CULTURE BRANDS UNIVERSITIES UNITED NATIONS
HOME SUBSCRIBE ABOUT US CONTACT US


Global Goals

Press Freedom Day

UNESCO CREATIVE CITIES NETWORK

UNESCO EDUCATION




« UNESCO Creative Cities Mayors discuss "The Ideal City." | Main | The World's First Smart Life Creator Award presented at University of Oxford »

June 24, 2019

The IOC, The Coca-Cola Company and China Mengniu Dairy Company Ltd announce Joint Worldwide Olympic Partnership to 2032

Olympics, Coca-Cola

Lausanne, Switzerland, 24 June 2019 — The International Olympic Committee (IOC), The Coca-Cola Company and China Mengniu Dairy Company Ltd today announced that they have signed the first-ever Joint TOP Partnership Agreement. The partnership combines the non-alcoholic beverage and the dairy categories into a new joint group and brings Chinese dairy company Mengniu into the family of Worldwide TOP Partners.

TOP stands for The Olympic Partners Programme. Created in 1985, the TOP Programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games.

The new joint agreement has a 12-year term running through to the Olympic Games 2032. The deal includes unprecedented investment in traditional and digital media to promote the Olympic values globally.

This agreement extends The Coca-Cola Company’s association with the Olympic Movement to a historic 104-year-long relationship. The Coca-Cola Company is the longest continuous partner of the Olympic Games.

Mengniu becomes the first Chinese fast-moving consumer goods company to become a TOP Partner. The Joint TOP partnership supports Mengniu’s ambitious international growth plans, with the company aiming to become one of the top dairy producers in the world by 2025.

IOC President Thomas Bach said: “This long-term agreement is another demonstration of the relevance and stability of the Olympic Games in these times of uncertainty. Having our longest-standing partner, Coca-Cola, an iconic American brand, together with a young Chinese company, Mengniu, joining hands under the roof of our Worldwide TOP Programme is an excellent example of the unifying power of the Olympic spirit. This partnership will give another dimension to the promotion of the Olympic values around the world.”

James Quincey, Chairman, and CEO of The Coca-Cola Company said: “We are honored and privileged to be a part of the Olympic Movement that makes it possible for athletes from all over the world to come together to represent their nations, pursue their dreams and be a part of history. A lot has changed since we sold the first Coca-Cola at an Olympic event in 1928. With a fresh approach to our business and our sponsorship, we are proud to join with Mengniu to promote and celebrate future Olympic Games.”

Jeffrey Lu, the CEO and Executive Director of Mengniu, said: “Membership of the TOP Programme will act as a catalyst for Mengniu to grow around the world. Joining the program is a vital step in our international strategy, and we are honored to have the opportunity to build a positive reputation for Chinese food and beverage brands among consumers globally. As a Worldwide TOP Partner, we look forward to using the unique platform of the Olympic Games to promote health and joy to Olympians and fans alike.”

Worldwide Olympic Partners support every National Olympic Committee and their teams, and every Organiser of the Olympic Games, as well as providing support for athletes’ training and development. Also, they promote the ideals and values of the Olympic Movement and help create memorable experiences for spectators and fans around the world.

The Coca-Cola Company has had a presence at the Olympic Games since the 1928 Games in Amsterdam. With its current agreement with the IOC ending in 2020, The Coca-Cola Company will now continue its partnership with this new Joint TOP agreement through to the Olympic Winter Games 2022 in Beijing, the Olympic Games 2024 in Paris, the Olympic Winter Games 2026, the Olympic Games 2028 in Los Angeles, and the Olympic Games 2030 and 2032.

Yong Zhang, Vice-President of Strategy at Mengniu, added: “The Olympic Movement and Mengniu are naturally aligned. We both aim to bring health and joy to people, and Mengniu’s brand advocates ‘Born for Greatness’ - another natural fit with the Olympic values. Mengniu reaches hundreds of millions of consumers worldwide and will encourage more people to follow and participate in the Olympic Movement, while also contributing ‘China’s strength’ to the global development of the Olympic cause and successful hosting of future Olympic Games.”

Source: International Olympic Committee

|GlobalGiants.Com|


del.icio.us StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by Surender Hastir | 5:59 AM | Link to this Post


Follow GlobalGiants.Com on Twitter

Start from HOME Go to Top


TRANS WORLD EXPORTS


  DMCA.com Protection Status