November 15, 2011
Coca-Cola to make $2 Billion long term Investment in India
Investment includes new infrastructure, partnerships, brand building and sustainability programs
Photo: The Coca-Cola Company hosted a 125th Anniversary Celebration Concert at Centennial Olympic Park in Atlanta, GA, USA, on May 7, 2011. The concert was streamed online as a live ‘thank you’ to people around the world.
Coca-Cola will invest US$2 billion in India over the next five years, beginning in 2012, to further capture the opportunity in the Indian nonalcoholic ready-to-drink beverage market, the company announced.
• Coca-Cola informed GlobalGiants.Com that India is a strategic growth country for The Coca-Cola Company, ranking among its top 10 markets in volume globally and as the largest market in the Eurasia and Africa Group.
The Coca-Cola Company’s portfolio in India includes Coca-Cola, Diet Coke, Thums Up, Sprite, Fanta, Limca, Maaza, Maaza Milky Delite, Minute Maid Pulpy Orange, Minute Maid Nimbu Fresh, Burn, Kinley Water, Kinley Soda, Nestea, Schweppes, and GEORGIA Gold.
The Coca-Cola system has already invested over US$2 billion in India since it re-entered the country in 1993, and currently it directly employs more than 25,000 people. The system is estimated to have created indirect employment for more than 150,000 people in related industries through its vast procurement, supply chain and distribution system. The investments announced today by Coca-Cola will further catalyze economic growth and create new opportunities for the local community, the company said.
Ahmet C. Bozer, Coca-Cola’s President, Eurasia and Africa Group, said, “India is one of our most important growth markets as we work toward our 2020 Vision of doubling system revenues and servings this decade. The opportunity in the packaged beverage segment is immense, and our efforts in India are focused on being the beverage of choice all day, every day. If we continue to do the right things each day and at all times, it would not surprise me if India becomes one of the top five markets for the Company globally by the end of this decade.”