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October 28, 2009
Students from Top Academic Institutions Choose The World's Top 50 Most Attractive Employers
Compiled from 11 out of the 12 leading economies, nearly 120,000 students from top academic institutions chose their ideal companies to work for.
Google is the world's most attractive employer, followed closely by its rival, Microsoft. This is the only global index of employer attractiveness and highlights the world's most powerful employer brands, i.e., those companies that are the most successful in talent attraction and retention.
The study has been conducted by Universum. Universum is a global Employer Branding company. It is headquartered in Sweden and has presence in more than 28 countries.
Employers today are faced with a shrinking global workforce, a lack of skilled workers and an increasingly demanding generation of new talent. To secure talent under these conditions, employers must develop true and differentiating employer brands. The employers that feature in this Top 50 all have one thing in common: they successfully appeal to current and future talent, and they are aware of how scarce talent is.
The global ranking is based on the national rankings that Universum conducts annually all over the world. The companies that are featured in at least eight out of the twelve leading economies were included in the global ranking, and the 50 most attractive employers were identified. The countries represented in the Global Top 50 rankings are the US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.
• Despite it being one of the toughest years for car manufactures, BMW and Daimler appear in the Global Top 50 rankings.
The Big Four accountancy and professionals service firms; financial services companies and management consultancies, still remain strong. In spite of this year being one of worst recessions since the Second World War, they remain globally attractive employers and are especially popular with business students. IT employers are highly placed in the engineering ranking, which can be expected, with Google, Microsoft and IBM in the top three.
The fast moving consumer goods companies and employers in the retail sector are also attractive employers, recognised for their universal appeal as employers in the graduate recruitment market, attracting students from both a business and engineering background.
"These companies in the Top 50 really work with employer branding strategically. The Big Four, for example, are all in the top 10 business ranking, as they have employer branding as part of their business strategy. Many associate their corporate brands to people. This is normal for the service industry, but it is a new approach for other companies" says Michal Kalinowski, Universum CEO. "These companies are in the Top 50 because they are focused, consistent and differentiate themselves in their communication."
Irrespective of rank, the Top 50 Global Employers for business and engineering students are very similar, showing strong employer brands transcend many skill and industry groups. Conversely, Oracle and Philip Morris make it to the Top 50 for business students, but not for engineering students. GlaxoSmithKline and Alcatel-Lucent appear in the engineering ranking, yet not in the business ranking.
What the rankings most certainly reveal is that the big multinational brands are favored. Due to the globalization of the talent market, multinational companies are generally recognized as being attractive employers. Findings from Universum's various student surveys show that students would like a good career reference, an international career and an employer that can offer secure employment. Lovisa Öhnell, head of research and consulting at Universum, comments, "These multinational brands are globally well-known, they offer relocation opportunities and business travel, interaction with clients and colleagues in various countries, and due to their size and economic strength, they are also seen as being the safest choice."
• GLOBAL TOP 50 - ACCORDING TO BUSINESS STUDENTS
Company - Ranking 2009
Google - 1
PricewaterhouseCoopers - 2
Microsoft - 3
Goldman Sachs - 4
Ernst & Young - 5
Procter & Gamble - 6
J.P. Morgan - 7
KPMG - 8
McKinsey & Company - 9
Deloitte - 10
The Boston Consulting Group - 11
BMW - 12
Coca-Cola - 13
L'Oréal - 14
Morgan Stanley - 15
Sony - 16
IBM - 17
Johnson & Johnson - 18
Deutsche Bank - 19
General Electric - 20
Citigroup - 21
HSBC - 22
Accenture - 23
Nestlé - 24
Credit Suisse - 25
Bain & Company - 26
Unilever - 27
UBS - 28
Nokia - 29
Intel - 30
Esso/ExxonMobil - 31
Kraft Foods - 32
Shell - 33
Hewlett-Packard - 34
Mars (Masterfoods) - 35
Pfizer - 36
Siemens - 37
Philips - 38
Oracle - 39
Bayer - 40
Philip Morris - 41
DHL - 42
BP - 43
Bosch - 44
Cisco - 45
Daimler - 46
Ericsson - 47
ABB - 48
Novartis - 49
Schlumberger - 50
• GLOBAL TOP 50 - ACCORDING TO ENGINEERING STUDENTS
Company Ranking 2009
Google - 1
Microsoft - 2
IBM - 3
BMW - 4
Intel - 5
General Electric - 6
Sony - 7
Siemens - 8
Shell - 9
Procter & Gamble - 10
Johnson & Johnson - 11
Hewlett-Packard - 12
Cisco - 13
Esso/ExxonMobil - 14
McKinsey & Company - 15
Schlumberger - 16
BP - 17
L'Oréal - 18
Nokia - 19
Accenture - 20
Coca-Cola - 21
Philips - 22
Goldman Sachs - 23
Nestlé - 24
Pfizer - 25
Bosch - 26
The Boston Consulting Group - 27
J.P. Morgan - 28
Deloitte - 29
Morgan Stanley - 30
GlaxoSmithKline - 31
Ericsson - 32
Ernst & Young - 33
ABB - 34
Bayer - 35
Unilever - 36
PricewaterhouseCoopers - 37
Deutsche Bank - 38
HSBC - 39
Kraft Foods - 40
Bain & Company - 41
Citigroup - 42
Alcatel-Lucent - 43
Daimler - 44
Novartis - 45
Mars (Masterfoods) - 46
KPMG - 47
Credit Suisse - 48
DHL - 49
UBS - 50
The Global Top 50 rankings are based on the employer preferences of nearly 120,000 final year students, who were surveyed at the top academic institutions in the world's 11 largest economies. The global rankings are based on the annual surveys conducted on a global level in 2009. Each student is presented with a list of 130 to 150 national and international employers, chosen by university students through an independent and structured nomination and assessment process. On a global level, this represents 800 considered employers. Students acknowledge those companies they would consider working for. Out of the companies selected as 'considered employers', each student then selects his or her five Ideal Employers. The Global Top 50 is based on the frequency of being selected as an Ideal Employer overall within 11 markets: US, Japan, China, Germany, France, UK, Italy, Russia, Spain, Canada and India.
• The Global Top 50 is the most comprehensive study ever conducted on employer attractiveness.
• This Practical Global Business Study is being presented for the First Time.
|GlobalGiants.com|
Edited & Posted by the Editor | 6:34 AM | Link to this Post
