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September 17, 2009

Italian Jewelry Designer Roberto Coin Selects Supermodel Christy Turlington Burns as the Face of the Company


Christy Turlington Burns


Leading Italian jewelry designer Roberto Coin has signed on with advocate, entrepreneur and model Christy Turlington Burns for a second time to shoot his upcoming advertising campaign for 2009-2010. Turlington Burns has graced the covers of over 1,000 top fashion magazines.

For 2009-2010, the Roberto Coin campaign will support CARE, a leading humanitarian organization fighting global poverty. According to Roberto Coin, Chairman & Co-Founder of Roberto Coin Inc., "Our previous campaign with Christy was so successful and widely received. We are so pleased to be working with her again. We are proud to be in partnership with an organization such as CARE for all their extraordinary work they have done to empower women worldwide through education, healthcare, increased economic opportunities and human rights."

CARE fights root causes of poverty in the world's poorest communities. CARE places special focus on working alongside poor women because, equipped with the proper resources, women have the power to help whole families and entire communities escape poverty. In nearly 70 countries, women are at the heart of CARE's community-based efforts to improve education, health and economic opportunity.

"At Roberto Coin, we believe that a cause related campaign has much more impact than straight consumer advertising," said Peter Webster, President & Co-Founder. "This campaign recognizes both the work of Christy Turlington Burns and that of CARE."

The campaign was shot by photography duo Inez van Lamsweerde and Vinoodh Matadin, whose past credits include advertising campaigns for Gucci, Givenchy, Chloe, Louis Vuitton, Dior, Yves Saint Laurent, Roberto Cavalli, Balenciaga, Calvin Klein and editorial spreads for the pages of American, French, and Italian Vogue, W, and the New York Times.

The advertisements will appear in October 2009 fashion publications that include Elle, Harper's Bazaar, Architectural Digest, Gourmet, and Town & Country.

Roberto Coin's jewelry designs include his signature Appassionata Collection. According to Coin, his designs have also been worn by celebrities such as Ashley Judd, Salma Hayek, Brooke Shields, Jennie Garth, Jenna Fischer, Demi Moore, Melissa Etheridge, and Jennifer Hudson.

The company, Roberto Coin, is headquartered in Vicenza, Italy.

|GlobalGiants.com|


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Edited & Posted by Surender Hastir | 12:38 PM | Link to this Post


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