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May 4, 2013

Nokia and Microsoft sharpen focus on Business Customers

Nokia Windows Mobile, Global Giants

Photo: Nokia at Mobile World Congress, Barcelona, Spain.

Nokia Windows Mobile, Global Giants

ENLARGE

Photo: Nokia Press Conference, Mobile World Congress, Barcelona, Spain.

Nokia Windows Mobile, Global Giants

ENLARGE

Photo: Nokia Press Conference, Mobile World Congress, Barcelona, Spain.

Nokia Windows Mobile, Global Giants

Photo: Nokia Lumia 520 - Yellow, Cyan, White, Red.

Nokia Windows Mobile, Global Giants

ENLARGE

Photo: Nokia Lumia 520 at Mobile World Congress, Barcelona, Spain.

Nokia Windows Mobile, Global Giants

Photo: Nokia Lumia 520 at Mobile World Congress, Barcelona, Spain.

Nokia Windows Mobile, Global Giants

Photo: Nokia Lumia 720, Red Front.

Nokia Windows Mobile, Global Giants

ENLARGE

Photo: Nokia HERE, City Lens Viewfinder.

Nokia Windows Mobile, Global Giants

Photo: Lumia 820 with Nokia Maps Walk Navigation.

Nokia Windows Mobile, Global Giants

Photo: Lumia 820 with Nokia Drive.

Nokia Windows Mobile, Global Giants

Photo: Nokia Booth at Mobile World Congress, Barcelona, Spain.

At recently concluded Mobile World Congress in Barcelona, Spain, Nokia announced plans to extend high-end innovations to more people in more markets.

Four new devices bring innovation to new price points, while Nokia’s HERE location suite becomes available for non-Nokia phones in the Windows Phone ecosystem. And Nokia and Microsoft are combining their strength in the enterprise sector to bring more business customers to Windows Phone.

“The momentum behind Nokia is gathering pace. The launches today reflect our commitment to broadening our devices and services portfolio to meet the demands of people and businesses around the globe,” said Stephen Elop, President and Chief Executive Officer of Nokia. “By offering better experiences at a more affordable price, we are reinventing the battle for affordable mobile devices.”

Nokia Lumia 720 and Nokia Lumia 520 have expanded Nokia’s Windows Phone 8 portfolio —

The Nokia Lumia 720 delivers a high-end camera performance at a mid-range price point. According to Nokia, “A large f/1.9 aperture and exclusive Carl Zeiss optics are designed to deliver bright, clear pictures day and night, while the HD-quality, wide-angle front-facing camera makes taking pictures with friends and video calling more enjoyable. The sleek and stylish smartphone comes with the latest high-end Nokia Lumia experiences, including Nokia Music, the HERE location suite, and the option to add wireless charging with a snap-on wireless charging cover.”

The Nokia Lumia 720 comes in five colors. Rollout is planned to start in Hong Kong, Vietnam and Singapore in Q1 2013, before continuing into broader markets in Q2, including China as well as key markets in Europe, Asia, Africa and India.

The Nokia Lumia 520 is Nokia’s most affordable Windows Phone 8 smartphone, delivering experiences normally only found in high-end smartphones, such as the digital camera lenses found on the flagship Nokia Lumia 920, Nokia Music, and the HERE location suite.

The Nokia Lumia 520 comes in five colors. Roll-out is planned to begin in Q1 2013 in Hong Kong and Vietnam, before expanding broadly in Q2 to markets in Europe, Asia - including China and India - Latin America and Africa. The Nokia Lumia 520 is also planned to roll out in the United States with T-Mobile.

Nokia also unveiled the Nokia 105, its most affordable phone to date, and the Nokia 301, for more affordable Internet access and camera experiences.

Nokia also announced that while HERE, its new brand for location experiences, will continue to offer first and best experiences on Lumia, HERE Maps, HERE Drive and HERE Transit would become available for non-Nokia Windows Phone smartphones in selected markets.

“The new HERE Maps come with LiveSight(TM), Nokia’s set of augmented-reality technologies. LiveSight(TM) uses “sight” as a fundamentally new way to discover and navigate the world, recognizing what people see through their phone’s camera and layering that view with relevant, place-based information. LiveSight(TM) also powers Place Tag, a new digital lens introduced for Lumia. Combining Nokia’s unique capabilities in location and imaging, Place Tag adds location stamps to photos with relevant information about pictured places,” the company explained.

Meanwhile, using the combined strength of Windows Phone 8 and the popular appeal of Nokia Lumia smartphones, Nokia and Microsoft are sharpening their focus on bringing business customers from competitor platforms to Windows Phone. Nokia confirmed that leading operators, such as Everything Everywhere, Elisa, Orange, Telstra and Vodafone, are classifying Nokia Lumia smartphones as their “business hero devices”.

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 8:48 AM | Link to this Post


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