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December 11, 2011

Origin of the Brand — Mercedes-Benz

Mercedes-Benz

Photo: Mercedes Jellinek aged 11, daughter of Emil Jellinek.

Emil Jellinek was a wealthy European entrepreneur who sat on the board of Daimler-Motoren-Gesellschaft (DMG) between 1900 and 1909. Initially, he chose the first name of his daughter as a pseudonym for his own involvement in vehicle racing. Later, Jellinek specified an engine designed by Wilhelm Maybach and Gottlieb Daimler for the first ‘modern’ car and required naming it after the first name of his daughter, Mercedes Jellinek. That Mercedes 35hp model contributed to the brand name Mercedes-Benz, developed in 1926, which is now one of the most distinguished car brands in the world.

Mercedes-Benz

Photo: Mercedes-Benz’s small car — 2011 smart fortwo Passion Cabriolet.

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Edited & Posted by Surender Hastir | 1:27 PM | Link to this Post


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