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December 7, 2017

'We Must Be More Agile': How a Culture Shift is Powering Coke’s Innovation Agenda

Coke Headquarters

Photo: The Headquarters building of The Coca-Cola Company is illuminated against the skyline of Atlanta as “Thank You” to the world in celebration of the company’s 125th anniversary. The visual display is the world’s largest single building illumination covering more than 210, 000 square feet. HO Photo Michael Pugh/Coca-Cola.

ATLANTA - Coca-Cola is speeding its transition to a total beverage company and has a renewed focus on innovation and growth, President and CEO James Quincey told more than 120 investors and financial analysts at the company’s global headquarters.

In Coke’s first major investor gathering since 2009, Quincey and other senior leaders explained how the company is expanding its consumer-centric product portfolio, quickly scaling wins from market to market, and embracing an experimental, test-and-learn approach.

“We must be more agile and get things to market quicker,” Quincey said. “We operate in 200-plus countries, so having a success in one country frankly doesn’t move the needle. The needle only really moves with a big success in more than one big country. So lifting and shifting… the best and most successful ideas around the world is absolutely critical to creating more billion-dollar brands in a diverse portfolio.”

For example, the company will launch soy-based beverage brand AdeS - a top performer in Latin America - in Europe early next year. Similarly, Honest Tea and smartwater recently made the jump across the pond from the U.S. to the U.K.

Over the last few years, Coca-Cola has been returning ownership of its bottling operations to independent companies around the world. This newly refranchised system returns the company to its core focus on building and nurturing brands and empowers a network of 250 bottling partners to bring the “total beverage company” vision to life in the marketplace.

“We’re driving a culture change in the way we operate, the way we engage with the bottling system, and the way we go to market collectively,” Quincey said.

Coca-Cola

ENLARGE

Growth is not an objective… it’s a discipline’

Chief Growth Officer Francisco Crespo introduced on a new concept for Coca-Cola: the discipline of growth. “Growth is not an objective… it’s a discipline,” he said. “When you practice that discipline, the outcome is growth.”

Taking a disciplined approach to growth includes building a portfolio of brands with what Crespo calls “quality leadership.” The end result: stronger profit margins than the competition.

“Rather than telling consumers what they should be drinking, we will humbly align our portfolio to follow their tastes, their needs,” Crespo said.

|GlobalGiants.Com|


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Edited & Posted by Editor | 1:19 PM | Link to this Post

October 8, 2017

Canada’s Brooklyn Moors presented with the Longines Prize for Elegance at the 47th Artistic Gymnastics World Championships in Montréal

Artistic Gymnastics

Photo: Montréal, Canada, October 6, 2017 — As the Official Partner and Timekeeper of the 47th Artistic Gymnastics World Championships held in Montréal, Canada, Longines presented its Prize for Elegance to Canadian gymnast Brooklyn Moors for her outstanding grace and charisma displayed throughout the individual all-around competition. Image provided by & Copyright © Longines Watch Company.

|GlobalGiants.Com|


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Edited & Posted by Editor | 4:28 PM | Link to this Post

October 1, 2017

OMEGA unveils Seamaster Diver 300M “Commander’s Watch” celebrating the Rank and Regalia of James Bond

Omega, Watches

At a special event in London, OMEGA unveiled the Seamaster Diver 300M “Commander’s Watch” Limited Edition, a new timepiece that celebrates the rank and regalia of James Bond.

“James Bond is a character with a lot of depth and intrigue. We were fascinated by his connection to the Royal Navy, which is an organisation that OMEGA also has history with, and we wanted to pay tribute to his rank as Commander,” OMEGA President and CEO Raynald Aeschlimann explained.

OMEGA has been the choice of James Bond since 1995, when the spy first wore a Seamaster watch in the film “GoldenEye”. Since then, the character and OMEGA have shared every on-screen adventure together.

|GlobalGiants.Com|


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September 16, 2017

Ferrari on the Roof Terrace of Galleria Carla Sozzani, Milan, Italy

Ferrari

Ferrari

Ferrari

Photos: Ferrari F12tdf. Images provided by & copyright © Ferrari S.p.A.

