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February 20, 2009

U.S. Automotive Dealerships Suffer Largest Decline on Record, Says Urban Science


Auto Dealer


A record number of automotive dealerships closed in the United States during 2008. This was revealed today by Urban Science.

(From its headquarters in Detroit, and from its offices in the United States, Spain, United Kingdom, Germany, Italy, France, Australia, China, Mexico and Japan, Urban Science serves global clientele by helping them identify where they should allocate resources to increase marketshare and profitability. Urban Science maintains a list of current new vehicle dealership and franchise information for all car and light truck brands in the United States. Compiled on a monthly basis, the census, according to it, is a reliable source of dealership statistics.)

The company's Franchise Activity Report, which, according to it, is the USA's most accurate data on dealers, showed the nationwide dealership count for the year fell by 881, or 4.2 percent, to 20,084. The decline was the largest since 1991 when data was first collected, with the bulk of closures occurring in the fourth quarter.

According to John Frith, vice president at Urban Science, the decline in automotive franchises was less than brick-and-mortar dealerships, implying consolidation. "There has been a loss of franchises across all the manufacturers, but the Detroit Three have been hit the hardest, accounting for 80 percent of the loss," Frith said. "We'll see even more contraction in the next several years as the Detroit Three strategically rethink their retail counts and locations."


Auto Dealer


Proactive consolidation, a process in which an automaker closes a dealership or consolidates it with other nearby franchises, can be complex and expensive. To close down a retailer, state franchise laws and individual sales-and-service agreements must be honored. Automakers must provide compensation for dealer investments, such as new-vehicle inventory, special tools and resalable parts.

"When closing a dealer, the main focus for the automaker is to minimize the negative impact on the dealer and ensure customers can still be conveniently serviced," Frith added.

According to Randy Berlin, global practice director for Urban Science, proactive consolidation is the preferred method, but the market itself will force some dealers to shut their doors.

"The credit crunch is a two-pronged attack on dealers -- they can't get credit lines to secure new-vehicle inventory, and customers can't get credit to buy those vehicles," said Berlin. "However, most dealers will be able to weather the storm by reducing variable expenses and focusing on service and parts."


Auto Dealer


Urban Science's Franchise Activity Report, a subset of Urban Science's monthly Automotive Dealer Census, analyzes dealership data on national, state and market levels.

Other findings include:

• Colorado, Alaska, Hawaii, North Dakota and Montana were the only states that did not suffer declines in their dealership count.

• Rhode Island, California and Massachusetts experienced the largest percentage declines.

• Denver; Colorado Springs, Colo.; Raleigh, N.C.; and Greensboro, N.C. either added dealerships or had no declines.

• Five of the top 10 cities with the highest percentage declines were in California.

"We will continue to see proactive dealer closures in metro markets," said Berlin. "Rural markets, however, will likely withstand consolidation efforts. When people talk about the number of Detroit Three dealerships versus import brands, the Detroit Three do have more. Actually, more than 90 percent of brands in non-metro areas are from the Detroit Three. Ford, Chrysler and GM serve the rural areas well, and don't have much competition from foreign automakers."

Source: Urban Science

|GlobalGiants.com|


Quote

"We are encouraged by Chrysler's restructuring plan. It's comprehensive and realistic and viable. What's most important, however, is that Chrysler recognizes that availability of credit for automotive consumers and dealers is the single most important element of Chrysler's viability."

-- National Automobile Dealers Association


Quote

"General Motors has submitted a strong plan. It's comprehensive and aggressive and achievable. We are, of course, exceedingly disappointed that a viable solution has not yet been found for Saturn, Saab and Hummer. When considering the future viability of these brands, GM should continue to aggressively pursue all options. We are pleased that GM recognizes the 'great dealer network' that supports these brands. Should it become necessary to phase out these brands, it is imperative that GM treat the affected dealers fairly and that they be properly compensated. It is equally important to take care of the Saturn, Saab and Hummer owners. On the positive front, we are encouraged that GM recognizes that the availability of credit for automotive consumers and dealers is central to GM's survival."

-- National Automobile Dealers Association


Our Opinion

"Respect your Dealers. Work for your Dealers.

And the God of Marketing & Sales will Respect You and Work for You."

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