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September 16, 2012

IBM Helps Cities Worldwide Measure Public Social Sentiment on Critical Issues

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Photo: Taiwan High Speed Rail Corporation (THSRC) is using IBM software to manage maintenance and logistics for the revolutionary high-speed rail network that runs along the west coast of Taiwan. The express trains are capable of traveling at up to 186 miles per hour (300 km/hr) meaning travel between Taipei City and Kaohsiung City is only roughly 90 minutes as opposed to the 4.5 hours by conventional rail. (Photo © IBM).

At the IBM Smarter Cities Forum in New Delhi, India, IBM has unveiled a new social sentiment capability based on sophisticated analytics technologies to help cities around the world better measure and understand public opinions on key city issues and services such as public transportation or education.

The company also unveiled findings from the latest IBM Social Sentiment Index on traffic, which looked at public sentiment across India’s largest cities - Bangalore, New Delhi and Mumbai.

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Analysis of available social media showed that the worst congestion is primarily caused by accidents and bad weather (three out of four times) when looking at the three cities together.

“Combining the knowledge that population will rapidly increase in Bangalore, New Delhi and Mumbai in the coming years, with sentiment on commuters’ preferred mode of transportation, could help these cities more accurately plan for needed investments in transportation infrastructure and its potential impact,” IBM said. “City officials could also gauge where public awareness campaigns need to be administered to shift commuters to different modes of transport in order to alleviate growing traffic congestion.”

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Photo: India is experiencing unprecedented growth. In the next 20 years, 30 Indians will move every minute from rural India to the cities. To accommodate this massive urban migration, India will need about 500 new cities in the next 20 years. An IBM analysis of social media sentiment around transportation in India’s three largest cities - Bangalore, Mumbai and New Delhi - illustrates how cities can use public opinion to help set priorities for urban planning and prepare for future growth. (Photo © IBM).

According to IBM, the top three factors impacting traffic congestion that citizens in each city talked about most online were diverse. Delhites chattered about public transportation, weather and the stress of commuting, while Bangaloreans show more concern for their overall driving experience, construction and parking issues, and Mumbaikars are talking about private transportation, accidents and pollution more often.

By applying analytics capabilities to the area of social media sentiment, organizations are able to better understand public opinions, and city officials can gain additional insights in order to draw logical conclusions about where they should focus their attentions and resources, IBM explained.

|GlobalGiants.Com|

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Edited & Posted by Surender Hastir | 7:30 AM | Link to this Post


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