March 5, 2007
TIDE'S NEW CAMPAIGN : GlobalGiants.com
Photo: Let your patriotic colors shine bright! Noted music artist Cyndi Lauper records the classic, patriotic anthem "America the Beautiful" to be used in Tide's new advertising campaign that will launch nationally on March 5th. The 30-second ad depicts Americans celebrating the country's heritage with their true colors: red, white and blue. A full, streaming version of Cyndi's rendition of the song as well as behind-the-scenes footage from the recording session will be available on tide.com. |GlobalGiants.com|
Posted by Editors at 10:57 AM
March 3, 2007
'Dirty Jobs' Star Mike Rowe with 2007 Ford F150 : GlobalGiants.com
Photo: Discovery Channel's "Dirty Jobs" star joins "Built Ford Tough" dream team: Mike Rowe, creator and star of Discovery Channel's highly rated show "Dirty Jobs" with is partnering with Ford as the newest F-Series truck spokesperson, beginning with new ads for the 2007 F-150 -- the most capable pickup in its class ever -- that air in early March 2007. Rowe joins Ford’s dream team of truck spokespeople and marketing alliances, including Toby Keith, NASCAR, Harley-Davidson™, the Home Depot and Cabela's. |GlobalGiants.com|
Posted by Editors at 3:28 AM
February 28, 2007
CHRYSLER GROUP SNOWDOKU CHALLENGE : GlobalGiants.com
Photo: Members of the University of Pennsylvania woman's swim team compete in the "Chrysler Aspen Snowdoku Challenge," Tuesday, Feb. 27, 2007, in New York's Bryant Park. The students beat out 5 other teams by solving a giant 30 by 30 foot sudoku puzzle, made out of 36,000 pounds of ice and snow, in 4 minutes 26 seconds to win a trip to Aspen, Colorado where they will have use of the all-new 2007 Chrysler Aspen, the brand's first sport utility vehicle. |GlobalGiants.com|
Posted by Editors at 2:28 AM
February 25, 2007
23-YEAR-OLD HOUSTONIAN IS AMERICA'S NEWEST MILLIONAIRE BY FINDING DR PEPPER COIN AT SAM HOUSTON PARK : GlobalGiants.com
23 Gold Coins Were Hidden in Various Locations Throughout the United States and Canada.
$1.7 Million in Total Prize Money Awarded.
Plano, Texas (February, 23, 2007) — One clever scavenger hunt enthusiast and Dr Pepper fan has become America's newest millionaire through the Dr Pepper HUNT FOR MORE promotion. Laura Janisch, a 23-year-old Houstonian and recent graduate of the University of Texas, solved clues that led her to the gold coin in her region, which happened to be the $1 million grand prize. Twenty-two other gold coins and one virtual gold coin, redeemable for amounts varying from $10,000 to $250,000, were also hidden in various locations throughout the United States and Canada.
Janisch and her parents, who are big fans of Dr Pepper as well as avid geo-cachers, used clues revealed online at drpepper.com each day for the past 30 days to locate the coin, which was found near the Spirit of Confederacy statue in Sam Houston Park. The clues tested Laura's knowledge of geography, history and world events.
|GlobalGiants.com|
Posted by Editors at 6:38 AM
February 21, 2007
GM TEN Gala Event in Los Angeles : GlobalGiants.com
Photo: Actress Katherine Heigl, dressed in Dolce & Gabbana, walks the runway with a Chevy Volt Electric Concept at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Actress Leah Remini, dressed in Ports, walks the runway with a DUB Saab 9-7x at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Emmy Rossum, dressed in Marchesa, walks the runway with a 2007 Corvette Z06 at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
Photo: Roselyn Sanchez , dressed in Dolce & Gabbana, walks the runway with a 1954 Chevy Bel Air at the GM TEN fashion event Tuesday, February 20, 2007 in Los Angeles, California.
The event brings together the worlds of fashion, automotive design and entertainment under one roof. The "green machine" theme of the show features General Motors advanced technology vehicles, including many hydrogen fuel cell vehicles and hybrids. |GlobalGiants.com|
Posted by Editors at 1:22 PM
February 12, 2007
SPACE WINNER : GlobalGiants.com
Photo: Teresa de Onis, left, Aaron Coldiron, second to right, and former astronaut Commander John Herrington, right, award William Temple, second to left, a flight suit as the winner of the Vanishing Point contest, Monday, Feb. 12, 2007 in Burns Flat, Okla. William Temple wins a trip to space from Microsoft, AMD and Rocketplane as part of the Windows Vista launch.
