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July 24, 2015
adidas introduces the adigirl Apparel Collection Designed for the Sporty Teen
Photos: The adigirl Collection campaign photography captures the spirit of the teen athlete, as she goes about her day-to-day training routines. Images provided by & copyright © adidas.
NEW YORK, July 22, 2015 - Today adidas unveils The adigirl Collection, a new apparel line designed specifically for the teen athlete. The line — a first of its kind — combines key performance attributes with street style detailing to create a unique, versatile assortment of pieces that bring sport into everyday life. The adigirl Collection draws inspiration from five team sports - basketball, volleyball, track, softball and soccer — each popular with the teen athlete.
“adigirl was created to specifically meet the needs of the female teen athlete and provides her with versatile options that can be worn for more than just practice,” says Katie Becker, Senior Design Director for adidas Training and Sportswear. “We brought a fashion element to the design process that adds a fresh look and style that is unique to the adigirl Collection.”
Bold color is a key component to the adigirl aesthetic, with a palette that includes bright reds, deep purples, multiple shades of blue and floral prints, in addition to the always essential shades of concrete grey and black. Equally important is the collection’s acute attention to details, many of which are a perfect union of fashion and function.
“The adigirl is an athlete at her core but we have to acknowledge the powerful, multi-faceted teen that she is. This collection intends to address the needs of her demanding lifestyle, uniting sport with style,” says Kate Ridley, Vice President of adidas Training. “The launch of this collection is a part of our ongoing dedication to the female athlete and the way we both speak and create product specifically with her in mind.”
|GlobalGiants.Com|
Edited & Posted by the Editor | 9:19 AM | Link to this Post