It was a sight to behold: a metallic yellow Ferrari F12tdf sparkling in the sunlight on the roof terrace of Milan’s trend-setting Galleria Sozzani at Corso Como 10. An unusual but intriguing picture. But how did the Ferrari get there and why? The F12tdf was hoisted onto the building’s roof terrace with a crane last Monday as part of an initiative by the Italian design association ADI (Associazione per il Design Industriale) to celebrate Ferrari’s F12 berlinetta, the winner of its prestigious Compasso d’Oro Award. Introduced last year in a limited series of 799, this high performance Ferrari with its bold muscular shape was sold out before it was even publicly announced.

|GlobalGiants.Com|


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Edited & Posted by Editor | 6:52 AM | Link to this Post

September 4, 2017

Viktor & Rolf Show - Bread & Butter by Zalando 2017

Zalando Fashion

Photo: A model walks the runway at the Viktor & Rolf show during the Bread & Butter by Zalando at B&&B Stage, arena Berlin on September 3, 2017 in Berlin, Germany. © 2017 Getty Images. Photographer: Stefan Knauer. Image provided by Zalando.

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:54 AM | Link to this Post

July 18, 2017

de GRISOGONO presents New Creations — Vibrant, Radiant, Mobile, and Sensual

De Grisogono, Jewelry

De Grisogono, Jewelry

Photos: The Mediterranean serves as a creative backdrop to de GRISOGONO, providing the jeweller with an endless source of inspiration and expression. From the steps of the Cannes to the Eden Roc cliffs; from the shores of Capri in the Bay of Naples to the fiefdom in Sardinia. These iconic locations symbolise elegance, glamour and timelessness with the atmosphere brimming with joy, energy and colours. (Images provided by & copyright © de GRISOGONO.)

|GlobalGiants.Com|


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Edited & Posted by Editor | 3:00 PM | Link to this Post

July 7, 2017

Marc O'Polo Launches 50th Anniversary Special Edition Sweatshirt in collaboration with Robbie & Ayda Williams

Fashion, Germany

Fashion, Germany

Fashion, Germany

Fashion, Germany

Photos: English singer Robbie Williams and his wife Ayda Williams during the launch of the Marc O’Polo 50th anniversary special edition sweatshirt on July 6, 2017 in Munich, Germany. Images provided by Marc O’Polo. Photos © 2017 Gisela Schober/Getty Images.

In celebration of its 50th birthday, the fashion label MARC O’POLO, founded in 1967, announced a one-of-a-kind design collaboration with pop legend Robbie Williams. The international superstar, whose affection for MARC O’POLO dates back to the early 1990s, has co-created an iconic capsule collection of logo sweatshirts in double-face knit. Robbie’s wife, Ayda, helped to design the women’s styles.

|GlobalGiants.Com|


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Edited & Posted by Editor | 1:10 PM | Link to this Post

May 17, 2017

Stars walk down the Red Carpet at the Cannes Film Festival 2017

Cannes Film Festival

Cannes Film Festival

Photo: SARA SAMPAIO walks the Red Carpet at Cannes, May 17, 2017. The Portuguese top model slipped into a red Zuhair Murad gown and styled it with de GRISOGONO high Jewellery white diamond earrings, ring in white gold set with white diamonds and rubies, and a white gold FLORINDA bracelet. Image provided by & Copyright © de GRISOGONO.

Cannes Film Festival

Cannes Film Festival

Photo: DEEPIKA PADUKONE walks the Red Carpet at Cannes, May 17, 2017. The Indian actress adorned a de GRISOGONO high Jewellery ring set in white diamonds with a ruby, as well as a unique pair of earrings in white gold set with white diamonds and rubies. Image provided by & Copyright © de GRISOGONO.

