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December 26, 2012
Fiat-Chrysler Group Unveils Roadmap for India
Photos: Fiat 500S
Photo: 2013 Jeep Wrangler Unlimited Rubicon 10th Anniversary Edition.
Photo: 2013 Jeep Grand Cherokee SRT8 Vapor Edition.
Fiat-Chrysler Group has announced a series of initiatives aimed at strengthening its position in the Indian market. These initiatives include the official launch of the Jeep brand in India. The company will launch nine new models under the Fiat and Jeep brands in the next few years including the Jeep Wrangler and Jeep Grand Cherokee, which will be imported toward the end of 2013. Jeep vehicles will be sold via a Jeep dealer network that will leverage the service and parts support offered by an expanding Fiat dealer network.
The company will expand its domestic production to include the new Fiat Linea classic edition and the new Fiat Punto edition.
“Our vision for India will revolve around a three-pronged strategy,” said Mike Manley, Chief Operating Officer for Asia and President and CEO - Jeep Brand. “First, introduction of new vehicles that will soon include the legendary Jeep brand. Second, the expansion of our independent dealer network and, finally, strong marketing initiatives that will continue to improve our awareness and brand perception in the market.”
|GlobalGiants.Com|
Edited & Posted by the Editor | 9:30 AM | Link to this Post
