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December 27, 2010

P&G's New Luxury Makeup: COVERGIRL NatureLuxe


P&G COVERGIRL

Photo: Taylor Swift Announced As Face of New COVERGIRL NatureLuxe Cosmetic Line.

P&G COVERGIRL cosmetics has announced that 4-time GRAMMY award-winning star, Taylor Swift, will represent a new generation of luxury makeup - COVERGIRL NatureLuxe. The line, launching January 2011, includes a Silk Foundation and a Gloss Balm.

"Taylor's naturally polished and beautiful look fits perfectly with the new luxury makeup line," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "We specifically designed this line for women who, just like Taylor, want high quality products that flatter her lifestyle and environment. NatureLuxe provides luxury that isn't extravagant, but rather simple, modern elegance that is inspired by nature."

Swift's ads for NatureLuxe will appear beginning in January 2011.

According to P&G, the COVERGIRL NatureLuxe Silk Foundation is for the woman who wants a full-coverage that looks polished, yet feels lightweight.

P&G (Procter & Gamble) Beauty & Grooming brands for women and men, available in nearly 130 countries, include Pantene, Olay, Head & Shoulders, Max Factor, Cover Girl, DDF, Frederic Fekkai, Wellaflex, Rejoice, Sebastian Professional, Herbal Essences, Koleston, Clairol Professional, Nice 'n Easy, Venus, Gillette, SK-II, Wella Professionals, Mach3, Braun, and Fusion.

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 5:46 AM | Link to this Post


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