February 26, 2010
Goodyear's Aerial TV Coverage of Sports
Goodyear continues long tradition of providing aerial coverage of the Olympic Games.
Viewers of the winter Olympic Games from Vancouver, British Columbia may have seen some spectacular aerial views of the event brought to them by Goodyear.
According to Goodyear, it provided its first Olympic coverage almost 88 years ago.
• Goodyear, one of the world's largest tire companies, manufactures its products in 59 facilities in 24 countries around the world.
Photo: Goodyear Blimp
In 1932, the Goodyear blimp Volunteer gave a local radio station a bird's-eye view of the summer Olympic Games in Los Angeles - starting the first of nine Olympics in which the company would coordinate the aerial views.
"Goodyear works at the request of the networks and has supported the Olympic Games in Los Angeles twice, Lillehammer, Atlanta, Sydney, Salt Lake City, Turin, Beijing and now Vancouver," said Sara Waldman, Goodyear's airship public relations manager. "We've used our famous blimps, planes, helicopters and tethered aerostats to provide the aerial views."
Goodyear has used a variety of aerial camera platforms due to the challenges and limitations of Olympic Winter Games in mountainous regions with heavy snow and ice, explained Waldman.
Goodyear's coverage of the Vancouver games is being provided by an airplane and a helicopter equipped with high-definition cameras and working with the production teams at the various venues around Vancouver.
For more than 50 years, Goodyear's blimps have provided aerial coverage of the most watched sports, entertainment and news events around the world, says the company.
According to the company, the partial list of events covered by the Goodyear blimps includes the Super Bowl, World Series, Stanley Cup, and championships for NASCAR, the PGA, World Cup Soccer, the America's Cup, Grand Slam Tennis, Triple Crown horse races and the NCAA Men's Basketball Final Four.
February 12, 2010
Cole Haan Debuts "The Inspired Life" Spring 2010 Ad Campaign Shot by photographer Todd Selby.
For Spring 2010, Cole Haan has partnered with fashion photographer Todd Selby to create a new advertising campaign, "The Inspired Life."
According to Cole Haan, the imagery celebrates family, friends, art, nature, community, competition, adventure, and love -- the forces that drive and color our lives.
The campaign portrays real life individuals wearing Cole Haan, chosen for their unique approaches to life and style. Each individual was shot in his/her natural environment, producing a campaign that reveals everyday interests rendered meaningful and beautiful, explains the company.
The campaign will be supported with a fully integrated marketing including a debut in the March issues of top women's and men's fashion titles, online, out of home, direct mail and in-store.
Cole Haan, a wholly owned subsidiary of Nike, Inc., is America's style and luxury brand offering handcrafted men's and women's footwear, accessories and outerwear. The brand has stores in Japan as well. Recent expansion in Asia includes first new concept store in Macao, along with presence in Hong Kong, Singapore, Philippines, Malaysia, and two new stores in Dubai. Cole Haan is looking for global expansion in Europe, Latin America, India, China, Russia and Saudi Arabia.
Source: Cole Haan
February 3, 2010
World Economic Forum Annual Meeting 2010: Rebuilding the Global Economy
Photo: William J. Clinton, Founder, William J. Clinton Foundation; President of the United States (1993-2001); UN Special Envoy to Haiti speaks during the 'Special Session on Haiti' at the Congress Centre at the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 28, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Remy Steinegger)
• At the 40th World Economic Forum Annual Meeting 2010, participants found that the global recovery is fragile, and now is the moment to rethink values as the world rebuilds prosperity.
• All countries in the G20 and beyond should find new pathways to sustainable growth and job creation.
• Concretely, Bill and Melinda Gates, Co-Chairs of the Bill and Melinda Gates Foundation, which is a founding partner of the GAVI Alliance, pledged US$ 10 billion to vaccinate over 8 million children in the next decade.
• Former US President William J. Clinton announced a joint initiative between the World Economic Forum, the Clinton Global Initiative and the UN to support Haiti's long-term reconstruction.
• Canadian Prime Minister Stephen Harper, South Korean President Lee Myung-Bak, Mexican President Felipe de Jesus Calderon Hinojosa and French President Nicolas Sarkozy all set forth agendas for global engagement to prevent future crises and to promote sustainability and principled growth.
• Since its launch 10 years ago, the Global Alliance for Vaccines and Immunisation (GAVI) has saved over 4 million lives and has immunized an additional 256 million children in the world's poorest countries.
Photo: Azim H. Premji, Chairman, Wipro, India; Co-Chair of the World Economic Forum Annual Meeting 2010 captured during the session 'A Roadmap for a Sustainable Recovery' of the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 31, 2010 at the Congress Centre. (Copyright by World Economic Forum. swiss-image.ch/Photo by Sebastian Derungs)
Photo: Josef Ackermann, Chairman of the Management Board and the Group Executive Committee, Deutsche Bank, Germany; Member of the Foundation Board of the World Economic Forum; Chair of the Governors Meeting for Financial Services 2010; Co-Chair of the World Economic Forum Annual Meeting 2010 captured during the session 'A Roadmap for a Sustainable Recovery' of the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 31, 2010 at the Congress Centre. (Copyright by World Economic Forum. swiss-image.ch/Photo by Sebastian Derungs)
Photo: Edward J. Markey, Congressman from Massachusetts (Democrat), 7th District, Chairman, Select Committee on Energy Independence and Global Warming, USA, speaks during the session 'The US Legislative Agenda: A Global Perspective' in the Congress Centre of the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 30, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Michael Wuertenberg)
Photo: Robert Z. Lawrence, Albert L. Williams Professor of Trade and Investment, John F. Kennedy School of Government, Harvard University, USA; Global Agenda Council on Trade is captured during the session 'Rethinking Trade and Climate Change' at the congress centre during the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 30, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Sebastian Derungs)
At the conclusion of the 40th World Economic Forum Annual Meeting in Davos, Switzerland, participants pledged to rethink, rebuild and redesign the global economy based on sustainable principles.