[GlobalGiants.com]
Posted by Editors at 12:59 PM
Venus and Mariah Carey Auction Autographed Legs : GlobalGiants.com
Sixteen-Foot Replica of Mariah Carey's Famous Legs to be Auctioned on eBay, Proceeds to Benefit the Fresh Air Fund.
NEW YORK, Feb. 12 -- Today, Venus announced that it will partner with Mariah Carey to auction off an autographed replica of the female artist's legendary legs.
Photo: Sixteen-foot Gillette replica of Mariah Carey's legs to be auctioned on eBay, proceeds to benefit the Fresh Air Fund. (Source: Procter & Gamble - Gillette(R))
The legs will be up for bid on the popular auction site, eBay, from February 12th through February 21st with all proceeds benefiting The Fresh Air Fund, an independent, not-for-profit agency that has provided free summer vacations to more than 1.7 million New York City children from low-income communities since 1877.
In May 2006, Carey was honored as the first ever Venus "Celebrity Legs of a Goddess" at a Radio City Music Hall ceremony where she unveiled the 16' legs. The event marked the beginning of the 2006 Venus "Legs of a Goddess" contest -- an annual search for the woman with the best legs in America. Hundreds of women participated in the competition, which coincided with select concert dates on Ms. Carey's The Adventures of Mimi: The Voice, The Hits, The Tour.
Venus is one of the most successful female shaving brands. It belongs to Gillette/Procter & Gamble.
SOURCE: Procter & Gamble - Gillette(R)
[GlobalGiants.com]
Posted by Editors at 6:47 AM
January 22, 2007
Dr Pepper's HUNT FOR MORE Gives Clue-Solving Consumers a Chance to Win $1,000,000 : GlobalGiants.com
$1,000,000 Hidden Somewhere in the United States or Canada.
PLANO, Texas, Jan. 22 -- Tomorrow, Dr Pepper fans will have a chance to experience even more... as in: more flavor, more thrills and more money through the Dr Pepper HUNT FOR MORE across the United States and Canada. One lucky consumer could win an unbelievable $1,000,000 by solving clues and finding a special gold coin hidden in a secret location. In addition to the $1,000,000 gold coin, 22 other gold coins, redeemable for amounts varying from $10,000 to $250,000, will be hidden in various locations throughout the U.S. and Canada.
Clues revealed online each day will provide hints to help Dr Pepper fans/detectives locate the money. The clues will test consumers' knowledge of geography, history and world events.
Dr Pepper is a leading brand in the beverage portfolio of Plano, Texas- based Cadbury Schweppes Americas Beverages (CSAB), a subsidiary division of Cadbury Schweppes plc (NYSE:CSG) . CSAB is one of the largest producers of soft drinks and premium beverages in the Americas. CSAB's brand portfolio includes Dr Pepper, 7UP, Snapple, Mott's Apple Juice, RC Cola, A&W Root Beer, Sunkist Soda, Canada Dry, Hawaiian Punch, Schweppes, Diet Rite, Clamato, Mr & Mrs T Mixers, Holland House Mixers, Rose's, Mistic, Yoo-hoo, Orangina, IBC, Stewart's, and Nantucket Nectars. [GlobalGiants.com]
Posted by Editors at 6:14 PM
January 16, 2007
FORD RACING: BP-FORD STARTS NEW SEASON WITH PROVEN CHAMPIONSHIP PACKAGE : GlobalGiants.com
PHOTO: Ford Focus RS WRC 2007
Reigning world rally champion BP-Ford will launch the defence of its 2006 title on the legendary Rallye Monte Carlo (18 - 21 January) in France next week with a proven winning squad. The team which lifted the FIA World Rally Championship manufacturers' title will begin 2007 with the same core structure firmly in place.
The driver line-up of Marcus Grönholm and Timo Rautiainen and team-mates Mikko Hirvonen and Jarmo Lehtinen, who spurred the team to its most successful season ever with eight victories en route to the title, remains unchanged. The Focus RS WRC will also begin the new campaign in the same specification that it ended the 2006 season. However, development of the car continues and upgrades are expected as the season unfolds.
