February 10, 2012
Gillette Partners with MADE to Celebrate Men’s Fashion at New York Fashion Week Fall/Winter 2012
Photo: David Falk, Chef, Boca Restaurant, Cincinnati, parts with his signature scruffy look using Gillette Fusion Power.
Photo: Gillette Champion Tiger Woods teaches his legendary golf trick to spectators as he kicks off the Gillette Fusion “Search For The Next Phenom” contest in Orlando. The contest challenges guys to reveal their most phenomenal skills with a golf, soccer or other type of ball, for the chance to win a $30,000 prize. (Gillette).
Photo: While taking a breather between practice laps, Jewel chats with driving instructor Corey LaCosta during the taping of the new reality show, “Fast Cars and Superstars — Gillette Young Guns Celebrity Race.” Jewel, along with eleven other celebrity drivers, including Serena Williams and William Shatner, partnered with the Gillette Young Guns, six of stock car racing’s most talented and popular drivers, to learn what it takes to win on the race track. (Procter & Gamble).
• Gillette, the world’s leading male grooming brand, is teaming up with MADE Fashion Week to present the MADE for Gillette Menswear Program, which celebrates menswear during New York Fashion Week.
The program kicks off with the Parsons Panel Discussion moderated by Simon Collins, Dean of the School of Fashion at Parsons the New School for Design. The panel will feature the industry’s most influential fashion experts. A key element of the program includes a partnership with ten notable menswear designers: Antonio Azzuolo, Assembly, Band of Outsiders, Carlos Campos, NUMBER:Lab, Oumlil, Patrik Ervell, Public School, Simon Spurr, and Tim Hamilton, who will feature runway looks complemented by unique facial hair styles at Milk Studios in New York City during MADE Fashion Week.
The program is in conjunction with the launch of the new Gillette Fusion ProGlide Styler, a new 3-in-1 precision styling tool.
“Gillette is stepping quite consciously into the style space given the increasing role that men’s grooming plays in fashion and overall style,” said Austin Lally, Vice President and General Manager - Gillette, Global Male Grooming, Procter & Gamble. “Partnering with MADE and these prominent menswear designers for Fashion Week is a natural progression for Gillette,” Lally said.
• Gillette, a brand of Procter & Gamble, has been at the heart of men’s grooming for over 100 years. Each day, more than 600 million men around the world trust their faces and skin to Gillette’s innovative razors and shaving products.
Posted by Editors at February 10, 2012 11:58 AM | Link to this Post