Cannes Film Festival

Cannes Film Festival

Photo: DEEPIKA PADUKONE walks the Red Carpet at Cannes, May 18, 2017. The Indian actress adorned High Jewellery earrings in white gold set in white diamonds, and a High Jewellery bracelet in white gold set with white diamonds and emeralds. Image provided by & Copyright © de GRISOGONO.

Cannes Film Festival

Cannes Film Festival

Cannes Film Festival

Photo: EMILY RATAJKOWSKI walks the Red Carpet at Cannes, May 18, 2017. The American actress and top model adorned a GOCCE pair of earrings in white gold set with white diamonds and onyx, as well as an ALLEGRA ring in white gold and ceramic set with black diamonds. Image provided by & Copyright © de GRISOGONO.

Cannes Film Festival

Cannes Film Festival

Photo: JENAYE NOHA walks the Red Carpet at Cannes, May 22, 2017. The French top model adorned High Jewellery earrings in white gold set with white diamonds and rubies, as well as a High Jewellery ring in white gold set with icy and white diamonds and rubies. Image provided by & Copyright © de GRISOGONO.

de GRISOGONO

Photo: SONIA BEN AMAR at Cannes. May 25, 2017. The French model adorned ALLEGRA earrings in pink gold set white diamonds, as well as an INDIA necklace in pink gold set with opals and white diamonds. Image provided by & Copyright © de GRISOGONO.

|GlobalGiants.Com|


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Edited & Posted by Editor | 5:00 PM | Link to this Post

April 12, 2017

Pop Music Superstar Ellie Goulding drives new Range Rover Velar in New York

Range Rover New York

Land Rover New York

Photos: The all-new Range Rover Velar made a spectacular U.S. debut with an exclusive live performance from Pop Music Superstar Ellie Goulding at Hearst Plaza, Lincoln Center, which was broadcasted live online to a global audience on April 11, 2017 in New York City. (Images provided by Jaguar Land Rover. Copyright © 2017 Getty Images).

New York, 11 April 2017: The new Range Rover Velar made a spectacular US debut with an exclusive live online performance from Pop Music Superstar Ellie Goulding. The chart-topping singer’s New York show precedes a charity auction of the hotly anticipated new mid-size SUV at the East Side House Settlement Annual Gala later this week.

Goulding brought a touch of British glamour to the Velar’s US launch party when she arrived in Manhattan to be the first person to drive the new Velar and to sing for a global online audience.

Her performance of ‘Love Me Like You Do’ opened the reveal event.

|GlobalGiants.Com|


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Edited & Posted by Editor | 2:26 PM | Link to this Post

February 12, 2017

IWC Schaffhausen at the "Salon International de la Haute Horlogerie" (International Exhibition of Fine Watchmaking) 2017

IWC Watches

IWC Watches

IWC Watches

Photo: Olga Kurylenko visits the IWC booth during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) 2017 on January 17, 2017 in Geneva, Switzerland. Photo by Chris Jackson/Getty Images for IWC. © 2017 Getty Images.

IWC Watches

Photo: Olga Kurylenko attends the IWC Schaffhausen “Decoding the Beauty of Time” Gala Dinner during the launch of the Da Vinci Novelties from the Swiss luxury watch manufacturer IWC Schaffhausen at the Salon International de la Haute Horlogerie (SIHH) on January 17, 2017 in Geneva, Switzerland. Photo by Chris Jackson/Getty Images for IWC. © 2017 Getty Images.

Geneva, Switzerland — At the Salon International de la Haute Horlogerie (SIHH) watch fair, IWC Schaffhausen celebrated the arrival of the new Da Vinci collection. Around a thousand VIP guests took up the invitation to Geneva - including numerous high-profile IWC brand ambassadors and global stars, such as actors Rosamund Pike, Vanessa Redgrave, James Marsden, Sonam Kapoor, Olga Kurylenko, Jean Reno, Naomie Harris, Zilin Zhang, Bolin Chen, Isabelle Huppert, Taylor Schilling and Patrick Stewart, sporting and racing legends Nico Rosberg, Lewis Hamilton, Niki Lauda, Fabian Cancellara, Jan Frodeno and Jochen Mass, supermodels Karolina Kurkova and Adriana Lima, and influencers such as Nicole Warne, Kristina Bazan, Xenia Tchoumi and Negin Mirsalehi.

