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March 3, 2011

Coca-Cola Music: One Band. 24 Hours. A Brand New Song Inspired By Fans Across The World.

Coke

Coke Maroon 5

Maroon 5

ENLARGE

Photo: Maroon 5.

On March 22 live from London, Coca-Cola and the band, Maroon 5, are bringing fans from around the world together.

For one epic session, fans will be invited to inspire the band “Maroon 5” as they compose an original song from start to finish in just 24 hours. Enabled by innovative interactive projection technology, fans will be given a virtual all-access pass to the studio by visiting www.coca-cola.com/music, where they will be able to interact with the band and lend their creative inspiration to lyrics, riffs and rhythms for the new song. They’ll get to contribute throughout the process and, at the end of 24 hours, will have helped inspire a hot new Maroon 5 track to share with the world.

The 24hr Session is part of “Coca-Cola Music,” an innovative new music program from Coca-Cola that will give teens the inside track on the creation of music and the opportunity to view the industry’s leading artists at work.

Coke Classic

“Coca-Cola has a long history of using the power of music to bring people together from around the world in the most relevant and compelling ways,” said Joe Belliotti, Director of Global Entertainment Marketing, The Coca-Cola Company. “We are excited to be working with Maroon 5. They have a huge global following and a strong track record of producing great music. They have worked closely with us to help shape the event and ensure the session will be a fun and engaging experience for fans no matter where in the world they are.”

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 5:39 AM | Link to this Post


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