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May 13, 2009

L'Oreal Paris introduces Two New Spokespeople


A couple of hours before the Opening Ceremony of the 62nd Cannes Festival, Freida PINTO and Evangeline LILLY are joining as the newest World Spokespeople for L'OREAL PARIS.

"On the eve of the Cannes Festival, to which I want to reiterate our attachment, L'Oreal Paris is delighted that these great stars of world cinema have agreed to represent our brand," said Jean-Jacques Lebel, President L'Oreal Consumer Products.


Photo: L'Oreal Paris announces Slumdog Millionaire star Freida Pinto as a new world spokesperson for the brand. (L'Oreal Paris, Manmeet Bhatti)

FREIDA PINTO was discovered by Danny Boyle in SLUMDOG MILLIONAIRE, the film that won eight Oscars. After Julian Schnabel's movie which she is currently shooting, she will be filming this summer in Woody Allen's next film, as part of an impressive cast.


Photo: L'Oreal Paris announces LOST's Evangeline Lilly as a new world spokesperson for the brand. (L'Oreal Paris, Kwaku Alston/Corbis Outline)

"EVANGELINE LILLY came to our notice in LOST", says L'Oreal. Her character "Kate" won her a nomination for the 2007 Golden Globe Awards as Best Actress in a Drama Series.

Vianney Derville, International General Manager of L'Oreal Paris stated: "I am proud that all these actresses are now our World Spokespeople, alongside other L'Oreal Paris spokespeople including Penelope Cruz, Beyonce Knowles, Eva Longoria, Andie MacDowell, Aishwarya Rai and Kerry Washington. We are delighted to welcome them as representatives of L'Oreal Paris. We have been completely won over by their rising careers as actresses, together with their attachment to the values of humanity and diversity."

The L'Oreal Paris brand encompasses the four major beauty categories -- haircolor, haircare, skincare and cosmetics.

Source: L'Oreal Paris


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Edited & Posted by Editor | 5:32 AM | Link to this Post

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