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September 2, 2011

Mahindra's First Global SUV Christened XUV500

MAHINDRA

Mahindra

ENLARGE

Photo: German rider Marcel Schrotter leading the Mahindra Racing team charge finished with a fine ninth place at the Dutch TT at Assen, Netherlands. The Assen, Netherlands motorsport race track has a capacity of 100,000 spectators and is a part of the Superbike World Championship calendar.

Mahindra & Mahindra Ltd. (M&M) today christened its upcoming SUV as the XUV500 (pronounced as XUV ‘5 double Oh’).

Designed and developed entirely in-house by Mahindra, the XUV500 is Mahindra’s first global SUV platform, with significant inputs in styling and development from customers across the globe.

According to Mahindra, consumer research for the Mahindra XUV500 was carried out in various Western markets, South Africa and India, with testing and validation of the product being done across Europe, Australia and South Africa among others.

“Conceptualized with the aim of creating an altogether new category between the Scorpio and high end SUVs, the XUV500 is the next generation SUV targeted at Generation X, where the double O connotes the added Oomph value in the product,” explains the company.

A US $12.5 billion multinational group based in Mumbai, India, Mahindra employs more than 1,37,000 people in over 100 countries.

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 3:01 PM | Link to this Post


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