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February 25, 2009

Gatorade G2 Everyday Athlete: Tennis Star Serena Williams Selects Her Match


Five Semi-Finalists -- All Named Serena -- Share Their Inspired 'Everyday Athlete' Stories For Chance To Appear Next to Serena Williams in G2 Low- Calorie Sports Drink Campaign.


GATORADE

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Photo: #1 World Ranked Tennis Player Serena Williams congratulates Serena Cuevas, 23, from San Diego for being selected to appear alongside Williams in the new national "Everyday Athletes" campaign for Gatorade G2 low-calorie sports drink. Emceed by Access Hollywood host and upcoming Dancing with the Stars competitor, Nancy O'Dell, The G2 Everyday Athlete Search selected Cuevas among five semi-finalists - all named Serena.


Top world ranked tennis player Serena Williams -- who just came off winning her 10th Grand Slam Singles Title at the 2009 Australian Open -- teamed up with Gatorade G2 today at Hollywood's famed Roosevelt Hotel to select who will appear alongside her in a new national "Everyday Athletes" ad campaign for the Gatorade G2 low-calorie sports drink.

Emceed by Access Hollywood host and upcoming Dancing with the Stars competitor, Nancy O'Dell, The G2 Everyday Athlete Search featured five semi-finalists -- all named Serena -- who traveled to the event from around the country to discuss their personal stories of how sports and exercise have helped them overcome a challenge or allowed them to reach and accomplish a significant, personal goal.

A casting panel consisting of Serena Williams, and representatives from Shape Magazine and Gatorade G2 selected winner Serena Cuevas, 23, from San Diego, Calif. based on Cuevas' story of growing up with a passion to dance that was sidetracked by a horrific car accident at the age of 17. She was told by the doctors she may never dance again. With determination and passion, Cuevas recovered and went on to compete in national and international salsa competitions, as well as establish her own dance company -- Deseo Dance Company -- in San Diego.

Cuevas will appear with Serena Williams in the national ad campaign beginning this spring that will help draw attention to the Gatorade brand's broadened definition of what it means to be an athlete. If your body is moving, Gatorade considers you an athlete.

The Gatorade Company is a division of PepsiCo.

Source: Gatorade

|GlobalGiants.com|


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-- THOMAS CARLYLE



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Edited & Posted by Surender Hastir | 7:44 AM | Link to this Post


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