« World Economic Forum Annual Meeting 2010: Rebuilding the Global Economy | Main | Goodyear's Aerial TV Coverage of Sports »
February 12, 2010
Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.
For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."
According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.
The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.
The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.
Source: Cole Haan
|GlobalGiants.com|
Edited & Posted by the Editor | 3:58 AM | Link to this Post
