Microsoft Introduces New Search Engine: BING

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May 28, 2009

Microsoft Introduces New Search Engine: BING

Bing Helps People Make Better Decisions, says Microsoft.

Corporation

Bing Microsoft

Microsoft Corp. today unveiled Bing, a new Decision Engine and consumer brand, "providing customers with a first step in moving beyond search to help make faster, more informed decisions".

According to Microsoft, Bing is specifically designed to build on the benefits of today's search engines but begins to move beyond this experience with a new approach to user experience and intuitive tools to help customers make better decisions, focusing initially on four key vertical areas:

• Making a purchase decision.

• Planning a trip.

• Researching a health condition.

• Finding a local business.

This new approach is a beginning for a new kind of search service, which Microsoft is calling a Decision Engine that is designed to empower people to gain insight and knowledge from the Web by moving more quickly to important decisions.

Bing Microsoft

ENLARGE

The explosive growth of online content has continued unabated, and Bing was developed as a tool to help people more easily navigate through the information overload that has come to characterize many of today's search experiences, explains Microsoft.

"Today, search engines do a decent job of helping people navigate the Web and find information, but they don't do a very good job of enabling people to use the information they find," said Steve Ballmer, Microsoft CEO. "When we set out to build Bing, we grounded ourselves in a deep understanding of how people really want to use the Web. Bing is an important first step forward in our long-term effort to deliver innovations in search that enable people to find information quickly and use the information they've found to accomplish tasks and make smart decisions."

Bing Search

Based on the customer insight that 66 percent of people are using Internet search more frequently to make complex decisions, Microsoft identified three design goals to guide the development of Bing:

• Deliver great results.

• Deliver a more organized experience.

• Simplify tasks and provide insight, leading to faster, more confident decisions.

"The new service, built to go beyond today's search experience, includes deep innovation on core search areas including entity extraction and expansion, query intent recognition and document summarization technology as well as a new user experience model that dynamically adapts to the type of query to provide relevant and intuitive decision-making tools," claims Microsoft.

The new service, located at http://www.bing.com/, will begin to roll out over the coming days and will be fully deployed worldwide on Wednesday, June 3, 2009. It is only then that one can find out whether Bing is really a "Decision Engine" as Microsoft proclaims.

Source: Microsoft Corporation