbohydrates and body salts lost during such exercise.


Powerade


Brand Name: POWERADE

Drink Type: Sports Drink

POWERADE: POWERADE combines carbohydrates with fluids for energy and hydration. It quenches thirst and replenishes minerals and carbohydrates lost during sports or other intense activities.

Available in the following flavors: Apple, Berry, Berry Fruit Punch, Blackberry Raspberry, Blackcurrant, Cherry, Cherry Lime, Citrus Blend, Fruit Punch, Grape, Grape Strawberry, Grapefruit, Grapefruit Lemon, Grapefruit Passionfruit, Kiwi, Kiwi Watermelon, Lemon, Lemon Lime, Lemon Strawberry, Lime, Mandarin Orange, Mango, Mango Orange, Orange, Orange Tangerine, Passionfruit, Peach, Strawberry and Tangerine.

Available in the following locations: American Samoa, Argentina, Australia, Austria, Barbados, Belarus, Bermuda, Botswana, British Virgin Islands, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Curacao, Cyprus, Czech Republic, Denmark, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Polynesia, Germany, Great Britain, Greece, Guam, Guatemala, Honduras, Hong Kong, Hungary, Iceland, Indonesia, Italy, Jamaica, Japan, Latvia, Lesotho, Lithuania, Malta, Mariana Islands, Mexico, Namibia, Nauru, New Caledonia, New Zealand, Nicaragua, Northern Ireland, Norway, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Republic of Ireland, Republic of Korea, Russia, Samoa, Slovakia, Slovenia, South Africa, Spain, Suriname, Swaziland, Sweden, Switzerland, Trinidad & Tobago, Turkey, Turks & Caicos Islands, U.S. Virgin Islands, United States, Vanuatu and Venezuela.


Coca-Cola


Coca-Cola Business Profile

Source: The Coca-Cola Company Headquarters, Atlanta

|GlobalGiants.Com|


Our Opinion

"Powerade global marketing would make no sense to the audiences in the countries where Powerade is not sold.

But Coca-Cola's supplementary advertising at 2010 FIFA World Cup would be understood by all."

© GlobalGiants.Com. All Rights Reserved.

INTELLECTUAL PROPERTY



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Edited & Posted by Editor | 8:10 AM | Link to this Post

March 31, 2010

Revlon introduces Almay Intense i-Color(TM)


Intensify the Natural Beauty of Your Eye Color.


REVLON

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"There are many features on the body that get noticed, but only a few that stay with a person after you leave the room. Gorgeous eyes are at the top of that list," says Revlon. "How can you be sure that you're remembered for your intensely blue, green, brown or hazel gaze? The Almay Intense i-Color collection with Light Interplay Technology enhances your natural eye color to reveal brighter and more intense eye color."

How does it work? According to Revlon, the collection, composed of an eye shadow trio, eyeliner and mascara specially created for brown, blue, hazel and green eyes, uses Light Interplay Technology to instantly brighten and intensify the unique color of your eyes. The way the Light Interplay Technology works is intense pigments are combined with mineral structures to reflect light in such an angle that it creates a more intense and alluring enhanced eye color. Blues, browns, hazels and greens are brighter and more captivating.

The company explains that the collection works best when all used together:

Almay Intense i-Color Eye Shadow is formulated with rich colors and light reflecting pearls to add brightness and dimension to eye color.

Almay Intense i-Color Eyeliner is a rich, kohl liner that adds definition and dimension to eyes.

And finally, Almay Intense i-Color Mascara delivers instantly full, mega sized lashes with an oversized brush that uses light reflecting technology and pigments to intensify your unique eye color.

"So leave an impression with just a gaze using Almay Intense i-Color Eye Shadow, Eyeliner and Mascara," advises Revlon.

Source: Revlon Consumer Products Corporation

|GlobalGiants.Com|


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Edited & Posted by Editor | 12:08 PM | Link to this Post

March 28, 2010

Porsche in New York City


PORSCHE

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Photo: Year: 1950. The classic sports car Porsche in New York City. Model: Porsche 550 Spyder.


PORSCHE

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Photo: Year: 2010. The classic sports car Porsche in New York City. Model: Porsche 2011 Boxster Spyder.

