May 1, 2010
Newest COVERGIRL: Taylor Swift
Photo: Taylor Swift strikes a pose on the set of her very first COVERGIRL print advertisement. (Procter & Gamble)
Taylor Swift, singer-songwriter and GRAMMY award-winner, has just finished shooting her first advertisements for the beauty giant P&G, and will represent a new line of luxury products for the brand COVERGIRL.
"With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006," the company notes. "To date she has sold more than thirteen million albums and is the top-selling digital artist in music history. This year, her album FEARLESS won the GRAMMY Award for Album of the year."
"With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family," said Vince Hudson, General Manager, COVERGIRL Cosmetics. "Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty."
Photo: Actress Dania Ramirez became the new face of COVERGIRL cosmetics in August 2009.
Photo: COVERGIRL Ana De La Reguera.
Photo: COVERGIRL Jaslene Gonzalez.
• P&G is one of the world's largest beauty and grooming companies with more than 100 brands available in nearly 130 countries. Since its introduction in 1961, the COVERGIRL brand has been "celebrating women's inner and outer beauty, and their drive to look and be their best selves".
Source: Procter & Gamble
Posted by Editors at May 1, 2010 10:55 AM | Link to this Post