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August 28, 2010
Nestlé's Global Nescafé Plan: Direct Involvement in Coffee Farming, Coffee Production, Coffee Consumption
• At its headquarters in Vevey, Switzerland, Nestlé today announced that in Mexico City, Mexico, it has launched its Global Nescafé Plan that brings under one umbrella Nestlé's commitments on coffee farming, production and consumption.
Photo: Coffee Farmer.
The Nescafé Plan contains a set of objectives which will help Nestlé further optimize its coffee supply chain. In addition to the CHF 200 million invested over the past ten years, Nestlé will invest CHF 500 million in coffee projects by 2020. This includes an investment of CHF 350 million for the Nescafé Plan and CHF 150 million for Nespresso.
Photo: Coffee beans drying.
Photo: Factory. On 10 June 2009 Nestlé inaugurated its second Nestlé Nespresso Production and Distribution Centre in Avenches, Switzerland. Foto: Pierre Boss. © Nestlé.
Over the next five years, Nestlé will double the amount of Nescafé coffee bought directly from farmers and their associations, eventually purchasing 180,000 tonnes of coffee from around 170,000 farmers every year.
Photo: Experts at work. Nespresso green coffee experts. Foto: Pierre Boss. © Nestlé.
Under the Nescafé Plan, Nestlé will distribute 220 million high-yield, disease-resistant coffee plantlets to farmers by 2020. This helps farmers to rejuvenate their plantations, thus multiplying the yield on existing land and increasing farmers' income. Through partnerships with public and private institutions in a number of countries, including Mexico, Thailand, the Philippines and Indonesia, Nestlé has already distributed over 16 million coffee plantlets over the past ten years.
Nestlé is also expanding its technical assistance programmes, in which Nestlé agronomists provide advice on farming and post-harvest practices, to over 10,000 coffee farmers a year.
Nestlé CEO Paul Bulcke said: "We are proud that Nescafé, the world's leading coffee brand, gives its name to this global initiative which creates value across the coffee supply chain, from farmers to consumers to us. Creating Shared Value is an integral part of our business strategy. For a company to be successful in the long term, it needs to create value at the same time for its shareholders and the communities in which it operates."
• Nestlé with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestlé and is today the world's leading nutrition, health and wellness company. Sales for 2009 were CHF 108 bn. Nestlé employs around 280,000 people and have factories or operations in almost every country in the world.
|GlobalGiants.Com|
Edited & Posted by the Editor | 5:27 AM | Link to this Post