Source: Porsche Cars North America, Inc.

|GlobalGiants.Com|


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Edited & Posted by Editor | 10:31 AM | Link to this Post

March 27, 2010

The New York - Barcelona Transoceanic Sailing Record Vessels are Ready to Sail


New York Barcelona Sailing

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Photo: The IMOCA Open 60 "Estrella Damm" designed by Custo Dalmau. (Photo Credit: Nico Martinez, Fundacio Navegacio Oceanica Barcelona, Spain.)


The New York-Barcelona Transoceanic Sailing Record countdown has begun. Hundreds of New Yorkers gathered at the World Financial Center's Winter Garden to take part in the inauguration of the Transoceanic Sailing Exhibit that includes a series of events throughout the city from March 26th through April 3rd, all leading up to the establishment of the first sailing record between New York and Barcelona. Two IMOCA Open 60s, the W Hotels and Estrella Damm, will leave New York harbor between April 5th through April 12th to arrive in Barcelona, Spain, between April 20th and 30th.

Source: Fundacio Navegacio Oceanica Barcelona, Spain.

|GlobalGiants.Com|


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Edited & Posted by Editor | 6:39 AM | Link to this Post

March 24, 2010

Creative Play of Colors: smart fortwo Sprinkle by Rolf Sachs


Smart Sprinkle

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Smart Sprinkle

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Smart Sprinkle

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Smart Sprinkle

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Photos: An unconventional elegant eye-catcher: smart fortwo as a designer piece.


The world-famous Swiss designer Rolf Sachs has taken the smart slogan "open your mind" literally and has come up with his own ideas to design a smart fortwo for the Geneva Motor Show.

He used his unique splashing and marking technique as an unusual means of expression to create an enthusiastic and lively look with fine splashes of color.

Rolf Sachs is the son of wealthy industrialist and photographer Gunter Sachs and has lived and worked in London since 1994. Rolf Sachs is regarded as one of the big names in the creative design scene.

"smart and Rolf Sachs are a great team as both the young car brand and the work of the unconventional designer are characterised by new ideas, joie de vivre and responsibility towards the environment," explained Daimler AG. "This is why Rolf Sachs was commissioned to design the smart lounge at the Geneva Motor Show and give it a special ambience with his own personal style."

Source: Daimler AG, Stuttgart, Germany

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:26 AM | Link to this Post

March 19, 2010

Better City, Better Life: Siemens at EXPO 2010


Siemens Shanghai


Siemens Shanghai


Siemens Shanghai


Siemens Shanghai

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Photos: View of Shanghai


"Better City, Better Life" - that's the theme of EXPO 2010, which will take place in Shanghai from May 1 - October 31, 2010. Siemens is supporting EXPO 2010 with green infrastructure technology.

On the 1st of May, the EXPO 2010 in Shanghai will open its doors to the world. About 70 million visitors are expected in the Chinese metropolis.

It is supposed to be the first green world exhibition in EXPO history.

As a global EXPO partner, Siemens has supplied technology used in more than 40 projects on the exhibition grounds. In addition, Siemens supplied infrastructure including technology for rapid mass transit, clean air, cleaner water and ultra-modern health care in Shanghai.


Siemens Shanghai

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Photo: Siemens won contracts related to the EXPO. These include high-speed trains at a speed of 300 kph from Beijing to Tianjin.


"Our green technology will continue to upgrade the city's infrastructure well after the EXPO. Thus, it is a triple win for EXPO visitors, for the host city of Shanghai and for Siemens," said Richard Hausmann, CEO Siemens Northeast Asia and President and CEO of Siemens Ltd., China.

Siemens was awarded contracts in connection with the Expo with a total value of more than one billion euros. About 90 percent of this amount is related to environmentally friendly products and solutions.


Siemens Shanghai

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Photo: In China, ensuring a supply of clean water is a pressing problem. Shanghai, which is naturally rich in water, suffers from polluted springs. Siemens water treatment solutions help clean up Taihu Lake not far from Shanghai.


Siemens Shanghai

Photo: Shanghai buildings in the evening.


More than 50,000 energy-saving light-emitting diodes (LEDs) produced by Siemens' lighting subsidiary Osram will illuminate the pavilions and boulevards. LEDs consume 80 percent less electricity than conventional incandescent bulbs.

The China Pavilion, with a total surface area of 160,000 square meters, is one of the largest Siemens projects at the Expo.

In addition to solutions for reduced energy consumption, Siemens also supplied infrastructure in advance of the Expo that will assure adequate power supply to the city of Shanghai both during and after the event.

