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November 12, 2009

Volkswagen Group of America Invests $125 Million for New Dealer Storefronts in New York City


Flagship Audi and Volkswagen dealerships reinforce commitment to U.S. market.


VOLKSWAGEN

ENLARGE

Photo: Volkswagen Group of America Invests $125 Million for New Dealer Storefronts in New York City.


Volkswagen Group of America, Inc. announced today that it is investing in flagship Audi and Volkswagen dealerships in New York City, as part of its strategic plan to grow business in the U.S. market.

The $125 million deal is for the 265,000 square-foot building formerly housing Potamkin General Motors. The building is strategically sited in the highest traffic area of 11th Ave., making it a convenient location for Volkswagen and Audi customers.


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Volkswagen Group of America, Inc. is a wholly-owned subsidiary of Volkswagen AG, the world's third largest automaker and the largest carmaker in Europe. It houses the U.S. operations of a worldwide family of distinguished brands including Audi, Bentley, Bugatti, Lamborghini and Volkswagen.

"As Volkswagen and Audi move forward on our aggressive plan to increase sales in the U.S., there is no better place to demonstrate our commitment than in Manhattan -- a town synonymous for bold actions and big thinking," said Stefan Jacoby, president and CEO, Volkswagen Group of America. "New York has always been a leading market for the Volkswagen and Audi brands, and these new store fronts will serve to strengthen our business even more. We are proud to be investing in the New York economy, excited to showcase our brands and look forward to seeing more Volkswagens and Audis on the streets of New York."

The new dealerships will showcase Volkswagen and Audi's new showroom concepts, known respectively as "white frame" and "terminal." The dealerships will be part of one of the largest dealers in the area, the Open Road Auto Group. The Group will target to begin selling vehicles in early 2010.

Source: Volkswagen Group of America

|GlobalGiants.com|


Our Opinion

AN AUTOMAKER SHOULD MAKE A POTENTIAL CAR BUYER POSITIVELY LOOK UPON ITS MARKETING.

Should an Automaker make a potential car buyer look upon its marketing as that from an Established, Confident Car Company that believes that its products are very much in demand and that trusts that when someone buys its new car, he or she is already in love with it?

Or, Should an Automaker make a potential car buyer look upon its marketing as that from a Struggling, Jittery Car Company that believes that its products are not in demand and that is why it is forcing the consumers to become artificially interested in them by saying, "If you buy a new car from us and you don't love it, you can bring it back within a specified time, and we we'll refund your money, though, of course, we would do it after a frightening refunding process you would never dare to undergo!"?

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Edited & Posted by Surender Hastir | 10:26 PM | Link to this Post


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