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March 14, 2011
adidas Unveils "all adidas" Brand Campaign, its Largest Ever Marketing Effort
• adidas today unveiled the “all adidas” global brand campaign. The campaign showcases adidas’ distinctive presence across different cultures and lifestyles fusing the world of sports, music and fashion.
The new campaign, launching March 16, captures the passion athletes, musicians and artists put into their “game”.
The campaign is directed by Romain Gavras and features the song “Civilization” by French electronic band Justice.
The campaign is built around a 30- and 60-second TV commercial and a two-minute extended online version.
“Today’s consumers are not one-dimensional,” said Patrik Nilsson, president of adidas America. “They live across the cultural spectrum and that’s where adidas has its edge. The adidas brand extends beyond sports and ‘all adidas’ celebrates this breadth of passion from athletes, musicians, artists and beyond. The new campaign allows us to create stronger, truer connections with the consumer by encouraging and celebrating a mix of interests and passions central to their lives.”
• adidas designs and develops a broad range of athletic and fashion footwear, apparel and accessories. Brand adidas is part of the adidas Group that includes adidas, Reebok, TaylorMade and Rockport.
|GlobalGiants.Com|
Edited & Posted by the Editor | 1:27 PM | Link to this Post