Source: Siemens AG, Berlin

|GlobalGiants.Com|


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Edited & Posted by Editor | 2:20 AM | Link to this Post

March 8, 2010

Cars.com Consumer Search Index: Toyota and GM Lose Ground With Consumers in February

Hyundai, Kia and Ford Accelerate on Cars.com as Longtime Market Leaders See Declining Interest.


Cars


Amidst concerns over the Toyota recall, interest in several of the brand's popular models declined sharply in February on Cars.com. According to the most recent Cars.com Consumer Search Index, which tracks the fluctuation of consumer contact with dealers originating from the site, 6 of the top 10 decreases were for Toyota models including Rav4, Corolla, Camry, Highlander, Prius and FJ Cruiser.

GM rounded out the top ten decreases, with four models experiencing sharp declines in consumer interest - Sierra 1500, Corvette, Tahoe and Equinox.


Cars


The Korean manufacturers Hyundai and Kia benefited directly from Toyota's troubles. Interest in the new Hyundai Sonata, Hyundai Tucson and the Kia Sorento skyrocketed in the month of February according to Cars.com.

In addition to the two Korean manufacturers, Ford continued its strong performance on the site which has helped propel the manufacturer past GM in terms of total sales for the first time since 1998.


Cars


The Hyundai Sonata topped Cars.com's list of new cars experiencing the largest increase in consumer contacts to dealers, with a whopping 106 percent increase. The Sonata was followed by the Hyundai Tucson at 83 percent and the Kia Sorento at 69 percent. Ford also had three cars in the top 10. The new Fusion, Escape and F-150 ranked 6th, 7th and 8th respectively.

The Toyota Sienna, which wasn't part of the recall, bucked the trend and ranked 4th out of the 10 vehicles experiencing the largest increase in consumer contacts to dealers.


Cars


"The aggressive marketing efforts on the part of Hyundai and Kia are working when it comes to generating interest among car shoppers," said Cars.com Editor in Chief Patrick Olsen. "It's nothing short of surprising to see the activity that the new Toyota Sienna has generated, considering all the turmoil surrounding the automaker's recalls."

Cars.com is a division of Classified Ventures, LLC, which is owned by some media companies, including Belo, Gannett Co., Inc., The McClatchy Company, Tribune Company and The Washington Post Company.

Cars.com Consumer Search Index - February 2010:

• Consumer Contacts to Dealers:

February Movers ------ % Increase
-------------------------------------------
Hyundai Sonata ------ 106%
Hyundai Tucson ------ 83%
Kia Sorento ------ 69%
Toyota Sienna ------ 30%
Honda Odyssey ------ 19%
Ford Fusion ------ 15%
Ford Escape ------ 11%
Ford F150 ------ 10%
Honda Civic ------ 9%
Chevrolet Camaro ------ 7%
------------------------------------------

February Losers ------ % Decrease
------------------------------------------
GMC Sierra 1500 ------ 51%
Toyota RAV4 ------ 50%
Toyota Camry ------ 38%
Toyota Corolla ------ 37%
Toyota Highlander ------ 37%
Chevrolet Corvette ------ 35%
Toyota Prius ------ 34%
Chevrolet Tahoe ------ 33%
Chevrolet Equinox ------ 28%
Toyota FJ Cruiser ------ 25%
------------------------------------------

Source: Cars.com

|GlobalGiants.Com|


Our Opinion

"The news from the car sales front corroborates that the marketing and communications structure of a big automobile company is flawed without the following two distinct specialist divisions working in conjunction:

• One that specializes in long term advertising & marketing strategy, studies the genuine needs of diverse auto consumers, and keeps itself abreast of the trends and developments in the auto industry.

• One that specializes in short term advertising & marketing strategy, remains alert, monitors the changes and fluctuations in the wants and preferences of various categories of car buyers, watches the movements of the competitors, and looks after the situation."

© GlobalGiants.Com. All Rights Reserved.

INTELLECTUAL PROPERTY



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Edited & Posted by Editor | 1:09 AM | Link to this Post

March 4, 2010

The Plastiki Expedition

An 11,000 nautical mile journey-with-a-message from San Francisco, California, to Sydney, Australia, setting sail March 2010.


