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February 10, 2009

Cole Haan Debuts Spring 2009 Ad Campaign Featuring Maria Sharapova


COLE HAAN

Cole Haan recently announced Maria Sharapova as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion. Today, February 10, 2009 in New York, Cole Haan unveils international tennis sensation Maria Sharapova as the face of its 2009 Spring advertising campaign.

Shot with simplicity in Malibu, California by lifestyle photographer Martyn Thompson, the campaign reflects the interplay of style and sport, passion and play, that Cole Haan says it shares with Sharapova.


COLE-HAAN

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Photo: Cole Haan ad featuring Maria Sharapova.


"The campaign marks the first time Cole Haan has collaborated with a Nike athlete to serve as the face of a new collection," notes Cole Haan Chief Marketing Officer Michael Capiraso. "We are able to leverage her interest in fashion and sport, while connecting with our consumer in a new and unique way."

Mixing Media Initiatives:

• Digital media to play an important role in the campaign - rich media presence on top sites.
• Debuting in March issue of Vanity Fair.
• Print Campaign to appear in top Women's Core titles.

The Spring 2009 global launch of Cole Haan Sporting includes men's and women's footwear and accessories.

Cole Haan, headquartered in Yarmouth, Maine, USA, designs and distributes dress and casual footwear, apparel and accessories for men and women under the brand names Cole Haan and Bragano. Cole Haan is a wholly-owned subsidiary of NIKE, Inc. and operates more than 100 retail locations throughout the United States, Canada and Japan.

Source: Cole Haan

|GlobalGiants.Com|


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Edited & Posted by Surender Hastir | 5:23 AM | Link to this Post


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