The Focus RS WRC will display a new color scheme for 2007 and a new team logo has been designed to take the team into the future. [GlobalGiants.com]
Posted by Editors at 4:15 PM
January 12, 2007
PEPSI COLA SUPER BOWL CAN : GlobalGiants.com
PHOTO: The Pepsi Super Bowl can is inspired by 40 years of Super Bowl rings. Crafted from sterling silver and inlaid with diamonds, rubies, and sapphires, the can is estimated to be worth $100,000. Beginning January 13, consumers can log onto www.SuperBowl.com/Pepsi to learn how to register and win the can and Super Bowl tickets for life. [GlobalGiants.com]
Posted by Editors at 2:24 PM
PEPSI-COLA GLOBAL BRAND RESTYLE : GlobalGiants.com
PHOTO: Pepsi is launching a global brand restyle - a 360-degree marketing campaign that will be reflected globally on TV, radio, in print, packaging and online. The first piece of this effort will be new package graphics for Pepsi-Cola that change every few weeks to reflect themes close to the hearts of teens and young adults, such as sports, music, fashion and cars. [GlobalGiants.com]
Posted by Editors at 10:22 AM
January 9, 2007
Ford Fusion Challenge Advertisement : GlobalGiants.com
Photo: Ford Fusion Challenge Print Ad. [GlobalGiants.com]
Posted by Editors at 12:44 PM
January 2, 2007
Detroit Auto Show Preparations: GM Adds To Celebrity Line-Up for Style Event : GlobalGiants.com
Preparations Continue As The Detroit Auto Show Nears.
Photo: A worker vacuums the floor at the Saab display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: A worker assists with the lighting at the Cadillac display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: Workers cover a Chevrolet Corvette to keep the dust off of it as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Photo: Workers assemble the Buick Enclave display in the General Motors exhibit as preparations for the North American International Auto Show continue Tuesday, January 2, 2007 in Detroit, Michigan. The show opens to the public on January 13. (General Motors Photo/John F. Martin)
Detroit – Just days away from one of the largest gatherings of stars and cars Detroit has ever seen, GM has confirmed three celebrity additions to its runway for the Saturday, Jan. 6, GM Style event.
Widely touted for her breakout performance in the film “Dreamgirls” and an “American Idol” favorite, Jennifer Hudson will strut the catwalk at GM Style as one of the featured celebrity models.
Famed film and television star Christian Slater will also grace the runway at the unique event.
Late night television host Jimmy Kimmel of ABC-TV’s “Jimmy Kimmel Live” will act as emcee of the GM Style red carpet providing up-to-the-minute interviews and commentary from the moment they walk through the door.
Other talent slated to participate in GM Style include actress Carmen Electra, “Dancing with the Stars” favorite Mario Lopez, Emmy-nominated actress Cheryl Hines, supermodel Petra Nemcova and actress Vivica A. Fox. DJ Momjeans – aka “That 70’s Show’s” Danny Masterson -- is on board as guest DJ. A final list of celebrities is slated for release this week.
The first-ever invitation only GM Style will showcase 17 GM vehicles paired with celebrities and the latest fashions. GM is finishing a pavilion just east of the Renaissance Center on the Detroit Riverfront to host this salute to style. The pavilion, the first of its kind, will be longer than a football field, climate controlled and able to accommodate a runway for cars and stars. [GlobalGiants.com]
Posted by Editors at 11:27 PM
Nokia New Year's Eve celebrates the start of 2007 in global style : GlobalGiants.com
World's largest New Year's Eve celebration draws more than 2 million music lovers to 5 "party capitals" of the world.
More than 150 million viewers tune into global TV and Internet broadcast.
Performances by The Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, Sugababes, Atomic Kitten, Ludacris, Rihanna, KT Tunstall, Sergio Mendes, among others.
Photo: Firework effects mesmerized the audience after countdown in Hong Kong
Espoo, Finland - On December 31st, Nokia New Year's Eve delivered on its promise to connect millions of people around the world through five spectacular events being held as part of the biggest New Year's party of 2006. Five party capitals -- Hong Kong, Mumbai, Berlin, Rio and New York -- all played their part to celebrate the beginning of 2007. Those in attendance at the live show, or watching the global broadcast on television or online saw some of the biggest names in music celebrating a truly unforgettable night.
