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November 20, 2010

Fiat's Small-Car Formula: 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show


New Fiat 500 Brings Italian Style to the USA.


FIAT


Fiat

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Photo: Media view the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show.


Fiat

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Photo: Laura Soave, Head of Fiat Brand North America marks Fiat's return to the North American market today with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show. Featuring a new 1.4-liter engine with Fiat patented MultiAir technology, the 2012 Fiat 500 will be available in three models, 14 exterior colors, 14 unique seat color and material combinations, and carries a standard four-year / 50,000-mile bumper-to-bumper warranty.


Fiat

ENLARGE


Fiat

ENLARGE


The Fiat brand marks its return to the North American market with the reveal of the 2012 Fiat 500 (Cinquecento) at the Los Angeles International Auto Show.

With its Italian styling, functionality, design and technology the new Fiat 500 is said to be relevant for an entirely new generation of drivers.

"The Fiat 500 has always been the right car at the right time," said Laura Soave, Head of Fiat Brand North America. "The new Fiat 500 now brings something truly unique to one of the fastest growing segments in North America, delivering Italian-by-design function, value and efficiency intelligently tailored for our market."

"Like the original Cinquecento a half-century ago, the new Fiat 500 changes the rules of personal transportation and delivers a new sense of individual expression and opportunity. At a time when America is getting back to basics with a fresh awareness of the environment, the new Fiat 500 identifies with today's minimalistic attitude and delivers with state-of-the-art eco-friendly technology, and it is wrapped in world-class quality, craftsmanship and style," added Soave.

Meanwhile, Chrysler Group LLC announced that it has selected 130 dealers to represent the Fiat brand in the United States.

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 1:47 AM | Link to this Post


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