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May 11, 2013

American Moms Prefer Daily Help over Grand Gestures for Mother’s Day

P&G, Global Giants

Mother's Day, Global Giants

With Mother’s Day just around the corner, children often struggle to come up with the perfect gift to show Moms that they are loved. But in a survey conducted by P&G, moms indicated that every day gestures are more meaningful than annual fancy gifts. Eighty-seven percent of those surveyed would prefer to have a little more time to themselves, a family day out, or a little more unprompted help around the house. Eighty-three percent said this would make them feel more appreciated and loved, even if it is just a simple ‘Thank you’ for all the things she does for the family.

In honor of Mother’s Day, P&G (the company behind brands like Ariel, Tide, Bounty and Olay) has invited everyone to thank their Mom, and share a story of how Mom’s everyday acts of kindness help you. Some of these stories will used in P&G’s first ever piece of consumer created ads to be showcased in July 2013.

P&G (Procter & Gamble) serves approximately 4.6 billion people around the world with its diverse brands and has operations in approximately 75 countries worldwide.

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 11:50 AM | Link to this Post


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