The sense of the Meeting, echoed by Lawrence H. Summers, Director of the US National Economic Council (NEC), was that the world was experiencing "a statistical recovery and a human recession." "We are not out of the woods yet," said Michael Oreskes, Senior Managing Editor of the Associated Press. "The recovery is still very fragile in many developed economies." Principled leadership is key to stabilization.
"At the end, it's an interdependent system," said Josef Ackermann, Chairman of the Management Board and the Group Executive Committee of Deutsche Bank; Member of the Foundation Board of the World Economic Forum; and Co-Chair of the World Economic Forum Annual Meeting 2010. "If you lose the support of society, you are not going to achieve your corporate objectives."
Job creation is critical to sustainable recovery. There is a role for all to play in job creation, underscored Patricia A. Woertz, Chairman, President and Chief Executive Officer of Archer Daniels Midland (ADM), and Co-Chair of the World Economic Forum Annual Meeting 2010. "And retaining jobs is as important as creating new ones." The recession also demonstrated that the world must hear better the voices outside of the G8.
Photo: Ann M. Veneman, Executive Director, United Nations Children's Fund (UNICEF), New York; Global Agenda Council on the Welfare of Children is captured during the session 'Redesign Your Cause' of the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 30, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Monika Flueckiger)
Photo: Sheryl Sandberg, Chief Operating Officer, Facebook Inc., USA captured during the session 'The Gender Agenda: Putting Parity into Practice' at the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 30, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Sebastian Derungs)
Photo: Harold McGraw III, Chairman, President and Chief Executive Officer, The McGraw-Hill Companies, USA during the session 'Rebuilding Education for the 21st Century' at the congress centre at the Annual Meeting 2010 of the World Economic Forum in Davos, Switzerland, January 30, 2010. (Copyright by World Economic Forum. swiss-image.ch/Photo by Michael Wuertenberg)
"The self-confidence of emerging nations is completely different," said Azim H. Premji, Chairman of Wipro, and Co-Chair of the World Economic Forum Annual Meeting 2010. He warned that in India and China "if services are put under severe, unreasonable restrictions, you will get tariffs overnight."
"If you have lost the trust of societies, you cannot just respond technically, you have to respond morally," said Ackermann. Rowan D. Williams, Archbishop of Canterbury, United Kingdom, urged participants to take collective responsibility for the future by being individually responsible now. Living responsibly in the present means living within ecological limits to ensure the security of work and food. "Responsibility for the future means being responsible for a vision of humanity which excites and enlarges us," he added.
Earlier, addressing participants in a session on "The US Legislative Agenda: A Global Perspective" at the World Economic Forum Annual Meeting 2010, US congressmen and senators confirmed that despite bipartisan differences, there is agreement that financial regulation is imperative. So, this spring, expect an energy package and "tough regulation" on financial services from the Obama Administration.
Source: World Economic Forum, Davos, Switzerland
February 2, 2010
Made in China or Swiss Made?
Advertising that a toy is made in China can be as successful as saying a watch is "Swiss Made", if the marketing is done right, a Queensland University of Technology researcher says.
Professor Brett Martin found that promoting a product's country of manufacture could help it to sell, even if it was made in a country associated with lower quality.
"It is standard advertising practice to market a product's country of origin if the country is perceived as a high quality producer and not mention the country if it is not," Professor Martin said.
"However, my research has found consumers can easily be persuaded to think positively about a 'low quality' country."
Professor Martin said the trick was to get consumers to imagine positive thoughts when reading product information.
"This is because getting people to use their imagination weakens the stereotypes people use about goods from different countries," he said.
His study tested 516 young adults after they viewed product information for digital cameras made in Germany, which is seen as a manufacturer of high quality products, and Poland, which is regarded as a maker of lower quality products.
Measuring their purchase intentions and emotions, the study found that sparking the consumers' imaginations about Poland created a lasting positive response towards the Polish-made camera which equalled the positive response felt towards the German-made camera.
"These findings form an interesting consideration for marketers," he said.
"Having a strong country of manufacture can be effective for advertising, but if you get people to imagine how good a supposedly weaker country is, the advantage for the high quality country drops substantially.
"This is because many people form a quick impression when they find out where a product is from, like a t-shirt from Hawaii.
"Getting them to imagine the islands' great beaches and surf culture interrupts that thinking and lets a product sell on its merits, rather than being dismissed without consideration."
Professor Martin said his research which is forthcoming in the Journal of Consumer Behaviour meant companies which manufactured their products in countries associated with lower quality should rethink their marketing strategies and not just compete on price.
He said that a strong country of manufacture was not necessarily the great advantage that many advertisers think and cautioned against resting on the laurels of a country's good reputation.
Source: Queensland University of Technology, Australia