The British comedy star Rob Brydon hosted the gala evening, the motto of which was “Decoding the Beauty of Time”. With a clear focus on technology and development, the Swiss watch manufacturer IWC Schaffhausen has been producing timepieces of lasting value since 1868.

|GlobalGiants.Com|


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Edited & Posted by Editor | 11:55 AM | Link to this Post

December 31, 2016

New York Times Square 2017 New Year Eve Celebrations: One Billion People Expected to Watch the Countdown Extravaganza on TOSHIBA VISION

Toshiba New Delhi New Year

Photo: New Delhi New Year’s Countdown at Times Square on December 31, 2016 in New York City. (Photo by TOSHIBA CORPORATION/Getty Images for TOSHIBA CORPORATION. © 2016 Getty Images.)

Toshiba New Delhi New Year

Photo: New Delhi New Year’s Countdown at Times Square on December 31, 2016 in New York City. (Photo by TOSHIBA CORPORATION/Getty Images for TOSHIBA CORPORATION. © 2016 Getty Images.)

Toshiba New York Times Square New Year Eve

Photo: Times Square Alliance and Countdown Entertainment, co-organizers of Times Square New Year’s Eve, along with presenting sponsor, Planet Fitness, throw handfuls of confetti from the Hard Rock Cafe marquee as part of the annual confetti test. The colorful event is held in preparation for the release of one ton of confetti at midnight on New Year Eve.

As the clock strikes one minute before midnight on December 31st, all eyes will be on TOSHIBA VISION as it screens the 60-second light and sound countdown extravaganza. One billion viewers are expected to watch the countdown from all around the globe via television and online broadcast.

The countdown party itself will include live music performances by superstar celebrities, such as Mariah Carey, Thomas Rhett, DNCE and Rachel Platten. Also, Bill Nye “the Science Guy” will take to the stage to commemorate the 25th anniversary of ExploraVision, an educational science and technology competition held in North America by Toshiba Corp. and the National Science Teachers Association (NSTA).

During the day, TOSHIBA VISION will showcase international countdowns for major cities in different time zones as follows (all times in EST):

10.00am: Tokyo, Japan

11.00am: Beijing, China / Singapore / Manila, Philippines

12.00pm: Jakarta, Indonesia / Hanoi, Vietnam / Bangkok, Thailand

1.00pm: Dhaka, Bangladesh

1.30pm: New Delhi, India

3.00pm: Dubai, UAE

4.00pm: Riyadh, Saudi Arabia / Moscow, Russia

5.00pm: Cairo, Egypt / Athens, Greece / Istanbul, Turkey

The hourly countdown for New York will begin at 5.59pm.

Toshiba has been the sponsor for the New York Times Square’s New Year’s Eve celebrations since the 2010 countdown.

|GlobalGiants.Com|


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Edited & Posted by Editor | 10:05 AM | Link to this Post

December 22, 2016

Airbus Shortlists 50 University Teams for Fifth Fly Your Ideas Global Student Competition

Airbus, Fly your Ideas

ENLARGE

Photo: The first A350-900 for Lufthansa, which performed its maiden flight in November 2016, is part of a 25-aircraft order placed by the German flag carrier. Image provided by & copyright © AIRBUS.

Airbus, Fly your Ideas

ENLARGE

Photo: Team Retrolley from University of Sao Paulo, Brazil, Runners-up of Airbus Fly Your Ideas 2015. From left: Fausto Mascia, Academic mentor University of Sao Paulo, Denise Ikuno, Lucas Otsuka, Tadeu Omae, Maki Shintate, Lucas Neumann. Image provided by & copyright © AIRBUS.

Airbus, Fly your Ideas

ENLARGE

TOULOUSE, France, Dec. 20, 2016 — A record 5,499 students from around the world registered to participate in the fifth edition of Airbus’ Fly Your Ideas, the global student challenge organised in partnership with UNESCO.