PLASTIKI

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Photo: Eco-Friendly Catamaran, The Plastiki, Made From 12,500 Reclaimed Plastic Bottles Prepares to Embark on Transpacific Voyage From US to Australia. February 25, 2010. San Francisco, CA. (Photo: Luca Babini).


The Plastiki, an eco-conscious catamaran made from reclaimed plastic bottles is embarking on transpacific journey to raise awareness of ocean pollution problem by showcasing plastic debris as a resource and demonstrating real world solutions through its design and construction.

The goal of The Plastiki Expedition is to draw attention to the massive amounts of plastic debris in the world's oceans, and to showcase re-thinking waste as a resource by demonstrating real world solutions to this pressing problem.

The legacy of The Plastiki Expedition will be its capacity to shift public thinking and perception from plastics as the enemy to how plastic can become part of the solution. To solve the marine debris and waste issues at large will require a reprogramming of how the global community currently uses, re-uses and ultimately disposes of plastics.

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:20 AM | Link to this Post

March 3, 2010

Porsche 918 Spyder Concept Car Unveiled in Geneva

Efficient and Fast Plug-in Hybrid Super Sports Car.


PORSCHE

ENLARGE

Photo: Porsche debuts three advanced hybrids at this year's Geneva Auto Show: the Porsche 918 Spyder Concept (front center); the 911 GT3 R Hybrid (left); and the Cayenne S Hybrid (back).


On the eve of the Geneva Motor Show, Porsche has unveiled an ultra-efficient, low-emission, mid-engine super sports car featuring hybrid and electric drive technology.


PORSCHE

ENLARGE

Photo: Michael Macht, President and CEO of Porsche AG, presents the Porsche 918 Spyder Concept Car in Geneva.


The 918 Spyder is one of three Porsche models with hybrid drive making their world debut at the 2010 Geneva Motor Show.

In addition to this two-seater high-performance 918 Spyder mid-engined sports car with plug-in hybrid technology, the other two models on display are:

1. Porsche's new Cayenne S Hybrid SUV with parallel full-hybrid drive

2. 911 GT3 R Hybrid race car with electric drive on the front axle and a flywheel mass battery


PORSCHE

ENLARGE

Photo: Porsche 918 Spyder Concept.


The 918 Spyder concept combines high-tech racing features with electric-mobility.

A button on the steering wheel allows the driver to choose among four different running modes:

1. The E-Drive mode is for running the car under electric power alone, with a range of up to 25 km or 16 miles.

2. In the Hybrid mode, the 918 Spyder uses both the electric motors and the combustion engine as a function of driving conditions and requirements, offering a range from particularly fuel-efficient all the way to extra-powerful.

3. The Sport Hybrid mode uses both drive systems, but with the focus on performance. Most of the drive power goes to the rear wheels.

4. In the Race Hybrid mode the drive systems are focused on pure performance with the high standard of driving dynamics on the track.

According to Porsche, with the hybrid drive system offering this wide range of individual modes and applications, the 918 Spyder is able either to achieve lap times comparable to those of a thoroughbred racing car, or the extremely low emissions and high fuel economy figures of a plug-in hybrid.

Porsche 918 Spyder has lightweight body structure.


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Photo: Porsche 918 Spyder Concept.


"The driver and passenger are not only embedded in contoured sports bucket seats but also form part of the cockpit, which provides a synthesis of efficient functionality and ergonomic high-tech operation," explains the company.

The center console rises up towards the front in the 918 Spyder and houses a touch screen for intuitive control of the car's functions, serving to reduce the number of visible controls and maintain the principle of direct operation.

The control units relevant to the driver are mainly concentrated on the three-spoke multifunction sports steering wheel, while the variable driving modes are supplemented by a switch enabling the driver to call up various drive programs.


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Photo: Porsche 918 Spyder Concept.


The Porsche 918 Spyder concept also comes with further innovative functions such as the Range Manager. After being activated in the Center Display, the Range Manager uses the map in the navigation system to present the remaining range the car is able to cover, naturally allowing the driver to influence that range through the appropriate choice of power and performance.

In cities with environmental alert areas the Range Manager also states whether the driver is able to reach a certain destination on electric power alone.

Applying this information and using further info on the availability and location of special energy filling stations, the driver is then able to choose his personal style of driving as well as the right battery charge and filling strategy.

