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July 9, 2020
American Express, Discover, Mastercard and Visa to Power Global Expansion of Simple, Consistent Digital Checkout Experience.
New York, NY; Riverwoods, ILL; Purchase, NY; San Francisco, CA | July 08, 2020 — E-commerce has reached new heights worldwide. As more consumers are going online to make secure, touch-free purchases across various merchants and platforms. Now, it’s more important than ever that the online checkout experience is seamless and consistent across all types of digital channels and cards.
Today, American Express, Discover, Mastercard, and Visa announced they are beginning technical preparations for global expansion of the Click to Pay online checkout in additional geographies. That includes Australia, Brazil, Canada, Hong Kong, Ireland, Kuwait, Malaysia, Mexico, New Zealand, Qatar, Saudi Arabia, Singapore, United Arab Emirates, and the United Kingdom, with others to follow.
Click to Pay aims to make the online checkout secure and straightforward for consumers across the web and mobile sites, mobile apps, and connected devices by replacing time-consuming key entry of personal account numbers and information. The advanced digital checkout solution mirrors the consistent, interoperable checkout experience in physical stores - with one terminal to accept all card payments. Consistent with the goal of interoperability, the vision for the future is that Click to Pay will provide consumers a streamlined experience across any digital checkout environment or network.
American Express, Discover, Mastercard, and Visa announced the universal digital checkout solution in the United States in October 2019. Since then, more than 10,000 merchants have been enabling their customers with the option to click to pay including Cinemark, Crate & Barrel, Expedia, Fresh Direct, Jo-Ann Fabric and Crafts, Joseph A. Bank, the marketplace division of Rakuten U.S., Saks Fifth Avenue and SHOP.com, among others.
For merchants, this checkout solution can help reduce friction during the process of selling goods and services. Merchants can now access a single virtual terminal for multiple card brands, meaning a more straightforward and smoother overall digital checkout experience for consumers.
“Right now, more than ever, demand for fresh food and grocery delivery is at an all-time high, with many new customers trying FreshDirect for the first time,” said Tammy Berentson, chief marketing officer, FreshDirect. “For these new customers, as well as for our loyal following, Click to Pay offers confidence that their transactions will be simple, efficient, and secure.”
Source: Mastercard
|GlobalGiants.Com|
Edited & Posted by the Editor | 2:14 AM | Link to this Post