A group of 60 Airbus experts and innovators assessed the ideas submitted by 356 teams from 89 countries. The rigorous evaluation process took place at four different Airbus locations in France, Germany, Spain and the UK, with 50 student teams selected to reach Round Two of the competition, starting in January 2017.

The competition is led by teams registered in the Asia-Pacific region. The 50 teams comprise 202 students representing 38 different nationalities. With 52% of teams mixing male and female students, two thirds of all teams are diverse in some way, for example with members coming from different countries or studying different subjects.

Innovative ideas from the 50 chosen teams include robotic luggage trolleys, passenger seats which can be boarded outside the aircraft, new solutions for energy harvesting and virtual reality applications.

“Fly Your Ideas is unique and we are proud of the company-wide engagement of Airbus employees who support the competition, either as assessors, mentors or experts”, says Charles Champion, Airbus Executive Vice President Engineering. “We are offering students the rare opportunity to interact directly with senior specialists from across the business. In turn, these experts will benefit from their direct interaction with talents from across the globe, all sharing the same passion for one of the world’s most exciting industries.”

Each of the teams has 100 days to refine and develop their ideas. The top five teams to make it through to Round Three will spend a week at the “ProtoSpace” based at the Airbus HQ in Toulouse to prototype, test and visualise their ideas using state-of-the art equipment with personalised guidance from Airbus. The winning team will receive a €30,000 prize and the runner up team will receive €15,000 at a live prize giving event in May 2017.

Key figures Fly Your Ideas 2017:

Number of ideas submitted: 356

Number of ideas chosen: 50

|GlobalGiants.Com|


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Edited & Posted by Editor | 4:33 AM | Link to this Post

September 13, 2016

de GRISOGONO sparkles at the 73rd Mostra di Venezia (Venice Film Festival)

de GRISOGONO Venice Italy, Mostra di Venezia

de GRISOGONO Venice Italy, Mostra di Venezia

ENLARGE

Photos: Venice, Italy - September 3, 2016 - On the occasion of the Premiere of In Dubious Battle, American actress and model Ashley Greene graces the Red Carpet of the Venice Film Festival in black and white pair of de GRISOGONO Ventaglio Earrings perfectly matching her Alberta Ferretti dress. Images provided by & copyright © de GRISOGONO.

Venice Film Festival, Mostra di Venezia

Photo: Venice, Italy - September 3, 2016 - Actress Ashley Greene poses in the Jaeger-LeCoultre lounge before attending the premiere of her movie In Dubious Battle during the 73rd Venice Film Festival at Hotel Excelsior on September 3, 2016 in Venice, Italy. Image provided by Jaeger-LeCoultre, copyright © Ian Gavan/Getty Images.

Venice Film Festival, Mostra di Venezia

Venice Film Festival, Mostra di Venezia

Photos: Venice, Italy - Italian actress Blu Yoshimi attends the Piuma press activities during the 73rd Venice Film Festival on September 6, 2016 in Venice, Italy. Images provided by Venice Movie Stars Lounge 2016, copyright © Annalisa Flori/Getty Images.

|GlobalGiants.Com|


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Edited & Posted by Editor | 5:17 AM | Link to this Post

August 8, 2016

Mastercard Updates its Iconic Logo and Brand Identity

MasterCard, Global Giants

Photo: Attendees visit the MasterCard stand during the first day of the Mobile World Congress in Barcelona, Spain, Monday, Feb. 22, 2016. (Carlos Alonso/AP Images for MasterCard). Image provided by & copyright © Mastercard News.

MasterCard, Global Giants

Photo: New MasterCard Logo. Mastercard is introducing an evolution of its brand identity - simplified, modernized and optimized for an increasingly digital world. Image provided by & copyright © Mastercard News.

Purchase, NY — Mastercard, one of the world’s most recognizable brands, unveiled the evolution of its brand identity, including a modernized and simplified update to its iconic red and yellow logo and new look and feel for branded communications and experiences. It was announced today.