Photo: Grammy-Award winning artist Nelly Furtado performs at Nokia New Year's Eve in Mumbai.
Nokia New Year's Eve began at Hong Kong's Ocean Terminal with Atomic Kitten topping the bill and making their first international appearance since splitting in 2004. They performed hits such as Whole Again and Tide Is High after an impressive roster of local stars including DJ Jamaster A, Eason Chan, Grasshopper, Hacken Lee, Joey Yung, Josie Ho, Jun Kung, Paul Wong, Soler and Twins entertained the crowd throughout the evening. Despite the massive Internet challenges created by the recent earthquake in Taiwan, Hong Kong music fans were also able to stream the live concert footage directly to their mobile thanks to a select group of local operators.
Photo: Nokia New Year's Eve party in Berlin.
Moving west, Mumbai's Andheri Stadium played host to a star-studded celebration that featured performances by Grammy Award-winning Nelly Furtado, Indian music maestro A.R. Rahman, and Bollywood superstars Priyanka Chopra, Shahid Kapoor, Koena Mitra, among others.
Photo: The Black Eyed Peas and Sergio Mendes at Nokia New Year's Eve party in Rio
The night rounded off in New York with performances from Rihanna, Ludacris and KT Tunstall appearing in "Dick Clark's New Year's Rockin' Eve 2007". [GlobalGiants.com]
Furtado, a Canadian performing in India for the first time, captivated the crowd by singing two Hindi ballads, Kabhi Kabhi and Yeh Sama, in addition to her international hits Powerless, Maneater and I Am Like A Bird. Nokia New Year's Eve also marked the public debut of the first English language composition by Indian musical legend A.R. Rahman - Pray For Me, Brother - an anthem dedicated toward the eradication of world poverty. As the clock closed on midnight, Rahman, also known as the "Mozart from Madras", got the crowd into the party spirit with his all-time hit Humma Humma as well as his Oscar-nominated single Khalbali.
"Thank you Nokia for making this happen. I have wanted to come to India all my life," said Nelly Furtado after the show. "The crowd was amazing and it was so much fun to perform on the same bill as so many talented Indian artists."
Berlin's Brandenburg Gate was the largest Nokia New Year's Eve celebration with an estimated 1.2 million party-goers in attendance. In front of this massive audience, headline act Scissor Sisters played their hit singles I Don't Feel Like Dancin' and Comfortably Numb in a ninety-minute set that wowed the audience before a spectacular 10-minute pyrotechnics display erupted at midnight. Sugababes then took to the stage to carry on the party well in to the night.
"This will be the biggest audience we've ever played to so we were really excited! We love coming to Berlin simply because nobody parties harder and longer than the Berliners," said Ana Matronic from Scissor Sisters before they took the stage. "After the show we plan on having an excessively fun and ridiculous evening which we hope will set the tone for the rest of 2007! Happy New Year everyone!"
In Rio, Brazilians showed that a bit of rain would not stand in the way of an amazing night. More than one million people celebrated Nokia New Year's Eve in a nine hour concert on Ipanema beach. The crowd was treated to unforgettable performances by the Black Eyed Peas, John Legend and Brazilian music legend Sérgio Mendes as well as local artists Funk'n Lata and DJ Marlboro, amongst others.
The Black Eyed Peas played all of their hits including Where Is The Love? and Pump It as well as an unforgettable collaboration with Sérgio Mendes for the hit song Mas que Nada. Sergio Mendes was making his first Brazilian live performance for 28 years and treated the crowd to a host of hits from his country's musical history. Speaking after the show, Mendes said "This was a night of magic. Sharing my music with the Brazilian audience was emotional and unforgettable. This was without a doubt one of the happiest days in my life".
"With more than 2 million music lovers celebrating with us in person, and more than 150 million television and Internet viewers, Nokia New Year's Eve was certainly the biggest New Year's party of 2006," said Jo Harlow, Senior Vice President of Marketing for Nokia. "Nokia New Year's Eve clearly lived up to our mission of "Connecting People" and delivered on our promise of leveraging the power of television, the internet, live events and the world's most exciting music artists to get people talking, sharing and celebrating on one incredible night. Our thanks to the artists who performed -- and the millions of people who celebrated with us in person and around the world." [GlobalGiants.com]
Posted by Editors at 10:28 AM
January 1, 2007
AT&T and BellSouth Join to Create a Premier Global Communications Company : GlobalGiants.com
Deal Consolidates Ownership of Cingular Wireless.
