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June 27, 2009

BENETTON PLAYLIFE COLLECTION SUMMER/FALL 2009


Benetton Playlife's summer/fall collection gets its inspiration from the simplicity of the past as well as the creativity of today, and yet it is loyal to the brand's mood and character. It is a sophisticated combination of the two, producing the environment of an American college.


Collection for Men


Playlife

ENLARGE


Playlife

ENLARGE


Playlife

ENLARGE


Everything is white, red, blue and bright green, not forgetting classic denim. Outerwear features cotton blazers, gym sweatshirts and check barracudas. They're worn with denim or canvas work trousers or with knee-length Bermudas in the same fabrics. Underneath are jersey polo shirts sewn like shirts, with vintage chambray collars; distressed plain or striped T-shirts with appliqués, badges, embroidery; knitted rugby-stripe sweaters with numbers, neckline reinforcements and vintage details. Lastly, cotton shirts with a logo on the inside cuff.

Colors are bigger and brighter in summer. Purple, lime and turquoise make their appearance. Fabrics are worn-out from extreme washing or crisp and cool.
Rather than long trousers, there's a preference for military-look detailed Bermudas in plain colors or patchwork checks or impeccable white, parachutist-style. They're worn with short-sleeved piqué polo shirts; T-shirts embellished with prints or decorations; heavy-cotton loose tartan shirts paired with pastel-striped light pullovers.


Collection for Women


Playlife

ENLARGE


Playlife

ENLARGE


Playlife

ENLARGE


Playlife

ENLARGE


Playlife

ENLARGE


Lots of stripes: all-over or highlighting cuffs, edges or lapels. There's the blazer with a badge or the short, double-breasted, collarless knitted jacket with frills around the bottom or the short pinstripe jacket with floral piping. They're worn with cigarette pants, figure-hugging jeans, baggy sailor trousers featuring a halyard instead of a belt. Casual sweaters and polo shirts have gold accents and luxury details. Summerwear revels in romanticism. Here come balloon or tiered plain or tartan mini skirts with embroidered edges; long dresses with a smocked bustier; ultra-oversize chambray trousers. Sweaters, be they jersey or knitted, display crochet decorations and broderie anglaise borders; loose blouses have a dicky, a jabot and frills. As for outerwear, there's the choice of a linen safari jacket or a split-leather blouson. White, pastels and bright colors form a cool, elegant palette.

Source: Benetton Group, Villa Minelli, Ponzano, Treviso, Italy.

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Edited & Posted by Surender Hastir | 5:38 AM | Link to this Post


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