“MasterCard is one of those unique brands that is instantly recognizable around the world,” said Raja Rajamannar, chief marketing and communications officer. “To thrive in this new digital world where business moves faster than ever, we want to modernize and elevate the brand in a design that is simple and elegant, yet unquestionably Mastercard.”

“We’ve been on a fantastic trajectory, with digital technology being an increasingly important part of our business,” Rajamannar added, “Now it’s time for our brand to embody the company we’ve become.”

Designing a brand mark to work seamlessly across all digital platforms, retail channels and connected-devices, while preserving its heritage was key to the overall effort, which also includes the most comprehensive brand design system ever introduced globally within Mastercard.

The evolved brand identity will be rolled out to all Mastercard products, communications, and experiences, starting with Masterpass later this month, and across Mastercard beginning in the fall.

|GlobalGiants.Com|


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Edited & Posted by Editor | 8:09 AM | Link to this Post

July 4, 2016

L’ORÉAL STUDENTS FROM POLAND’S WARSAW SCHOOL OF ECONOMICS WIN L'ORÉAL’S 24TH EDITION OF BRANDSTORM

L'Oreal France

L'Oreal France

LOreal Brandstorm

Photos: L’Oreal Ad and L’Oreal Brandstorm Winners 2016. Images provided by & copyright © L’Oreal.

On June 30th, 44 student teams from around the world gathered in Paris to compete in the 24th International Finals of L’Oréal’s Brandstorm business game. The teams, made up of three students from more than 300 universities around the world, were challenged to put themselves in the shoes of an international brand director of La Roche-Posay and help the brand attract and recruit young new consumers (15 to 25 years old).

The team “Fantasme” from Warsaw School of Economics from Poland won first place with their “Digitologist” concept; a web app that provides 3D skin scanning, online dermatological advice, and customized product recommendation. This “dermatologist in the digital sphere” solution addresses the common misconception among young consumers who associate a visit to the dermatologist with being sick. In addition to clearly understanding the brand values as well as the target, the team also provided a strong performance analysis of their business strategy.

Team “Le Charquican” from Adolfo Ibanez University in Chile came in second place with their extensive digital strategy including the “#BeInCharge” experience focusing on China, a market that represents a vast business potential and experiences air quality issues. Built around a wristband linked to a mobile application along with an educational campaign, the team’s strategy aimed to improve skin condition of young consumers while solving a major environmental problem.

Team “Epicphany” from Singapore Management University in Singapore took the third prize with their “#BeSensitive” concept where they want to encourage young consumers to embrace their sensitive side, both emotionally and where their skin is concerned. The strategy included a one-stop portal for skin evaluation, a “Smart Skincare Companion” mobile application, as well as a World Sensitive Day initiative.

This year, the L’Oréal Brandstorm selection jury was made of Nicolas Hieronimus, President Selective Divisions at L’Oréal, Jerome Tixier, Executive Vice-President Human Resources at L’Oréal, Lubomira Rochet, Chief Digital Officer at L’Oréal, Brigitte Liberman, Worldwide President Active Cosmetics Division at L’Oréal, Laetitia Toupet, La Roche-Posay International Brand Director at L’Oréal and Guive Balooch, Global Vice President of R&I Tech Incubator at L’Oréal.

Over the years, a total of more than 95,000 students coming from 58 different countries have participated.

Brandstorm is an innovative development Program for students and a recruitment tool for L’Oréal. It enables the Group to get an on-the-job evaluation of participants and to spot the best talents from around the world. Many countries have current employees who were recruited thanks to Brandstorm and who have gone on to have thriving careers. Every year, L’Oréal recruits between 150 to 200 students via Brandstorm.

