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May 20, 2009

RENAULT: OFFICIAL SPONSOR OF THE 62nd CANNES FILM FESTIVAL


Renault


Renault

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Photo: Renault Vel Satis, official car of the Cannes Film Festival. (Credits: Stéphane Kossmann)


French automaker Renault has fostered the growth of the Cannes Film Festival for 26 years. This year too, since May 13, 2009, a fleet of about hundred vehicles, including 70 Vel Satis and 30 Espace, are driving the actors and Festival guests to and from the red-carpeted steps. In addition, about a dozen Kangoo be bop are supplementing the official fleet.


Cannes Renault

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Photo: Kristin Scott Thomas, getting out of Ranault Vel Satis. (Credits: Stéphane Kossmann)


Cannes Renault

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Photo: Hafsia Herzi, french actress who declared opened the 62nd Cannes Film Festival with Charles Aznavour. (Credits: Stéphane Kossmann)


The relationship between Renault and the movie industry is more than a century old. According to the company, Louis Renault's Voiturette appeared in early films in 1899, when the first film studios were built in Boulogne-Billancourt at the same time as the first Renault factory on the Ile Seguin.

Renault informs that it is continuing its commitment to film and television production today through an active policy of sponsorship and product placements. Several models from the Renault range are in the films in the Festival's official selection, such as Les Herbes Folles by Alain Resnais.


Cannes Renault

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Photo: Renault New Grand Scénic painted in the colors of Up, the opening film of the 62nd Cannes Film Festival. (Credits: Stéphane Kossmann)


Cannes Renault

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Photo: Renault New Grand Scénic painted in the colors of Up, the opening film of the 62nd Cannes Film Festival. (Credits: Stéphane Kossmann)


This year, Renault, and especially the latest model in the range, New Grand Scénic, is also teaming up with Disney Pixar and the 3D animated feature Up, screened at the Opening Ceremony. According to Renault, the arrival of members of the Disney teams in front of the red carpet on board the three New Grand Scénic models decked out in the colors of the film marks the beginning of an international collaboration in communications interfaces that spans more than 20 countries and that is boosting traffic in Renault showrooms.

The Atelier Renault situated at the Champs Elysées has also been set up in Cannes for the 62nd festival. Located on the beachfront of the Majestic, in the middle of the Cannes atmosphere, the Atelier is open to all visitors and is exhibiting photography featuring celebrities from around the world mounting the famous Steps.

Source: Renault

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Edited & Posted by Editor | 6:03 AM | Link to this Post


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