BellSouth and Cingular Brand Transition to Begin Soon.
PHOTO: New Year, New Company -- Workers install the new AT&T logo at the former BellSouth Atlanta headquarters over the weekend. BellSouth and Cingular came together Friday to form a premier global communications company. (AT&T photo by Michael Pugh).
San Antonio, Texas, -- AT&T Inc. (NYSE:T) has closed its acquisition of BellSouth Corporation, creating a premier global communications company committed to driving convergence, continued innovation, and competition in the communications and entertainment market.
The transaction consolidates ownership and management of Cingular Wireless, the USA's leading provider of wireless voice and data services, and YELLOWPAGES.COM, a leading Internet Yellow Pages and local search site.
PHOTO: Wireless home networking lets families share their AT&T Yahoo! High Speed Internet connection.
AT&T will immediately start to implement a carefully planned integration process to converge the AT&T, BellSouth, and Cingular wireless and wireline Internet Protocol (IP) networks, combine product portfolios and integrate customer care capabilities. The new company will be able to accelerate the introduction of innovative broadband services, such as IP-based services, while expanding the reach of broadband access in remote and rural locations in the traditional BellSouth region.
PHOTO: A Cingular store employee demonstrates the simplicity of recording up to four programs simultaneously with AT&T U-verse TV. The red dots next to the program titles indicate that the program will be recorded.
With the merger complete, AT&T enhances its U.S. leadership position in broadband, wireless services, voice services for consumers and businesses, and data services to Fortune 1000 companies.
In the coming days, AT&T will launch extensive new advertising, which will begin the transition of the BellSouth brand name to AT&T. AT&T will re-brand Cingular through a co-branded transition, which is scheduled to start in 2007.
AT&T Inc. is a premier communications holding company in the United States and worldwide, with operating subsidiaries providing services under the AT&T brand. [GlobalGiants.com]
Posted by Editors at 2:47 AM
December 24, 2006
New Lexus Performance Vehicles to Make World Debut at 2007 North American International Auto Show : GlobalGiants.com
TORRANCE, Calif. (December 2006): Lexus will stage the world premiere of the 2008 IS-F sport performance car and an exciting concept vehicle at a press conference at the 2007 North American International Auto Show in Detroit.
The IS-F is an all-new high-performance version of the popular Lexus IS 250/350 sport sedans. It will feature unique styling and a substantial boost in power from a V8 powerplant that will captivate performance car enthusiasts when it goes on sale next year. In addition to the IS-F, Lexus will unveil an exotic sports concept. The press conference will be held on Monday, January 8 at 11:25 a.m. EST in the Riverview Ballroom in COBO Center and simulcast live to the Lexus display area at the show. [GlobalGiants.com]
Posted by Editors at 6:16 PM
December 23, 2006
Nokia New Year's Eve Celebrations from Around the World to be Webcast on MSN
Streaming videos of concerts featuring international artists, including the Black Eyed Peas, Scissor Sisters, Nelly Furtado among others.
Espoo, Finland, - Nokia has announced MSN as the exclusive online distributor of the highly anticipated Nokia New Year's Eve, a global music celebration which will take place in five party capitals of the world on December 31. Exclusive performances from international artists including the Black Eyed Peas, Scissor Sisters, Nelly Furtado, John Legend, and Atomic Kitten will be streamed live and on demand at no cost to viewers through a Nokia-branded experience at http://www.nokianewyearseve.com.
"Nokia New Year's Eve embodies our objective of connecting people to their passions. We expect this will be the biggest global New Year's Eve music celebration with more than 1.3 million expected to attend," says Jo Harlow, senior vice president, marketing for Nokia. "With MSN, we are greatly expanding the global reach of Nokia New Year's Eve. Now, music lovers around the globe can enjoy their favourite artists -- live, as they countdown the final seconds of 2006, or on demand when the moment strikes them."
Nokia New Year's Eve will bring viewers on a journey from east to west; starting in Hong Kong's Harbour City Ocean Terminal, followed by Mumbai's Andheri Stadium, the Brandenburg Gate in Berlin, Ipanema Beach in Rio de Janeiro and rounding off the night in New York. Each venue will feature a strong lineup of local and international musicians.