Source: Porsche AG

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Edited & Posted by Editor | 9:22 AM | Link to this Post

March 1, 2010

Airbus showcases its latest products at Singapore Airshow


Airbus Singapore

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Photo: Singapore Airshow 2010 - A330-200F on display. (© AIRBUS S.A.S. 2010)


Airbus had a major presence at this year's Singapore Airshow, showcasing both its commercial and military transport products. The highlight was the first public presentation of the new A330-200F Freighter. The aircraft, which is currently undergoing its certification program, was on static display throughout the show.

The new freighter is the latest addition to the highly successful A330 Family and will enter service later this year. According to Airbus, offering the lowest operating costs in the medium sized freighter category, the A330-200F can carry more than 69 tonnes of cargo on non-stop flights of 3,200 nautical miles. The aircraft features a versatile main-deck cargo loading system, which can accommodate both pallets and containers, enabling operators to serve the freight lift needs of varying markets.


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Photo: The A380 made its first visit to Switzerland for airport compatibility tests in advance of Singapore Airlines' new service with the jetliner to Zurich, which will begin in March. (© SWISS AIR FORCE 2010)


Airbus Canada

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Photo: The A330-200 Freighter completed successful cold-weather testing in Canada, keeping this new cargo aircraft programme on track for its planned certification in March. (© AIRBUS S.A.S. 2010)


Meanwhile, Airbus welcomed over 50 Spanish students at its headquarters and final assembly lines in Toulouse, South of France as part of its commitment to establish relations with the future international engineering generations. The visiting students, mainly made up of those studying aeronautical engineering at the Universidad Politecnica de Catalunya in Terrassa in Northern Spain, spent a day at Airbus where they met industry experts, were given tailored presentations on Airbus products and had a guided tour of the company's A380 and A330/A340 Final Assembly Lines.


Airbus Spain

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Photo: Underscoring its commitment to establishing ties with future international engineers, Airbus welcomed more than 50 Spanish university students to its Toulouse, France headquarters. (© AIRBUS S.A.S. 2010)


The Spanish students belonged to The European Association of Aerospace Students, EUROAVIA, an association which aims to stimulate contacts between students and the aerospace industry. "With over 80 different nationalities working at Airbus sites across the world, Airbus is a living example of how successful an international company with cross-cultural diversity can be," said Thomas Ehm, Head of Employment, Training and Competence management at Airbus. "As an expanding company in a highly innovative industry, it is important to support young engineers and establish strong links with universities and dynamic young people who may well go on to become innovative employees of tomorrow" he added.

Source: Airbus Headquarters, France

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Edited & Posted by Editor | 12:39 PM | Link to this Post

February 26, 2010

Goodyear's Aerial TV Coverage of Sports


Goodyear continues long tradition of providing aerial coverage of the Olympic Games.

goodyear

Viewers of the winter Olympic Games from Vancouver, British Columbia may have seen some spectacular aerial views of the event brought to them by Goodyear.

According to Goodyear, it provided its first Olympic coverage almost 88 years ago.

Goodyear, one of the world's largest tire companies, manufactures its products in 59 facilities in 24 countries around the world.

Goodyear blimp

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Photo: Goodyear Blimp

In 1932, the Goodyear blimp Volunteer gave a local radio station a bird's-eye view of the summer Olympic Games in Los Angeles - starting the first of nine Olympics in which the company would coordinate the aerial views.

"Goodyear works at the request of the networks and has supported the Olympic Games in Los Angeles twice, Lillehammer, Atlanta, Sydney, Salt Lake City, Turin, Beijing and now Vancouver," said Sara Waldman, Goodyear's airship public relations manager. "We've used our famous blimps, planes, helicopters and tethered aerostats to provide the aerial views."

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Goodyear has used a variety of aerial camera platforms due to the challenges and limitations of Olympic Winter Games in mountainous regions with heavy snow and ice, explained Waldman.

Goodyear's coverage of the Vancouver games is being provided by an airplane and a helicopter equipped with high-definition cameras and working with the production teams at the various venues around Vancouver.

For more than 50 years, Goodyear's blimps have provided aerial coverage of the most watched sports, entertainment and news events around the world, says the company.

According to the company, the partial list of events covered by the Goodyear blimps includes the Super Bowl, World Series, Stanley Cup, and championships for NASCAR, the PGA, World Cup Soccer, the America's Cup, Grand Slam Tennis, Triple Crown horse races and the NCAA Men's Basketball Final Four.

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Edited & Posted by Editor | 8:35 AM | Link to this Post

February 12, 2010

Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.


