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July 11, 2012
In Celebration of the London 2012 Olympic Games, Old Spice Teams up with Timothy Wang to Celebrate the "Champion" in Every Man
Photo: In Celebration of the London 2012 Olympic Games, Old Spice Teams up with Timothy Wang to Celebrate the “Champion” in Every Man. Team USA Table Tennis star epitomizes brand’s scent philosophy and gives guys the motivation and self-confidence to “Believe in Their Smellf” and win in the game of life.
“Motivation, self-confidence and the right scent are key elements to becoming a champion in the game of life, and nobody knows this more than Olympic athletes.” Old Spice refers to this winning mix of attitude and scent as “Believing in Your Smellf.” To celebrate the brand’s new Champion grooming line, Old Spice, a Procter & Gamble brand, today announced a partnership with Team USA table tennis representative Timothy Wang, who will look to secure the USA’s first-ever medal in Table Tennis at this year’s London 2012 Olympic Games.
To kick off its partnership with Wang, Old Spice will host a table tennis event in Los Angeles on Thursday, July 12, where Wang will meet and greet fans and provide table tennis pointers prior to departing for the London 2012 Olympic Games to take on the best in the world. The brand will also support its relationship with Wang through a number of Champion-themed digital engagement activations.
“As I prepare to take on the world later this month, I know how important it will be for me to compete with confidence,” said Timothy Wang. “Whether it’s at the Olympic Games or in life, understanding the importance of believing in yourself and smelling great are important tools for achieving personal success. Old Spice Champion offers guys that winning combination.”
Old Spice’s partnership with Wang celebrates the brand’s new Champion scent, which features the Olympic Rings on its packaging. The Old Spice Champion lineup includes a full range of anti-perspirant, deodorant, body wash and body spray products designed to give men the motivation and self-confidence to “Believe in their Smellf” and smell like a champion.
“For world-class athletes like Timothy Wang or ordinary guys, believing in your scent can truly be a powerful personal motivator,” said Josh Talge, brand manager for Old Spice North America. “Old Spice Champion captures the essence of manhood, confidence and a sense of achievement, and celebrates the true champion in every man. It’s designed to give guys the self-assurance that they can do anything if they put their Smellf into it.”
While table tennis (also known as ping pong) is widely popular in the U.S., it has been dominated by China and South Korea since becoming an official Olympic sport in 1988. With a ‘champion’ mentality and scent, Wang will look to bring home Olympic gold.
Posted by Editors at July 11, 2012 9:57 PM | Link to this Post