L’Oréal has devoted itself to beauty for over 105 years. With its unique international portfolio of 32 diverse and complementary brands, the Group generated sales amounting to 25.26 billion euros in 2015 and employs 82,900 people worldwide. As the world’s leading beauty company, L’Oréal is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce.

|GlobalGiants.Com|


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Edited & Posted by Editor | 2:14 PM | Link to this Post

April 25, 2016

Coke Debuts One-Brand Packaging: Red Disc Features Prominently on All Trademark Coca-Cola Products in Mexico

Coke, Coca-Cola

Coke’s new “One-Brand” marketing strategy is officially making its way to store shelves and beverage coolers, starting in Mexico.

Executives unveiled a series of new graphics, which put a contemporary spin on a classic icon by prominently featuring the Coca-Cola Red Disc on bottles and cans of all four Trademark Coke brands - Coca-Cola, Coke Zero, Diet Coke/Coca-Cola Light and Coca-Cola Life - tonight at an event in Mexico City.

Coke, Coca-Cola

“Packaging is our most visible and valuable asset,” said Chief Marketing Officer Marcos de Quinto, who presented the new packaging within the context of the “One-Brand” strategy and supporting “Taste the Feeling” creative campaign. “By applying the Coca-Cola Red Disc to our packaging in such a bold way, we are taking the next step towards full adoption of the ‘One-Brand’ strategy, uniting the Coca-Cola family under one visual identity and making it even easier for consumers to choose their Coca-Cola with or without calories, with or without caffeine.”

The new designs will help consumers make informed choices, de Quinto explained, by identifying each Coca-Cola product with its signature color - black for Coke Zero, silver for Coca-Cola Light/Diet Coke and green for Coca-Cola Life - and including the product’s unique name and benefits.

Coke, Coca-Cola

The new packaging will be available in Mexico the first week of May. Like the staggered rollout of the “Taste the Feeling” campaign, similar versions of the Red Disc graphics will reach additional countries throughout 2016 and into 2017.

In North America, however, Coca-Cola will not make any changes to packaging this year due to an already packed marketing and promotional calendar.

|GlobalGiants.Com|


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Edited & Posted by Editor | 6:47 AM | Link to this Post

February 13, 2016

adidas launches New Global Campaign "I'm Here to Create"

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Adidas, Global Giants

Photos: adidas’s “I’m Here to Create” campaign. Images provided by & copyright © Adidas AG.

adidas today premiered a new series of films underlining adidas’ leadership and passion for sports.

“Who I am is not defined solely by what I achieve on the tennis court,” said global tennis icon Caroline Wozniacki, who is one of the stars in the film. “My passions and creativity off the court inspire me to be a better athlete and this film series brings together everything that makes me uniquely me. It is exciting and inspiring to be part of a larger group of women who share this same creative mindset.”

The “I’m Here to Create” film series brings to life authentic stories of real female athletes, who show the world the numerous ways in which they embrace creativity to tackle challenges, defy conventions, express themselves and fuel experimentation.

Through “I’m Here to Create” adidas will empower athletes across the world to declare how they bring creativity to sport.

|GlobalGiants.Com|


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Edited & Posted by Editor | 7:04 AM | Link to this Post

January 23, 2016

Porsche Design Fall/Winter 2016 Fashion Presentation

Berlin Fashion

Photo : Berlin, Germany - January 21, 2016: A model walks the runway at the Porsche Design Show Fall/Winter 2016 Fashion Presentation at Bar Tausend on January 21, 2016 in Berlin, Germany. (Photo © Clemens Bilan/Getty Images for Porsche Design).

Berlin Fashion

Photo : Berlin, Germany - January 21, 2016: A model walks the runway at the Porsche Design Show Fall/Winter 2016 Fashion Presentation at Bar Tausend on January 21, 2016 in Berlin, Germany. (Photo © Clemens Bilan/Getty Images for Porsche Design).

|GlobalGiants.Com|


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Edited & Posted by Editor | 7:56 AM | Link to this Post

January 20, 2016

Coca-Cola Launches New Global Campaign “Taste the Feeling”

Coca-Cola Advertising

Coca-Cola Advertising

Photos: Paris, France - January 19, 2016 - Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, announces Innovative “One Brand” Global Marketing Strategy.

