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June 20, 2018

Lacoste to Celebrate Olympic Heritage with New Apparel Line

Lacoste

Lacoste, Olympic

The International Olympic Committee (IOC) and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by Lacoste.

Lacoste, the Crocodile brand, is present in 120 countries and offers a wide range of products — apparel, leather goods, fragrances, footwear, eyewear, home wear, watches, and more.

According to IOC, the Olympic Heritage collection is an essential element of the new IOC Global Licensing Strategy, developed in line with Olympic Agenda 2020.

Lacoste’s new men’s clothing and accessories line will feature limited edition collections that will reflect the graphic legacy of legendary Olympic Games and would highlight the 50th anniversaries of the Olympic Winter Games Grenoble 1968, and the Olympic Games Mexico City 1968.

The IOC and Lacoste collaboration will continue until 2020, with a collection developed each season, which will initially be sold, starting this summer, in 10 countries: Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the UK.

Building on Olympic Agenda 2020 and launched in 2014, the IOC Global Licensing Strategy aims to create a tangible connection to the Olympic Games and Olympism through merchandising programmes that are aligned with the Olympic image and enhance brand value and goodwill. The objective is to strengthen and promote the Olympic brand, not only during the Olympic Games but between Games as well.

|GlobalGiants.Com|


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Edited & Posted by Editor | 2:15 PM | Link to this Post


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