Posted by Editors at 10:15 PM
PORSCHE SLEIGH RIDE
PHOTO: In a festive spectacle in New York City, a caravan of Porsche Cayman sports cars and a Cayenne SUV towed Santa and his gift-filled sleigh to a toy hand off, Friday, Dec. 22, 2006. The sleigh ride spread holiday cheer in the City and served as a reminder to all that it's still not too late to give this holiday season. (Feature Photo Service)
Posted by Editors at 1:55 PM
December 22, 2006
APPLE ITUNES GIFT CARDS
PHOTO: Kate Jones shops for iTunes Gift Cards at the Apple Store Fifth Avenue. The iPod is the perfect stocking stuffer this holiday season and an iTunes Gift Card is a great last-minute gift for every iPod owner. The National Retail Federation estimates gift card sales will total $24.81 billion this holiday season.
Posted by Editors at 10:01 PM
December 21, 2006
FORD’S NEW 2007 EDGE URBAN ADVERTISING: HIP-HOP STAR KELIS WILL ‘PUSH IT TO THE EDGE’
Grammy-nominated singer Kelis will star in a new urban marketing campaign to promote the all-new 2007 Ford Edge crossover.
Kelis creates a new song “Push it to the Edge” specifically for the campaign.
The Edge urban marketing campaign will begin airing on Dec. 20 with major radio, print, television and Internet outlets throughout the USA.
Photo: The Ford Edge is announced as a finalist for the North American Truck of the Year Award at the Detroit Economic Club meeting on Wednesday, December 13, 2006. The winners will be announced on January 7, 2007 at the North American International Auto Show.
DEARBORN, Mich. – The all-new 2007 Ford Edge goes into overdrive this week with an urban marketing campaign featuring Grammy-nominated singer Kelis. Consumers will hear the hip-hop artist “Push it to the Edge” with a new song about Ford’s bold crossover vehicle in ads that begin airing Dec. 20.
Kelis will kick off her new relationship with Ford on Dec. 18 in New York City at her husband’s, rap icon Nas’, black and white ball in New York City to celebrate the release of his new album, “Hip-Hop is Dead.” Ford will give partygoers a glimpse of the new advertising campaign created by The Uniworld Group - Detroit.
The five-passenger 2007 Ford Edge has a bold design with a stylish, functional and clever interior. Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents.
“With a bold style that breaks the rules, Kelis is the perfect spokesperson for the Edge urban marketing campaign,” said Jeri Ward, Ford Edge marketing manager. “Our target buyer can easily relate to Kelis’ sharp and sophisticated style.”
“I am an informed buyer who likes to shop around for what I like,” said Kelis. “I prefer bold designs and that’s what I see when I look at the Edge. I believe it was built to defy expectations and change people’s perceptions, two concepts that have helped me define who I am.”
On Dec. 20, the Edge campaign featuring Kelis will begin with a creative radio spot featuring the song that Kelis created specifically for the campaign titled, “Push it to the Edge.” The song flows with a strong hip-hop beat to the following lyrics:
So clean in my Edge
Steady headed to the spot
Speakers bump thump thump
All you hearin’ on the block
I live life loud
Cause that’s the only way to live it
I push it to the Edge
Never stop at the limit.
The spot also features a cameo introduction of Kelis by hip-hop DJ Funkmaster Flex. The spot will air on national syndicated radio shows like The Steve Harvey Morning Show and The Tom Joyner Morning Show. Kelis is scheduled to participate in various Edge sweepstakes giveaways on these shows beginning in February.
The Edge urban television commercial, titled “On the Edge,” stars Kelis and features the song. The ad opens with the Edge making a red carpet appearance in front of a captive paparazzi crowd. The photographers cannot keep their lens off the Edge as the optional panoramic Vista Roof™ slowly opens to reveal Kelis dressed to impress for a VIP event. The ad will begin airing in late December on major television networks throughout the USA.
The Kelis song and the new urban Edge campaign will be an integral part of Ford’s new urban Web site, www.fordurban.com. The Web site will begin in late December with a targeted focus toward Edge buyers and eventually extend to the entire Ford brand line-up of car, trucks, SUVs and crossovers.
Posted by Editors at 7:30 PM
