CULTURE BRANDS UNIVERSITIES UNITED NATIONS
HOME SUBSCRIBE ABOUT US CONTACT US


Global Goals

Press Freedom Day

UNESCO CREATIVE CITIES NETWORK

UNESCO CITIES




« Polo Ralph Lauren designed U.S. Olympic Team Parade Outfits for Beijing Opening Ceremony | Main | Advertising Agencies and their Clients are Watching the Olympians »

August 12, 2008

Branson cautions Obama and McCain against American Airlines British Airways Link-Up


Virgin Atlantic


Sir Richard Branson, the President of Virgin Atlantic Airways, has written to both US Presidential candidates warning that a proposed alliance between British Airways and American Airlines would severely damage competition on major transatlantic routes and leave consumers worse off.

In his letter to Senators Barack Obama and John McCain, Sir Richard says that "airlines everywhere are struggling with the current price of oil, but the solution to their problems should not lie in an anti-competitive agreement, which will inevitably lead to less competition and higher fares."

BA and American Airlines, who together with Iberia would have nearly half of all takeoff and landing slots at London's Heathrow airport, are expected to file an application this week for permission to fix prices and timetables, and share revenues and frequent flyer details, on their route networks.

The two airlines have tried twice before to gain permission to bring together their operations and, on both occasions, every regulator that examined the alliance raised serious concerns about the anti-competitive nature of the proposal.

Senator Obama represents Illinois, a state where many workers are employed by American Airlines at Chicago O'Hare airport.


RICHARD BRANSON

Photo: Sir Richard Branson spins at the 2007 Virgin Mobile USA Art Auction in New York City.


Sir Richard writes in the letter: "BA and AA will argue that their alliance is now acceptable because the competitive environment has changed with the Open Skies accord on UK-US routes. This is a complete red herring. Open Skies (which is only a temporary accord as it may be unwound in 2010) has not significantly increased competition on UK/London-US routes." Open Skies hasn't reduced ticket prices, either.

Against the background of high oil prices, Sir Richard writes: "Neither is the current economic slowdown a justification for waiving through any application. The job of the regulators is to assess the long-term impact of the alliance on competition, not to provide special protection from the immediate challenges of the economic cycle, with which every other airline has to deal with."

The key issue for the competition authorities is the market dominance that a combined BA/AA will have in individual markets. There are six Heathrow routes on which BA and AA overlap and where competition would be reduced.


American Airlines


British Airways


BA/AA would have dominant market shares on the following routes to and from Heathrow in terms of capacity:

• JFK - 63%
• Chicago - 66%
• Boston - 82%
• Miami - 72%
• Los Angeles - 49%
• Dallas Fort Worth - 100%


In the letter Sir Richard explained that "BA/AA would have a combination of high frequencies and a transatlantic network that could not be replicated by any other airline/alliance, and which would make it impossible for other carriers to compete for time-sensitive corporate or business travelers."

Sir Richard also highlighted the fact that Heathrow being full, another major airport is limiting access: "We now have a similar situation at New York airports, with government imposed restrictions. The Heathrow-New York JFK route is by far the most important transatlantic market, accounting for over 25% of the total Heathrow/US market."

Virgin Atlantic will be launching a major lobbying and advertising campaign in due course telling the regulators and the consumers that "BA/AA and Iberia alliance is dangerous and it should be blocked".

Source: Virgin Atlantic Airways

|GlobalGiants.com|


del.icio.us StumbleUpon reddit Facebook Google Plus Tweet This Seed This on Newsvine

Edited & Posted by Surender Hastir | 11:36 PM | Link to this Post


Follow GlobalGiants.Com on Twitter

Start from HOME Go to Top


TRANS WORLD EXPORTS


  DMCA.com Protection Status