COLE-HAAN

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For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."

According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.

The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.

The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.

Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.

Source: Cole Haan

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Edited & Posted by Editor | 3:58 AM | Link to this Post

February 2, 2010

Made in China or Swiss Made?


Swiss Made


Advertising that a toy is made in China can be as successful as saying a watch is "Swiss Made", if the marketing is done right, a Queensland University of Technology researcher says.

Professor Brett Martin found that promoting a product's country of manufacture could help it to sell, even if it was made in a country associated with lower quality.

"It is standard advertising practice to market a product's country of origin if the country is perceived as a high quality producer and not mention the country if it is not," Professor Martin said.

"However, my research has found consumers can easily be persuaded to think positively about a 'low quality' country."


Swiss Made


Professor Martin said the trick was to get consumers to imagine positive thoughts when reading product information.

"This is because getting people to use their imagination weakens the stereotypes people use about goods from different countries," he said.

His study tested 516 young adults after they viewed product information for digital cameras made in Germany, which is seen as a manufacturer of high quality products, and Poland, which is regarded as a maker of lower quality products.


Swiss Made


Measuring their purchase intentions and emotions, the study found that sparking the consumers' imaginations about Poland created a lasting positive response towards the Polish-made camera which equalled the positive response felt towards the German-made camera.

"These findings form an interesting consideration for marketers," he said.

"Having a strong country of manufacture can be effective for advertising, but if you get people to imagine how good a supposedly weaker country is, the advantage for the high quality country drops substantially.

"This is because many people form a quick impression when they find out where a product is from, like a t-shirt from Hawaii.

"Getting them to imagine the islands' great beaches and surf culture interrupts that thinking and lets a product sell on its merits, rather than being dismissed without consideration."


Swiss Made


Professor Martin said his research which is forthcoming in the Journal of Consumer Behaviour meant companies which manufactured their products in countries associated with lower quality should rethink their marketing strategies and not just compete on price.

He said that a strong country of manufacture was not necessarily the great advantage that many advertisers think and cautioned against resting on the laurels of a country's good reputation.

Source: Queensland University of Technology, Australia

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Edited & Posted by Editor | 8:18 AM | Link to this Post

December 27, 2009

Longines PrimaLuna: a New Star in the Longines Galaxy

Longines

Longines PrimaLuna

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Photo: The Refined New Longines PrimaLuna. The circular rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial decorated with 11 arabesque Arabic numerals. The case houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.


Longines PrimaLuna

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Photo: A symbol of passing time, living time, the moon that enchants us. The New Longines PrimaLuna. The circular stainless steel and rose gold case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a silvered dial with a flinqué decoration featuring 11 blue Roman numerals. The watch houses an automatic self-winding mechanical movement L595 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel and rose gold bracelet with a folding safety clasp. Water-resistant to 30 meters.


Elegant, contemporary, subtle and carefree, the new Longines PrimaLuna offers a new collection of exquisite models.

This ladies' watch is also a piece of jewelry. The pleasing curves of the case are enhanced by a play of diamonds.


Longines PrimaLuna

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Photo: Aishwarya Rai Bachchan, Longines Ambassador of Elegance, wearing the Longines PrimaLuna. (Photo © Longines.)


Longines PrimaLuna

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Photo: The New Longines PrimaLuna. The circular stainless steel case, set with 48 Top Wesselton VVS diamonds (total weight 0.403 carats), surrounds a white mother-of-pearl dial set with 11 diamonds and houses a quartz movement L129 that shows the hours, minutes, seconds and date. This model is fitted on a stainless steel bracelet with a folding safety clasp. Water-resistant to 30 meters.


Longines PrimaLuna


This is how Longines describes PrimaLuna: "A silvery moon on a spring night; a star that glistens reaches its peak and then disappears. A symbol of passing time, living time, the new Longines PrimaLuna is a tribute to the silvery star the moon that entrances us with its rounded, delicate lines. Its soft silhouette is enhanced by the exquisite purity of the dial and the whole is illuminated by a play of sparkling diamonds. Graceful, magical, this is a model that will seduce women who appreciate contemporary, sophisticated elegance."

Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World's leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 130 countries. Based in St. Imier in Switzerland since 1832, Longines has been timekeeper for world championships in various sports.

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Edited & Posted by Editor | 10:59 PM | Link to this Post


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