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« Advertising Agencies and their Clients are Watching the Olympians | Main | adidas brand shines at Beijing 2008 Olympics »

August 14, 2008

eos Products of New York City Partner With Olympic Hurdler Lolo Jones


Lolo Jones Eos

Photo: US Olympic hurdler Lolo Jones shaves with eos ultra moisturizing shave cream.


A new beauty products company, eos(TM) "the evolution of smooth", today announced an exclusive partnership with Olympic Hurdler Lolo Jones. Launched in May 2008, eos' ultra moisturizing shave cream hurdled into Lolo's Olympic beauty routine.

In support of Lolo's on and off-track feats, eos is donating a portion of their sales during the Olympics to a charity near and dear to the Olympic Medalist hopeful's heart: Embrace Iowa - 2008 Disaster Fund. As an Iowan native, Lolo feels strongly about giving back to her home state, and has already done so by donating her prize money from the Olympic Trials to Iowan victims who desperately needed help because of flooding and other endured hardships.

For every bottle of eos ultra moisturizing shave cream sold on Drugstore.com between August 8, 2008 and August 24, 2008, eos will donate $1 to Embrace Iowa. Additionally, if Lolo medals in the Olympics, eos will donate a multiple of her time - if Lolo wins the Gold, eos will donate $1,000 per second, if she wins the Silver, eos will donate $500 per second, or if she wins the Bronze, eos will donate $100 per second - to Embrace Iowa. Embrace Iowa receives contributions from individuals, business and organizations to benefit Iowans who have experienced significant hardships as a result of the storms and floods of 2008, as well as promotes private sector contributions from Iowans and seeks funds outside of Iowa.


Lolo Jones Eos


"My legs can help me win the Olympics, but being able to use them to help those suffering in my home state means more to me than winning a medal," says Lolo, "eos helps keeps my legs in medal-shape, by leaving them smooth, moisturized and glowing."

According to the company, "eos ultra moisturizing shave cream delivers a closer shave and leaves skin smooth long after shaving. The rich cream formula features a unique blend of natural ingredients including aloe, oat and shea butter to soothe and soften the skin, so women can now shave wet or dry. Antioxidant vitamins C + E are added to help skin look radiant and healthy, and its non-foaming formula does not contain harsh detergents that can dry out the skin. eos is packaged in a sleek, ergonomic bottle made of soft-touch, recyclable plastic that won't leave a rust ring in the shower. eos is available in three fresh, modern fragrances - Pomegranate Raspberry, Island Blue and Vanilla Bliss."

Based in New York City, eos Products LLC is a new company that makes "innovative and stylish beauty products to meet the needs of the modern woman". The company's first product, eos ultra moisturizing shave cream, is available in select Target stores, Wegmans, and on drugstore.com. In Canada, eos is available exclusively at Shoppers Drug Mart.

Source: eos Products LLC

|GlobalGiants.com|


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Edited & Posted by Surender Hastir | 11:41 AM | Link to this Post


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