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April 27, 2010

FIFA World Cup 2010 Official Song: 'Waka Waka (This Time for Africa)' by Shakira


SONY FIFA


SONY SHAKIRA

ENLARGE

Photo: FIFA and Sony Music Entertainment select "Waka Waka (This Time for Africa)" by Shakira featuring Freshlyground as FIFA World Cup 2010(TM) Official Song.


FIFA and Sony Music Entertainment today announced that Waka Waka (This Time For Africa), written and co-produced by global superstar Shakira, has been chosen as the Official Song of the upcoming 2010 FIFA World Cup(TM) in South Africa.

Shakira is a Colombian singer-songwriter, entertainer and record producer who emerged as a musical prodigy in the music scene of Latin America in the early 1990s.

Based in Zurich, Switzerland, FIFA (Federation Internationale de Football Association) is the world governing body of football, comprising 208 football associations grouped into six confederations. While, Sony Music Entertainment is a wholly-owned subsidiary of Sony Corporation, a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets.

The song will be performed by Shakira together with South African artist Freshlyground at the Closing Ceremony before the FIFA World Cup(TM) Final on July 11 in Johannesburg Soccer City Stadium. All proceeds from the song will benefit FIFA's Official Campaign of the 2010 FIFA World Cup(TM) "20 Centers for 2010."

The song combines Afro-Colombian instrumentation and rhythms with a rousing Soca beat and Southern African guitar. The chorus borrows from a favorite Cameroonian marching chant made popular by the group Golden Voices.


FIFA


"The Official Song is as much awaited by the fans as the Mascot or the Logo. It is part of the identity of the world's most exciting sport's event. This song is the personification of the African rhythm and identity and sets the pace for this unique event. I am looking forward to hear the song throughout the tournament and watch it performed by Shakira and Freshlyground at the Final," said Joseph S. Blatter, FIFA President.

"I am honored that Waka Waka (This Time For Africa) was chosen to be part of the excitement and the legacy of the 2010 FIFA World Cup," said Shakira. "The FIFA World Cup is a miracle of global excitement, connecting every country, race, religion and condition around a single passion. It represents an event that has the power to unite and integrate, and that's what this song is about."

The song will be launched on April 28, 2010.

Sources: Sony Music Entertainment, FIFA

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Posted by Editors at April 27, 2010 12:34 PM | Link to this Post

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