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July 5, 2020
Reebok: The new Vector Logo and Wordmark reflect the intersection of fitness and fashion.
Reebok recently announced that it is unifying its logo and wordmark under one brand, leveraging its most recognizable and distinguished assets - the Vector logo and “drop-R” wordmark.
Reebok said it is fully integrating the wordmark and logo across all Reebok sport and lifestyle products, including footwear and apparel. This evolution shines a spotlight on Reebok’s heritage and connects its rich legacy to its exciting future.
“At Reebok, our mission is to be the best fitness brand in the world. We live at the intersection of fitness and fashion, and our product is a reflection of that connection,” said Matt O’Toole, Reebok President. “As we continue to differentiate ourselves, we’re blurring the lines between our entire portfolio of performance and lifestyle products even more to give our brand one unified presence and voice.”
“Under a unified banner, all of our products and experiences will tell a single story that is clear and consistent,” said Karen Reuther, VP of Creative Direction. “The Vector was created as a logo version of the iconic Reebok side stripes and cross-check design that dates back over fifty years. It is compelling, dynamic, and powerfully linked to some of our most significant cultural moments.”
The Vector logo was first introduced in 1992 and has been used in various forms since, most recently on Reebok heritage and lifestyle products. The new Vector logo is an updated, subtle modern evolution of the original.
Source: Reebok
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:57 PM | Link to this Post