Coca-Cola Advertising

Coca-Cola Advertising

ENLARGE

PARIS, Jan. 19, 2016 - Today at an event in Paris, Coca-Cola Company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, “Taste the Feeling.”

The ‘One Brand’ Strategy:

Extends the global equity and iconic appeal of original Coca-Cola across the Trademark, uniting the Coca-Cola family under the world’s number one beverage brand.

Comes to life in a global campaign - “Taste the Feeling” - that uses universal storytelling and everyday moments to connect with consumers around the world.

Features the product at the heart of the creative, celebrating the experience and simple pleasure of drinking a Coca-Cola, any Coca-Cola.

Underscores the Company’s commitment to choice, allowing consumers to choose whichever Coca-Cola suits their taste, lifestyle, and diet.

“Every day, millions of people around the world reach for an ice cold Coca-Cola,” said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. “The new ‘One Brand’ approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine.”

Added de Quinto: “More than ever, we recognize people want their Coca-Cola in different ways, but whichever one they want, they want a Coca-Cola brand with great taste and uplifting refreshment. Through the ‘One Brand’ strategy we will move away from multiple brand campaigns, to one single iconic brand campaign that celebrates both the product and the brand.”

“Taste the Feeling” is the new 2016 Coca-Cola campaign anthem, featuring the voice of newcomer Conrad Sewell.

“Taste the Feeling,” will roll out at various times across all markets globally.

The campaign’s lead TV Spot, “Anthem” features a series of vignettes that capture life’s everyday moments.

“There is nothing quite like the taste of an ice-cold Coca-Cola”, said Rodolfo Echeverria, Vice President, Global Creative, Connections & Digital, The Coca-Cola Company. “The campaign creative was designed to celebrate the notion that the simple pleasure of drinking an ice-cold Coca-Cola makes any moment more special. The universal moments and storytelling depicted in the campaign were created to resonate with our consumers globally. The same images and television creatives will be seen in Japan, in Italy, in Mexico, in India, i.e., in every country around the world.”

|GlobalGiants.Com|


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Edited & Posted by Editor | 4:09 AM | Link to this Post

January 16, 2016

2016 North American International Auto Show Drives It Home With Production and Concept Reveals

Detroit Auto Show

Photos: 2016 North American International Auto Show (NAIAS), Detroit, Michigan. Images provided by & Copyright © NAIAS.

Photo: 2016 North American International Auto Show (NAIAS), Detroit, Michigan. Army Personnel Talk with Product Specialist. Image provided by & Copyright © NAIAS.

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Photo: Mercedes-Benz Smart Fortwo Cabrio at the 2016 North American International Auto Show (NAIAS), Detroit, Michigan. Image provided by & Copyright © NAIAS.

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Photo: Ferrari at the 2016 North American International Auto Show (NAIAS), Detroit, Michigan. Image provided by & Copyright © NAIAS.

Detroit, Michigan - January 16, 2016 - From a segment-reinventing minivan to luxury flagships, twin-turbocharged powerhouses, plug-in hybrids and autonomous drive functions, automakers showcased the sharpest of cutting-edge technologies, products and brand-building strategies at this year’s North American International Auto Show Press Preview.

Show officials report 5,068 journalists from 60 countries attended the two-day Press Preview that has become synonymous with generating news that shapes the future of the industry and attracts the world’s top automotive leaders.

A long list of CEOs and top industry executives attended Press Preview, many of which took the stage during press conferences.

“Again this year, we enjoyed the confidence of automakers who selected our show and the heart of the industry, the Motor City, as the backdrop for their new product reveals,” said 2016 NAIAS Chairman Paul Sabatini. “Of the 57 introductions at NAIAS, nearly 90 percent were worldwide debuts, which is an incredible testament to the global position of importance that NAIAS plays in automakers’ new vehicle and technology launch strategies.”

|GlobalGiants.Com|


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Edited & Posted by Editor | 12:27 PM | Link to this Post


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